Join the NA VMUG for a recap of Adobe Summit 2025, from the perspective of Adobe Marketo Engage Champions Courtny Edwards-Jones, Lauren McCormack, Corey Bayless and Chris Willis. We’ll dive into the top Summit sessions and takeaways.

1. North America Marketo Engage
Virtual User Group
March 2025

2. NA VMUG Leaders

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4. © 2024 Adobe. All Rights Reserved. Adobe
Confidential.
Notice: This User Group Meeting is being Recorded.
To ensure that we are abiding by the Adobe
User Group Code of Conduct, we are
informing all user group attendees at the
North America Virtual MUG on 3-26-25 that
this meeting will be recorded and posted on
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Step 1: Navigate to
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Step 2: Create an account using the email associated
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6. Upcoming User Group Events

7. © 2021 Adobe. All Rights Reserved. Adobe
Confidential.
Upcoming User Group Meetings Calendar (North America)
DATE MUG CHAPTER FORMAT TOPIC
Mar. 3rd • Marketo Measure • Virtual • March 2025 Marketo Measure User Group Meetup
Mar. 5th
• New York City
• Bucharest, Romania
• Virtual
• Virtual
• Ask me Anything with Inga Romanoff & Sanford Whiteman
• The Basics of Marketo API
Mar. 12th • San Antonio • In-person • Wings, Wisdom & Marketo: Ask me Anything @ Buffalo Wild Wings
Mar. 13th
• Champion Office Hours
• Denver
• Portland
• Virtual
• In-person
• In-person
• March Champ Office Hours
• Denver MUG Monthly Meetup
• Account Scoring in Marketo
Mar. 26th
• New York City
• St. Louis
• In-person
• Virtual
• Ask me Anything with Inga Romanoff & Sanford Whiteman
• Marketo Spring Cleaning: Tidying up Data, Assets & Processes
Mar. 27th • Champion Deep Dive • Virtual • Discover the new Email Designer in Marketo Engage
Mar. 28th • Manufacturing • Virtual • Marketers in Manufacturing: Meet & Greet
RSVP
HERE

8. © 2021 Adobe. All Rights Reserved. Adobe
Confidential.
Upcoming User Group Meetings Calendar (International)
DATE MUG CHAPTER FORMAT TOPIC
Mar. 7th • Japan – kinKeto • In-Person
• -
関西開催 社内でマーケターが市民権を獲得するには？
Mar. 11th
• Japan – SFKETO
• Brasil
• In-person
• In-person
• Adobe Marketo Engageアップデート機能 情報大公開
• Tudo que você precisa saber sobre o novo editor de email do Mar
keto
Mar. 13th • Chandigarh, Tricity • Virtual • How to become a Marketo Certified Expert?
Mar. 27th • European VMUG • Virtual • Adobe Summit 2025 Wrap-Up & Marketo Roadmap Recap
RSV
P
HER
E

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Confidential.

11. Our Panel

12. © 2024 Adobe. All Rights Reserved. Adobe
Confidential.

13. Adobe Summit 2025 Main Themes
AI-Powered Customer Experience Orchestration
● Adobe Experience Platform Agent Orchestrator introduces AI-driven agents that autonomously
manage customer interactions.
Integration of Creativity and Marketing through AI
● New Firefly AI services enhance content creation, from video editing to dynamic translations.
Personalization at Scale
● AI leverages real-time data to deliver hyper-personalized customer experiences.

14. Adobe Summit 2025 Main Themes
AI-Driven Productivity Enhancements
● AI is embedded into marketing and creative workflows, improving efficiency, execution speed, and
effectiveness.
Ethical AI Development and Transparency
● Adobe reinforces trust and governance in AI to ensure responsible and authentic content.

15. Marketo Engage Roadmap
🚀 AI-Powered Automation & Personalization
● AI-Generated Customer Journeys – Build marketing workflows with natural language prompts.
● AI-Assisted Content Creation – Automated subject lines, email copy, and dynamic chat responses.
📊 Data & Insights Enhancements
● Rebuilt Salesforce Sync – 2x faster sync speeds with self-service dashboards.
● BI & Reporting Upgrades – New visual analytics for deeper campaign insights.
● Real-Time Data Pipelines – Live data streaming for AI-driven decision-making.
🎤 AI-Enhanced Webinars & Events
● AI-Powered Summaries & Transcripts – Automated key takeaways and video chapters.
● Smart Follow-Ups – AI-suggested email responses and lead nurturing workflows.

16. Marketo Engage Roadmap
🎨 Enhanced Content & Collaboration
● New Drag-and-Drop Email & Landing Page Designer with built-in AI and images uploading into the
WYSIWYG.
● AEM Asset Integration, Demandbase and Litmus Integrations – Sync brand assets, data, and test emails
more easily than ever.
● Adobe Express Editing Tools – Edit images without leaving the platform.
● Image to HTML - Convert images directly into HTML templates (beta)
🔐 New Governance & Workflow Features
● Approval Workflows for Emails & Assets – Built-in compliance tracking.
● Picklist Management - Allows for more precise value definition.
● Global and Workspace Tokens, Trigger Tokens, and Duplicate Filters - Streamlines campaign
management.

17. Sessions by our Panelists
● Skill Exchange: Marketo Engage Lifecycle Operations and Compute Formula - S907 - Chris Willis, Brad
Bedford, Josh Arrington
● Wrangling Data for Scalable Marketing Workflows with Marketo Engage [OS214] - Corey Bayless
● Omnichannel Marketo Magic: Chat, Webinars, and Personalization That Converts [OS216] – Lauren
McCormack, Karina Kidal

18. Panelists Favorite Sessions
Panelists Favorites
● Fireside chat with Adobe and The Coca-Cola Company - GS1-3, starts at about 22:40 - Shantanu Narayen,
James Quincy
● Mastering the Maze of Data: Unlock Clarity and Structure in Marketo Engage [S210] - Chris Kelley, Carissa
Russell
● Marketo Engage Fundamentals: Your Path to Marketing and Career Success​[S208] - Ajay Sarpal, Chiara
Riga-Zhao
● Marketo Engage Roadmap: The Future of Marketing Automation [S207] - Steven Vanderberg, John Dictson
● The Power of Marketo Engage & Journey Optimizer B2B Edition Together - S205 - Andy Paul, Becky
Martin, Evan Wroblewski
● Marketo Engage Data Hygiene Strategies - S212 - Miray Vu, Alex Greger
● Accelerate Email Campaigns in Marketo Engage with the New Gen AI Powered Editor - S204 - Isabella
Hargreaves

19. Top 3 Sessions for Panelists
Panelist Sessions (Chris Favorites)
● (“the ‘Wear my own band shirt’ pick”) –
a. Skill Exchange: Marketo Engage Lifecycle Operations and Compute Formula - S907 - Chris Willis,
Brad Bedford, Josh Arrington
● Leadership lessons (Keynote session)
a. Fireside chat with Adobe and The Coca-Cola Company - GS1-3, Shantanu Narayen, James Quincy
● The Art of the Possible:
a. The Power of Marketo Engage & Journey Optimizer B2B Edition Together - S205 - Andy Paul, Becky
Martin, Evan Wroblewski
● Getting excited about Marketo innovations!!!
a. Marketo Engage Roadmap: The Future of Marketing Automation - S207 – Steven Vanderberg, John
Dictson