This document summarizes a webinar on discovery and collection development. It discusses the changing landscape of discovery with the rise of discovery platforms and layers. Current industry initiatives on publication metadata are also covered. Strategies for effective metadata are suggested, including adhering to standards and uniquely identifying works. Ringgold's ProtoView service is introduced as a way to power discovery by developing and disseminating high quality publication metadata to various channels. The benefits of identifiers and standards are emphasized for discoverability.
Following successful implementation of processes for analysing
the cost-per-use of single journal subscriptions, staff at the
University of Strathclyde’s Andersonian Library have embarked
on projects to create robust analysis for both journal bundle
deals and database subscriptions. This session will review the
work to date on reviewing journal bundle deals. Case studies will
provide context to the discussion of the steps taken, problems
encountered and solutions employed in developing a system
which can be applied to various multi-title journal subscriptions.
Fiona Tinto and Sally Bell
University of Strathclyde
n today’s competitive economy any organisation or company
needs to be able to make the most of their knowledge, data and
Intellectual Property. A trained information professional can
make this happen, but only in the context of an organisation
which values their information assets. In this interactive session
CILIP CEO Nick Poole will present the findings of specially
commissioned research looking at the most effective strategies
to advocate for in-house information services and libraries. It
draws on evidence from the corporate and public sector and
HE/FE. Although primarily aimed at information professionals,
the session will be relevant to anyone with a responsibility for
advocating for better use of information in their organisation. Nick Poole CILIP
Efficient Practices for Large Scale Text Mining ProcessOntotext
Text mining is a need when managing large scale textual collections. It facilitates access to, otherwise, hard to organise unstructured and heterogeneous documents, allows for extraction of hidden knowledge and opens new dimensions in data exploration.
In this webinar, Ivelina Nikolova, PhD, shares best practices and text analysis examples from successful text mining process in domains like news, financial and scientific publishing, pharma industry and cultural heritage.
Following successful implementation of processes for analysing
the cost-per-use of single journal subscriptions, staff at the
University of Strathclyde’s Andersonian Library have embarked
on projects to create robust analysis for both journal bundle
deals and database subscriptions. This session will review the
work to date on reviewing journal bundle deals. Case studies will
provide context to the discussion of the steps taken, problems
encountered and solutions employed in developing a system
which can be applied to various multi-title journal subscriptions.
Fiona Tinto and Sally Bell
University of Strathclyde
n today’s competitive economy any organisation or company
needs to be able to make the most of their knowledge, data and
Intellectual Property. A trained information professional can
make this happen, but only in the context of an organisation
which values their information assets. In this interactive session
CILIP CEO Nick Poole will present the findings of specially
commissioned research looking at the most effective strategies
to advocate for in-house information services and libraries. It
draws on evidence from the corporate and public sector and
HE/FE. Although primarily aimed at information professionals,
the session will be relevant to anyone with a responsibility for
advocating for better use of information in their organisation. Nick Poole CILIP
Efficient Practices for Large Scale Text Mining ProcessOntotext
Text mining is a need when managing large scale textual collections. It facilitates access to, otherwise, hard to organise unstructured and heterogeneous documents, allows for extraction of hidden knowledge and opens new dimensions in data exploration.
In this webinar, Ivelina Nikolova, PhD, shares best practices and text analysis examples from successful text mining process in domains like news, financial and scientific publishing, pharma industry and cultural heritage.
Slides from Enterprise Search & Analytics Meetup @ Cisco Systems - http://www.meetup.com/Enterprise-Search-and-Analytics-Meetup/events/220742081/
Relevancy and Search Quality Analysis - By Mark David and Avi Rappoport
The Manifold Path to Search Quality
To achieve accurate search results, we must come to an understanding of the three pillars involved.
1. Understand your data
2. Understand your customers’ intent
3. Understand your search engine
The first path passes through Data Analysis and Text Processing.
The second passes through Query Processing, Log Analysis, and Result Presentation.
Everything learned from those explorations feeds into the final path of Relevancy Ranking.
