This document provides a digital marketing plan for KT International to increase online sales. It recommends redesigning the website for SEO, paid search advertising, social media campaigns on Facebook and LinkedIn, email marketing, and affiliate marketing. Specific tactics include creating ads and campaigns for electronic safes and cash counting machines, building communities on social platforms, hosting contests and live chats, and partnering with affiliates. The plan aims to boost brand awareness, engagement, and sales of key products through an integrated digital strategy.
The growth of artificial intelligence in e commerce (1)@Andolasoft Inc
AI-driven solutions can piece together a variety of insights to automate ecommerce developments for easing the lives of users. Making informed decisions in a matter of seconds is what AI in ecommerce stands for.
Webinar: How to Scale AI in the world of eCommerceSakshi Singh
Artificial Intelligence is no more an alien-term for businesses as well as consumers! While business enterprises are pushing hard to enable complete intelligence, consumers are also eagerly willing to benefit from it. AI has the capability to influence all areas of business like improving customer experience by providing personalized content, chiselling out new ‘revenue’ opportunities for retailers, and most importantly - Digging out never seen before insights! After all, revenue is what matters the most for any business and AI is evolutionary for online retailers. Learn all this in 30 mins in this webinar.
It’s time to start developing a robust e-commerce marketing strategy to sustain in this rapidly growing e-commerce landscape. As a matter of fact, this huge market attracts different kind of brands which will make the competition tougher.
Ai in marketing: How Business & Marketing can benefit from adopting AI & MLleanstartuphh
How one company got 85% improvement in sales after adapting AI in their Marketing? This meetup is focused on real life cases and practical application of AI and Machine Learning in Marketing and Business. Main goal of this event is to give you understanding of what AI can do (and cannot) and to inspire you to start using AI in your company.
Almost every company can benefit from Artificial Intelligence, including sales and marketing. It allows marketers to become more proficient by gathering data and allowing people to personalize it. Know some of the specific benefits by Call Sumo like Score Leads Automatically, Customer Segmentation & Advanced Personalization, A Game-Changer for Sales Representatives, Shorten the Sales Cycle by Automating Lead Qualification and more, that your panel can expect when using AI.
Great emphasis is placed on the use of artificial intelligence in marketing. Starting with chat bots and voice search, and moving to more complex topics like sentiment analysis, companies are starting to relay on machines more and more. Fueled by tons of data machine learning and artificial intelligence are slowly becoming the norm. We’ll deep-dive into use cases, analyze insights, go over case studies from clients and discuss what you can do to utilize AI better.
The growth of artificial intelligence in e commerce (1)@Andolasoft Inc
AI-driven solutions can piece together a variety of insights to automate ecommerce developments for easing the lives of users. Making informed decisions in a matter of seconds is what AI in ecommerce stands for.
Webinar: How to Scale AI in the world of eCommerceSakshi Singh
Artificial Intelligence is no more an alien-term for businesses as well as consumers! While business enterprises are pushing hard to enable complete intelligence, consumers are also eagerly willing to benefit from it. AI has the capability to influence all areas of business like improving customer experience by providing personalized content, chiselling out new ‘revenue’ opportunities for retailers, and most importantly - Digging out never seen before insights! After all, revenue is what matters the most for any business and AI is evolutionary for online retailers. Learn all this in 30 mins in this webinar.
It’s time to start developing a robust e-commerce marketing strategy to sustain in this rapidly growing e-commerce landscape. As a matter of fact, this huge market attracts different kind of brands which will make the competition tougher.
Ai in marketing: How Business & Marketing can benefit from adopting AI & MLleanstartuphh
How one company got 85% improvement in sales after adapting AI in their Marketing? This meetup is focused on real life cases and practical application of AI and Machine Learning in Marketing and Business. Main goal of this event is to give you understanding of what AI can do (and cannot) and to inspire you to start using AI in your company.
