Fall '18 Product Release Webinar
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The document provides an overview and summary of new features for Marketo's Fall '18 product release. Key highlights include: - A new AccountAI tool that uses artificial intelligence to identify target accounts at scale and validate target account lists. - Updates to Marketo Sales Engage to improve the sales and marketing partnership, including new compatibility with Salesforce Lightning and the ability to use Outlook as an email delivery channel. - Enhancements to Marketo Sky including a redesigned marketing activities homepage and design studio updates. - New Bizible Discover functionality for multi-touch attribution and understanding marketing impact on pipeline, revenue, and ROI. - Increased accuracy, precision, and us
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Fall '18 Product Release Webinar
- 2. M A R K E T O P R O D U C T T E A M Fall ‘18 Product Release NOVEMBER 2018
- 3. Housekeeping • Submit questions via the questions panel on your screen. We will monitor and address them at the end of the presentation. • Thewebinar is being recorded, and will beshared within a weekfrom today. • For more information, please visit the Fall ‘18Release Notes onour Product Documentation pages (docs.marketo.com)
- 4. Marketo PLAN ENGAGE MEASURE 4 Who is my ideal buyer? How do I engage my buyer? How do I prove ROI? ACCOUNTBASED MARKETING SALES ENGAGE WEB PERSONALIZATION BIZIBLE & PERFORMANCE INSIGHTS SKY &CORE PLATFORM Plan, Engage, and Measure with Confidence
- 5. 5Proprietary and Confidential | © Marketo, Inc. Plan ACCOUNTBASED MARKETING
- 6. 6Proprietary and Confidential | © Marketo, Inc. Y O U R T A R G E T A C C O U N T S R E V E A L E D W I T H I N S E C O N D S NEW! AccountAI L e t A I b r i n g s a l e s a n d m a r k e t i n g t o g e t h e r t o : K n o w w h i c h a c c o u n t s t o t a r g e t a t s c a l e , w i t h o n e c l i c k V a l i d a t e y o u r t a r g e t a c c o u n t l i s t s w i t h d a t a , n o t o p i n i o n s K i c k - s t a r t M a r k e t o A B M c a m p a i g n s w i t h c o n f i d e n c e * A v a i l a b l e 1 2 / 7
- 7. 7Proprietary and Confidential | © Marketo, Inc. P r e v i o u s C h a l l e n g e s * A v a i l a b l e 1 2 / 7 NEW! AccountAI N e w A d v a n t a g e s Spend months planning your list Build a target account list in seconds Manual list-building process Easy-to-use AI-driven process Too many accounts, too little data 500+ MM data points across the web Disagreement with sales team Partner with sales from the beginning Opinion-driven target account lists Data-driven & validated target account list
- 8. 8Proprietary and Confidential | © Marketo, Inc. Engage SALES ENGAGE WEB PERSONALIZATIONSKY
- 9. 9Proprietary and Confidential | © Marketo, Inc. U P D A T E S T O D R I V E I N T E L L I G E N T P A R T N E R S H I P B E T W E E N S A L E S A N D M A R K E T I N G Marketo Sales Engage SDF C L ig h t n ing Su p p o rt Mar keto Sales Engage is now fully compatible with the SF DC Lightning C R M O ptimize the Lightning exper ience with Mar keto Sales Engage for smar ter engagement acr oss the customer jour ney
- 10. 10Proprietary and Confidential | © Marketo, Inc. U P D A T E S T O D R I V E I N T E L L I G E N T P A R T N E R S H I P B E T W E E N S A L E S A N D M A R K E T I N G Marketo Sales Engage Micro so f t O u t lo o k as a D elivery Ch an n el Mar keter s can now lever age O utlook for email engagements, impr oving deliver ability r ates and r esponse tr acking
- 11. 11Proprietary and Confidential | © Marketo, Inc. U P D A T E S T O D R I V E I N T E L L I G E N T P A R T N E R S H I P B E T W E E N S A L E S A N D M A R K E T I N G Marketo Sales Engage Ad min Wo rkf lo w Imp ro vemen t s G en eral ad min p ag e: Q uick access to cr itical onboar ding functionality R eal- T ime passwor d validation: SO C II T ype 1 compliance cr iter ia now pr ovided dur ing passwor d cr eation pr ocess
- 12. 12Proprietary and Confidential | © Marketo, Inc. Marketo Sky Red esig n ed Market in g Act ivit ies Ho mep ag e Pr ogr ams and Smar t C ampaigns can be star ted without navigating thr ough menus and pages Keep a pulse on existing campaigns and pr ogr ams with key infor mation and metr ics N E W L O O K & F E E L A N D I M P R O V E D U S A B I L I T Y , A L L B A S E D O N C U S T O M E R F E E D B A C K
- 13. 13Proprietary and Confidential | © Marketo, Inc. Marketo Sky Desig n St u d io Up d at es R edesigned w ith U ser Exper ience in mind Added functionality ( dr ag - and- dr op new assets, list view s, bulk actions) Asset Detail Page to shor ten management time N E W L O O K & F E E L A N D I M P R O V E D U S A B I L I T Y , A L L B A S E D O N C U S T O M E R F E E D B A C K
- 14. 14Proprietary and Confidential | © Marketo, Inc. Marketo Sky Priorit izat ion of Trigger Camp aig n s Create a better chance of customer su ccess by en su rin g th eir in clu sion in th e campaign th at fits th em best. N E W L O O K & F E E L A N D I M P R O V E D U S A B I L I T Y , A L L B A S E D O N C U S T O M E R F E E D B A C K