Search quality is focused on end users finding what they want -- technical relevance is sometimes irrelevant! Working with the short head (very frequent queries) has the most return on investment for improving the search experience, tuning the results, for example, to emphasize recent documents or de-emphasize archive documents, near-duplicate detection, exposing diverse results in ambiguous situations, using synonyms, and guiding search via best bets and auto-suggest. Long-tail analysis can reveal user intent by detecting patterns, discovering related terms, and identifying the most fruitful results by aggregated behavior. all this feeds back into the regression testing, which provides reliable metrics to evaluate the changes.
By merging these insights, you can improve the quality of the search overall, in a scalable and maintainable fashion.
Wrong, incomplete or inaccurate metadata affects the performance
of system-based library operations and the services libraries
propose to library patrons. Using concrete examples, we will
present the day-to-day difficulties librarians and library users
encounter due to poor quality metadata and their impact on
access, decision making and discovery. This session will contribute
to the general discussion about poor quality metadata, aiming
to illustrate how important it is for the publishing and library
community to have a good set of metadata for electronic resources
circulating in the supply chain.
Magaly Bascones, Jisc
Amy Staniforth, Aberystwyth University
This presentation, hold during Semantcs conference, introduce Ontos' current achievement towards a Streaming-based Text Mining solution by using Deep Learning and Semantic Web technologies.
The final session took place on Wednesday 26 February and we offered concrete, simple take-aways that will allow you to quickly improve the state of your most valuable customer and prospect records. Also, we discussed how our auditing service may help those needing a more robust solution:
- 3 Quick Tips to improve the state of your most valuable client records - all of which you can do on your own
- Ringgold’s Audit service: outsourcing the standardization of your subscriber records
Metadata & Standards in Scholarly CommunicationRinggold Inc
Ringgold was excited to present at the 2015 Frankfurt Book Fair, Professional & Scientific Information Hot Spots Stage.
'Metadata & Standard Identifiers in Scholarly Publishing’ showed how your organization can benefit from our data services in the ever-challenging scholarly landscape.
Emerging Standards: Data and Data Exchange in Scholarly Publishing - Jay Henr...Ringgold Inc
Ringgold is one of several organizations that are putting forth ideas to standardize data and data exchange throughout scholarly publishing. This session discussed new initiatives that address such challenges as standardizing conflict of interest reporting, easily identifying funding sources, clarifying contributor roles for research papers, and managing institution disambiguation.
Metadata Standards: A Golden Age Arrives? - Christine Orr at STMRinggold Inc
Metadata standards for describing information about authors, institutions, and funders make possible a high level of precision and clarity on published research and data.
Together, standards promise even more: An interoperable world of scientific and scholarly information where end-to-end workflow solutions drive innovation and collaboration.
Recent developments suggest a Golden Age looms for STM publishers, brought on by widespread adoption of standards. Have we reached the tipping point, at last? Are publishers united in their enthusiasm? Will authors prove to be the last piece in the puzzle?
Small Data, Big Benefits - Christine Orr at SSP 2016Ringgold Inc
Small Data, Big Benefits: Mining for End User Relationships
In today’s environment publishers need more user interest and engagement in order to keep institutional subscriptions and submissions strong and growing.
Persistent Identifiers in Scholarly Communications - Christine Orr at SSP 2016Ringgold Inc
Persistent Identifiers in Scholarly Communications: What, Why, How, Where, and Who?
Persistent identifiers (PID) are vital to a strong research infrastructure. Unambiguous connections between people, places, and things that PIDs enable build trust in, improve discoverability of, and enable recognition for research contributions. And, in a world where researchers and their institutions are increasingly required to report on their research contributions across multiple systems, it’s critical to be able to do so in as simple, streamlined, and accurate a way as possible. PIDs can help by enabling the automated processes, validating and ensuring correct attribution of works, and facilitating discoverability across multiple platforms and systems. This session brought together representatives from organizations that create different types of PIDs with those who use them. After a brief introduction to what PIDs are and why they’re important, the panel demonstrated how they are being used in researcher systems and workflows, provided an update on recent and upcoming developments, and discussed the challenges and opportunities for widespread adoption of PIDs across the scholarly community. Speakers induded a publisher, a librarian, a manuscript submission system vendor, and representatives from PID organizations. The session included a brief overview from each followed by an informal panel discussion and audience Q&A.
