The document discusses the growing economic power and influence of older consumers, especially women over 50. It notes that this demographic has significant spending power but remains underserved by advertisers who focus on younger men. The numbers show that those over 50 control most of the wealth and make up a growing portion of the population and economy. The document advocates that marketers should pay more attention to the spending habits and interests of older consumers rather than focusing only on younger demographics.
Millennials are bending and breaking the traditional rules, while becoming fast, aggressive new competitors. They’ve been described as the “Me Generation” and:
Get bored quickly
Seek meaningful work
Enjoy constant change
Desire professional development
Crave instant gratification
Learn more about Millennials in order to more effectively recruit, retain, manage and motivate them in the workplace.
Gen X is sometimes referred to as the “lost” or "grumpy" generation, this was the first generation of “latchkey” kids, exposed to lots of daycare and divorce. Known as the generation with the lowest voting participation rate of any generation, Gen Xers were quoted by Newsweek as “the generation that dropped out without ever turning on the news or tuning in to the social issues around them.”
Gen X is often characterized by high levels of skepticism, “what’s in it for me” attitudes and a generation with more debt than savings. They've gone from XTREME to XHAUSTED! Learn more about Gen X and what makes them tick.
The Traditionalists, also called “THE GREATEST GENERATION” and "The Silent Generation" are Healthy, Wealthy and Wise! This cohort built the infrastructure of modern America. Traditionalists grew up in the wake of crippling economic depression and were heavily shaped by war. Today, they are a force to be reckoned with and represent more wealth than any other generation.
The ad world is still reinforcing gender stereotypes. Products for women even tend to cost more. Which is a sheer lunacy when you know that women control 80% of brand purchases...
Why then? Because there are still few women at the top? Or because the ads are a current representation of our deeply embedded sexist archetypes?
Let's see which campaigns are shifting the balance!
Unlock the Secrets to Working Effectively with Baby Boomers. Learn insights from their childhood and life events that have shaped their values, views, work ethic, styles of communication, learning, leadership and more.
Feminomics provides a new perspective on leadership challenges and opportunities for both men and women. It looks at the unbalanced leadership behind the economic crisis and how we need to re-balance our leadership at every level for future prosperity and well-being.
The presentation forms a powerful centrepiece for leadership events, stimulating high levels of engagement and discussion.
This is a wake-up call to leaders everywhere. In this innovative and poignant book, authors Steven Vannoy and Craig Ross challenge assumptions about leadership and business in today’s world. Stomp The Elephant in the Office presents everyday tools that help people put an end to the toxic workplace, get more done, and be excited about work again. Vannoy & Ross explore people and culture (often misinterpreted as the softer side of business) and demonstrate that learning to cultivate them directly affects performance, productivity and ultimately the bottom line. This file contains the first five chapters of the book only.
Learn how some of the world's most inspiring women are using their growing economic power to create success in meaning in their lives while building a better world
Opinions about millennials in the workplace are abundant, and often provocative. While there is ample discussion about this generation, its differences, and its challenges, very few organizations have a plan for improving intergenerational relationships in the office.
By grounding your plans in research rather than rumor, you can establish an effective strategy for retaining, motivating, and maximizing the potential of millennials.
As millennials ascend to leadership positions, it is critical for every organization to develop an inclusive, research-based approach to developing the next generation of leaders. Watch the webinar for revealing research that will help your organization harness the potential of millennial talent.
Jim Proce ICMA-CM - Cartegraph - 2020 Vortex of StupidityJim Proce
Jim Proce, a credentialed ICMA City Manager with a background in Public Works and Engineering, serves up a reality check with this no nonsense approach to local government, with the idea of no excuses and challenging participants to ask themselves questions and to do something about the things that make you crazy.
Millennials are bending and breaking the traditional rules, while becoming fast, aggressive new competitors. They’ve been described as the “Me Generation” and:
Get bored quickly
Seek meaningful work
Enjoy constant change
Desire professional development
Crave instant gratification
Learn more about Millennials in order to more effectively recruit, retain, manage and motivate them in the workplace.
