Presentation from #FlipMyFunnel's account-based marketing roadshow in San Francisco

1. Did you do these 3 things?
Join the
#FlipMyFunnel
slack community
Find your
#FlipMyFunnel
cape
Visit the lead
marketer
graveyard
1 2 3

2. Key Takeaways
#FlipMyFunnel5

3. 5
Key Takeaways
The 5 Big Metrics for ABM (@jonmiller)
I. Coverage
II. Awareness
III. Engagement
IV. Reach
V. Impact

4. 4
Key Takeaways
Just say no to MQLs!
Report on what matters!
(@RevTechCMO/@JFayeSF)

5. 3
Key Takeaways
Your demand generation engine
needs account-level attribution
(@jenkinstp)

6. 2
Key Takeaways
The basic principles of content
marketing apply to ABM.
Remember your audience.
(@joechernov)

7. 1
Key Takeaways
Be a Funnel Flipping #ABM Superhero!
(@sangramvajre)

8. THANK YOU!

9. Thank you for coming to
@FlipMyFunnel