A session on what is new and trending in marketing strategy

1. Adi Montas
Director of Marketing & Operations in LATAM
Arthur Lok Jack Graduate School of Business
Dec 1st´2016

2. Where are we coming from?

5. 6 W´s

7. Advertising
Virtual Reality
Artificial Intelligence

11. https://www.youtube.com/watch?v=mqqyAlr5
0fU

22. Wrapping Up:
The customer will always be the KING!
The landscape is GLOBAL – weather we like it or not. Be aware of
what´s going on in the world
Be where your customer IS. Be smart and make the most out of
each channel. Personalize
Technology is setting the trend. Be at the forefront. (marketing
automation)
Put the value behind the intangible either of a product or a service
https://www.youtube.com/watch?v=VH2rm9Rrgd8

23. Programme Structure
*Year 1 course content comprises the post-graduate diploma
FIRST YEAR COURSE CONTENT:
 Marketing Management
 Market Research
 Human Behaviour in a Social
Environment
 Selling and Sales force Management
 International Logistics & Supply
Chain Management
 Integrated Marketing
Communications
SECOND YEAR COURSE CONTENT:
 International Marketing and Cross
Cultural Management
 Insight development and Innovative
product development
 Pricing and Revenue Management
 Strategic Brand Management
 Digital and Social Marketing
 Service, Non Profit and Government
Marketing.
 Marketing Analytics and Model for
Marketing Strategy

24. GATE – Our Commitment
ALJGSB will honour the GATE subsidy for the 2-year
duration of the IMSM under the following conditions:
• The IMSM ceases to be eligible for GATE Funding or
• The GATE amount of $27,500 currently approved for the
programme is reduced
Conditions under which the Student will become
responsible for GATE:
• Introduction of a means test rendering the applicant
ineligible
• Failure to obtain GATE clearance on the part of the
student

25. Pitch Yourself Scholarship
Challenge
What: Create a maximum of a 3 minute video Pitch explaining
why you are deserving of a scholarship to pursue the IMSM
include what you plan to use the programme for during the course
of studies and after graduation
Why: To win up to a 25% scholarship
Where to find the tools: https://www.powtoon.com/blog/best-
free-animation-software-for-creating-explainer-videos/
When: Submit by January 31st, 2017 to be eligible to win!!