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Introduction to Email Marketing


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Email marketing doesn’t need to be complex. Join Mike Madden, Sr. Demand Generation Program Manager at Marketo, to learn the fundamentals of email marketing. We'll define the metrics, discuss copy and design, and give you the essentials you need to understand and implement a bulletproof email marketing strategy.

You'll learn:

- How to write subject lines that beg to be opened
- Best practices for testing and measuring your email campaigns
- Pitfalls, perils, and how to avoid them

Published in: Technology
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