- 15. 15Proprietary and Confidential | © Marketo, Inc. DEFAULT PROGRAMS AD NETWORKS: REFRESH TOKEN LEAD MAP REST API Default Programs, the most versatile program type in the platform, now have full functionality in Sky New refresh token within our retargeting and LinkedIn Lead Gen Form solutions that will extend the amount of time before re- authentication is required Marketo now supports the use of email- disposition fields over the LeadAPIs, (including Black Listed, Marketing Suspended, Email Suspended, Relative Urgency). A d d i t i o n a l E n h a n c e m e n t s N E W L O O K & F E E L A N D I M P R O V E D U S A B I L I T Y , A L L B A S E D O N C U S T O M E R F E E D B A C K Sky and Core PlatformEnhancements
- 16. 16Proprietary and Confidential | © Marketo, Inc. M U L T I P L E W O R K S P A C E S T O S U P P O R T M U L T I F A C E T E D O R G A N I Z A T I O N S Marketo Web Personalization Support f or Mult iple Workspaces Businesses with multiple regions, division s, or bran ds can all optimiz e separate W eb Person aliz ation w orkspaces
- 17. 17Proprietary and Confidential | © Marketo, Inc. Measure PERFORMANCE INSIGHTS BIZIBLE
- 18. 18Proprietary and Confidential | © Marketo, Inc. P R O V E M A R K E T I N G ’ S I M P A C T W I T H C O N F I D E N C E NEW! Bizible Discover Bizib le Disco ver is n o w availab le! Deeply u n derstan d y ou r team’s impact on Pipelin e, R even u e, an d R OI th rou gh powerfu l mu lti - tou ch attribu tion fu n ction ality . Un paralleled performan ce data cou pled with impactfu l visu aliz ation s
- 19. 19Proprietary and Confidential | © Marketo, Inc. P R O V E M A R K E T I N G ’ S I M P A C T W I T H C O N F I D E N C E NEW! Bizible Discover Red u ce Dep en d en cy o n yo u r CRM Use Biz ible ou tside of y ou r C R M th rou gh stan dard C ampaign con figu ration s. Drive valu e th rou gh attribu tion data immediately, without installing an addition al package or solu tion .
- 20. 20Proprietary and Confidential | © Marketo, Inc. Marketo PerformanceInsights Named Acco u n t F ilt er Optimiz e dash boards by filterin g on specific accou n ts Dive deeper on th e accou n ts th at matter Un derstan d marketin g’s impact on h igh - profile opportu n ities I N C R E A S E D A C C U R A C Y , P R E C I S I O N , A N D E A S E O F U S E
- 21. 21Proprietary and Confidential | © Marketo, Inc. DATA QUALITY PRECISION ALERTS Marketers are now alerted when acquisition dates are missing from contact records so they can find and correct any issues and ensure accurate reporting. Hone in on the right data at the right time with time-range specifications and scale-to-fit bar charts for easy historical comparisons Performance Insights now shows an icon that informs the user of all active alerts regarding data quality issues and setup notifications I N C R E A S E D A C C U R A C Y , P R E C I S I O N , A N D E A S E O F U S E Marketo PerformanceInsights U s a b i l i t y / U I E n h a n c e m e n t s
- 22. 22Proprietary and Confidential | © Marketo, Inc. Marketo PerformanceInsights En g ag emen t b y Act ivit y Dat e A dded flex ibility in reportin g based on in dividu al preferen ces Drive more in formed, well - rou n ded decisions I N C R E A S E D A C C U R A C Y , P R E C I S I O N , A N D E A S E O F U S E
Editor's Notes
- PLAN NEW! AccountAI (Beta): Help sales and marketing reveal their target accounts for their ABM strategy within seconds ENGAGE Marketo Sales Engage: SFDC Lightning Compatibility, CRM In-Panel View, Outlook as a Delivery Channel, Improved Admin and User Workflows Marketo Sky: Marketing Activities homepage improvements, Reimagined Design Studio, Default Programs MEASURE Bizible: NEW! Bizible Discover (GA), Single Sign On Availability, Reduced Dependency on CRM Marketo Performance Insights: UX and Usability Enhancements, Engagement by Activity Date, Named Account Filters for ABM Sky 1600 customers have accessed Sky since we began the beta ~4,000 users have accessed Sky since we began the beta Positive feedback from EAB, applause for things like bulk actions, look & feel update – so sleep it doesn’t look like B2B software anymore Providing a view of the entirety of the Marketo product portfolio across our PEM pillars. As you can see, each pillar addresses key challenges for our buyer We’ve also highlighted a number of partner solutions that are frequently used in these categories to compliment Marketo Our open, extensible API drives our integration with our partner ecosystem and embeds their functionality seamlessly within Marketo
- Focused Investments Track Record of Delivery Innovation
- AccountAI enables you to reveal which accounts you should be targeting for your ABM strategy with one click Easy-to-use artificial intelligence automatically builds and validates a target account list that both Sales and Marketing teams can trust. Validate your target account lists with data, not opinions Marketers can leverage 500M+ data points from across the web to reveal who their best-fit accounts should be. Kick-start Marketo ABM campaigns with confidence Marketers can use AccountAI to activate target account lists, convert fit indicators into audience filters, and deploy data-driven ABM campaigns inside Marketo
- AccountAI will be GA mid-December, and all ABM customers will receive it for free. If you are not currently an ABM customer, there has never been a better time to get started, as AccountAI takes the guesswork out of building an ABM strategy. If you’re interested, talk with your CSM about getting started with Marketo ABM today Per Vivek: AccountAI is currently in limited beta with select customers. It will soon be GA. If you are interested, please let your CSM know.
