![This MUG Meeting is not being Recorded.
To ensure that we are abiding by the MUG Program Code of
Conduct and to respect the privacy of the content shared
during today’s session, we would like to inform all
attendees that this session will not be recorded.
After the meeting concludes, if you have any outstanding
questions or missed a portion of the content, please feel
free to email us at [MUG LEADER EMAIL] or
[Advocacy@adobe.com] and we will do our best to
answer your questions.](https://image.slidesharecdn.com/12daysofmarketo-mas-londonmugdec2024-241211162234-95060a0a/75/12-Days-of-Marketo-Mas-London-MUG-Dec-2024-pptx-4-2048.jpg)
![© 2024 Adobe. All Rights Reserved. Adobe
Confidential.
laptops)
Wehaveneverstoppedbuildingandcreating
"Adobe’s vision is compelling:
it aims to converge ABM and
marketing automation capabilities, inbound
and outbound channel orchestration, and
CDP capabilities in a next-generation
revenue marketing platform.
*Forrester RMP Wave 2024
“[Marketo’s] flexibility is
helping organizations scale
sophisticated campaign
programs as their needs
expand.”
*IDC Marketscape 2023
Smart
Campaigns
Predictive
Content
Predictiv
e
Audienc
es
ABM
Essentials
Experience
Cloud
Integrations
Self Service
Flow Steps
Executable
campaigns
Account
Smart Lists
Performance
Tiers
Sales Insig
ht Actions
Interactive W
ebinars
Dynamic
Chat Engagement
Map
2020 2021 2022 2023
Dynamic Chat
GenAI
enhancemen
ts
Dynamic Chat M
eeting
Scheduler
Email Desi
gner
Attributio
n AI
2024
Interactive W
ebinars enha
ncements](https://image.slidesharecdn.com/12daysofmarketo-mas-londonmugdec2024-241211162234-95060a0a/75/12-Days-of-Marketo-Mas-London-MUG-Dec-2024-pptx-15-2048.jpg)
![© 2024 Adobe. All Rights Reserved. Adobe Confidential.
NewEmailDesigner
Create and update emails more easily with the new and improved
email editor, freeing up your time to focus on strategy and creativity
New Email Designer in Design Studio
FEATURE HIGHLIGHTS
• Advanced WYSIWYG editor
• OOTB email templates
• Preview
• Simulate content
• Reusable fragments
• Conditional content
• Content locking
Build emails more quickly with the advanced
WYSIWYG editor and out-of-the-box (OOTB)
email templates that remove the need for
manual html coding
Design emails more easily and efficiently
Create email variants by person or account
filters with conditional content to better target
your emails
More effectively target leads in your emails
[Screen Shot]
Adobe Marketo
Engage
Have more control over what you want to lock or
unlock with content locking, so that your team
knows exactly how to build the emails
Ensure seamless alignment to your brand
Preview how your email will look in different
browsers, widths, and devices and test sending
your email by Simulating content
Easily check your email setup
Dynamically change content based on segments
using reusable fragments so that customers
receive personalized messages
Achieve 1:1 personalization in your emails
with ease
Content
Beta Q4’24
Adobe Marketo Engage
BACK
1](https://image.slidesharecdn.com/12daysofmarketo-mas-londonmugdec2024-241211162234-95060a0a/75/12-Days-of-Marketo-Mas-London-MUG-Dec-2024-pptx-20-2048.jpg)
![© 2024 Adobe. All Rights Reserved. Adobe Confidential.
Conversation Scoring
Allow live chat sales agents to score
conversations as warm, hot, or very hot to
quantify and rank more valuable conversations
that speed up qualification
Score valuable live conversations in the moment to help marketing improve follow-up
campaign targeting, prioritization and qualification
Adobe Dynamic Chat
Agent Inbox – Conversation Scoring
FEATURE HIGHLIGHTS
• Conversation
Scoring
• Conversations
scoring Smart list
triggers and filters
[Screen Shot]
Leverage the live chat conversation scores as
smart list filters and triggers to include or
suppress leads inside Marketo Engage smart
campaigns for more accurate targeting,
personalization and scoring
Accelerate qualification together with
Marketing
More accurate smart list targeting
Data
Q4’24
Adobe Marketo Engage
BACK
2](https://image.slidesharecdn.com/12daysofmarketo-mas-londonmugdec2024-241211162234-95060a0a/75/12-Days-of-Marketo-Mas-London-MUG-Dec-2024-pptx-23-2048.jpg)
![London MUG - Engage your Core [Nov 2023]](https://cdn.slidesharecdn.com/ss_thumbnails/11-231114153546-04ed0260-thumbnail.jpg?width=640&height=640&fit=bounds)
12 Days of Marketo-Mas - London MUG Dec 2024.pptx
- 1. 12 Days of Marketo-Mas LondonMarketo Engage User Group December 2024
- 2. December 2024 -Housekeeping Slides
- 3. Adobe Marketo EngageUser Group House Rules To ensure our MUGs stay user-focused and a safe space for members of the Marketing Nation to learn, network, and problem solve, we ask that all MUG attendees follow these rules: • No self-promotion or pitching of any kind is permitted at MUG events • Don’t contact people outside of the User Group without their consent • If MUG members share their use case at the User Group, please don’t share that information without their consent
- 4. This MUG Meetingis not being Recorded. To ensure that we are abiding by the MUG Program Code of Conduct and to respect the privacy of the content shared during today’s session, we would like to inform all attendees that this session will not be recorded. After the meeting concludes, if you have any outstanding questions or missed a portion of the content, please feel free to email us at [MUG LEADER EMAIL] or [Advocacy@adobe.com] and we will do our best to answer your questions.
- 5. Stay connected withour chapter! Sign up for Bevy – the new tool for Adobe Marketo Engage User Groups! Step 1: Navigate to https://mugs.marketo.com/london-mug/ Step 2: Create an account using the email associated with your Adobe Marketo Engage Account Once you’ve joined the chapter you’ll receive notifications and reminders about new events that the chapter has posted!
- 6. © 2024 Adobe.All Rights Reserved. Adobe Confidential. Upcoming User Group Meetings Calendar (North America) DATE MUG CHAPTER FORMAT TOPIC Dec. 5th Portland & Atlanta In-person Meetings Portland: Holiday Special ATL: Happy Hour Dec. 6th South Florida In-Person Meeting 1st South Florida MUG during Art Basel Weekend Dec. 10th Austin & Kansas City Virtual Meetings Austin; 5 AI Hacks to Automate your Marketing Ops KC; Deep Dive into CRM Sync Dashboard Dec. 11th Salt Lake City In-person Meeting This is the BIG ONE! Calling all MOPs, CRM & RevOps professionals Dec. 12th Champion Office Hours, Dallas, Denver & Raleigh-Durham Virtual & In-person Meetings Dallas: Round table exchange with Happy hour to follow Denver: Marketo Holiday Trivia RDU: Communal Conversation for Marketo projects, questions & ideas Dec. 16th Champion Deep Dive Virtual Meeting IMS Migration Unpacked: Simplifying the Transition to Marketo Users Dec. 18th New York City In-person Meeting AMA with Inga Romanoff & Sanford Whiteman RSVP HERE
- 7. © 2024 Adobe.All Rights Reserved. Adobe Confidential. Upcoming User Group Meetings Calendar (International) DATE MUG CHAPTER FORMAT TOPIC Dec. 6th London, UK In Person Meeting 12-days of Marketo-mas Dec. 12th Chandigargh, Tricity, India Virtual Meeting High-impact Marketo solutions for scalable personalization & effective analytics Dec. 19th Japan – KinKETO Hybrid Meeting Curry party! Best of 2024 RSVP HERE
- 8.