Almost every company can benefit from Artificial Intelligence, including sales and marketing. It allows marketers to become more proficient by gathering data and allowing people to personalize it. Know some of the specific benefits by Call Sumo like Score Leads Automatically, Customer Segmentation & Advanced Personalization, A Game-Changer for Sales Representatives, Shorten the Sales Cycle by Automating Lead Qualification and more, that your panel can expect when using AI.
Great emphasis is placed on the use of artificial intelligence in marketing. Starting with chat bots and voice search, and moving to more complex topics like sentiment analysis, companies are starting to relay on machines more and more. Fueled by tons of data machine learning and artificial intelligence are slowly becoming the norm. We’ll deep-dive into use cases, analyze insights, go over case studies from clients and discuss what you can do to utilize AI better.
E-Commerce in India: Evolution, Growth and ChallengesAshraf Engineer
The report shines a flashlight into the India e-commerce story, detailing how the industry has grown on the back of a fast-multiplying internet population to cross an estimated $10 billion in sales.
It examines how e-commerce is changing the way many Indians are shopping and impacting how businesses function, opening up a world of lower prices and choices and creating wealth for entrepreneurs.
The report also offers insights into the sectors that have made optimum use of this business tool, and details the challenges (payments, logistics, cyber security) and the opportunities (rise of facilitators such as credit and debit cards, growing aspirations of a young market).
Ai in retail sales and crm venkat vajradhar - mediumvenkatvajradhar1
Artificial intelligence in the retail sector is being applied in new ways, from the whole product and service cycle to assembly-to-post customer service interactions, but the key questions for retail players.
Do you know the business benefits of AI in the eCommerce as well as the retail Industry? In this article, we share some essential information about how you can increase your e-commerce & retail business sales with the help of AI.
B2B forecast for 2016 brings out some exciting findings related to 10 vital strategies for B2B marketing, lead generation, b2b sales, relationship marketing, you can implement today.
As with just about every industry, trends change, making it necessary to catch up and follow along in order to keep your business relevant. Online portals are going to continue to grow in 2016 also, and if you want to be part of the new wave, you have to prepare. Read this slide to learn about the ten most interesting ecommerce trends for 2016 and beyond.
The Global E-commerce marketplace Ecbilla brings latest e-commerce updates in the form of news, press releases, articles and blogs on various topics.
Source<> http://www.ecbilla.com/press-release/exclusive/get-latest-e-commerce-updates.html
Direct to consumer is a major growth platform for any brand and retailer today. With the rise in e-commerce, companies are offering innovative solutions to help shoppers enjoy a less costly, more convenient, and most of all more satisfying shopping experience.
The future of ecommerce trends to watch in 2021JessieBrewer3
Future of Ecommerce is the heart and soul of brands in the digital era, making it absolutely necessary for brands to have online shops that deliver excellent user experiences.
https://www.communicationcrafts.com/future-of-ecommerce-and-ecommerce-trends-2021/?utm_source=Document&utm_medium=referral&utm_campaign=future-of-ecommerce-and-ecommerce-trends-2021
Keep control of your brand in a fashion omnichannel strategy exhausting Marke...Federico Gasparotto
Keep control of your brand (avoiding strategic mistake inflating the brand perception with flash sales and using full-outsourcing) in a fashion omnichannel strategy (e-comemrce, store, mobile, ...) exhausting Market-place role (Taobao, Amazon, eBay)
This presentation provides a comprehensive overview of the current retail industry. It begins with a look into the four primary types of retailers: department stores, specialty retailers, big box retailers and discount retailers. From there, the deck explores the topic of overall channel expansion, which leads into a discussion on two omni-channel trends for 2013. The presentation wraps up with a discussion on technology companies that are partnering with retailers and a summary of opportunities for retail companies.
Digitization of Telecom and Smartphone Business: Post-COVID-19 Effects on the...ELEKS
"Digitization of Telecom and Smartphone Business: Post-COVID-19 Effects on the Industry" by Haroon S Khan, Founder & Chairman, SANSO.
The topic covers:
— The need for Digitalization of Telecom/Smartphone Business;
— Pros & Cons;
— Trend Changing;
— Post COVID-19 Effects forecast for the businesses in Telecom;
— Human & Digital world interaction especially in these days
these would be base points mainly;
— Digital currency and its need in this era of digitalization.
