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PRESENTED
    BY:
  RAMYA

     
   INTRODUCTON OF PLC
   STAGES OF PLC
   COMPANY HISTORY
   PLC - STAGE OF COMPANY
   REPOSITIONING OF PRODUCT
   BIBILOGRAPHY
  PRODUCT LIFE CYCLE (PLC)
     Like human beings, products also have an arc. From birth
to death, human beings pass through various stages e.g. birth,
growth, maturity, decline and death.
     A similar life-cycle is seen in the case of products. The
product life cycle goes through multiple phases, involves many
professional disciplines, and requires many skills, tools and
processes.
  PRODUT DEVELOPMENT:-
   It is the stage where a company finds and develop a new product
idea. Sales are zero at this stage.
 INTRODUCTION STAGE:-
   Company builds product awareness and develop market for the
product and launches the product into the market.
 GROWTH STAGE:-
   Company build brand preference and increase market share.
 MATURITY STAGE:-
   Competitors starts. Products come up with new features and
face new competitions.
 DECLINE STAGE:-
   Sales decline. Firms either reduce cost to continue or quite from
the market.
   MARUTI UDYOG LIMITED was established in 1981
   Largest automobile company in India located at Gurgaon,
    Manesar.
   Portfolio of 13 brands and 150 variants like,MARUTI
    800,ALTO,WAGANOR,SWIFT,GRAND VITARA,SX4 AND SWIFT
    DZIRE etc.,
   Listed in BOMBAY STOCK EXCHANGE &NATIONAL STOCK
    EXCHANGE.
   Honored with “METI” award from Govt. of Japan for
    promotion of Japanese brand in India.
   MARUTI UDYOG LIMITED Launched first „MARUTI 800‟ ,in
    Indian market on December 1983.
   It‟s a collaboration between INDIAN STATE
    owned MARUTI and SUZUKI MOTOR JAPAN.
   Cheapest car in the Indian market.
   Also exported to countries like South Asia
    and South American market.
   First car was presented to Lord Venkateswara of Tirumala
    Venkateswara temple.
   First car was sold to Harpal Singh for Rs.48,000/- as a
    lucky owner and received keys from Prime Minister of India
    INDIRA GANDHI.
   MARUTI 800 comes up with new features like , AC version and
    Music System in the car.
   Sales increased by 852 units to 20,269 units and
    reached up to 31,314 units.
   First export began in 1987.
   Sales soared from about 63,763 units to
    about 1,89,061 units in 1996.
   Strategies adopted:-
   Customer care has became a key element for Maruti,
   Increased Maruti service stations every 25 kms on a highway,
   For increasing its market share it launched new car models,
 In 1997,MARUTI introduced a new car with Jelly Bean shape
  . However it was not so successful in the market.
 Launched revamped version of MARUTI 800 EX, with new
  engine, shock absorber, coil spring suspension, but this
  model lost their sales gradually .
 Entry of competitors like General Motors ,
  Ford , Tata.
 In 2002, MARUTI launched „ALTO‟ ,
  with bigger stylish version of the Maruti 800.
 Introduced LPG & CNG variables, called Maruti 800 Duo
  with new face lifts like newer grille and clear lens head
  lamps
  Strategies adopted at this stage :
 Pricing strategy:– categering to all segments ,car priced at Rs.
   1,87,000/- is the lowest offer on the road
 Developed different revenue streams in the form of Maruti
   insurance, Maruti finance.
 Repositioning of Maruti products
 Introduced new facelifts model based on market responses or
   consumer feedbacks or the competitors moves
 Customer centric approach:
   call centers bring Maruti to closer to its customer.
 Committed to motorizing India
   Partnership with STATE BANK OF INDIA
organized finance to small towns enable
people to buy cars in Rs.2599/- scheme
 Due to heavy competition from competitors like Hyundai i10 ,
  Maruti Suzuki Swift, Chevrolet Spark, sales of Maruti 800 was
  drastically decreased.
 The sales are went down from 1,51,976 units in the year 2000 to
  about 69,553 in 2007.
 Buyers are attracted by high end luxuries
  small cars like NANO .
 In 2008-2009 experienced sales of only
  1,288 units.
 Major competitor Tata Motors launched Tata Nano dmaller car yet
  offer more space than the Maruti 800
 Sales are continued in semi urban and rural areas till today .
 Now in 2012 Maruti introduces ALTO 800 in the place of Maruti
  800 .
   Competition is rising like never before in the automobile industry
    especially in India.
   Still Maruti is in the lion position having a market share of more
    than 40% in Indian automobile market.
    Maruti is still the brand name at least in India in the Top of Mind
    position.
   There are some serious problems regarding productivity issue
    which can be solvable . Once these issues get corrected, I hope
    Maruti will regain its market share.
   Now a days car has become more of a hedonistic product rather
    than an utilitarian product.
   So Maruti has to change its positioning and brand perception in
    long run to have a sustainable market share.
   After a drastically decline in the sales of Maruti 800 , MUL
    had repositioned its product Maruti 800 with ALTO 800 .
   ALTO 800 is designed with latest features of more space,
    speed acceleration, power steering etc.,
   Now ALTO 800 is available in Indian market for the price of
    2.5 lakhs(approx).
   Alto 800 was introduced into the market on October
    16,2012
   www.scribd.com
   www.wikipedia.org
   www.google.com
   www.slideshare.com
   www.authorstreme.com
Maruti 800 ppt