Persistent Identifiers - The 5 Things You Need To KnowRinggold Inc
Ringgold presented at the Frankfurt Book Fair Hot Spots stage on Wednesday 19 October 2016. The use of persistent identifiers has become much more widespread in scholarly communication. Ringgold, the institutional identification experts, explained the importance of persistent identifiers and why you should be using them to your advantage whatever your role in scholarly communications.
Slides from Enterprise Search & Analytics Meetup @ Cisco Systems - http://www.meetup.com/Enterprise-Search-and-Analytics-Meetup/events/220742081/
Relevancy and Search Quality Analysis - By Mark David and Avi Rappoport
The Manifold Path to Search Quality
To achieve accurate search results, we must come to an understanding of the three pillars involved.
1. Understand your data
2. Understand your customers’ intent
3. Understand your search engine
The first path passes through Data Analysis and Text Processing.
The second passes through Query Processing, Log Analysis, and Result Presentation.
Everything learned from those explorations feeds into the final path of Relevancy Ranking.
Search quality is focused on end users finding what they want -- technical relevance is sometimes irrelevant! Working with the short head (very frequent queries) has the most return on investment for improving the search experience, tuning the results, for example, to emphasize recent documents or de-emphasize archive documents, near-duplicate detection, exposing diverse results in ambiguous situations, using synonyms, and guiding search via best bets and auto-suggest. Long-tail analysis can reveal user intent by detecting patterns, discovering related terms, and identifying the most fruitful results by aggregated behavior. all this feeds back into the regression testing, which provides reliable metrics to evaluate the changes.
By merging these insights, you can improve the quality of the search overall, in a scalable and maintainable fashion.
Wrong, incomplete or inaccurate metadata affects the performance
of system-based library operations and the services libraries
propose to library patrons. Using concrete examples, we will
present the day-to-day difficulties librarians and library users
encounter due to poor quality metadata and their impact on
access, decision making and discovery. This session will contribute
to the general discussion about poor quality metadata, aiming
to illustrate how important it is for the publishing and library
community to have a good set of metadata for electronic resources
circulating in the supply chain.
Magaly Bascones, Jisc
Amy Staniforth, Aberystwyth University
This presentation, hold during Semantcs conference, introduce Ontos' current achievement towards a Streaming-based Text Mining solution by using Deep Learning and Semantic Web technologies.
The final session took place on Wednesday 26 February and we offered concrete, simple take-aways that will allow you to quickly improve the state of your most valuable customer and prospect records. Also, we discussed how our auditing service may help those needing a more robust solution:
- 3 Quick Tips to improve the state of your most valuable client records - all of which you can do on your own
- Ringgold’s Audit service: outsourcing the standardization of your subscriber records
Metadata & Standards in Scholarly CommunicationRinggold Inc
Ringgold was excited to present at the 2015 Frankfurt Book Fair, Professional & Scientific Information Hot Spots Stage.
'Metadata & Standard Identifiers in Scholarly Publishing’ showed how your organization can benefit from our data services in the ever-challenging scholarly landscape.
Emerging Standards: Data and Data Exchange in Scholarly Publishing - Jay Henr...Ringgold Inc
Ringgold is one of several organizations that are putting forth ideas to standardize data and data exchange throughout scholarly publishing. This session discussed new initiatives that address such challenges as standardizing conflict of interest reporting, easily identifying funding sources, clarifying contributor roles for research papers, and managing institution disambiguation.
Metadata Standards: A Golden Age Arrives? - Christine Orr at STMRinggold Inc
Metadata standards for describing information about authors, institutions, and funders make possible a high level of precision and clarity on published research and data.
Together, standards promise even more: An interoperable world of scientific and scholarly information where end-to-end workflow solutions drive innovation and collaboration.
