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Marketo Partner Marketing
- 1. EMEA Partner Marketing Peter Bell EMEA Product & Segment Marketing pbell@marketo.com Product Update & Roadmap
- 2. Page 2Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 Engagement Marketing at GE Healthcare Marketing touched a total of $2 billion in potential revenue and yielded $600 million in new revenue. “It’s not about B2B, or B2C. It’s about B2Human. It’s about how we engage with our customers in deep, relevant and varied ways.” Stephanie Meyer Global Head of Marketing Operations
- 3. Page 3Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 Engagement Marketing at Kaspersky “80% of your company’s future revenue will come from just 20% of your existing customers.” Deep customer engagement led to 8% reduction in churn rates and 111% larger deal size for marketing influenced renewals.
- 5. Page 5Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 Email Marketing Lead Management Consumer Marketing Customer Base Marketing Mobile Marketing Engagement Marketing Solutions
- 7. 2016 Roadmap Themes Analytics & Insights Next Gen Account Based Marketing Enhanced Enterprise Experience Mobile Engagement Marketer Experience Predictive Content ApplicationApplicationPlatform Platform & Application Platform & Application
- 8. Page 8Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 Address Enterprise Concerns • Does it scale/perform? • Does it fit/work within our technology environment? • Is it compliant/secure? • Is it easy to deploy, use and maintain? Enhanced Enterprise Experience
- 9. Page 9Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 “No Drafts” Snippets SPRING 2016
- 10. Page 10Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 Universal User ID SUMMER 2016
- 11. Page 11Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 Audit Trail 2H 2016
- 12. Page 12Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 Self-service stats WINTER 2016
- 13. Page 13Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 • Controlled access to assets • More flexibility for roles and permissionsEnhanced Enterprise Experience 2H 2016
- 14. Page 14Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 • Target • Engage • Measure Account- Based Marketing
- 15. Page 15Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 Essential ABM Capabilities 1. Target – identify accounts and manage account lists 2. Engage – orchestrate personalized, cross-channel campaigns 3. Measure – evaluate revenue impact and optimize your ABM success
- 16. Page 16Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 • Innovate on core features • Improve effectiveness and usability • Delightful Re-Imagined Email Experience June 2016
- 17. Page 17Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
- 18. Page 18Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
- 19. Page 19Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
- 20. Page 20Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 • First-party DMP • Custom objects and custom activities extend data model • Connections to data on-boarders Audience Hub Ongoing 2016
- 21. Page 21Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 IOT Ready
- 22. Page 22Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 Project Orion Spring/Ongoing 2016 • Next generation architecture • Mobile and IoT scale • Built on technology used by the most popular consumer apps
- 23. Page 23Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 Orion Next Generation Architecture 2.7 billion emails 125 billion activities 20 billion emails 500 billion activities 100 billion emails 25 trillion activities 100 million leads
- 24. Page 24Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 20m/hour < 5 seconds < 60 seconds Activity Volume Trigger Latency Batch Campaigns Orion Scale Metrics
- 25. Page 25Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 • Machine learning • Leverage marketing assets and audience data • Recommend “next-best-content” across inbound and outbound channels Predictive Content
- 26. Page 26Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
- 27. Page 27Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 • Visual Summaries • Interactive & Guided Exploration Tools • Customized Reports Analytics & Email Insights
- 28. What can you learn Filter by content, audience, and time period Visualizations that a marketer can double click into further Insights and Drivers based on audience, location, channel, and device
- 30. Page 30Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 Our Core Paradigm Listen Speak Think Learn
- 31. Page 31Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 Approach to Marketing Analytics
- 32. Page 32Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 Key Analytics Focus Areas New Name Acquisition Buyer Journey Analysis Marketing Impact/ROI
- 33. Multi Touch Attribution Channel FT Revenue MT Revenue Email $310,000 $525,000 Webinars $320,000 $903,000 Tradeshows $325,000 $117,000 More efficient at pushing leads through funnel More efficient at acquiring the right leads
- 34. Page 34Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 Marketo Analytics Capabilities Dashboards Operational Reports Visual Explorers Advanced Reports • Visual summaries • Executive, functional and program level • System reports for managing Marketo • Audit trail, lead database queries, etc. • Highly visual data exploration • Get insights for specific needs on the fly • Powerful and flexible analytics for the advanced marketer