Eshtery is a mobile shopping application launched in Egypt and the MENA region that allows users to shop from virtual stores of various brands directly from their mobile devices. It is backed by major venture capital and telecom companies. The application is available on iOS and Android and has a secure backend system to manage orders. Eshtery partners with various retailers and suppliers to offer products across multiple categories like electronics, groceries, and flowers for delivery. The company generates revenue from transaction fees, advertising on the app and at locations, and by offering white label solutions to brands to have their own mobile storefront within the Eshtery platform.