Recent developments suggest a Golden Age looms for STM publishers, brought on by widespread adoption of standards. Have we reached the tipping point, at last? Are publishers united in their enthusiasm? Will authors prove to be the last piece in the puzzle?
Small Data, Big Benefits - Christine Orr at SSP 2016Ringgold Inc
Small Data, Big Benefits: Mining for End User Relationships
In today’s environment publishers need more user interest and engagement in order to keep institutional subscriptions and submissions strong and growing.
Persistent Identifiers in Scholarly Communications - Christine Orr at SSP 2016Ringgold Inc
Persistent Identifiers in Scholarly Communications: What, Why, How, Where, and Who?
Persistent identifiers (PID) are vital to a strong research infrastructure. Unambiguous connections between people, places, and things that PIDs enable build trust in, improve discoverability of, and enable recognition for research contributions. And, in a world where researchers and their institutions are increasingly required to report on their research contributions across multiple systems, it’s critical to be able to do so in as simple, streamlined, and accurate a way as possible. PIDs can help by enabling the automated processes, validating and ensuring correct attribution of works, and facilitating discoverability across multiple platforms and systems. This session brought together representatives from organizations that create different types of PIDs with those who use them. After a brief introduction to what PIDs are and why they’re important, the panel demonstrated how they are being used in researcher systems and workflows, provided an update on recent and upcoming developments, and discussed the challenges and opportunities for widespread adoption of PIDs across the scholarly community. Speakers induded a publisher, a librarian, a manuscript submission system vendor, and representatives from PID organizations. The session included a brief overview from each followed by an informal panel discussion and audience Q&A.
Persistent Identifiers - The 5 Things You Need To KnowRinggold Inc
Ringgold presented at the Frankfurt Book Fair Hot Spots stage on Wednesday 19 October 2016. The use of persistent identifiers has become much more widespread in scholarly communication. Ringgold, the institutional identification experts, explained the importance of persistent identifiers and why you should be using them to your advantage whatever your role in scholarly communications.
In May 2014, we introduced ProtoView to our free webinar series. With ProtoView we promote your titles through professionally created abstracts, bibliographic entries, and expanded metadata delivered to the scholarly supply chain. In this webinar, we talked about the new developments in academic markets and how to maximize your titles' presence in web scale discovery services. (Hint: It's all about discoverability.)
We discussed the metadata elements included in ProtoView, the different levels of service available for print and electronic books and journals, and custom solutions available by sending electronic data in conjunction with print review copies.
The New Dimensions in Scholcomm: How a global scholarly community collaborati...NASIG
Digital Science and 100+ global research institutions have spent the better part of the last two years collaborating to solve three distinct challenges in the existing research landscape:
* Research evaluation focuses almost exclusively on publications and citations data
* Research evaluation tools are siloed in proprietary applications that rarely speak to each other
* The gaps amongst proprietary data sources made generating a complete picture of impact extremely difficult (and expensive)
The goal of this collaboration amongst publishers, funders, research administrators, libraries, and Digital Science was to transform the research landscape by attempting to solve the problems resulting from expensive, siloed data research evaluation data.
Christine Orr, Sales Director for North America, spoke at SSP on Wednesday May 27. This pre-meeting seminar addressed Implementing Next Generation ID Standards for the New Machine Age: 'The Ties That Find'.
This presentation was provided by Sarah Koechlein of James Madison University, during the NISO event "From Submission to Publication: Creating and Conveying Quality," held on August 21, 2019.
IR Strangelove or: How I Learned to Stop Worrying and Love the Institutional ...OCLC Research
A view of the research support landscape and RLG partnership activities to help academic librarians provide better services. Given at the Spring CNI briefing in Minneapolis April 6, 2009.
