Maruti 800 ppt

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Maruti 800 ppt

  1. 1. PRESENTED BY: RAMYA 
  2. 2.  INTRODUCTON OF PLC STAGES OF PLC COMPANY HISTORY PLC - STAGE OF COMPANY REPOSITIONING OF PRODUCT BIBILOGRAPHY
  3. 3.  PRODUCT LIFE CYCLE (PLC) Like human beings, products also have an arc. From birthto death, human beings pass through various stages e.g. birth,growth, maturity, decline and death. A similar life-cycle is seen in the case of products. Theproduct life cycle goes through multiple phases, involves manyprofessional disciplines, and requires many skills, tools andprocesses.
  4. 4.  PRODUT DEVELOPMENT:- It is the stage where a company finds and develop a new productidea. Sales are zero at this stage. INTRODUCTION STAGE:- Company builds product awareness and develop market for theproduct and launches the product into the market. GROWTH STAGE:- Company build brand preference and increase market share. MATURITY STAGE:- Competitors starts. Products come up with new features andface new competitions. DECLINE STAGE:- Sales decline. Firms either reduce cost to continue or quite fromthe market.
  5. 5.  MARUTI UDYOG LIMITED was established in 1981 Largest automobile company in India located at Gurgaon, Manesar. Portfolio of 13 brands and 150 variants like,MARUTI 800,ALTO,WAGANOR,SWIFT,GRAND VITARA,SX4 AND SWIFT DZIRE etc., Listed in BOMBAY STOCK EXCHANGE &NATIONAL STOCK EXCHANGE. Honored with “METI” award from Govt. of Japan for promotion of Japanese brand in India.
  6. 6.  MARUTI UDYOG LIMITED Launched first „MARUTI 800‟ ,in Indian market on December 1983. It‟s a collaboration between INDIAN STATE owned MARUTI and SUZUKI MOTOR JAPAN. Cheapest car in the Indian market. Also exported to countries like South Asia and South American market. First car was presented to Lord Venkateswara of Tirumala Venkateswara temple. First car was sold to Harpal Singh for Rs.48,000/- as a lucky owner and received keys from Prime Minister of India INDIRA GANDHI.
  7. 7.  MARUTI 800 comes up with new features like , AC version and Music System in the car. Sales increased by 852 units to 20,269 units and reached up to 31,314 units. First export began in 1987. Sales soared from about 63,763 units to about 1,89,061 units in 1996. Strategies adopted:- Customer care has became a key element for Maruti, Increased Maruti service stations every 25 kms on a highway, For increasing its market share it launched new car models,
  8. 8.  In 1997,MARUTI introduced a new car with Jelly Bean shape . However it was not so successful in the market. Launched revamped version of MARUTI 800 EX, with new engine, shock absorber, coil spring suspension, but this model lost their sales gradually . Entry of competitors like General Motors , Ford , Tata. In 2002, MARUTI launched „ALTO‟ , with bigger stylish version of the Maruti 800. Introduced LPG & CNG variables, called Maruti 800 Duo with new face lifts like newer grille and clear lens head lamps
  9. 9.  Strategies adopted at this stage : Pricing strategy:– categering to all segments ,car priced at Rs. 1,87,000/- is the lowest offer on the road Developed different revenue streams in the form of Maruti insurance, Maruti finance. Repositioning of Maruti products Introduced new facelifts model based on market responses or consumer feedbacks or the competitors moves Customer centric approach: call centers bring Maruti to closer to its customer. Committed to motorizing India Partnership with STATE BANK OF INDIAorganized finance to small towns enablepeople to buy cars in Rs.2599/- scheme
  10. 10.  Due to heavy competition from competitors like Hyundai i10 , Maruti Suzuki Swift, Chevrolet Spark, sales of Maruti 800 was drastically decreased. The sales are went down from 1,51,976 units in the year 2000 to about 69,553 in 2007. Buyers are attracted by high end luxuries small cars like NANO . In 2008-2009 experienced sales of only 1,288 units. Major competitor Tata Motors launched Tata Nano dmaller car yet offer more space than the Maruti 800 Sales are continued in semi urban and rural areas till today . Now in 2012 Maruti introduces ALTO 800 in the place of Maruti 800 .
  11. 11.  Competition is rising like never before in the automobile industry especially in India. Still Maruti is in the lion position having a market share of more than 40% in Indian automobile market. Maruti is still the brand name at least in India in the Top of Mind position. There are some serious problems regarding productivity issue which can be solvable . Once these issues get corrected, I hope Maruti will regain its market share. Now a days car has become more of a hedonistic product rather than an utilitarian product. So Maruti has to change its positioning and brand perception in long run to have a sustainable market share.
  12. 12.  After a drastically decline in the sales of Maruti 800 , MUL had repositioned its product Maruti 800 with ALTO 800 . ALTO 800 is designed with latest features of more space, speed acceleration, power steering etc., Now ALTO 800 is available in Indian market for the price of 2.5 lakhs(approx). Alto 800 was introduced into the market on October 16,2012
  13. 13.  www.scribd.com www.wikipedia.org www.google.com www.slideshare.com www.authorstreme.com

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