The Future of Marketing Session- June 23rd 2016- by: Adi Montas

•

0 likes•250 views

Arthur Lok Jack Graduate School of Business, The University of the West Indies

Material from an info session on the Future of Marketing as part of the International Master of Strategic Marketing programme.

By: Adi Montas
Director of Marketing & Operations in LATAM
Arthur Lok Jack Graduate School of Business
June 2016

Advertising
Virtual Reality
Artificial Intelligence

https://www.youtube.com/watch?v=mqqyAlr50fU

Things to Consider:
The customer will always be the KING!
The landscape is GLOBAL – whether we like it or not. Be
aware of what´s going on in the world
Be where your customer IS. Be smart and make the most out
of each channel
Technology is setting the trend. Be at the forefront
Put the value behind the intangible either of a product or a
service
https://www.youtube.com/watch?v=VH2rm9Rrgd8

The Future of Marketing Session- June 23rd 2016- by: Adi Montas

More from Arthur Lok Jack Graduate School of Business, The University of the West Indies

World Economic Forum Global Competitiveness Report 2017/18

Arthur Lok Jack Graduate School of Business, The University of the West Indies

Marketing-The Future session- Feb 16th 2017- Adi Montas and Kris Granger

Arthur Lok Jack Graduate School of Business, The University of the West Indies

Marketing Buzz Session: Dec 1st 2016- Adi Montas

Arthur Lok Jack Graduate School of Business, The University of the West Indies

Presentation by Dr. Balraj Kistow on analysis of WEF GCR 2016-2017

Arthur Lok Jack Graduate School of Business, The University of the West Indies

Welcome remarks for Mrs. Downes for WEF GITR

Arthur Lok Jack Graduate School of Business, The University of the West Indies

Mr. Trevor Libert CEO, IGovTT sponsor's remarks

Arthur Lok Jack Graduate School of Business, The University of the West Indies

Minister Maxie Cuffie speech at WEF GITR

Arthur Lok Jack Graduate School of Business, The University of the West Indies

Dr. Balraj Kistow's Presentation on National release of WEF GITR 2016

Arthur Lok Jack Graduate School of Business, The University of the West Indies

Handout 6 Brand Valuation workshop

Arthur Lok Jack Graduate School of Business, The University of the West Indies

Handout 4 Brand Valuation workshop

Arthur Lok Jack Graduate School of Business, The University of the West Indies

Handout 3 Brand Valuation Workshop

Arthur Lok Jack Graduate School of Business, The University of the West Indies

Handout 2 Brand Valuation workshop

Arthur Lok Jack Graduate School of Business, The University of the West Indies

Handout 1 Brand Valuation workshop

Arthur Lok Jack Graduate School of Business, The University of the West Indies

Handout 3 Brand Valuation workshop

Arthur Lok Jack Graduate School of Business, The University of the West Indies

Handout 4 Brand Valuation workshop

Arthur Lok Jack Graduate School of Business, The University of the West Indies

Handout 1 Brand Valuation workshop

Arthur Lok Jack Graduate School of Business, The University of the West Indies

Brand Valuation Fundamentals

Arthur Lok Jack Graduate School of Business, The University of the West Indies

Dr. Henry Bailey Presentation GEM Report 2014

Arthur Lok Jack Graduate School of Business, The University of the West Indies

Presentación BID sector privado para la CEO roundtable Guatemala Oct23'2015

Arthur Lok Jack Graduate School of Business, The University of the West Indies

Presentación de Prof. Miguel Carrillo sobre Estrategias de Crecimiento para l...

Arthur Lok Jack Graduate School of Business, The University of the West Indies

More from Arthur Lok Jack Graduate School of Business, The University of the West Indies (20)

World Economic Forum Global Competitiveness Report 2017/18

Marketing-The Future session- Feb 16th 2017- Adi Montas and Kris Granger

Marketing Buzz Session: Dec 1st 2016- Adi Montas

Presentation by Dr. Balraj Kistow on analysis of WEF GCR 2016-2017

Welcome remarks for Mrs. Downes for WEF GITR

Mr. Trevor Libert CEO, IGovTT sponsor's remarks

Minister Maxie Cuffie speech at WEF GITR

Dr. Balraj Kistow's Presentation on National release of WEF GITR 2016

Handout 6 Brand Valuation workshop

Handout 4 Brand Valuation workshop

Handout 3 Brand Valuation Workshop

Handout 2 Brand Valuation workshop

Handout 1 Brand Valuation workshop

Handout 3 Brand Valuation workshop

Handout 4 Brand Valuation workshop

Handout 1 Brand Valuation workshop

Brand Valuation Fundamentals

Dr. Henry Bailey Presentation GEM Report 2014

Presentación BID sector privado para la CEO roundtable Guatemala Oct23'2015

Presentación de Prof. Miguel Carrillo sobre Estrategias de Crecimiento para l...