By Ricky Erway, OCLC Research
Showcasing your Research Impact using BibliometricsCiarán Quinn
Seminar to make academics aware of the bibliometric resources available to them and how to use them to improve their research impact. The session looked at
• What are Bibliometrics and Altmetrics
• Why they are important for you
• How to identify your research impact
and research profile
• How to improve your citations
• How to identify potential research collaborations
FundRef on the AAP/PSP panel: CHORUS: A Collaborative Approach to Public AccessCrossref
Carol Anne Meyer presents an overview and status of CrossRef's FundRef funder identification service including the FundRef Registry and how it serves as the infrastructure for CHORUS and other public access initiatives.
Search Me: Designing Information Retrieval ExperiencesJoe Lamantia
This case study reviews the methods and insights that emerged from an 18-month effort to coordinate and enhance the scattered user experiences of a suite of information retrieval tools sold as services by an investment ratings agency. The session will share a method for understanding user needs in diverse information access contexts; review a collection of information retrieval patterns such as enterprise search and information access, service design, and product and platform management; and consider the impact of organizational and cultural factors on design decisions.
Modern research metrics and new models of evaluation have risen high on the academic agenda in the last few years. In this session two UK institutions who have adopted such metrics across their faculty will share their motivations and experiences of doing so, and explain further how they are integrating these data into existing models of review and analysis.
Using your Data to Drive Revenue – Laura Cox at London Book Fair 2018 Ringgold Inc
Laura Cox, Ringgold Chief Financial and Operating Officer, chaired this session at London Book Fair 2018 on 10 April.
The session featured expert speakers across several types of publishing data and gave practical advice including:
How to utilise the information held about customers
How to use taxonomies to help improve search and discovery
How to evaluate technologies that will help organisations make the most of their content through effective storage and semantic exploitation
More details: https://www.londonbookfair.co.uk/en/Sessions/58553/Use-your-Data-to-Drive-Revenue
Institutional Identifiers in Practice: Christine Orr at CESSE 2015Ringgold Inc
Christine Orr, North American Sales Director for Ringgold, spoke at the CESSE 2015 annual meeting session 'Adding Value to Your Process: Supporting Researchers and Data Requirements'.
Emerging Standards: Data and Data Exchange in Scholarly PublishingRinggold Inc
Jay Henry, Ringgold’s Chief Marketing Officer, presented at the Council of Science Editors Annual Conference in Philadelphia, and discussed 'Emerging Standards: Data and Data Exchange in Scholarly Publishing' on Sunday 17 May 2015.
Using Data to Drive Discovery of New Scholarly WorksRinggold Inc
Jean Brodahl, Publisher and Library Relations for Ringgold's ProtoView service, presented at the Previews Session: New and Noteworthy Product Presentations at SSP on Thursday 28 May. She showed how ProtoView helps publishers increase the profile of their content within the scholarly supply chain.
Ringgold Webinar Series: 2. Core Strength - Standard Identifiers as the Found...Ringgold Inc
The second session took place on Wednesday January 29 and discussed Ringgold IDs - what they are and what other identifiers can do for your business. We addressed:
- The current landscape of standard identifiers applicable to scholarly publishing including Ringgold IDs, ISNI, and ORCID. What are they, and why are they important?
- How & why to incorporate them into your internal data silos and into your supply chain activities
- Ringgold Identifiers and the Identify database: Service overview & typical use cases
This introductory session on Wednesday 15 January covered the following:
- A review of what constitutes good data health
- Data health plan: data governance and how it can drive your business
- Overview of standard identifiers currently used in the scholarly publishing supply chain
- Introduction to Ringgold services and how we support our clients
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
2. Today’s Agenda
The changing landscape of discovery and collection
development & why it matters
Discovery platforms and discovery layers
Current industry initiatives surrounding publication metadata
Strategies, tactics and potential pitfalls
Ringgold's ProtoView service – using data to power discovery
3.
4. What do
we need to
describe?
People
Authors
Members
Editors & other contributors
Customers / subscribers
Places
Publications
Customers/Suppliers
Universities/libraries
Publishers / Agents
Funders
Books & ebooks
Journals
Articles
Chapters
5. What do
we need to
describe?