- 9. Interactive Webinars Enablement Bringyour questions because Allie House and Nick Bilic will be holding a 60-minute office hours specific to one of Adobe Marketo Engage’s newest feature: Interactive Webinars. Recording will be sent to all registrants with additional follow-up conversations/support being offered as needed. Wednesday, December 18th @ 8:30 AM PST
- 10. London MUG Leaders EmilyPoulton Courtny Edwards-Jones Adele Miller Senior Marketing Technology Manager, Bazaarvoice Director, Marketing Operations and Strategy, Zuora Founder and Director, Lady YLime
- 11. Your Speakers Today IsabellaHargreaves Product Marketing Adobe Russell Henley GTM B2B Adobe Ed Rumsey Solutions Consultant Adobe
- 12. © 2024 Adobe.All Rights Reserved. Adobe Confidential.
- 13. © 2024 Adobe.All Rights Reserved. Adobe Confidential. laptops) Roadmap disclosures are for informational purposes only, are not a guarantee of any future feature or functionality and are subject to change at any time. As such, roadmap features and functionality must NOT be promised or committed via contract or in any other manner. Adobe Confidential
- 14. © 2024 Adobe.All Rights Reserved. Adobe Confidential. laptops) © 2024 Adobe. All Rights Reserved. Adobe Confidential. Customerexpectationshavechangedinthe digitalera(yes,again) Buyers spend most of their time (67%) on independent research and meeting with their team. Only 17% is spent meeting with potential suppliers. - Gartner Flexible journeys Demand for consumer-like experiences No patience for vendor friction Channel expansion due to buyer preference Content velocity due to digital personalization Data explosion due to an increase in sources Buyers are different… Technology is different…
- 15. © 2024 Adobe.All Rights Reserved. Adobe Confidential. laptops) Wehaveneverstoppedbuildingandcreating "Adobe’s vision is compelling: it aims to converge ABM and marketing automation capabilities, inbound and outbound channel orchestration, and CDP capabilities in a next-generation revenue marketing platform. *Forrester RMP Wave 2024 “[Marketo’s] flexibility is helping organizations scale sophisticated campaign programs as their needs expand.” *IDC Marketscape 2023 Smart Campaigns Predictive Content Predictiv e Audienc es ABM Essentials Experience Cloud Integrations Self Service Flow Steps Executable campaigns Account Smart Lists Performance Tiers Sales Insig ht Actions Interactive W ebinars Dynamic Chat Engagement Map 2020 2021 2022 2023 Dynamic Chat GenAI enhancemen ts Dynamic Chat M eeting Scheduler Email Desi gner Attributio n AI 2024 Interactive W ebinars enha ncements
- 16. © 2024 Adobe.All Rights Reserved. Adobe Confidential. laptops) © 2024 Adobe. All Rights Reserved. Adobe Confidential. AIisunlockinglead-basedjourneys@scale Channel AI Content Authoring AI Attribution AI Channel Expansion Use conversational agents to scale real-time customer interactions with support deflection, smart routing, and live FAQs Content Velocity Quickly author emails, assemble landing pages and layouts in real- time, or instantly summarize lengthy webinars Data Explosion Understand every touchpoint’s contribution to revenue by using AI to stitch together channel activity of AI decision-makers at firms expanding their use of GenAI said they plan to use AI for creating content 85% Forrester
- 17. © 2024 Adobe.All Rights Reserved. Adobe Confidential. laptops) Awaveofnewfeaturesiscoming… GenAI Chat: Pre-approved Library GA Q4’24 Q4’24 Q4’24 Q4’24 H1’25 H1’25 2025 Interactive Webinars Tokenization Interactive Webinars Registration Enhancements in Dashboard Enhanced Live Agent chat Inbox Conversational Forms On-demand Webinar Experience Powered by AI Assistant Native Chat/Demandbase Integration GenAI Chat: In-moment Responses New Email Designer H1’25 H1’25 H1’25 2025 2025 2025 GenAI Email Authoring AEM Assets Live Link Connector New Landing Page Designer GenAI Landing Page Authoring New Forms Designer Conversation Scoring Q4’24 Q4’24 H1’25 H1’25 H1’25 H1’25 Marketo Measure Enhancements CRM Connector V2 In-app CRM Connector Statistics Self-service Product Usage Dashboards Continuous Real-Time CDP Profile Sync On-Demand Channels Engaging Content Quality Data
- 18. 1 9 1 2 2 3 4 56 7 8 11 10
- 19. 1 9 1 2 2 3 4 56 7 8 11 10
- 20. © 2024 Adobe.All Rights Reserved. Adobe Confidential. NewEmailDesigner Create and update emails more easily with the new and improved email editor, freeing up your time to focus on strategy and creativity New Email Designer in Design Studio FEATURE HIGHLIGHTS • Advanced WYSIWYG editor • OOTB email templates • Preview • Simulate content • Reusable fragments • Conditional content • Content locking Build emails more quickly with the advanced WYSIWYG editor and out-of-the-box (OOTB) email templates that remove the need for manual html coding Design emails more easily and efficiently Create email variants by person or account filters with conditional content to better target your emails More effectively target leads in your emails [Screen Shot] Adobe Marketo Engage Have more control over what you want to lock or unlock with content locking, so that your team knows exactly how to build the emails Ensure seamless alignment to your brand Preview how your email will look in different browsers, widths, and devices and test sending your email by Simulating content Easily check your email setup Dynamically change content based on segments using reusable fragments so that customers receive personalized messages Achieve 1:1 personalization in your emails with ease Content Beta Q4’24 Adobe Marketo Engage BACK 1
- 21.
