The document discusses strategies for credit unions to market to different generational groups, particularly millennials. It defines millennials and their characteristics, and how they differ from other generations. It provides ideas for marketing approaches targeting millennials, such as product offerings, pricing, placement and promotional strategies. The overall goal is for credit unions to understand different generational needs and tailor their services accordingly.
Co-presented with Kris Wickline at CUNA Mutual's 2008 Discovery Conference, this presentation provides an overview and business case for why credit unions NEED to focus on Gen Y as part of their overall business strategy.
Chief Mammal of Snigglezoo Entertainment , John Lanza's presentation to the CUAO Youth Summit about how credit unions can reach today's youth and make a difference in financial literacy with a great kids club.
Understanding Social+Digital Strategies For Your HNW Wealth Management PracticeApril Rudin
It is no longer a choice but now "table stakes" to maintain a digital/social media presence to provide content to your clients, prospects and referrals while also attracting end HNW investors and potential referral sources.
Here is how...
Co-presented with Kris Wickline at CUNA Mutual's 2008 Discovery Conference, this presentation provides an overview and business case for why credit unions NEED to focus on Gen Y as part of their overall business strategy.
Chief Mammal of Snigglezoo Entertainment , John Lanza's presentation to the CUAO Youth Summit about how credit unions can reach today's youth and make a difference in financial literacy with a great kids club.
Understanding Social+Digital Strategies For Your HNW Wealth Management PracticeApril Rudin
It is no longer a choice but now "table stakes" to maintain a digital/social media presence to provide content to your clients, prospects and referrals while also attracting end HNW investors and potential referral sources.
Here is how...
Over the course of 2017-2019, the Ye! Community undertook a series of activities in partnership with Mastercard
Foundation. This impact report details the project activities and its outcomes.
Creativity in Creating Business with a touch on Social ImpactPlayMoolah
We share our learnings on how we balance impact for our users and financial viability.
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PLAYMOOLAH:
PlayMoolah enables young people to afford the life of their dreams by developing a positive relationship to money. We design and deliver educational, digital, and community experiences that activate responsible decisions through cultivating daily practices. The team is known for their innovative methods and award-winning products which combine behavioral research with the power of play.
Presentations from AdvoFest 2019 from Birds Eye, Interflora, the NHS, Warwick Business School, Electric House, and many more. Presentations covered, customer experience, marketing, brand advocacy, customer advocacy, innovation, and customer insight.
Inspiring a Positive Culture: Become an M.V.P.
To provide knowledge, ideas and assess awareness to inspire a more positive culture encouraging MVP (Mission, Values, Priorities) Champions to attract and retain diversity with women & millennials.
Inspiring a Positive Culture: Become an M.V.P.
Learn how to provide knowledge and ideas and assess awareness, inspiring a more positive culture and encouraging MVP (Mission, Values, Priorities) Champions to attract and retain diversity with women and millennials.
By 2030, many of the world's largest economies will have more jobs than skilled people to do those jobs. As a result, the talent market is going to be even more competitive than it is today. To prepare, Universum conducted the biggest Gen Z survey ever to help our clients predict their future workforce.
In this presentation from our EMEA webinar you'll come to understand the next cohort of employees, Generation Z, and learn how to future-proof your employer brand.
Over the course of 2017-2019, the Ye! Community undertook a series of activities in partnership with Mastercard
Foundation. This impact report details the project activities and its outcomes.
Creativity in Creating Business with a touch on Social ImpactPlayMoolah
We share our learnings on how we balance impact for our users and financial viability.
---------------------
PLAYMOOLAH:
PlayMoolah enables young people to afford the life of their dreams by developing a positive relationship to money. We design and deliver educational, digital, and community experiences that activate responsible decisions through cultivating daily practices. The team is known for their innovative methods and award-winning products which combine behavioral research with the power of play.
Presentations from AdvoFest 2019 from Birds Eye, Interflora, the NHS, Warwick Business School, Electric House, and many more. Presentations covered, customer experience, marketing, brand advocacy, customer advocacy, innovation, and customer insight.
Inspiring a Positive Culture: Become an M.V.P.
To provide knowledge, ideas and assess awareness to inspire a more positive culture encouraging MVP (Mission, Values, Priorities) Champions to attract and retain diversity with women & millennials.
Inspiring a Positive Culture: Become an M.V.P.
Learn how to provide knowledge and ideas and assess awareness, inspiring a more positive culture and encouraging MVP (Mission, Values, Priorities) Champions to attract and retain diversity with women and millennials.
By 2030, many of the world's largest economies will have more jobs than skilled people to do those jobs. As a result, the talent market is going to be even more competitive than it is today. To prepare, Universum conducted the biggest Gen Z survey ever to help our clients predict their future workforce.
In this presentation from our EMEA webinar you'll come to understand the next cohort of employees, Generation Z, and learn how to future-proof your employer brand.
Break through the marketplace noise and emerge as the premiere choice in banking. We will discuss ways to identify what makes you different, the questions to ask and how to communicate it to the marketplace.
Grow your membership through SEG development. Learn best practices, use Commercial products as a new door into SEGs, onboard and speak the CEO\'s language with ROI.
Want more? Call Eric Gagliano at 937-426-9848.
This presentation was made to after school line staff and administrators at the 2015 PASE@Pace Conference. It describes the importance of financial literacy in the 21st Century and how the SIFMA Foundation's educational programs provide opportunities for youth financial literacy
For our April buzzReport, Buzz Marketing Group is proud to present the third installment of our four-part 2015 Millennial Retail Report! Here, you will get the chance to dive into the world of the Millennial and gain insight into how they shop, what they buy, how much they spend, and how they want to interact with retailers.