Gen X is sometimes referred to as the “lost” or "grumpy" generation, this was the first generation of “latchkey” kids, exposed to lots of daycare and divorce. Known as the generation with the lowest voting participation rate of any generation, Gen Xers were quoted by Newsweek as “the generation that dropped out without ever turning on the news or tuning in to the social issues around them.”
Gen X is often characterized by high levels of skepticism, “what’s in it for me” attitudes and a generation with more debt than savings. They've gone from XTREME to XHAUSTED! Learn more about Gen X and what makes them tick.
The Traditionalists, also called “THE GREATEST GENERATION” and "The Silent Generation" are Healthy, Wealthy and Wise! This cohort built the infrastructure of modern America. Traditionalists grew up in the wake of crippling economic depression and were heavily shaped by war. Today, they are a force to be reckoned with and represent more wealth than any other generation.
The ad world is still reinforcing gender stereotypes. Products for women even tend to cost more. Which is a sheer lunacy when you know that women control 80% of brand purchases...
Why then? Because there are still few women at the top? Or because the ads are a current representation of our deeply embedded sexist archetypes?
Let's see which campaigns are shifting the balance!
Unlock the Secrets to Working Effectively with Baby Boomers. Learn insights from their childhood and life events that have shaped their values, views, work ethic, styles of communication, learning, leadership and more.
Feminomics provides a new perspective on leadership challenges and opportunities for both men and women. It looks at the unbalanced leadership behind the economic crisis and how we need to re-balance our leadership at every level for future prosperity and well-being.
The presentation forms a powerful centrepiece for leadership events, stimulating high levels of engagement and discussion.
This is a wake-up call to leaders everywhere. In this innovative and poignant book, authors Steven Vannoy and Craig Ross challenge assumptions about leadership and business in today’s world. Stomp The Elephant in the Office presents everyday tools that help people put an end to the toxic workplace, get more done, and be excited about work again. Vannoy & Ross explore people and culture (often misinterpreted as the softer side of business) and demonstrate that learning to cultivate them directly affects performance, productivity and ultimately the bottom line. This file contains the first five chapters of the book only.
Learn how some of the world's most inspiring women are using their growing economic power to create success in meaning in their lives while building a better world
Opinions about millennials in the workplace are abundant, and often provocative. While there is ample discussion about this generation, its differences, and its challenges, very few organizations have a plan for improving intergenerational relationships in the office.
By grounding your plans in research rather than rumor, you can establish an effective strategy for retaining, motivating, and maximizing the potential of millennials.
As millennials ascend to leadership positions, it is critical for every organization to develop an inclusive, research-based approach to developing the next generation of leaders. Watch the webinar for revealing research that will help your organization harness the potential of millennial talent.
Jim Proce ICMA-CM - Cartegraph - 2020 Vortex of StupidityJim Proce
Jim Proce, a credentialed ICMA City Manager with a background in Public Works and Engineering, serves up a reality check with this no nonsense approach to local government, with the idea of no excuses and challenging participants to ask themselves questions and to do something about the things that make you crazy.
Created in Adobe InDesign, this press kit encourages potential sponsors to partner with CARE Oklahoma while also exposing their own brand to leaders in the long-term care profession
The Most Eye-Popping Facts About Female Founders!SurveyCrest
Irrespective of the bias and inequality women have to face in the corporate world, women entrepreneurs have proven themselves as an Enormous Economic Force. They are contributing growth in revenue, growth in employment, financial efficiency, entrepreneurial spirit and more for the generations up and coming.
Here are some surprising facts about women entrepreneurs that everyone should know...
Women, Barriers and Authentic Truths for Building a BusinessStephanie Breedlove
Entrepreneurs are the revolutionizers of the economy, and experts think the future of American entrepreneurship is in the hands of women. Yet new female entrepreneurs have fallen from 43.7% of total in 1997 to 36.8% in 2015. Women-owned firms generate only 3.8% of U.S. revenue and employ 6.2% of workers. 1.8% of their firms have revenue over $1M, and the percent has remained steady since 2000.
Why aren’t women starting and building growth businesses? Join Ingrid Vanderveldt and Stephanie Breedlove for a session filled with research and transparent insights of the barriers facing entrepreneurial women, the benefits of change for society and the economy, and how in the world to get there.
Paper written by owner of Guilty Custom addressing the motorcycle industry and lack of diversity and women in the market place. Is not addressing riders but management and company level.