Given the MakeMyTrip & JustDial IPO’s, Interest in Consumer Driven Ecommerce has increased both from Investors and Entrepreneurs. At the same time reports of Accounting Harakiri & Amazon’s announced Entry have cast a doubt on the monetization capabilities. This report studies Ecommerce in India and attempts to draw parallels within Sectors and Geographies to identify Investment opportunities
E-commerce sales continue to grow, generating over $300 billion in the U.S. alone in 2015. But e-commerce still remains a small percent of overall retail sales at approximately 10%.
So what can multichannel and ecommerce retailers do to increase their online sales?
How would e-commerce look in 2018?
What skills Solution Providers would need to support retailer's technology needs?
E-Commerce in India: Evolution, Growth and ChallengesAshraf Engineer
The report shines a flashlight into the India e-commerce story, detailing how the industry has grown on the back of a fast-multiplying internet population to cross an estimated $10 billion in sales.
It examines how e-commerce is changing the way many Indians are shopping and impacting how businesses function, opening up a world of lower prices and choices and creating wealth for entrepreneurs.
The report also offers insights into the sectors that have made optimum use of this business tool, and details the challenges (payments, logistics, cyber security) and the opportunities (rise of facilitators such as credit and debit cards, growing aspirations of a young market).
Ai in retail sales and crm venkat vajradhar - mediumvenkatvajradhar1
Artificial intelligence in the retail sector is being applied in new ways, from the whole product and service cycle to assembly-to-post customer service interactions, but the key questions for retail players.
Do you know the business benefits of AI in the eCommerce as well as the retail Industry? In this article, we share some essential information about how you can increase your e-commerce & retail business sales with the help of AI.
B2B forecast for 2016 brings out some exciting findings related to 10 vital strategies for B2B marketing, lead generation, b2b sales, relationship marketing, you can implement today.
As with just about every industry, trends change, making it necessary to catch up and follow along in order to keep your business relevant. Online portals are going to continue to grow in 2016 also, and if you want to be part of the new wave, you have to prepare. Read this slide to learn about the ten most interesting ecommerce trends for 2016 and beyond.
The Global E-commerce marketplace Ecbilla brings latest e-commerce updates in the form of news, press releases, articles and blogs on various topics.
Source<> http://www.ecbilla.com/press-release/exclusive/get-latest-e-commerce-updates.html
Direct to consumer is a major growth platform for any brand and retailer today. With the rise in e-commerce, companies are offering innovative solutions to help shoppers enjoy a less costly, more convenient, and most of all more satisfying shopping experience.
The future of ecommerce trends to watch in 2021JessieBrewer3
Future of Ecommerce is the heart and soul of brands in the digital era, making it absolutely necessary for brands to have online shops that deliver excellent user experiences.
https://www.communicationcrafts.com/future-of-ecommerce-and-ecommerce-trends-2021/?utm_source=Document&utm_medium=referral&utm_campaign=future-of-ecommerce-and-ecommerce-trends-2021
Keep control of your brand in a fashion omnichannel strategy exhausting Marke...Federico Gasparotto
Keep control of your brand (avoiding strategic mistake inflating the brand perception with flash sales and using full-outsourcing) in a fashion omnichannel strategy (e-comemrce, store, mobile, ...) exhausting Market-place role (Taobao, Amazon, eBay)
This presentation provides a comprehensive overview of the current retail industry. It begins with a look into the four primary types of retailers: department stores, specialty retailers, big box retailers and discount retailers. From there, the deck explores the topic of overall channel expansion, which leads into a discussion on two omni-channel trends for 2013. The presentation wraps up with a discussion on technology companies that are partnering with retailers and a summary of opportunities for retail companies.
Digitization of Telecom and Smartphone Business: Post-COVID-19 Effects on the...ELEKS
"Digitization of Telecom and Smartphone Business: Post-COVID-19 Effects on the Industry" by Haroon S Khan, Founder & Chairman, SANSO.
