Downloaded 10 times
Uploaded byNORCAT
MaRS Market Intelligence (Spring 2015)
The document outlines the services of Mars Market Intelligence, which provides startups with access to secondary market research resources at no cost to help them understand consumer needs, industry trends, and competitive landscapes. It details eligibility criteria for startups, the engagement process with market intelligence advisors, and the types of inquiries that fall within and outside the scope of their services. Additionally, it lists the sectors they serve and examples of potential research questions for startups seeking to validate ideas or prepare investor materials.
More Related Content
![[Topica Founder Institute] Vietnam Startup funding 2015 report](https://cdn.slidesharecdn.com/ss_thumbnails/vietnamdeals2015-160108074950-thumbnail.jpg?width=640&height=640&fit=bounds)
Similar to MaRS Market Intelligence (Spring 2015)
MaRS Market Intelligence (Spring 2015)
- 1. Developingtalent•Growingventures•Openingmarkets Visit us atmarsdd.com 9 April 2015 Market Intelligence S P R I N G 2 0 1 5
- 2. Developingtalent•Growingventures•Openingmarkets Our Future Matters Whatis market research 9 April 2015 The action or activity of gathering information about: Consumers’ needs and preferences Competitors’ strengths and weaknesses General industry trends
- 3. Developingtalent•Growingventures•Openingmarkets Our Future Matters Whybother? 9 April 2015 “Business is lousy. Maybe I should have done more market research first.” Colin could see that his competitor had obviously done his market research
- 4. Developingtalent•Growingventures•Openingmarkets Our Future Matters Whatdo we do 9 April 2015 MaRS Market Intelligence gives entrepreneurs and startups access to premium secondary market research resources at no cost to the startup
- 5. Developingtalent•Growingventures•Openingmarkets Our Future Matters Whatdo we do 9 April 2015 • Provide secondary market research • Pull information from both public and proprietary databases • Provide reports or links to website resources
- 6. Developingtalent•Growingventures•Openingmarkets Our Future Matters Practicesat MI Services 9 April 2015 IC T HEALTH CLEANTECH Online and mobile apps Digital multimedia Gaming Hardware Software Telecommunications Medical devices Therapeutics Diagnostics & Imaging Healthcare Agriculture Foods and natural products Renewable energy Physical sciences Environment Advanced materials Manufacturing
- 7. Developingtalent•Growingventures•Openingmarkets Our Future Matters Whento Engage MI 9 April 2015 Clients working with an advisor to assess: Market size Industry characteristics or trends Competitive landscape Customer demographics So that you can: Validate a new idea Pivot in a new direction Create a business plan Prepare an investor pitch deck
- 8. Developingtalent•Growingventures•Openingmarkets Our Future Matters Whois Eligible 9 April 2015 Startups with: < $1 Million in revenues in that fiscal year & < $2 Million in private investments (total raised) Exclusions: oAny VC’s, investors or consultants oAdvisors or EIR’s personal interest projects
- 9. Developingtalent•Growingventures•Openingmarkets Our Future Matters Beforeyou begin 9 April 2015 www.marsdd.com/startup-library Filter results by Type “Startup Library”
- 10. Developingtalent•Growingventures•Openingmarkets Our Future Matters ProprietaryDatabases 9 April 2015 CLEANTECHHEALTHICT Pg 10
- 11. Developingtalent•Growingventures•Openingmarkets Our Future Matters SampleQuestions 9 April 2015 Estimate of insulin pump users worldwide (BCC Research) Adoption of social software in the enterprise (Forrester) Financing raised by clean tech startups (Capital IQ) Demographics of Android smartphone users (eMarketer) SaaS spending by Canadian enterprises (IDC)
- 12. Developingtalent•Growingventures•Openingmarkets Our Future Matters Howto Engage with MI 9 April 2015 • Advisor + client identify info needs and complete request form • Advisor reviews and sends form to mailbox Advisor meets with client • Clarify needs • Provide a target completion date – usually 5 to 10 days • Urgent requests accommodated as possible MI team processes request • Research sent to client with advisor cc’ed • Clients can come back with follow-up questions MI team completes research
- 13. Developingtalent•Growingventures•Openingmarkets Our Future Matters NewMarket Intelligence Request Form Revised Sept 2014 9 April 2015 **Please “Enable Macros”
- 14.
- 15. Developingtalent•Growingventures•Openingmarkets Our Future Matters Limitations 9April 2015 Price lists, pricing models Lead, mailing or target lists Canadian and US Business Counts Private Company Revenue and Information Competitor lists and analysis Consumer demographics (in-depth) (Online) advertising spend Patent searches
- 16. Developingtalent•Growingventures•Openingmarkets Our Future Matters Questions– within scope 9 April 2015 • Among 1.4 million people in the United States with severe speech impairments, how many of them can use mobile applications? • What’s the size of the platform-as-a-service market? What’s the PaaS growth rate? What’s the size of software-as-a-service market? What’s the SaaS growth rate? • I'd like to understand more about the opportunity with the Internet of Things in the Smart Building Automation space. How is bringing things online changing the building automation space? What value is created by understanding big data for HVAC, electrical and hydro? • What are the major trends in both the wearables and game industry in North America?
- 17. Developingtalent•Growingventures•Openingmarkets Our Future Matters Questions– out of scope 9 April 2015 • What percent of people bring Bubba Kegs with them on all-inclusive vacations? • What kind of gifts do people really want? Were people happy with the gifts they received? • Where is the nearest emergency exit? (maybe meant: "what is our exit strategy?”) • How many single people are there in the world, and how many of them are “looking”? • Names, address, and contacts of plumbing wholesale or distributions business in Canada and Great Lake States • What would happen to me financially if this moved forward but failed?
- 18. Developingtalent•Growingventures•Openingmarkets Our Future Matters MaRSMarket Insights 9 April 2015
- 19. Developingtalent•Growingventures•Openingmarkets Our Future Matters9 April 2015 Christina Kim BSc, MISt Information Specialist Usha Srinivasan, Hon BSc, PhD VP Learning and Insights Hadi Salah BSc, MSc Sr. Industry Analyst Claudio Munoz BComn, MI Sr. Industry Analyst Joe Lee BComm, MBET, CMRP Industry Analyst Lucas Armstrong BA, RAPP Industry Analyst Emily MacIntosh BSc, BComm Industry Analyst Hyun-Duck Chung Hon BA, MISt Information Specialist Nirusan Rajakulendran BSc, MBiotech Industry Analyst Lynda O’Malley Hon BA, MES Industry Analyst Meet the team
- 20. Developingtalent•Growingventures•Openingmarkets Our Future Matters9 April 2015 Thank You! Questions?