People
Authors
Members
Editors & other contributors
Customers / subscribers
Places
Publications
Customers/Suppliers
Universities/libraries
Publishers / Agents
Funders
Books & ebooks
Journals
Articles
Chapters
6. Warning:
Lack of high quality information reduces the likelihood of
content to be discovered.
7. Content is King?
Metadata is the real ruler of the realm
“Good quality” data is the foundation of effective promotion
Using narrative descriptions of content has always been
important, but is having a greater impact than ever
9. Evolution of Search & Discovery
WSDS
Consortia
Improved online
access
Just in time
Demand Driven
Acquisition
Online OPACs
Web search
Instant
gratification
Partner holdings
Non-linear
lending
Metrics
ILL
Card Catalogs
Holdings
Print
Limited online
access
Knowledge bases
Remote patron
access
Online
journals, books,
databases
Supply chain
increasingly
complex.
10. Many terms tossed around…
Federated search, Metasearch, NextGen catalogs, discovery
layers --- and now “Web Scale Discovery Service”
An improved search experience has always been the motivation
behind innovation…
The latest generation of tools are something different.
11. A Definition of Web Scale Discovery
A pre-harvested central index coupled with a richly featured
discovery layer providing a single search across a library’s
local, open access, and subscription collections.
12. The Black Box
The people who know how these systems work aren’t telling
14. Not Just Another Search
PDA/DDA are purchasing models that were ahead of
technology’s ability to properly accommodate. The
acquisition systems developed in conjunction with WSD
represent a logical progression of capabilities
Patron-driven acquisition, or PDA, is not new, but it is on the
rise. Approximately 400 to 600 libraries worldwide have
switched to a patron-driven system for purchasing new
works, and that number is likely to double over the next year
15. The Basics (More Is Better)
Title
Author
Format
ISBN
Subject categories
Imprint
Link to publisher’s dedicated page
Publication Date
Price
16. Data = Sales
Titles that meet the BIC Basic standard see average sales 98%
higher than those that don’t meet the standard
Records with complete BIC Basic data but no image have
average sales…of 473% [higher] in comparison to those
records which have neither the complete BIC Basic data
elements or an image.
The difference in average sales between records which…don’t
have enhanced metadata, and records which do…have
enhanced metadata elements is on average over 2,600
units, which represents an increase of almost 700%
17. “Portland State is no longer using subject selectors to
build print collections – we have moved to a pure
Demand Driven Acquisitions model.” – Acquisitions
Librarian, Portland State University
We have heard similar statements from a range of libraries
22. Strategy Suggestions
Create the most complete metadata possible
Distribute widely and efficiently
Adhere to standards
Uniquely describe each manifestation of a work
Develop an internal policy to create uniform data across all
published works
23. Practical Tactics
Require authors to establish an ORCID profile
Create links into content, the more specific the better
Develop concise descriptions of content (not jacket copy)
Include as much as practical – e.g. abstracts of chapters are
often written by the authors themselves
Apply unique identifiers to establish longevity of the
metadata (e.g. ORCID, ISBN, ISSN, DOIs Ringgold ID, ISNI)
Evaluate the benefits of working with outside partners to
assist in metadata development, application and syndication
24. Pitfalls to Avoid
Non-Standardized Naming Conventions
Result: Poorly associated data in the supply chain.
Example 1: Inconsistent author listings, e.g. John Smith, J
Smith, Smith J etc.
Solution: use ORCID numbers
Example 2: Lack of affiliations between authors and institutional
customers.
Solution: use the Ringgold or ISNI number
Example 3: Inability to link author and customer data together.
Solution: use the Ringgold or ISNI number
25. Pitfalls to Avoid (continued)
Lack of or Inadequate Subject Classifications and
Keywords:
Result: Poor positioning in search results & missed sales
Example 1: Applying non-standard subject classifications causes a
mismatch against what is expected by libraries or end-users
Solution: Use standard classifications and best practices
Example 2: Subjects applied without an international standard -
cross-discipline keywords lacking e.g. Football in the US does not
mean the same as Football in Europe.