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Maruti 800 ppt

  • 1. PRESENTED BY: RAMYA  
  • 2. INTRODUCTON OF PLC  STAGES OF PLC  COMPANY HISTORY  PLC - STAGE OF COMPANY  REPOSITIONING OF PRODUCT  BIBILOGRAPHY
  • 3.  PRODUCT LIFE CYCLE (PLC) Like human beings, products also have an arc. From birth to death, human beings pass through various stages e.g. birth, growth, maturity, decline and death. A similar life-cycle is seen in the case of products. The product life cycle goes through multiple phases, involves many professional disciplines, and requires many skills, tools and processes.
  • 4.  PRODUT DEVELOPMENT:- It is the stage where a company finds and develop a new product idea. Sales are zero at this stage.  INTRODUCTION STAGE:- Company builds product awareness and develop market for the product and launches the product into the market.  GROWTH STAGE:- Company build brand preference and increase market share.  MATURITY STAGE:- Competitors starts. Products come up with new features and face new competitions.  DECLINE STAGE:- Sales decline. Firms either reduce cost to continue or quite from the market.
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  • 7. MARUTI UDYOG LIMITED was established in 1981  Largest automobile company in India located at Gurgaon, Manesar.  Portfolio of 13 brands and 150 variants like,MARUTI 800,ALTO,WAGANOR,SWIFT,GRAND VITARA,SX4 AND SWIFT DZIRE etc.,  Listed in BOMBAY STOCK EXCHANGE &NATIONAL STOCK EXCHANGE.  Honored with “METI” award from Govt. of Japan for promotion of Japanese brand in India.
  • 8. MARUTI UDYOG LIMITED Launched first „MARUTI 800‟ ,in Indian market on December 1983.  It‟s a collaboration between INDIAN STATE owned MARUTI and SUZUKI MOTOR JAPAN.  Cheapest car in the Indian market.  Also exported to countries like South Asia and South American market.  First car was presented to Lord Venkateswara of Tirumala Venkateswara temple.  First car was sold to Harpal Singh for Rs.48,000/- as a lucky owner and received keys from Prime Minister of India INDIRA GANDHI.
  • 9. MARUTI 800 comes up with new features like , AC version and Music System in the car.  Sales increased by 852 units to 20,269 units and reached up to 31,314 units.  First export began in 1987.  Sales soared from about 63,763 units to about 1,89,061 units in 1996.  Strategies adopted:-  Customer care has became a key element for Maruti,  Increased Maruti service stations every 25 kms on a highway,  For increasing its market share it launched new car models,
  • 10.  In 1997,MARUTI introduced a new car with Jelly Bean shape . However it was not so successful in the market.  Launched revamped version of MARUTI 800 EX, with new engine, shock absorber, coil spring suspension, but this model lost their sales gradually .  Entry of competitors like General Motors , Ford , Tata.  In 2002, MARUTI launched „ALTO‟ , with bigger stylish version of the Maruti 800.  Introduced LPG & CNG variables, called Maruti 800 Duo with new face lifts like newer grille and clear lens head lamps
  • 11.  Strategies adopted at this stage :  Pricing strategy:– categering to all segments ,car priced at Rs. 1,87,000/- is the lowest offer on the road  Developed different revenue streams in the form of Maruti insurance, Maruti finance.  Repositioning of Maruti products  Introduced new facelifts model based on market responses or consumer feedbacks or the competitors moves  Customer centric approach: call centers bring Maruti to closer to its customer.  Committed to motorizing India Partnership with STATE BANK OF INDIA organized finance to small towns enable people to buy cars in Rs.2599/- scheme
  • 12.  Due to heavy competition from competitors like Hyundai i10 , Maruti Suzuki Swift, Chevrolet Spark, sales of Maruti 800 was drastically decreased.  The sales are went down from 1,51,976 units in the year 2000 to about 69,553 in 2007.  Buyers are attracted by high end luxuries small cars like NANO .  In 2008-2009 experienced sales of only 1,288 units.  Major competitor Tata Motors launched Tata Nano dmaller car yet offer more space than the Maruti 800  Sales are continued in semi urban and rural areas till today .  Now in 2012 Maruti introduces ALTO 800 in the place of Maruti 800 .
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  • 14. Competition is rising like never before in the automobile industry especially in India.  Still Maruti is in the lion position having a market share of more than 40% in Indian automobile market.  Maruti is still the brand name at least in India in the Top of Mind position.  There are some serious problems regarding productivity issue which can be solvable . Once these issues get corrected, I hope Maruti will regain its market share.  Now a days car has become more of a hedonistic product rather than an utilitarian product.  So Maruti has to change its positioning and brand perception in long run to have a sustainable market share.
  • 15. After a drastically decline in the sales of Maruti 800 , MUL had repositioned its product Maruti 800 with ALTO 800 .  ALTO 800 is designed with latest features of more space, speed acceleration, power steering etc.,  Now ALTO 800 is available in Indian market for the price of 2.5 lakhs(approx).  Alto 800 was introduced into the market on October 16,2012
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