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Nordic MUG virtual meetup
Housekeeping Slides | November 2022
Nordic MUG Hosts
Veronica Lazarovici
Marketing Ops Lead – Alma
Marketo Champion 🏆
Michael Knudsen
Senior Solution Consultant – Adobe
Agenda
● Housekeeping
● Product release highlights
● Marketo Roadmap
● Update on Certifications
● Q&A and topics for the next session
© 2021 Adobe. All Rights Reserved. Adobe
Confidential.
Adobe Marketo Engage User Group House Rules
In order to ensure our MUGs stay user-focused and a
safe space for members of the Marketing Nation to
learn, network, and problem solve, we ask that all MUG
attendees follow these rules:
• No self-promotion or pitching of any kind is permitted
at MUG events
• Don’t contact people outside of the User Group
without their consent
• If MUG members share their use case at the User
Group, please don’t share that information without
their consent
© 2021 Adobe. All Rights Reserved. Adobe
Confidential.
This MUG Meeting is being Recorded.
▪ To ensure that we are abiding by the MUG Code
of Conduct, we are informing all user group
attendees at Nordic MUG meeting on Nov 17th
2022 that this meeting will be recorded and posted
on the MUG YouTube Channel to promote training,
education, and future learning.
▪ If you do not wish to participate in a LIVE
recorded session, please feel free to watch the
recording at a later time, which will be linked after
the meeting concludes, and send us any questions
you may have to Advocacy@adobe.com.
© 2021 Adobe. All Rights Reserved. Adobe
Confidential.
Stay connected with our chapter!
Sign up for Bevy – the new tool for Adobe Marketo
Engage User Groups!
▪ Step 1: Navigate to
https://mugs.marketo.com/nordics-mug/
▪ Step 2: Create an account using the email associated with
your Adobe Marketo Engage Account
Once you’ve joined the chapter you’ll receive notifications and
reminders about new events that the chapter has posted!
© 2021 Adobe. All Rights Reserved. Adobe
Confidential.
November Meetings Calendar
DATE MUG CHAPTER FORMAT TOPIC
11/08 Japan – TELKETO MUG Hybrid Speaking Skills with former professional voice actor!
11/09 New York MUG Virtual Q&A with Sanford Whiteman and Inga Romanoff
11/10 Champions Office Hours MUG Virtual Discuss best practices, share tips, and engage in a live
Q&A.
11/14 Netherlands MUG In Person Pre Adobe Experience Makers MUG Lunch
11/16 Sydney MUG In Person Tips on Revenue Cycle Model and Self-Service Flow
11/17 Seattle MUG Virtual Executable Campaign Use Cases with Beth
Massura
Upcoming Opportunities for
Chapter Members
© 2021 Adobe. All Rights Reserved. Adobe
Confidential.
Adobe Summit returns to Las Vegas!
We are excited to announce that the ultimate Summit
experience will be back in person!
Get ready for inspiring speakers, skill-expanding sessions,
and new connections.
Virtual content will also be available for those not able to join us in
Las Vegas.
Registration
Registration for Summit 2023 will open in early November with
discounted pricing available for early bird registration through
December 31st, 2022.
Check out our Summit website here for more information
Mark your calendars!
March
19-23,
2023
© 2021 Adobe. All Rights Reserved. Adobe
Confidential.
Join the “Better Together Chapter – Experience Cloud”
To make it easier to find & attend multi-solution events,
we are launching the “Better Together User Groups
Chapter – Experience Cloud” across our User Group
programs
This chapter highlights events that leverage two or more
Experience Cloud products.
If you want to learn how to get the most out of your
Adobe investment, join our chapter on Bevy!
Scan to join the Better Together chapter!
© 2021 Adobe. All Rights Reserved. Adobe
Confidential.
