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Sample Content Marketing Plan (with Cross Selling)
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                                                                                                                                                                                                                                                                     a
                                                                                                          s-sell                                                            Social Media                                                                    reta ct and
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                                                                                                              m                                                                                                                                                        ers
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  Customer	
  Engagement	
                                                                      	
  
                                                                                                            	
  


                                                                                                                                                                              	
  Compliance	
  
            Roadmap	
  for	
  Cross	
  Selling	
  Strategy	
  




                                                                                                                                                                              	
  	
  	
  Governance	
  




                                                                                                                                                                                                                                                                                Campaigns-­‐	
  Cross	
  sell	
  tracking	
  


                                                                                                                                                                                                                                                                                                                                White	
  Papers-­‐	
  Lead	
  Capture	
  
                                                                  Inbound	
  linking	
  program	
  




                                                                                                                                                                                                                                          Targeted	
  Corporate	
  Events	
  
                                                                                                            Measurable	
  outcomes	
  	
                                        	
  	
  	
  Community	
  	
  	
  
                                                                                                                                                                                	
  	
  	
  	
  	
  	
  Building	
  




                                                                                                                                                                                                                                                                                                                                                                            Engagement
Marketing




                                                                                                                                                                                                                       	
  Outreach	
  
                                                                                                                                                                                                                       Community	
  
                                                                                                                                             	
  	
  	
  AnalyBcs	
  
                                                                                                                                                                           New and Existing
                                                                                                                                                                             Customers



                                                                                                                                                                                	
  	
  	
  IntegraBon	
  
                                                                                                                                             	
  




                                                                                                                                                                        	
  	
  	
  	
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  Plan	
  

                                                                                                                                                                                	
  	
  	
  	
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Lookback Analysis
 

Template content marketing plan with an emphasis on cross selling, social media, content marketing

  • 1. Sample Content Marketing Plan (with Cross Selling) Attr a s-sell Social Media reta ct and Cros g i n existi ers cus n new tom m ers custo        Customer  Engagement        Compliance   Roadmap  for  Cross  Selling  Strategy        Governance   Campaigns-­‐  Cross  sell  tracking   White  Papers-­‐  Lead  Capture   Inbound  linking  program   Targeted  Corporate  Events   Measurable  outcomes          Community                  Building   Engagement Marketing  Outreach   Community        AnalyBcs   New and Existing Customers      IntegraBon            Repurposing  Plan          CreaBon   CuraBon   iate for xisting Different and Reach e rs rs at custome ear custome as least 4x p er y Content emerge leaders thought