The topic covers:
— The need for Digitalization of Telecom/Smartphone Business;
— Pros & Cons;
— Trend Changing;
— Post COVID-19 Effects forecast for the businesses in Telecom;
— Human & Digital world interaction especially in these days
these would be base points mainly;
— Digital currency and its need in this era of digitalization.
Given the MakeMyTrip & JustDial IPO’s, Interest in Consumer Driven Ecommerce has increased both from Investors and Entrepreneurs. At the same time reports of Accounting Harakiri & Amazon’s announced Entry have cast a doubt on the monetization capabilities. This report studies Ecommerce in India and attempts to draw parallels within Sectors and Geographies to identify Investment opportunities
E-commerce sales continue to grow, generating over $300 billion in the U.S. alone in 2015. But e-commerce still remains a small percent of overall retail sales at approximately 10%.
So what can multichannel and ecommerce retailers do to increase their online sales?
How would e-commerce look in 2018?
What skills Solution Providers would need to support retailer's technology needs?
Presentaties tijdens een seminar over duurzaam vastgoed ten behoeve van MJA-deelnemers van banken en verzekeringsmaatschappijen.
Presentatie van DHV, Agentschap NL, Rijksgebouwendienst en ING REIM.
The Hilversum Media Campus is a bottum up initiative to improve the connection between middle and higher Media & ICT- education and Media-organisations. The main focus is on the innovation of human capital-trainingprograms in which all parties can participate. Also these programs aim on highest quality and are supposed to be complementary to already existing curricula. The development of the Hilversum Media Campus is a joint initiative within the triple helix existing of lthe Creative Industry + City of Hilversum, innovation platform iMMovator and the Netherlands Institute for Sound and Vision
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
This presentation will cover how all aspects of marketing have evolved over the years. How AI will shape the landscape of marketing in the years to come and why marketers need AI to assist them for their jobs. The future lies in working towards better customer experience and especially customer retention seems to be the key.
Marketers have to be on the lookout throughout - need to keep learning and keep a continuous tab on the customer’s pulse in order to deliver the best.
Trends in eCommerce in India - Powered by Hoppingo.comHoppingo
Year 2014 has been very promising in terms of new eCommerce companies getting established, companies getting huge investments from investors like Tiger Global, Soft Bank etc. Billion has become new million, when it comes to investment in this sector and e-commerce became one of the most sought after investment choice.
We, at Hoppingo, have listed some of the trends that are hitting eCommerce in 2015.
Do let us know if you think differently!
Webinar: Scale Your ABM with AI-Driven Digital MarketingMintigo1
Account-based marketing (ABM) has changed the way B2B marketers target prospects with personalized content through digital ads and social media. To take advantage of these advancements you’ll need to make sure your tools are aligned with your ABM strategy.
Mintigo and Metadata.io are leading this transformation with sophisticated yet easy to use tools to discover your ideal customer profile and target accounts, analyze your buyer personas, deploy highly targeted account-based advertising, and ultimately build a stronger pipeline.
Nida Chughtai, VP of Marketing at Mintigo, and Gil Allouche, CEO of Metadata explain how to:
- Use AI to identify your most valuable accounts that are in market
- Determine the right content and the best ways to engage target accounts
- Personalize digital engagements through multivariate testing
This webinar is relevant to revenue marketers who go for true ROI and look to build pipeline for their sales counterparts.
E-commerce in India is still in the nascent stages taking its baby steps. It’s still a big deal for most folks to shop online. There is a chance now to strike and make it big. Customer-focused models such as Cash on Delivery, liberal returns policies, try-before-you buy is the way to succeed and Amit RG from Iksula will take you through these simple tips and tricks to leverage e-commerce
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
3. • K-Tech are importers-retailers of high-quality office automation
products
• Have so far promoted products through print ads and exhibitions
• Would like to explore digital marketing to increase sales
• Focus to be on 2 products initially: ‘Electronic Lock Safes’ and ‘Cash
Counting Machines’
• Competitors: Godrej, promoter driven firms and e-commerce sites like
snapdeal.com
www.ktmumbai.in
Your brief
7. When I took office, only high energy physicists had
ever heard of what is called the Worldwide Web...
