More Related Content
Similar to cupdf.com_business-plan-fastfood.ppt
Similar to cupdf.com_business-plan-fastfood.ppt (20)
Recently uploaded
Recently uploaded (20)
cupdf.com_business-plan-fastfood.ppt
- 1. Welcome to the Presentation
- 3. Submitted By MD. Rajeev Sorker ID- 151011081
- 6. Background of the Plan The main objective of the business plan is To find out how will Happy House work for new trend customers.
- 8. Our Vision “To be a leading integrated food court service group in country by delivering consistent quality products & excellent customer-focused service.” “To sell food in a fast, friendly environment that appeals to pride conscious health minded consumers.”
- 9. Our Mission Attaining best in class productivity and efficiency. Building our brands also. Reinventing the business continuously through technology and innovation. Reinforcing “The New Way of Fast Food” by living our values every day.
- 10. Our Goals Our main goal is to be one of the most successful fast food outlets in Sylhet A growing business, full of opportunity. More innovative & full of ideas. Strive to be a premier local fast food brand in the local marketplace.
- 11. Our Objectives To establish a presence as a successful local fast food outlets and gain a market share in Sylhet's fast food industry. To make Happy House a destination spot for mall-goers. To expand into a number of outlets by year three, and sell the franchise to neighboring metropolitan cities such as Dhaka, Chittagong, Comilla.
- 13. Keys to Success Create a unique, innovative, entertaining menu. We want to be on the safe side of the business. Sell the products that are of the highest quality. Provide 100% satisfaction to our customers. Encourage the two most important values Brand & Image Promote good values of culture and business philosophy.
- 15. Company Summery What is Happy House? Youthful and fresh surroundings Quality food Open everyday Variety, variety, variety
- 16. Company Ownership Privately held company Investment as 60% -(Personal) & 40% -(Bank) Starting amount of about 40 to 55 lack.
- 17. Products and Services Breakfast: • 1. Eggs, made to order. • 2. Toast: wheat or white. • 3. Bacon. • 4. Ham. • 5. Yogurt. • 6. Fruit. • 7. Snakes. • 8. Coffee and Orange Juice etc. Drinks • 1. Soft drinks. • 3. Coffee. • 4. Tea etc Lunch: • 1. Ham and Cheese Sub. • 3. Roast Chicken Club. • 4. Veggie Sandwich. • 5. Sandwiches. • 6. Veg Nuggets • 7. Columbia Salmon Rolls. • 8. Special Burgers. • 9. Smoked Salmon Sourdough Bread. • 10. Steak Sandwiches. • 11. Apple Cake. • 12. Chips. • 14. Organic Vegetable and Chicken Soup. • 15. Salads. • 16. Homemade potato Salad etc
- 18. Competitor Comparison The larger firms have comprehensive national marketing strategies that draw in hundreds of customers per week. Happy House’s answer to this is to promote its local flavor and cuisine in foreign style and draw in those individuals who see fast food as unhealthy and of low quality.
- 19. Site Selection & Location Lamabazaar point in Sylhet. Variety under a single roof. Advantages include- Ease of parking & The convenience of consumers.
- 20. Area Coverage Target area is Bagbari, Medical ,Batalia, Mirer Moydan, Shakgat and other close related areas.
- 21. Publicity:
- 22. Market analysis Three main markets- People who work in the nearby areas Grabs the attention of college & school students youngsters. Families looking for take-out food to take home
- 23. Market Analysis i) Market Trends ii) Market Needs iii) Market Growth iv) Strategy and Implementation Summary v) Marketing Strategy: vi) Promotion Strategy vii) Pricing Strategy
- 24. Figure of the Pricing Strategy Beverage starting price ৳ 30 to ৳ 299 Launch Starting Price ৳ 180 to ৳ 999 Breakfast Starting Price ৳ 20 to ৳ 450
- 26. Segmentation, Target Group & Positioning (STP) Segmentation, Targeting & Positioning (STP) Segment People willing to have a hygienic and delicious non conventional meal at a restaurant. Target Group Children and youth from middle and upper class, mostly 18 to 35 age group. Positioning Most delicious fast food for entire friends & family.
- 28. SWOT Analysis Is a valuable step in firm’s situational analysis. Assessing firm’s strengths, weaknesses, market opportunities, and threats Is a very simple process that can offer powerful insight into the potential and critical issues affecting a venture.
- 29. Happy House’s Strengths Food court location Urban area Store located in easily accessible area Innovative range of food under one roof Hygienic food and quick service Sound financial situation and turnover Good advertising and marketing Able to get a large multi- cultural consumer group
- 30. Happy House’s Weakness Low marketing budget Negative publicity arises as a new entrance Did not offer variety that appealed to the low- middle class
- 31. Happy House’s Opportunities New food taste with different crust sizes and flavors. Venture more into home delivery Improve the product line Design the store to be more organized and attractive
- 32. Happy House’s Threats Threat from other competitors Health conscious people. The rising prices of special ingredients like cheese etc, used in foods.
- 33. Conclusion One may dream of gleaming marble counters, a top notch kitchen, and a prime downtown location, but starting small can often be the best first step into fast food restaurant ownership. That’s the reason we follow the agenda. Not only will it give us a view of the basic fundamentals that apply to the business, but it also requires less capital and therefore we can deal with the less risk.
- 35. The End