This information is useful to any brand or retailer that hopes to better understand the Millennial generation. So what are you waiting for? Dive in!
The results of Aimia’s 2011 consumer
research in Canada, the UK and the
US reveal surprising insights into the
behavior of Generation Y and their
relationship to technology, data privacy,
brand loyalty and reward programs.
Insight You Need to Successfully Market to Tweens and TeensAquent
Understanding the youth market is crucial for any company attempting to capture the attention of today's tween and teen consumers. The lives and minds of this dynamic group are ever-changing, so it's essential to gain a better understanding of our youth today before launching your next youth-oriented product or marketing campaign. Much of Brenda Hurley's time is focused on C&R's youth business, providing research and consulting services to clients through its KidzEyes and TeensEyes Divisions. She was also very involved in this year's launch of YouthBeat, C&R's syndicated report covering the attitudes and behaviors of today’s youth.
Over the past few decades, the demographics and psychographics of people have shifted. As has the world around through through the prevalence of technology, content and social communications. These factors have shifted what people look for when deciding where to live. As a result, cities are having to change the ways in which they plan their spaces, provide services and communicate with current and prospective residents. Assuming they want to remain relevant, that is. Marketers in the private sector have been doing these things successfully for hundreds of years. It is time cities learned a thing or two from marketers in order to use more modern tools such as big data and content marketing to attract and retain visitors and residents.
Presented by Michael Barber and Matt Carmichael from Livability.com
Meet the consumer power house MILLENNIAL by Brandnow.asia Sept 2016Pacharee Pantoomano
In 2020, Millennial or Generation Y will be the supreme consumer group. Find out what motivates them and how brands should talk with this new power house.
Recruiting, Retaining and Engaging the Next Generation College StudentAerial Ellis
A revealing look at the intergenerational approach to higher education and what institutions must do to understand, recruit and engage millennial employees and generation Z students.
Youth today are far more equipped with adequate information than they had a couple of
decades back. The evolution of Technology has brought in this change in the lifestyle of youth. The
kind of exposure these youth have towards Internet, Television, print and other medias propels one to
re think on the effects that these advertisements have on the minds of the young generation.
Internet proves to be one of the best ways of persuasive communication. This is the place
where the youth spend maximum of their time, surfing and downloading material. The exposure that
one gets from Internet, Television or any other media through advertisements depicts the knowhow
of different cultures, lifestyles and fashion.
This E-Book peels back the layers and uncovers fundamental truths about demographics and lifestyle attributes Millennials share universally as well as how they can be segmented into unique groups. Take a closer look and see how wonderfully complex & awesome they are and how you can reach them more effectively.
6. The Motivation Behind Reaching, Teaching and Servicing Youth Member/Non-Member Profile Member Non-members Avg. age 47.0 43.6 25-44 38% 40% Married 67% 49% Emp. full time 64% 51% College grads 35% 21% Own home 85% 67% Source: CUNA member statistics
7. Adult Members Percent Age 25 to 44 U.S. Population Source: CUNA National Member Surveys and CUNA member statistics
19. The Motivation Behind Reaching, Teaching and Servicing Youth Over time, perceptions compared against expectations form overall impression and mold behaviors and reactions/ actions How Different Generations are Created Form perceptions based on observations & experiences from each interaction
29. Total U.S Births U.S population Birth Rates, 1950 - 1998 The Motivation Behind Reaching, Teaching and Servicing Youth National Center for Health Statistics, 2000. Boomers Gen X Millennials
31. The Motivation Behind Reaching, Teaching and Servicing Youth “ Many parents don’t believe there is a generational disconnect between them and their teen.” AT&T Newspaper Insert
32. There is no “One Size Fits All” Members will let you know what they want and need so you can tailor financial services for them.
36. The Secret The Motivation Behind Reaching, Teaching and Servicing Youth Manage ALL of your touch-points. Your BRAND is your most precious asset. Ensure that everyone understands the lifeblood to your success and longevity is not tomorrow, but today and yesterday.
37. Strategic Millennial Marketing Planning Process The Motivation Behind Reaching, Teaching and Servicing Youth Step 1 – Understand Your Market & Competition Step 2 – Understand Your Millennial Customer Step 3 – Position Yourself in the Market Step 4 – Develop Your Marketing Messages Step 5 – Determine Your Marketing Methods Step 6 – Set Sales & Marketing Goals Step 7 – Develop Your Budget & Metrics
38. The Motivation Behind Reaching, Teaching and Servicing Youth Evolution of Generational Marketing Efforts Emerging Optimizing Strategic time Value Returned
39. So…. Let’s Have Some Fun! The Motivation Behind Reaching, Teaching and Servicing Youth
43. Strategic Marketing Planning The Motivation Behind Reaching, Teaching and Servicing Youth ANNUAL WEEKLY MONTHLY QUARTERLY SEMI-ANNUAL ANNUAL
44. The Motivation Behind Reaching, Teaching and Servicing Youth The Secret There is NO SUCH THING as over communicating… Effective communication is built on personal perception… however, you can create a reality by always being on the forefront of all issues and ensuring contact happens at least 6 times with staff and every 60 days with customers.
45. Learn From Other Industries! The Motivation Behind Reaching, Teaching and Servicing Youth
56. The Motivation Behind Reaching, Teaching and Servicing Youth The Secret Be a student of the game. Be successful because you say you are (and you can then prove it!) Learn from your actions, prepare for everything, create alternatives, share success/failure, constantly seek ways to become better/faster/stronger!