Product releases - Dynamic chat
▪ Integration with MSI
▪ Calendar routing rules
▪ Meeting links and notifications
▪ Access chat transcripts
© 2021 Adobe. All Rights Reserved. Adobe
Confidential.
reCaptcha v3
Steps here - https://experienceleague.adobe.com/docs/marketo/using/product-docs/demand-generation/forms/using-captcha/setting-up-recaptcha-v3.html?lang=en
© 2021 Adobe. All Rights Reserved. Adobe
Confidential.
Product releases - Forms Permission
▪ New Permission: Approve form
© 2021 Adobe. All Rights Reserved. Adobe
Confidential.
Product releases - Munchkin Link Tracking
© 2021 Adobe. All Rights Reserved. Adobe
Confidential.
Product releases - Image editor
© 2021 Adobe. All Rights Reserved. Adobe
Confidential.
Sales Insights Actions - MSI extension
© 2021 Adobe. All Rights Reserved. Adobe
Confidential.
Roadmap - Michael
Adobe Connect - Integration
Focus on Account Based Marketing
Continue working on Dynamic Chat
-And more…
© 2021 Adobe. All Rights Reserved. Adobe
Confidential.
Need to update your Marketo Engage certification?
Adobe now has 3 certifications for Marketo Engage
• Adobe Certified Professional - Adobe Marketo Engage: This new exam is ideal for marketers who
have about 3 - 6 months of Marketo Engage training and hands-on experience. (Update to the former
Marketo Certified Associate)
• Adobe Certified Expert - Adobe Marketo Engage Business Practitioner: This exam is ideal for
marketers and marketing consultants who have at least 18 months of Marketo Engage hands-on or
field experience. (Update to the former Marketo Certified Expert)
• Adobe Certified Master - Adobe Marketo Engage Architect: This certification defines a new standard
and process at the highest level. This certification is ideal for current Adobe Certified Experts who
have at least 5 years of experience designing marketing automation using Marketo Engage
Visit https://express.adobe.com/page/8OCuJK38uQWuT/ for more information &
exam guides!
Time for Questions
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Nordic MUG - Marketo product releases.pdf

  • 1. Nordic MUG virtual meetup Housekeeping Slides | November 2022
  • 2. Nordic MUG Hosts Veronica Lazarovici Marketing Ops Lead – Alma Marketo Champion 🏆 Michael Knudsen Senior Solution Consultant – Adobe
  • 3. Agenda ● Housekeeping ● Product release highlights ● Marketo Roadmap ● Update on Certifications ● Q&A and topics for the next session
  • 4. © 2021 Adobe. All Rights Reserved. Adobe Confidential. Adobe Marketo Engage User Group House Rules In order to ensure our MUGs stay user-focused and a safe space for members of the Marketing Nation to learn, network, and problem solve, we ask that all MUG attendees follow these rules: • No self-promotion or pitching of any kind is permitted at MUG events • Don’t contact people outside of the User Group without their consent • If MUG members share their use case at the User Group, please don’t share that information without their consent
  • 5. © 2021 Adobe. All Rights Reserved. Adobe Confidential. This MUG Meeting is being Recorded. ▪ To ensure that we are abiding by the MUG Code of Conduct, we are informing all user group attendees at Nordic MUG meeting on Nov 17th 2022 that this meeting will be recorded and posted on the MUG YouTube Channel to promote training, education, and future learning. ▪ If you do not wish to participate in a LIVE recorded session, please feel free to watch the recording at a later time, which will be linked after the meeting concludes, and send us any questions you may have to Advocacy@adobe.com.
  • 6. © 2021 Adobe. All Rights Reserved. Adobe Confidential. Stay connected with our chapter! Sign up for Bevy – the new tool for Adobe Marketo Engage User Groups! ▪ Step 1: Navigate to https://mugs.marketo.com/nordics-mug/ ▪ Step 2: Create an account using the email associated with your Adobe Marketo Engage Account Once you’ve joined the chapter you’ll receive notifications and reminders about new events that the chapter has posted!