- 22. 1 9 1 2 2 3 4 56 7 8 11 10
- 23. © 2024 Adobe.All Rights Reserved. Adobe Confidential. Conversation Scoring Allow live chat sales agents to score conversations as warm, hot, or very hot to quantify and rank more valuable conversations that speed up qualification Score valuable live conversations in the moment to help marketing improve follow-up campaign targeting, prioritization and qualification Adobe Dynamic Chat Agent Inbox – Conversation Scoring FEATURE HIGHLIGHTS • Conversation Scoring • Conversations scoring Smart list triggers and filters [Screen Shot] Leverage the live chat conversation scores as smart list filters and triggers to include or suppress leads inside Marketo Engage smart campaigns for more accurate targeting, personalization and scoring Accelerate qualification together with Marketing More accurate smart list targeting Data Q4’24 Adobe Marketo Engage BACK 2
- 24. 1 9 1 2 2 3 4 56 7 8 11 10
- 25. © 2024 Adobe.All Rights Reserved. Adobe Confidential. Channels Tokens such as Recording URL can be made available to convey On-Demand webinars through post-event Thank You/Miss You emails as well as landing pages. Post-event emails Tokens made available for webinar title, webinar duration, webinar start time, webinar end time, webinar time-zone, webinar description and so on for webinar invitation solicitation and webinar registration confirmation emails and landing pages. Create personalized emails and landing pages Q4’24 Interactive Webinars Tokenization Adobe Marketo Engage Increase productivity and achieve personalization by using webinar- specific metadata tokens for your emails and landing pages. BACK 3
- 26. 1 9 1 2 2 3 4 56 7 8 11 10
- 27. © 2024 Adobe.All Rights Reserved. Adobe Confidential. Help sales agents respond during live conversations with web visitors using responses generated by GenAI and pre- approved by marketing Provide sales teams with insights on key discussion points of conversations and a conversation summary so that they are better armed before customer meetings and phone calls Gently nudge web visitors with a call to action to drive conversations to conclusion Use a repository of unanswered questions from previous conversations to generate new pre-approved responses Pre-approve AI-assisted responses GA Channels Generate Conversation Responses: Pre-approved Library Adobe Marketo Engage Pre-approve a library of AI-generated chat responses to create a controlled conversational experience for web visitors BACK 4
- 28.
- 29. 1 9 1 2 2 3 4 56 7 8 11 10
- 30. © 2024 Adobe.All Rights Reserved. Adobe Confidential. Create and deploy forms on landing pages, built using a revamped & modern user interface & experience Revamped UI Generate Landing Pages using an advance authoring experience in a WYSIWYG way WYSIWYG experience Get out of the box B2B Landing page templates for faster landing page generations Out of the box templates Content Beta H1’25 Adobe Marketo Engage Landing Pages and Forms New Authoring Experience Get higher content velocity BACK 5
- 31.
- 32. 1 9 1 2 2 3 4 56 7 8 11 10
- 33. © 2024 Adobe.All Rights Reserved. Adobe Confidential. laptops) SalesforceCRMSyncEnhancements Identify backlogs and reduce errors to improve system reliability and maintain alignment with sales Salesforce Sync Dashboard FEATURE HIGHLIGHTS • Sync Throughput and Backlog • Backlog Trend • Backlog Status • Salesforce Sync V2 Minimize sync delays by controlling your backlog after reviewing your Backlog Trend to enable faster access to up-to-date customer information Manage your error backlog more efficiently Identify potential backlog bottlenecks after reviewing your Sync Throughput and Backlog to ensure your CRM sync is operating smoothly Optimize CRM sync performance Address common Salesforce CRM Sync issues like Lock Rows and CPU Timeouts with Salesforce Sync V2 improvements, leading to fewer errors and more reliable sync operations Resolve errors more quickly to improve sync reliability Update customer data more quickly so that sales and marketing can swiftly react to customer behavior and improve campaign effectiveness Sync CRM data faster to improve campaign targeting Data Beta Q1’25 Adobe Marketo Engage BACK 6
- 34. 1 9 1 2 2 3 4 56 7 8 11 10
- 35. © 2024 Adobe.All Rights Reserved. Adobe Confidential. Receive Alerts & Notifications on over-usage above thresholds, with useful links for best practices to maintain a healthy subscription Notifications Attributes to display threshold limits for each product level to show overall performance against limits Threshold limits Views into average weekly Activity consumption with data values changes; hover over capability to show individual week consumption Drill-down views Self-service Product Usage dashboards that provide up to date data on weekly Activity usage over time, thresholds and limits Self-service dashboards Data H1’25 Adobe Marketo Engage Self-service Product Usage & Monitoring Dashboards Tools for Subscription Management BACK 7
- 36. 1 9 1 2 2 3 4 56 7 8 11 10
- 37. © 2024 Adobe.All Rights Reserved. Adobe Confidential. Improved scale and reliability by enabling cloud based incremental CRM sync for customers starting Q1 2025 Scale and reliability Provides notifications to Users when through-put exceeds average thresholds Notifications Creates an improved user experience and increased customer satisfaction by providing this level of visibility instead of contacting support Increased visibility Customers will now be able to view their CRM sync stats and through-put rates average thresholds in App as a self-service View synch stats and through-put rates In-app Statistics for Existing CRM Connector Improved CRM Sync User Experience Data H1’25 Adobe Marketo Engage BACK 8
- 38. 1 9 1 2 2 3 4 56 7 8 11 10
- 39. © 2024 Adobe.All Rights Reserved. Adobe Confidential. InteractiveWebinarsEngagement Dashboard Uncover top accounts with ease using attendee insights to personalize follow-ups & boost conversions Engagement Dashboard FEATURE HIGHLIGHTS • Event Summary • Engagement Insights • Interactions Report • On-Demand Performance • Participant Activity • Downloadable Reports Spot high-value prospects with detailed firmographic data like company, title, and industry, enabling targeted follow-ups that maximize your webinar’s ROI. Streamline communication with sales by providing actionable data on attendee behavior, ensuring seamless handoffs and targeted prospecting Streamline Insights for Sales Teams Identify and Prioritize Top Accounts Leverage comprehensive insights to measure webinar effectiveness, prioritize high-value leads, and continuously improve campaign performance. Maximize Webinar ROI with Data Insights Adobe Marketo Engage Use detailed registration and attendance data to refine webinar strategies, focusing on topics and formats that resonate with your audience. Refine Future Webinar Strategies With Confidence Adobe Marketo Engage Channels GA Adobe Marketo Engage BACK 9
- 40. 1 9 1 2 2 3 4 56 7 8 11 10
- 41. © 2024 Adobe.All Rights Reserved. Adobe Confidential. On-Demand Webinar Experience - Powered by GEM Instantly enhance the on-demand viewing experience to increase customer engagement and satisfaction Generate Smart Content for the Webinar FEATURE HIGHLIGHTS • AI-generated Webinar Summary • AI-generated Video Chapters • AI-generated FAQs The Webinar Summaries provide concise recaps of key points, saving time for attendees while boosting content accessibility Video Chapters break down long webinar sessions into digestible sections, making it easier for viewers to navigate to relevant information leading to higher satisfaction and more meaningful interactions. Enhance engagement with video chapters Provide concise recaps with generated summaries Enhance buyer engagement with AI- generated FAQs for on-demand webinars, providing quick, relevant answers to common questions and streamlining the viewer experience. Address buyer questions with AI- generated FAQs Adobe Marketo Engage Channels Beta Q4’24 Adobe Marketo Engage BACK 1 2
- 42.
