Maruti Swift

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Maruti Swift

  1. 1. TERM PAPER ON MARKETING STRATEGIES OFMARUTHI SUZUKI SWIFT By Nithyanandan.N Team 6 Miracle Team
  2. 2. Maruti Suzuki india limited Suzuki motor Corporation. Market share of 44.9% Headquarters are located in new Delhi.In February 2012, - 10th million vehicle in india
  3. 3. yil The Suzuki Swift is a subcompact car produced by Suzuki in Japan since 2000 launched in India may 2005 2007 2010In August 2011, New third generation Swift, with 1.2L K-serious petrol and 1.3L DDiS engine
  4. 4. PetrolMaruti swift LXI1197cc, Manual, Petrol 15.7-18.1 kmpl Maruti swift VXI 1197cc, Manual, 15.7-18.1 kmplMaruti Swift ZXI1197cc, manual, 15.7-18.1 kmpl
  5. 5. Diesel Maruti swift LDI BS IV 1248cc, manual, 18.1-22.9 kmplMaruti swift VDI BS IV1248cc, manual, 18.1-22.9 kmpl Maruti swift ZDI 1248cc, manual, 18.1-22.9 kmpl
  6. 6. varients New delhi Bangalore Mumbai Chennai hyderabad LXI 444616 453751 465332 453131 456031 VXI 490707 494666 507068 494102 497126 ZXI 568710 580201 595547 580180 583036
  7. 7. varients New Delhi Bangalore Mumbai Chennai hyderabadLDI BSIV 553982 557779 575464 563812 566360VDI BSIV 598264 605224 621138 608779 611446 ZDI 676911 688419 703788 688900 691567
  8. 8. Exclusive distributionMaruti suzuki Exclusive Consumer Dealer 530 dealers in india 16 dealers in Tamilnadu 3 in Coimbatore
  9. 9. AdvertisingMagazines / newspapers
  10. 10. TV / Cinema
  11. 11. Public relations - using the press to your advantagePress launches Press releases
  12. 12. Digital marketingSocial media applications such as Facebook or Twitter
  13. 13. Blogging
  14. 14. YouTube
  15. 15. SEGMENTING B- Segmentation car Premium hatchback segment 18-45 years old Feature loving User friendlypeople who prefer value for money compact car
  16. 16. TARGETING Middle class and upper-middle class Youngsters and young business peopleCustomer seeking a stylish, powerful and a premium car for city driving
  17. 17. POSITIONING Stylish carA Vehicle that provides comfort, power and luxury in small package Style, modern looks and young attitude
  18. 18. Major respondents know about the Maruti swift through Advertisement 40 20 0 Advertaisement Word of mouth Others Agent
  19. 19. Major respondents are aware about swift through newspaper16141210 8 6 4 2 0 varient News paper Notice and Posters and Television Internet leaflets banners
  20. 20. Major respondents look all the features3025201510 5 0
  21. 21. Major respondents prefer red and silver colour 16 14 12 10 8 6 4 2 0
  22. 22. Popular compact cars in Indian market Good and high brand visibility Diesel and petrol variants available Limited market share in intensely Colors, features, mileage and low competitive hatchback segment maintenance are its special features Safety and good car control Intense competition Fast growing automobile market Government regulations Increasing purchasing power parity Petrol price and TAX Use the strong global brand presence Improvement in public transport
  23. 23. Investment for startup a car business is very high & lot of competitors, it will be enough barriers to New entry Hyundai i20It is likely that the Buyers in india suppliers to the Alto have a wide manufacturers Chevrolet Beat variety of choice.have considerable Ford Figo So Bargainingbargaining power. Hyundai i10 power is there Nissan Micra It has both the Petrol and diesel model, LPG Model is substitute
  24. 24. P Indian govt launched AUTO POLICY for its Self Sustained growth.Allowed Foreign Equity Investment up to 100% Formulation of FUEL POLICY Diesel demand
  25. 25. ESwift car price increased because of union budget 12-13 Standard excise duty to be raised from 10 to 12%Manufacturing sector has grown 8-10 % for last few years
  26. 26. S Changed Lifestyle of people The Average family size is 4 Increase in per capita income levelsIndian Customers are Highly educated and well informed and they are price sensitive. Preference for small and compact car Preference for Fuel efficient cars with low maintenance
  27. 27. T More & more emphasis on R&D. Govt is promoting NATRIPCustomized solutions can be provided with proliferation of technology. Entry of global brands

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