Now even my cat has its own page.
Bill Clinton (October 10, 1996)
31. Buying Snapshots
36% of the users
have spent between
Rs. 1000 to 5000
Source IAMAI Power Shopper Report
21% of Indian
online
shoppers are
female
36% of the users
have spent more
than Rs. 5000
71% of the internet
shoppers are in
the age band of
18 to 35
Urban Internet base: 99 million*
Active Internet users: 80 million*
79%
male audience
represents a
63.20 mln
strong market
*as of Dec 2012
32. Questions that we need to ask...
ARE WE PREPARED FOR ONLINE
OPPORTUNITIES?
33. Questions that we need to ask...
Are we Prepared For Online Opportunities?
ARE WE AS A LEADING PLAYER IN
OFFICE AUTOMATION PRODUCTS,
READY
TO HANDLE BUSINESS ONLINE?
41. Current website needs to be
redesigned…critical for several reasons:
for better online user experience
ease of navigation
needs to be SE friendly to rank higher in organic search
www.ktmumbai.in
42. Suggested activities
• Redesigning the website/SEO
• PPC advertising
• Social media campaign
• Email campaign
• Affiliate marketing
www.ktmumbai.in
43. PPC Advertising
on Google Adwords
will ensure your website shows at top position for specific keywords
related to your category
related to your competition
related to the purchase cycle
www.ktmumbai.in
44. We have created Ads for 2 products
(as requested)
Electronic Lock Safes
Cash Counting Machine With Fake Note Detector
www.ktmumbai.in
45. Ad 1
Electronic Lock Safes
Cash Counting Machine With Fake Note Detector
www.ktmumbai.in
51. Huge opportunity for the brand to enter 3 global markets - US, UK, Canada.
The max CPC bid set (Rs. 12) for the campaign will need to be changed.
Possible New Markets For Your Products
52. Display Ad Creative
Link: https://adwords.google.com/da/b/dabAdPreview?ad=33856633169&adGroup=9326373209&destinationUrl=http://www.ktmumbai.in/electronic-digital-safes.html%23double-lock-electronic-
safe&height=280&hl=en_US&irsKey=4583854136428068864&isExpandable=false&ocid=2854350281&outputFormat=FLASH&s=89&templateId=31&visibleUrl=www.ktmumbai.in&width=336&sig=ACiVB
_yjyvK2u2WgjTXY0-0ZAHt_wahF-Q
69. • Build an online community of brand
users/ambassadors
• Promote existing products
• Introduce new products
• Encourage user endorsement/feedback
• Invite feedback on desired products (ideas for
portfolio expansion)
70.
71. At the outset, we will use 3 platforms
Facebook, LinkedIn and YouTube
72.
73. INDIA
Social Media Presence
Branded ‘Page’
• Targeted at Existing & Potential Customers, Employees
• Updates on Product, Marketing Initiatives & Customer Driven Events
• Updates on Customer Relevant Content, unrelated to business
• Price-offs and contests to build affinity
• Long-term goal of increasing Interactivity via applications
• Branding, Updates, Monitoring & Responding
74. Daily Updates
Feedback from Customers
Daily Engagement
Reporting of Happenings/
Customer Reactions/Daily Deals
Regular Contests
Daily Fan Acquisition
75. Content Buckets:
1. Existing Product Features &
Services
2. Special Deals on New
Launches
3. Content on Productivity
Enhancing and Cost Saving
Technology-Tips
4. Customer Offers & Contests
5. Invited User Generated
Content
• The recommended content strategy divides the possible
content into buckets
• Buckets 1-2 are aimed at driving Awareness about products
among both existing and potential customers
• Buckets 3-5 are aimed at increasing Relevance and
Interactivity with users
• We will develop a content calendar structure and identify
content sources
Content Strategy
76. Date Weekly Activity Plan On FB
Activity
recurrence
SMM goal Edge
factor
Integrati
on
15-Apr-
13
Introduce Smart Office Product Tip of the Day.