- 43. © 2024 Adobe.All Rights Reserved. Adobe Confidential. A wave of new features is coming… GenAI Chat: Pre-approved Library GA Q4’24 Q4’24 Q4’24 Q4’24 H1’25 H1’25 2025 Interactive Webinars Tokenization Interactive Webinars Registration Enhancements in Dashboard Enhanced Live Agent chat Inbox Conversational Forms On-demand Webinar Experience Powered by AI Assistant Native Chat/Demandbase Integration GenAI Chat: In-moment Responses New Email Designer H1’25 H1’25 H1’25 2025 2025 2025 GenAI Email Authoring AEM Assets Live Link Connector New Landing Page Designer GenAI Landing Page Authoring New Forms Designer Conversation Scoring Q4’24 Q4’24 H1’25 H1’25 H1’25 H1’25 Marketo Measure Enhancements CRM Connector V2 In-app CRM Connector Statistics Self-service Product Usage Dashboards Continuous Real-Time CDP Profile Sync On-Demand Channels Engaging Content Quality Data
- 44. Please scan theQR code to provide your response. We’d love to hear your feedback!
- 45.
- 46. Join us fordrinks & nibbles
Editor's Notes
- #9 Registration link: https://events-ar.adobeconnect.com/content/adobeconnect/1/1008717968/en/events/event/shared/default_template_simple/event_landing.html?sco-id=1266798961
- #13 But first, a quick note that all roadmap content is confidential and subject to change at Adobe’s discretion.
- #14 Industry leaders, including Adobe, have been talking about 1:1 marketing, hyper-personalization and even AI for a long time. Just recently, the global pandemic sped everything up and forced digital maturity on both consumers and professionals - accelerating the need for change. The reality is, business buyers today are a different generation, who consume information differently. They won’t fill out forms and they don’t have patience for friction. But they will spend more time skipping across digital surfaces than they will talking with your sales reps (though they might text a rep). This means many B2B marketing organizations have out of date processes and are scrambling to update their technology. You may have under-resourced your digital channels, and be under- utilizing the power of images, self-service, and interactive apps. Plus, new digital channels have created more touchpoints, more activities and an explosion of new data that isn’t easy to activate. Also in the last few years, AI has started to catch up to some of the expectations, even as those expectations are still shifting. Large language models can understand and create conversational semantics that sound like a human, and design an ad with only a prompt. Marketers stand to benefit from AI more than any other role in the company. We want to make that possible. We want to make it possible for you to reinvent your marketing with Marketo Engage…
- #15 We have never stopped building and creating Please help us put those rumors to rest! You may have seen a variation on this slide in the past, but the fact is that we have to keep updating it because we have neve stopped expanding Marketo Engage to deliver more value to our own valued customers so that you all can keep pushing your own strategies and careers forward… We’ve kept Smart Campaigns on here, which was delivered much earlier than 2020, because every time we do add a new feature, we update that feature to incorporate new data fields and workflows so that it keeps functioning better and better. You can also see that we were delivering AI in the form of Predictive Content and Predictive Audiences years ago. We built ABM into our platform so you don’t have to go out and buy another platform, and most recently added two new native channels into the platform with Dynamic Chat and Interactive Webinars, so again, you could potentially reduce your tech stack, but also get more data about your customers into Marketo faster, to improve your personalization and customer engagement. We delivered GenAI features to Chat earlier this year, with more coming. But, you don’t have to just take my word for it… Top Industry Analysts like Forrester and IDC have recently said that Adobe’s vision is compelling in creating a next-generation revenue marketing platform and that Marketo’s flexibility is helping organizations scale sophisticated campaign programs as their needs expand. Adobe is more committed than ever to investing in Marketo, so it remains a leader in the industry. So, let’s talk about where AI is helping marketers scale and get better performance from your marketing programs. …
- #16 AI is unlocking lead-based journeys @ scale One relatively new channel that has already been re-invented by AI is Chat. ChatGPT first demonstrated the power of a conversational AI interface, and now you can use these capabilities to scale interactive conversations with customers where you can more quickly qualify a lead and route them to more resources or schedule a meeting. Another advancement AI brought was text-to-image generation. While you might not be doing the work of a graphic designer, GenAI can instantly author and design an email or layout a landing page design. For existing content, like a research report or webinar, AI can summarize long-form text and video into a bulleted list of highlights, perfect for the fleeting attention of modern buyers. We’ve all experienced the challenge of calculating ROI of campaigns. This is only getting harder as journeys get more complex. But AI can do what excel can’t – stitch together disparate experiences to confidently estimate the impact on revenue of multi-channel campaigns. So, how does this show up in Marketo Engage more specifically?
- #17 That was just a start. We are launching a wave of new innovations for the marketer. Some of these are being delivered this month, with some early next year. Let’s dive into just a couple in more detail…
- #20 ------------------- MICRO GTM TEAM ------------------- PMM Owner: Nikki Whang PM Owner: Nilesh Dalvi / Sreekanth Reddy SC Owner: Michael Smith / Elle Doty ACS Owner: Brian Law BMS Owner: Cade Erlund ------------------- PRODUCT MANAGEMENT ENABLEMENT ------------------- ORIGINATION (Was this offering requested by a customer, or driven by our own innovation roadmap? Innovation PRIMARY USER(S) (Which user/role is this feature built for?) Email Marketers CORE VALUE (Epic-level User Story) (ex: As a ______, I want to _____ so that I can ______ faster, better, stronger, etc…) As a marketer, I want to build personalized emails that are brand compliant in the fastest way possible so that I can deliver personalization at scale faster and better PRIMARY REALISTIC USE CASE (Provide a realistic example of how a B2B company would use this new offering) Customer can design personalized emails leveraging OOTB or predesigned templates with an easy-to-use drag-and-drop GenAI powered editor FUTURE FUNCTIONALITY (If available, please list out any future functionality that is relevant or intriguing to list out.) Advance content locking, Brand governance, scripting etc. PROVISIONING (How will customers get access to this new offering? All customers who have migrated to Adobe IMS will have access to this new offering. ------------------- PRODUCT MARKETING ENABLEMENT ------------------- AUDIENCE Marketing Ops Practitioner or manager CONTEXT / CHALLENGE / SOLUTION Molly the Marketing Ops Manager has no extra time. Each week, she down or approve various sets of emails that will be used across different campaigns she has running. This takes a lot of Molly’s time. From adjusting the html code to ensuring everything is on-brand, Molly is spending a good chunk of her week on these logistical tasks. With the new Email Designer in Marketo Engage, Molly has more time to focus on strategy rather than logistics. With modern out-of-the-box templates specific to her industry and an easy WYSIWYG editor, email creation takes up a fraction of what it used to. KEY FEATURES Advanced WYSIWYG Editor: Draft an email using the advanced WYSIWYG editor in the new Email Designer to easily author and adjust emails without needing to code in html. Out-of-the-box (OOTB) Templates: Use an OOTB email template in the new Email Designer to create emails more quickly and improve efficiency. Preview: Preview how your email will look in different browsers, widths, and devices for a comprehensive understanding of how your email will appear. Simulate content: Simulate and test sending your email to certain people so that you can ensure everything is appearing appropriately. Reusable fragments: Create content blocks using reusable fragments in the new Email Designer to reuse content and automatically segment content. (formerly snippets) Conditional content: Create variants by person or account filters for different email components. (formerly dynamic content) Content locking: Control which areas of email templates are locked down or allow users to add structure and/or pieces of content. KEY BENEFITS Design emails more easily and efficiently: Build emails more quickly with the advanced WYSIWYG editor and out-of-the-box (OOTB) email templates that remove the need for manual html coding. The OOTB email templates allow marketing teams to build and deploy campaigns faster than having to create emails from scratch every time. The WYSIWYG editor takes away the need for manual html coding, giving back time to marketing teams so that they can think more about their strategy rather than logistics. Easily check your email setup: Preview how your email will look in different browsers, widths, and devices and test sending your email by Simulating content so that you can ensure everything is appearing appropriately. Achieve 1:1 personalization in your emails: Dynamically change content based on segments using reusable fragments so that customers receive personalized messages. Reusable fragments let you dynamically change content based on segments that you create, ensuring all customers receive personalized messages. More effectively target leads in your emails: Create email variants by person or account filters with conditional content to better target your emails. Conditional content enables you to seamlessly create variants of your email by person or account filters. Ensure seamless alignment to your brand: Have more control over what you want to lock or unlock with content locking, so that your team knows exactly how to build the emails. USE CASES: Onboard new users faster: The new Email Designer makes it easy for new users to draft emails; no prior experience is needed! Optimize your time: The new Email Designer allows managers to spend less time on the logistics of drafting/checking emails and more time on their content strategy. Keep up with the need for personalized content: The new Email Designer enables you to quickly and automatically personalize content based on segments that you’ve created. More precisely control governance: With Content Locking, you can lock or unlock a variety of elements (e.g. logo, structure, etc.) based on how much control you want to give your team creating the emails. ADOBE INTEGRATION (BETTER TOGETHER) Adobe Firefly image generation via the AI Assistant Content Accelerator – see specific slide AEM Assets Connector – see specific slide Adobe Express integration – see specific slide PRICING & PACKAGING (How is our current pricing and packaging impacted by this new offering?) The new email designer will be included in all subscriptions of Marketo Engage. ------------------- SOLUTION CONSULTING ENABLEMENT ------------------- DEMO HIGHLIGHTS (What are the main points to show and highlight during the demo?) New Email with modern user experience, advanced WYSIWYG inline Editor, OOTB Templates, and Tokens for advanced personalization DEMO IMPACT (Where in the existing application demo does this new offering fit in?) Fits within standard Marketo demo when demoing email editor and is available to demo in MarketoLive within design studio. The old editor and new editor will be available in MarketoLive if needed. SCRIPT (What is the NEW or UPDATED basic demo script for this offering?) Marketo’s new email editor simplifies email design with creation and editing capabilities that give you an efficient and modern user experience Click “create email” in Marketo Engage design studio to start exploring out-of-the-box or custom email templates that kickstart your email design process. Name your email using initials and create subject line then select create Email properties are in right margin (subject line, description, from name and email) Select open email designer or add email content to build from scratch, select a template or import email template Select Behance sample template then click use this template Marketo Engage makes editing and personalizing email content effortless with a drag-and-drop email elements (drag button content over and show button display and style options on right margin), change out images using Marketo design studio (show changing out image), Inline WYSIWYG editor allows you to update copy and use tokens to automatically personalize your email content saving time and driving conversions (select token icon in design bar, select first name token) There is an undo button top right, ability to review on desktop or mobile device and simulate content to route internally for review Select save and close to save email template to be used in batch and blast and smartcampaigns The result is a richer, more personalized email experience that are quick to build and deliver to the right audiences AI content assistant, conditional content (dynamic content), Fragments (snippets), AEM asset connector and content locking are on roadmap BETTER TOGETHER DEMO IMPACT (How does this offering impact the demo of other Adobe applications across Adobe Experience Cloud for B2B? This enhances the AEP B2B better together story and should be a big emphasis within Marketo, especially around Innovation ------------------- BUSINESS MODEL STRATEGY ENABLEMENT ------------------- SKUs (Is there a new SKU for this offering? If so, what is it? If not, which existing SKU does this new offering use? No, the new email designer does not have a new SKU. Use the existing Marketo Engage SKUs. ------------------- ADOBE CONSULTING ENABLEMENT ------------------- SERVICE OFFERING? (Is there a new service offering for this new functionality? If so, what is it? If not, which existing service offering does this new functionality roll underneath? TBD but overall, yes there will be new offerings.