By 2030, Millennials (ages 18-35) will make up 50% of the US workforce – a fact particularly important for employers and human resource leaders that know future success depends on their ability to attract and retain the best young talent. They are digitally connected, technologically savvy and excited to share their opinions, beliefs and dreams–but what does all that mean for their careers? And for the people who will hire them?
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
3. “ Older people have an image problem. As a culture, we’re conditioned toward youth. … When we think of youth, we think ‘energetic and colorful’; when we think of middle age or ‘mature,’ we think ‘tired and washed out.’ And when we think of ‘old’ or ‘senior,’ we think either ‘exhausted and gray’ or, more likely, we just don’t think. … The financial numbers are absolutely inarguable — the Mature Market has the money . Yet advertisers remain astonishingly indifferent to them. …” —Marti Barletta, PrimeTime Women
4. BoomerBucks! Boomer turns 50: every 7 seconds. 2009: majority of U.S. households headed by someone over 50. 2006-2016: U.S. population up 22.9 million; 22.1 million in over-50 group. 2006: 1 in 5 adults is F, over 50. Women between 50-70 who are single: 35%. Age 45-54: highest average income, $59, 021 (national average is $42,209). FASTEST GROWING INCOME CATEGORY: WOMEN, 55-64 (4X men in same category). Women, age 60-64: 50% still in workforce. Highest net worth: families, 55-64 ($182,000). People over 50: 70% to 79% of all financial assets; 80% of all savings accounts; 62% of all large Wall Street asset accounts; 66% of $$ invested in the stock market. Age 50+: 29% of population, 40% of total consumer spending, 50% of discretionary spending. Next 2 decades: BOOMERS WILL INHERIT $14 TRILLION-$25 TRILLION (“largest intergenerational transfer of wealth in history”). —Marti Barletta, PrimeTime Women
5. “ One particularly puzzling category of youth-obsession is the highly coveted target of men 18-34, and it’s always referred to as ‘highly coveted category.’ Marketers have been distracted by men age 18-34 because they are getting harder to reach. So what? Who wants to reach them? Beyond fast food and beer, they don’t buy much of anything. … The theory is that if you ‘get them while they’re young, they’re yours for life.’ What nonsense !” — Marti Barletta, PrimeTime Women
6. “ Fifty-four years of age has been the highest cutoff point for any marketing initiative I’ve ever been involved in. Which is pretty weird when you consider age 50 is right about when people who have worked all their lives start to have some money to spend.” —Marti Barletta, PrimeTime Women
7. 55-64 vs 25-34 E.g.: New cars & trucks: 20% more spending. Meals at full-service restaurants: +29%. Airfare: +38%. Sports equipment: +58%. Motorized recreational vehicles: +103%. Wine: 113%. Maintenance, repairs and home insurance: +127%. Vacation homes: +258%. Housekeeping & yard services: +250% to +500%. Source: Marti Barletta, PrimeTime Women
8. Average # of cars purchased per household, “lifetime”: 13 Average # of cars bought per household after the “head of household” reaches age 50: 7 Source: Marti Barletta, PrimeTime Women
9. Women Household spending: 80% Investment decisions: 53% Home improvement purchase decisions: 80% New cars: 60%+ Computers: 60% Managers and professionals, overall: 51% New businesses started: 70% * (*Women-owned businesses as a share of all new businesses: Employee growth, 3X; Sales growth, 4X.) Source: Marti Barletta, PrimeTime Women (2007)
10. How She Does It Margaret Heffernan (January 2007)
11. “ The growth and success of women-owned businesses is one of the most profound changes taking place in the business world today.” —Margaret Heffernan, How She Does It
12. U.S. firms owned or controlled by Women: 10.6 million ( 48% of all firms) Growth rate of Women-owned firms vs all firms: 3X Rate of jobs created by Women-owned firms vs all firms: 2X Ratio of total payroll of Women-owned firms vs total for Fortune 500 firms: >1.0 Ratio of likelihood of Women-owned firms staying in business vs all firms: >1.0 Growth rate of Women-owned companies with revenues of >$1,000,000 and >100 employees vs all firms: 2X Source: Margaret Heffernan, How She Does It