  • 7. © 2021 Adobe. All Rights Reserved. Adobe Confidential. November Meetings Calendar DATE MUG CHAPTER FORMAT TOPIC 11/08 Japan – TELKETO MUG Hybrid Speaking Skills with former professional voice actor! 11/09 New York MUG Virtual Q&A with Sanford Whiteman and Inga Romanoff 11/10 Champions Office Hours MUG Virtual Discuss best practices, share tips, and engage in a live Q&A. 11/14 Netherlands MUG In Person Pre Adobe Experience Makers MUG Lunch 11/16 Sydney MUG In Person Tips on Revenue Cycle Model and Self-Service Flow 11/17 Seattle MUG Virtual Executable Campaign Use Cases with Beth Massura
  • 9. © 2021 Adobe. All Rights Reserved. Adobe Confidential. Adobe Summit returns to Las Vegas! We are excited to announce that the ultimate Summit experience will be back in person! Get ready for inspiring speakers, skill-expanding sessions, and new connections. Virtual content will also be available for those not able to join us in Las Vegas. Registration Registration for Summit 2023 will open in early November with discounted pricing available for early bird registration through December 31st, 2022. Check out our Summit website here for more information Mark your calendars! March 19-23, 2023
  • 10. © 2021 Adobe. All Rights Reserved. Adobe Confidential. Join the “Better Together Chapter – Experience Cloud” To make it easier to find & attend multi-solution events, we are launching the “Better Together User Groups Chapter – Experience Cloud” across our User Group programs This chapter highlights events that leverage two or more Experience Cloud products. If you want to learn how to get the most out of your Adobe investment, join our chapter on Bevy! Scan to join the Better Together chapter!
  • 11. © 2021 Adobe. All Rights Reserved. Adobe Confidential. Product releases - Dynamic chat ▪ Integration with MSI ▪ Calendar routing rules ▪ Meeting links and notifications ▪ Access chat transcripts
  • 12. © 2021 Adobe. All Rights Reserved. Adobe Confidential. reCaptcha v3 Steps here - https://experienceleague.adobe.com/docs/marketo/using/product-docs/demand-generation/forms/using-captcha/setting-up-recaptcha-v3.html?lang=en
  • 13. © 2021 Adobe. All Rights Reserved. Adobe Confidential. Product releases - Forms Permission ▪ New Permission: Approve form
  • 14. © 2021 Adobe. All Rights Reserved. Adobe Confidential. Product releases - Munchkin Link Tracking
  • 15. © 2021 Adobe. All Rights Reserved. Adobe Confidential. Product releases - Image editor
  • 16. © 2021 Adobe. All Rights Reserved. Adobe Confidential. Sales Insights Actions - MSI extension
  • 17. © 2021 Adobe. All Rights Reserved. Adobe Confidential. Roadmap - Michael Adobe Connect - Integration Focus on Account Based Marketing Continue working on Dynamic Chat -And more…
  • 18. © 2021 Adobe. All Rights Reserved. Adobe Confidential. Need to update your Marketo Engage certification? Adobe now has 3 certifications for Marketo Engage • Adobe Certified Professional - Adobe Marketo Engage: This new exam is ideal for marketers who have about 3 - 6 months of Marketo Engage training and hands-on experience. (Update to the former Marketo Certified Associate) • Adobe Certified Expert - Adobe Marketo Engage Business Practitioner: This exam is ideal for marketers and marketing consultants who have at least 18 months of Marketo Engage hands-on or field experience. (Update to the former Marketo Certified Expert) • Adobe Certified Master - Adobe Marketo Engage Architect: This certification defines a new standard and process at the highest level. This certification is ideal for current Adobe Certified Experts who have at least 5 years of experience designing marketing automation using Marketo Engage Visit https://express.adobe.com/page/8OCuJK38uQWuT/ for more information & exam guides!