This document provides an overview of the International Master of Strategic Marketing program at the Arthur Lok Jack Graduate School of Business. The two-year program covers topics such as marketing management, market research, and digital marketing. Funding is available through the GATE subsidy program for up to $27,500 over two years, subject to eligibility conditions. Students can also apply for the Pitch Yourself Scholarship Challenge to win up to a 25% scholarship by creating a 3-minute video pitch explaining why they deserve the scholarship and how they will use the program.

1. Adi Montas
&
Kris Granger
Arthur Lok Jack Graduate School of Business

2. Where are we coming from?

5. 6 W´s

7. Advertising
Virtual Reality
Artificial Intelligence

9. Innovators
2.5%
Early
Adopters
13.3%
Early Majority
34%
Late
Majority
34%%
Laggards
16%
Social Leadership
@lokjackgsb

10. Attention
Interest
Desire
Action
Developed in 1898 by E.
St Elmo Lewis
The Marketing
Funnel aka The
AIDA Model
Socio-technological behavior
#wtfismarketing

11. Brand Consumption
Brand Actions
Brand Dialogue Behaviors Consumer Motivations
Purchase Behavior
Northwestern University
The Consumer Engagement Engine

14. https://www.youtube.com/watch?v=mqqyAlr50fU

19. WHY
HOW
WHAT
Simon Sinek’s Golden Circle

22. Organising Disruption

28. Wrapping Up:
The customer will always be the KING!
The landscape is GLOBAL – whether we like it or not. Be aware
of what´s going on in the world
Be where your customer IS. Be smart and make the most out of
each channel. Personalize
Technology is setting the trend. Be at the forefront. (marketing
automation)
Put the value behind the intangible either of a product or a
service https://www.youtube.com/watch?v=VH2rm9Rrgd8

29. Programme Structure
*Year 1 course content comprises the post-graduate diploma
FIRST YEAR COURSE CONTENT:
 Marketing Management
 Market Research
 Human Behaviour in a Social
Environment
 Selling and Sales force Management
 International Logistics & Supply
Chain Management
 Integrated Marketing
Communications
SECOND YEAR COURSE CONTENT:
 International Marketing and Cross
Cultural Management
 Insight development and Innovative
product development
 Pricing and Revenue Management
 Strategic Brand Management
 Digital and Social Marketing
 Service, Non Profit and Government
Marketing.
 Marketing Analytics and Model for
Marketing Strategy
International Master of Strategic
Marketing

30. GATE – Our Commitment
ALJGSB will honour the GATE subsidy for the 2-year duration
of the IMSM under the following conditions:
• The IMSM ceases to be eligible for GATE Funding or
• The GATE amount of $27,500 currently approved for the
programme is reduced
Conditions under which the Student will become responsible
for GATE:
• Introduction of a means test rendering the applicant ineligible
• Failure to obtain GATE clearance on the part of the student

31. Pitch Yourself Scholarship
Challenge
What is it: Create a maximum of a 3 minute video Pitch explaining
why you are deserving of a scholarship to pursue the IMSM
include what you plan to use the programme for during the course
of studies and after graduation
Why: To win up to a 25% scholarship
Where to find the tools:
https://www.powtoon.com/blog/best-free-animation-
software-for-creating-explainer-videos/
When: Submit by March 15th, 2017 to be eligible to win!!

34. TT$26,950