- #23 Live agents struggle to indicate to marketing how valuable a live chat conversation is to the overall qualification process. Marketing also continues to struggle with not being able to measure how valuable an engagement such as a live chat conversation was to the overall qualification process. Conversation scoring solves the challenges by enabling B2B marketers to score live chat conversations based on how valuable or invaluable they were and surface these scores inside Marketo Engage to better target and nurture opportunities. These scores will be available inside Marketo Engage as new attributes and as part of smart list triggers and filters to help include or suppress people from audiences used in campaigns and programs including retargeting and lead scoring. ------------------- MICRO GTM TEAM ------------------- PMM Owner: Karishma Phansalkar PM Owner: Sreekanth Reddy SC Owner: Bridget Burne ACS Owner: Jeanne Penniman BMS Owner: N/A ------------------- PRODUCT MANAGEMENT ENABLEMENT ------------------- ORIGINATION Customer Request (ServiceNow) PRIMARY USER(S) Sales – Business Development Representative (BDR), Sales Development Representative (SDR) Marketing –Marketing Operations Manager (Marketo Engage user) CORE VALUE (Epic-level User Story) As a sales agent, I want to give a score to a conversation so that it’s easy to categorize how valuable a conversation has been with a visitor for the marketer PRIMARY USE CASE Categorize a conversation for marketers based on usefulness, and leverage this new information to retarget, score, and prioritize respective leads inside Marketo Engage TECH LIMITATIONS Once a live chat agent navigates away from the chat they will not be able to update the conversation score, it has to be done during the time of the conversation. FUTURE FUNCTIONALITY N/A PROVISIONING This feature is automatically provisioned for Dynamic Chat Prime customers ------------------- PRODUCT MARKETING ENABLEMENT ------------------- AUDIENCE Practitioner CONTEXT Marketing and sales aways look for more effective ways to streamline lead, account, and buying group qualification. Chatbots are proven to help drastically speed up demand generation, increase conversions, and ultimately increase revenue. Today, we offer a fully integrated chat, called Dynamic Chat, for Marketo Engage customers. CHALLENGE Live agents struggle to indicate to marketing how valuable a live chat conversation is to the overall qualification process. Marketing also continues to struggle with not being able to measure how valuable an engagement such as a live chat conversation was to the overall qualification process. OUR SOLUTION Conversation scoring solves the challenges above by enabling B2B marketers to score live chat conversations based on how valuable or invaluable they were and surface these scores inside Marketo Engage to better target and nurture opportunities. These scores will be available inside Marketo Engage as new attributes and as part of smart list triggers and filters to help include or suppress people from audiences used in campaigns and programs including retargeting and lead scoring. KEY FEATURES Conversation Scoring: Allow live chat agents to manually score conversations during engagement with site visitors using a scale of warm, hot and very hot to influence Marketo Engage programs and workflows. Conversations Scoring Smart List Triggers and Filters: Create and filter audience segments for Marketo Engage Smart Campaigns using the multiple degrees of conversation scores from the live chat conversations in Dynamic Chat KEY BENEFITS Accelerated Qualification - Conversation scoring allows sales agents to indicate valuable live conversations to marketing earlier in the funnel helping accelerate qualification for opportunities. More accurate qualification- Live chat agents can immediately score conversations that they deem valuable to marketing while conversing with site visitors allowing for more accurate and real-life validation. More timely lead prioritization – Marketers can prioritize marketing campaigns faster and more accurately using live chat conversation scores surfaced in Marketo Engage. Better Targeting & Categorization – Marketers can better categorize chat engagement s based on their live chat scores to retarget or score engaged leads. USE CASES Indicate hot leads to Marketing: Allow sales agents to score live chat conversations that are valuable or “hot” to marketing helping accelerate qualification and sales cycles. ADOBE INTEGRATION (BETTER TOGETHER) N/A PRICING & PACKAGING Included – Included for Adobe Dynamic Chat Prime customers at no additional cost FAQs Can a salesperson use this score? No, this score will be inputted by the sales agent but will but used for marketing purposes Can I change the score later? Not at this time, once a score is set it cannot be changed ------------------- SOLUTION CONSULTING ENABLEMENT ------------------- DEMO HIGHLIGHTS Demo the agent ability to score a conversation via a manual click/ score assignment Score value is 0 – 3 ; flame icon is indicator Score set in real time Score visible in agent's inbox Score is not part of person score; this is a new score attribute Each conversation is scored independently NOTE: This is not an activity score. This is not an accumulation score. Each conversation is scored independently. Demo the associated triggers and filters for conversation scoring that appear in the Smart List NOTE: The "meaning and interpretation" of the score is totally up to our customers. It is their perceived value. Does a 3 represent a customer is a great fit? Or does a 3 represent something else – a customer who was upset, the quality of the chat? Etc. This is something to think about on a customer-by-customer basis. Use this to personalize your demo. NOTE: The scoring must be done while the agent has the chat open. The scoring cannot be adjusted after the conversation has been closed. DEMO IMPACT Marketo Engage, Adobe Dynamic Chat Impacts agent experience Impacts scoring Impacts segmentation (Triggers and Filters) Impacts lead and account records in the Marketo Engage side database – new data attribute Impacts lead and account records in the CDP, if the CDP is part of the solution Can impact the CRM integration if the source of the data is CRM (Marketo – CRM native integration) Impacts anything (segmentation, life cycle, personalization) that is driving from the conversational scoring SCRIPT Agents can now assign a score to a conversation, which logs and communicates a perceived value (to the business) for this engagement or this conversation. This aids in identifying valuable conversations and filtering out non valuable ones – all so we can follow up with appropriate actions in our campaigns and journeys. Agents capitalize on their person-to-person experiences. BETTER TOGETHER DEMO IMPACT Could impact CDP, Target, CRM, legacy systems, and any other source or destination system that is using Some Adobe specific examples: CDP = Segmentation Target = segmentation, retargeting, personalization in email or in web CRM = any connected data or process that is triggering off of that data If a customer is doing a lot of customer service, agent focused work this score could have additional impact. Think about it. In general, this feature drives the stories and value around Personalized Insights, Personalization at Scale, Tailored Journeys, This also impacts the customer 360 – customer data and customer centric focus This also supports our multichannel and connected channel stories and value This feature drives more integrated operations as a whole - marketings, sales, service ------------------- BUSINESS MODEL STRATEGY ENABLEMENT ------------------- SKUs Existing SKU: Dynamic Chat Prime ------------------- ADOBE CONSULTING ENABLEMENT ------------------- SERVICE OFFERING? This feature is part of the existing service offers.
- #25 NIRANJAN] Interactive Webinars brings additional productivity improvements with additional webinar program tokens to make the email campaigns and landing pages more efficient and error-free. Use these program tokens for adding the webinar title, webinar schedule, webinar description and so on.
- #27 One of the key things we hear challenges about when building emails is challenges to iterate on existing content and challenges around scaling personalization and messaging. With a new email editing experience embedded with GenAI capabilities. Marketers will be able to rapidly iterate on copy and content in their emails, so that they can scale their personalization efforts.
- #30 Create, manage, and transform the content needed to fuel personalized experiences for each buying group member, with generative AI to optimize messaging and visuals of each touchpoint. You can leverage the WYSIWYG (What you see is what you get) landing page and form designers to design and deploy pages and forms that are personalized individually for each buying group member. You can also tailor messaging to each buying group member by role or solution interest though genAI creating variations of the messaging for you to choose from. All this is integrated with Marketo Engage personalization tokens so you can easily customize these experiences for buying group memebers and deliver marketing qualified buying groups. You can also develop Forms while customizing the look and feel in a user friendly way and embed them into the Landing Pages inside Marketo Engage. Use cases- Use the new WYSIWYG editor to deliver personalized landing page experience.