Get users to like and post comments/tips. Every week, the user tip with maximum likes
gets a K-Tech office goodies bag. The Smart Office Product Tip of the day needs to be
posted daily. We recommend this activity is thematised weekly focusing on 1 product
category per week -for e.g.. week 1 is on Cash Counting Machines, week 2 could be
electronic safes, week 3 could be fake note detectors etc.
Daily
Brand
awareness,
attract
customers,
retain
customers,
increase in
sales, service
customers,
build a
community
Comments,
like, share,
reply, send
an email
Integratio
n
recomme
nded
between
your
Website,
FB Page,
LinkedIn,
Email
16-Apr-
13
New In The Market.
Announce latest product launch. Provide a special offer only to followers of the K-Tech FB
page and who have liked the featured product. Offer price available for a limited period
(say 1 month from date of launch).
As and when
possible
17-Apr-
13
Hot Seller of The Week.
Post name and pic of the most selling, most popular product of the week and state its
features. Get users to like and post comments.
Weekly
18-Apr-
13
Meet Our Customer.
Client case study. Share a customer story (ideally a repeat/loyal/premium customer).
Seek his prior approval. Encourage him to post his feedback on product features and
servicing by K-Tech. Get real users/buyers to join the discussion and endorse products.
Fortnightly
19-Apr-
13
Technology Made Easy FB chat .
Talk to our expert to seek advice, compare product models, which products to buy to
achieve a certain goal, discuss service issues…seek user views and feedback. Introduce the
"talk to our expert" feature as a free offering - this will be a weekly activity. Users can post
their queries based on the subject and expert will respond to their queries on a real time
basis.
Weekly
20-Apr-
13
WOW Smart Office Product Monthly Contest.
Users have to upload pics/videos of 'WOW Smart Office Products'. Selection will be made
by the users through likes. Winner wins a 50% discount on any product of his choice from
the K-Tech range.
Monthly
77. Technology
Made
Easy
Have you listed down all your office
technology queries? Join us for our Live Chat
tomorrow at 4pm. Like us and you could win
attractive K-Tech goodies!
Weekly Live Chat
Guess the price for the displayed product and win a 50% discount on
any product of your choice from our entire range!
82. Sample Company Page (of another company)
Company Page will contain complete details of your company
83. Products & Services – Company Page
Information on Products and Services Offered
• A description and image can be put for each product line/service
• Opportunity to get recommendations for each of the offerings
http://www.linkedin.com/company/thomson-reuters_1400/products
84. Careers Section – Company Page
Openings at K-Tech
• Info on the latest openings can also be posted
• Details such as Job Title, Experience, Function, Compensation, Description, Desired
Experience can be added in this section
http://www.linkedin.com/company/facebook/careers
85. Taking Part in Q&A’s
Identify Seeding Opportunities
• We will identify and provide suggestions for a K-Tech promoter/rep to participate in
relevant conversations
• Participating in Q&A sessions helps to increase credibility for the brand
86. Taking Part in Discussion
Threads (Groups)
Groups
• We will identify relevant groups to initiate as well as participate in relevant
discussions
• Answer questions on groups
• Participation in discussion threads can help K-tech become a LinkedIn Office
Automation Technology expert
87.
88. • Company credentials and
product showcase video
• Separate product demo
videos
• Client speak (testimonials)
Branded K-Tech Channel
89. Suggested activities
• Redesign the website/SEO
• PPC advertising
• Social media campaign
• Email campaign
• Affiliate marketing
www.ktmumbai.in
92. Suggested activities
• Redesign the website/SEO
• PPC advertising
• Social media campaign
• Email campaign
• Affiliate marketing
www.ktmumbai.in
93. Lastly, we would like to recommend
affiliate marketing for K-Tech
3 proposals attached…
www.ktmumbai.in
94. Next Steps
• We would request feedback and inputs from you
– On the activities recommended in this plan
– On the attached digital marketing brief
– Your timelines
– Your budgets
www.ktmumbai.in