Recently uploaded

DRUGS AND ITS classification slide share

taiba qazi

PCOS corelations and management through Ayurveda.

Dr. Shivangi Singh Parihar

Assignment_4_ArianaBusciglio Marvel(1).docx

ArianaBusciglio

Delivering Micro-Credentials in Technical and Vocational Education and Training

AG2 Design

Explore how micro-credentials are transforming Technical and Vocational Education and Training (TVET) with this comprehensive slide deck. Discover what micro-credentials are, their importance in TVET, the advantages they offer, and the insights from industry experts. Additionally, learn about the top software applications available for creating and managing micro-credentials. This presentation also includes valuable resources and a discussion on the future of these specialised certifications. For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/

A Strategic Approach: GenAI in Education

Peter Windle

Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction. This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.

Normal Labour/ Stages of Labour/ Mechanism of Labour

Wasim Ak

Aficamten in HCM (SEQUOIA HCM TRIAL 2024)

Ashish Kohli

TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...

EugeneSaldivar

Acetabularia Information For Class 9 .docx

vaibhavrinwa19

Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46

MysoreMuleSoftMeetup

Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46 Event Link:- https://meetups.mulesoft.com/events/details/mulesoft-mysore-presents-exploring-gemini-ai-and-integration-with-mulesoft/ Agenda ● Java 17 Upgrade Overview ● Why and by when do customers need to upgrade to Java 17? ● Is there any immediate impact to upgrading to Mule Runtime 4.6 and beyond? ● Which MuleSoft products are in scope? For Upcoming Meetups Join Mysore Meetup Group - https://meetups.mulesoft.com/mysore/ YouTube:- youtube.com/@mulesoftmysore Mysore WhatsApp group:- https://chat.whatsapp.com/EhqtHtCC75vCAX7gaO842N Speaker:- Shubham Chaurasia - https://www.linkedin.com/in/shubhamchaurasia1/ Priya Shaw - https://www.linkedin.com/in/priya-shaw Organizers:- Shubham Chaurasia - https://www.linkedin.com/in/shubhamchaurasia1/ Giridhar Meka - https://www.linkedin.com/in/giridharmeka Priya Shaw - https://www.linkedin.com/in/priya-shaw Shyam Raj Prasad- https://www.linkedin.com/in/shyam-raj-prasad/

How to Add Chatter in the odoo 17 ERP Module

Celine George

World environment day ppt For 5 June 2024

ak6969907

Digital Artifact 2 - Investigating Pavilion Designs

chanes7

Unit 2- Research Aptitude (UGC NET Paper I).pdf

Thiyagu K

A Survey of Techniques for Maximizing LLM Performance.pptx

thanhdowork

Advantages and Disadvantages of CMS from an SEO Perspective

Krisztián Száraz

Landownership in the Philippines under the Americans-2-pptx.pptx

JezreelCabil2

CACJapan - GROUP Presentation 1- Wk 4.pdf

camakaiclarkmusic

ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf

Priyankaranawat4

The Diamonds of 2023-2024 in the IGRA collection

Israel Genealogy Research Association

Recently uploaded (20)

DRUGS AND ITS classification slide share

PCOS corelations and management through Ayurveda.

Assignment_4_ArianaBusciglio Marvel(1).docx

Delivering Micro-Credentials in Technical and Vocational Education and Training

A Strategic Approach: GenAI in Education

Normal Labour/ Stages of Labour/ Mechanism of Labour

Aficamten in HCM (SEQUOIA HCM TRIAL 2024)

TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...

Acetabularia Information For Class 9 .docx

Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46

How to Add Chatter in the odoo 17 ERP Module

World environment day ppt For 5 June 2024

Digital Artifact 2 - Investigating Pavilion Designs

Unit 2- Research Aptitude (UGC NET Paper I).pdf

A Survey of Techniques for Maximizing LLM Performance.pptx

Advantages and Disadvantages of CMS from an SEO Perspective

Landownership in the Philippines under the Americans-2-pptx.pptx

CACJapan - GROUP Presentation 1- Wk 4.pdf

ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf

The Diamonds of 2023-2024 in the IGRA collection