- Focused Investments Track Record of Delivery Innovation
- What is it? Marketo Sales Engage is now compatible with the SFDC Lightning CRM experience for smarter engagement across the entire buyer journey. Why does it matter to our customers? Customers migrating to or currently using Lightning can now leverage Marketo Sales Engage for industry leading aircover across the entire buyer journey.
- What is it? Outlook as a Delivery Channel: Marketers can now leverage Outlook for email engagements, improving deliverability rates and response tracking Why does it matter to our customers? Many customers leverage Outlook and/or Office 365 as their main email channel, and by creating a stronger relationship between it and Marketo Sales Engage, customers may leverage both platforms at a higher capacity.
- What is it? Improved Admin Workflows: Three new pages - General Admin Settings, Salesforce, and Team Management - helping your team get up to speed quickly and easily. Real-Time Password Validation: When creating a new password, users are now shown the necessary criteria for their password as they type, ensuring their passwords meet SOC II Type 1 compliance requirements. Why does it matter to our customers? New users are enabled by administrators more quickly, with less headaches involved Added layer of security to ensure a safe and legal workspace
- What is it? Improved Admin Workflows: Three new pages - General Admin Settings, Salesforce, and Team Management - helping your team get up to speed quickly and easily. Real-Time Password Validation: When creating a new password, users are now shown the necessary criteria for their password as they type, ensuring their passwords meet SOC II Type 1 compliance requirements. Why does it matter to our customers? New users are enabled by administrators more quickly, with less headaches involved Added layer of security to ensure a safe and legal workspace
- What is it? Reimagined Homepage: A crisp new layout with added functionality (create assets, drag-and-drop images and files as new assets, and more) List Views: View all Landing Page and Email templates in list-view format for quick navigation and bulk-action capabilities Asset Detail Page: Perform bulk actions and organize all assets on one page. Why does it matter to our customers? Based on customer feedback and requests, these updates to Design Studio shorten asset setup/management times through an intuitive layout
- What is it? Marketing Admins or users with appropriate access can now override the Marketo determined priority of a trigger campaign, elevating the priority of business critical data management campaigns Why does it matter to our customers? Should a contact be eligible for multiple campaigns, Marketo can now ensure their inclusion in the prioritized campaign for a better chance of success.
- What is it? Marketing Admins or users with appropriate access can now override the Marketo determined priority of a trigger campaign, elevating the priority of business critical data management campaigns Why does it matter to our customers? Should a contact be eligible for multiple campaigns, Marketo can now ensure their inclusion in the prioritized campaign for a better chance of success.
- Focused Investments Track Record of Delivery Innovation
- What is it? Marketing Admins or users with appropriate access can now override the Marketo determined priority of a trigger campaign, elevating the priority of business critical data management campaigns Why does it matter to our customers? Should a contact be eligible for multiple campaigns, Marketo can now ensure their inclusion in the prioritized campaign for a better chance of success.
- What is it? Marketing Admins or users with appropriate access can now override the Marketo determined priority of a trigger campaign, elevating the priority of business critical data management campaigns Why does it matter to our customers? Should a contact be eligible for multiple campaigns, Marketo can now ensure their inclusion in the prioritized campaign for a better chance of success.
- What is it? Marketing Admins or users with appropriate access can now override the Marketo determined priority of a trigger campaign, elevating the priority of business critical data management campaigns Why does it matter to our customers? Should a contact be eligible for multiple campaigns, Marketo can now ensure their inclusion in the prioritized campaign for a better chance of success.