- #33 ------------------- MICRO GTM TEAM ------------------- PMM Owner: Nikki Whang PM Owner: Prasanna SC Owner: Louis McRae ACS Owner: Brian Law BMS Owner: Cade Erlund ------------------- PRODUCT MANAGEMENT ENABLEMENT ------------------- ORIGINATION (Was this offering requested by a customer, or driven by our own innovation roadmap? Customer Request - ServiceNow, Bill.com, UPS, AWS PRIMARY USER(S) (Which user/role is this feature built for?) IT Admin working on Marketing Ops. CORE VALUE (Epic-level User Story) (ex: As a ______, I want to _____ so that I can ______ faster, better, stronger, etc…) As an IT Admin, I want to track the sync performance and backlog status so that I can manage sudden increases in traffic due to CRM Updates and other sources. PRIMARY REALISTIC USE CASE (Provide a realistic example of how a B2B company would use this new offering) (Ex: Customer can filter an account list using buying group data based on missing buying group roles, then activate the list directly into their Linkedin account for advertising campaigns.) Someone on the marketing team might reach out to the Marketing Ops Admin letting them know that the lateast updates expected from Salesforce CRM are not available for the email blast they’re working on. The Admin diagnoses sync backlog and speed so that they can identify causes, fix the problem, and better plan for the future. The Marketing Ops Admin uses the dashboard to review average sync rates and sync performance on a regular cadence so that they can improve sync health by ensuring only what needs to get synced gets synced. The Admin can also plan for larger syncs and updates during slow activity periods. FUTURE FUNCTIONALITY (If available, please list out any future functionality that is relevant or intriguing to list out.) (Ex: Dynamic Audiences: Static account list will become dynamic so that the list auto-updates on its own based on data changes) Salesforce Sync V2 à Improves sync performance PROVISIONING (How will customers get access to this new offering? This is available for SFDC customers who perform native sync. ----- Salesforce Sync V2: ORIGINATION (Was this offering requested by a customer, or driven by our own innovation roadmap? This is a new version of existing infrastructure driven by engineering. PRIMARY USER(S) (Which user/role is this feature built for?) All customers who have SFDC Sync currently enabled. Any new customers will be using this version CORE VALUE (Epic-level User Story) (ex: As a ______, I want to _____ so that I can ______ faster, better, stronger, etc…) As a CRM to Marketo Native Connector user, I want to improve the efficiency and performance of this feature to reduce sync failures and improve the sync rate of records thru the connector. PRIMARY REALISTIC USE CASE (Provide a realistic example of how a B2B company would use this new offering) (Ex: Customer can filter an account list using buying group data based on missing buying group roles, then activate the list directly into their Linkedin account for advertising campaigns.) Customers are already using this feature today to sync SFDC and Marketo entities in background and through Trigger based Campaigns. It will perform the same function but with less sync failures. FUTURE FUNCTIONALITY (If available, please list out any future functionality that is relevant or intriguing to list out.) (Ex: Dynamic Audiences: Static account list will become dynamic so that the list auto-updates on its own based on data changes) No future functionality formally ready to announce at this point. PROVISIONING (How will customers get access to this new offering? Customers who have the CRM sync enabled, and setup will contacted when their instance will be switched over to the new Version ahead of time. There is no work needed by the customer to switch. ------------------- PRODUCT MARKETING ENABLEMENT ------------------- AUDIENCE (Who is this messaging and positioning targeted to? (Select one: Practitioner, Manager, Executive/Analyst)) Marketing Ops Practitioners who are Admins of Marketo CONTEXT / CHALLENGE / SOLUTION CONTEXT (How does this fit into the larger context of B2B Marketing AND what is available today that a user can do? This information should be highly educational with thought leadership elements.. Pretend like you’re teaching a class on this feature. How would you intro the conversation with your students that know nothing about B2B marketing yet. Ex: Personalized content can make or break a marketer’s chance to maximize conversions. Today, we allow marketers to personalize their emails using….) Maeve the Marketing Ops Admin has just been notified by her team that there is a backlog in records syncing between Marketo Engage and Salesforce CRM. The Sales team is closing out end of the year sales, so every update counts – especially now. CHALLENGE (What’s the main challenge that’s being solved? Ex: Marketers struggle to personalize and maintain 1:1 engagement accurately, fast enough and at scale to millions of buyers at the same time.) Before, Maeve had to reach out to Support and ask for a report on her CRM sync to understand what was causing the backlog. OUR SOLUTION (What’s Adobe’s solution and how does it uniquely solve the challenge? Ex: Advanced content blocks are dynamic pieces of content that dynamically personalize images and assets in real-time across multiple channels including email, web, landing pages, and more, based on specific lead- and account-based audience segments and customer behavior.) With the new CRM Sync Dashboard, Maeve can take this into her own hands. She can understand what’s holding up the sync. Then, Maeve can access the best practices for managing her sync backlog. With these tools at her disposal, she quickly identifies the problem and comes up with a solution, re-establishing the seamless sync between Marketing and Sales. KEY FEATURES (List the features that are on the slide, and include a formal feature description that can be used on a larger feature overview brief. Feature descriptions should have no marketing fluff or language, and most of the time do not include benefits. They should be very dry and direct, while still including benefits. Ex: Do THIS, using THIS à Lead Editing - Enable live chat agents to update lead or company attribute values during live conversations with site visitors) Sync Throughput and Backlog: Track sync performance in real-time with the Sync backlog projection that shows minimum, maximum, and average sync records synced per hour for each object type. This is refereshed every 15 minutes. Backlog Trend: Visualize your sync backlog over the past 5 days in 4-hour intervals to detect patterns in sync traffic and identify peak backlog periods. Backlog Status: Take timely actions if sync backlog increases by looking at whether your sync backlog status is "Growing" or "Normal" over the past 6 hours. Salesforce Sync V2: Reduce sync failures and improve sync rate of records with the new version of Salesforce CRM sync. KEY BENEFITS (List the benefits and a description explaining how this feature provides the benefit.. Note: These are the benefits that you will weave into your slide messaging. Ex: Faster Time-to-market – The out-of-the-box email templates allows marketing teams to build and deploy campaigns faster than having to create emails from scratch every time) Manage your error backlog more efficiently: Minimize sync delays by controlling your backlog after reviewing your Backlog Trend to enable faster access to up-to-date customer information. Optimize CRM sync performance: Identify potential backlog bottlenecks after reviewing your Sync Throughput and Backlog to ensure your CRM sync is operating smoothly Sync CRM data faster to improve campaign targeting: Update customer data more quickly so that sales and marketing can swiftly react to customer behavior and improve campaign effectiveness. Resolve errors more quickly to improve sync reliability: Address common Salesforce CRM Sync issues like Lock Rows and CPU Timeouts with Salesforce Sync V2 improvements, leading to fewer errors and more reliable sync operations. KEY DIFFERENTIATON (If applicable, what makes this new offering different, unique, better than similar functionality in market today? Ex: Marketing Qualified Buying Group: Adobe is the only vendor that generates MQBGs across entire customer lifecycle, from anonymous visitor to sales-accepted opportunity.) Our Salesforce Sync is already best-in-class. Check out this white paper for more info. USE CASES (What will the user use this feature to do? Ex: Remove Pipeline Bottlenecks: Expose bottlenecks across the stages of your pipeline to help prioritize your optimization efforts) High-volume campaigns: For large marketing campaigns, managing the Salesforce sync backlog is essential to keep all records up-to-date across Marketo Engage and Salesforce, ensuring accurate, real-time data for segmentations and triggers. Seasonal fluctuations: Managing backlog and troubleshooting through seasonal fluctuations. Cross-functional alignment: There can be a lot of CRM activity that you’re not privy to. For example, Sales may have recently updated an opportunity object a lot. The Salesforce Sync Dashboard makes you aware of this activity, resolve any issues if needed, and learn more about the process and what teams are doing at different times. Identifying a specific problem: When Sales or another teammate comes to you with a problem (e.g. an update they made to a record is not syncing), you’ll be able to identify what the problem is and help them troubleshoot. Data clean-ups: During periodic data hygiene activities, reviewing and controlling the sync backlog minimizes delays, preventing non-critical updates from slowing down critical operations. Improving an inherited instance: Inherited instances that were established by a predecessor may not be utilizing best practices for CRM sync. With the Salesforce Sync Dashboard, marketers can diagnose an inherited instance and improve the CRM sync setup for the future. ADOBE INTEGRATION (BETTER TOGETHER) (If available / relevant) N/A PRICING & PACKAGING (Is this offering included in existing packages or is there dedicated pricing and packaging? Enter “Included” or “Not Included”. If “included”, please make it clear which package it’s included in. If “Not Included”, please include link to pricing and packaging info. Ex: Included – Included in the current Prime Package of Adobe Marketo Engage at no additional cost) Included – This feature is included for all customers using Marketo Engage’s native Salesforce CRM sync connection FAQs (What are some frequently asked questions that we anticipate getting from customers? Ex: Do I need any Marketo Engage in order to use AJO B2B Edition?) We are working on preparing a full FAQ doc. For now, you can reference this broader FAQ. ------------------- SOLUTION CONSULTING ENABLEMENT ------------------- DEMO HIGHLIGHTS (What are the main points to show and highlight during the demo?) Sync Backlog Trend tab - Know if you have any one time, recurring, or an ongoing backlog. Point out the 5-day view and the dots on the line. (remember this is not real time monitoring 4-hour time interval spread over 5 days) Sync Throughput and Backlog tab - Know what is backlogged if any and understand how to resolves it if action needs to be taken. Point out the columns and rows and the data they represent. Also click the best practices link below the tabs. (remember this if for the last 24hr, refreshed every 15-min, and Statistics are updated on a rolling basis, not by calendar day.) DEMO IMPACT (Where in the existing application demo does this new offering fit in?) This does not fit in a standard demo. It should be used for existing customers or new customers that are having a particular pain around connecting to SFDC SCRIPT (What is the NEW or UPDATED basic demo script for this offering?) Sync Backlog Trend tab explain the page on the left or Y axis Number of records backlogged. The bottom or X axis you have time stamp of the snapshot. hover over the dots to get details on the changes in the backlog. date, time, and backlog size. “This gives me a trend so I can see the any reoccurring, one time, or continuing backlogs. When I hover over the dots I can get details on the changes in the backlog. Like date, time, and backlog size. for more information I can go to the Sync Throughput and Backlog.” Sync Throughput and Backlog tab Explain the page point out the columns and rows and the data they represent. This page gives you the details you need to understand what is backlogged and how long it will take to clear the back log. Click the best practices link “on this page I can see the details of the backlogs if I have any. like what, how much, and how long. We are all humans and sometimes we need a little help remembering things or just understanding some best practices. So we put the link right here BETTER TOGETHER DEMO IMPACT (How does this offering impact the demo of other Adobe applications across Adobe Experience Cloud for B2B? N/A ------------------- BUSINESS MODEL STRATEGY ENABLEMENT ------------------- SKUs (Is there a new SKU for this offering? If so, what is it? If not, which existing SKU does this new offering use? No – This is an enhancement to the core Marketo Engage product so Marketo Engage SKUs should be used. ------------------- ADOBE CONSULTING ENABLEMENT ------------------- SERVICE OFFERING? (Is there a new service offering for this new functionality? If so, what is it? If not, which existing service offering does this new functionality roll underneath? N/A – not offer worthy This is confusing, can you help clarify this by re-writing? Simplified this. In the future, have PM provide a little more information for each item so that it provides value to the sellers using the slide So if you’re trying to combine these two, just incorporate both into the slide, messaging, positioning, etc. I don’t think we need to call it out separately unless you think we should I thought this was helpful just from a PM perspective (and i didn't want to lose ather's notes) - it's combined on the PMM side. So is this the practitioner, Manager? Please add that info. Sounds like it’s the Practitioner. it's specifc to admins of marketo. but i clarified Let’s avoid combining these and stick to the template format so that all slides are consistent. Keeping them separate forces us to be super clear on context, challenge and solution. I moved your content below in the appropriate section So this time is fine, but in the future this should not match exactly what’s on the slide. This information is more internal for the user of the slide, so it can be less formal. You would use this information to then create formal customer-facing messaging on the slide. Ex: Improved Campaign Targeting - The CRM Sync allows customer profile data to sync faster, which means the targeting logic inside Marketo Engage updates faster as well which Amazing! Well done I updated this for you. Please double check
- #35 With the implementation of self service in App dashboards, customers will now be able to view key metrics on their contracted limits and overall product usage stats. The scope of Dashboards will consist of the following: Product level with Contracted Product limits. Activity usage and over time and CDV (Change Data Value) breakdowns Trigger & Batch Campaign Queue sizes, with estimated on processing time Daily API usage, with lists of API errors CRM Synch Stats and through-put with threshold indicators Along with the dashboards, customers will also be able to view in App Alerts & Notifications to inform them of overages and backlogs that are over their normal thresholds. Notificaitons will also include helpful links to online documents that provide guidance on best practicies to follow to maintain a healthy subscription. Delivery will done incrementally starting H2 2024 and into H1 2025 as there are multiple dashboards to be developed.
- #37 [The CRM Synch process is getting some new features designed to improve the user experience with the addition of new data points of their CRM Synch stats. These data points include visual graphs of hourly synch rates of entities like Leads, Accounts, over the short term with details on their average through-put rates and average thresholds. Along with enriched data points, customers will be notified when volumes and through-puts exceed their average thresholds to determine if any remediation is necessary or if spikes in volume are expected. This will be delivered first in SFDC and next in MS Dynamics.
- #39 Interactive Webinars Registration Dashboard Enhancements Description: Marketo Engage is enhancing the dashboard with information that audience shared during registration such as Company, Title, and Industry so that marketers can identify top accounts interested in a particular topic as well as associate every attendee with their firmographic characteristics in the engagement reports. Customer Benefits Interactive Webinars customers will get a sense of which companies have had the most attendance and also get the company, title ,and industry updated at a lead-level in the reports available in the Engagement Dashboard. Sending additional reg info. Also provide title, company, industry. These 3 Fields-ie. Directors in FSI are more interested in this Please fill out the “Notes Section Template”, then copy / paste back into here Template: [Template] - [Feature Name ] - [Application] - Micro GTM - FY[Enter] - Q4 - Slide Notes.docx
- #41 Please fill out the “Notes Section Template”, then copy / paste back into here Template: [Template] - [Feature Name ] - [Application] - Micro GTM - FY[Enter] - Q4 - Slide Notes.docx
- #43 That was just a start. We are launching a wave of new innovations for the marketer. Some of these are being delivered this month, with some early next year. Let’s dive into just a couple in more detail…