Solution: Use standard classifications + rich keywords and abstracts
26. Pitfalls to Avoid (continued)
Lack of clarity regarding format and versions:
Result: Confusion within sales and distribution channels
Example 1: Users fail to find a compatible format for the title they
want
Solution: Apply ISBNs correctly – unique identifier for each e-edition
Example 2: Citations are incorrect or inconsistent
Solution: Apply version-specific pagination if appropriate
Example 3: Links to content fail over time
Solution: Apply DOIs to establish a persistent and reliable link
Example 4: Data is not fully utilized/indexed by discovery systems
Solution: Output information in industry standard formats (ONIX)
28. ProtoView – Not Just Books
A service that creates and disseminates publication metadata
on behalf of scholarly publishers
Developed from a successful model as the next generation of
services to meet the needs of an evolving market
Guided by industry best practices and standards
Built on the Book News, Inc. foundation and its 35 years of
experience in providing promotional services for publishers
34. ProtoView bridges the gap between
data and discovery
Ringgold has developed the first service that combines
standard identifiers and descriptive metadata (title and
optional chapter abstract summaries)
ProtoView is a publisher’s best route to establish an enhanced
presence for publications within discovery and acquisition
systems which are otherwise inaccessible
35. ProtoView offers:
Rapid, professional production of enhanced metadata for
both print and e-books, journals and online content.
Link to the supply chain – Large scale dissemination
Custom data profiles to accommodate any publisher need.
Multi-channel approach to end users:
Prompt delivery to discovery services
Repackaged by library service companies
New web interface customized for buyers of scholarly works
Automatic alerts of new titles to end users of ProtoView.com
36. Some of the metadata included for books
About the Book
Keywords
Book title
Webpage
ProtoView Abstract
DOIs
Table of Contents
Supporting book
information (e.g. Index,
references, datasets,
illustrations, etc.)
Chapter Abstracts
Publication date
Series information
Price
Language
Number of pages
Alternate editions
LC Class and Subjects
Ringgold Subjects
About the Publisher
Publisher name
Publisher Ringgold ID
Publisher ISNI
Publisher website
Imprint
Imprint Ringgold ID
Imprint ISNI
About Authors/Editors
Author and/or Editor
name(s)
Author(s) ORCID
number
Institutional affiliation
and location
Affiliation Ringgold ID
Affiliation ISNI
37. Our current licensees (selected):
As a group, these leading resources are used in over 75% of US college libraries:
Baker & Taylor
TitleSource 3
Majors Education Solutions
Content Cafe
YBP
GOBI Selection Database
EBSCO
Book Index with Reviews
EBSCOhost databases
Gale – Cengage
Gale Book Review Index Online Plus
Ex Libris
Primo
ProQuest
vLex.com
Academic Research Library
Canadian Business and Current Affairs
ProQuest Central Research Library
ProQuest Health and Medical
ProQuest Humanities Module
Eastern Book Company
Book Lists
Title Selection Database
38. References and further reading:
•JISC commissioned CASRAI Landscape study for the Organizational ID (UK) http://repository.jisc.ac.uk/5381/1/CC549D0011.0_org_ID_landscape_study.pdf
•The Ins and Outs of Evaluating Web-Scale Discovery Services by Athena Hoeppner http://www.infotoday.com/cilmag/apr12/Hoeppner-Web-ScaleDiscovery-Services.shtml
•Stakeholders Strive to Define Standards for Web-Scale Discovery Systems By Michael Kelley on October 11, 2012
http://www.thedigitalshift.com/2012/10/discovery/coming-into-focus-web-scale-discovery-services-face-growing-need-for-best-practices/
•White Paper: The Link Between Metadata and Sales By Andre Breedt, Head of Publisher Account Management; David Walter, Research and Development
Analyst, 2012 http://www.isbn.nielsenbook.co.uk/uploads/3971_Nielsen_Metadata_white_paper_A4(3).pdf
•The BIC Basic standards for bibliographic data provision http://www.bic.org.uk/17/BIC-Basic/
•Web-Scale Discovery in an Academic Health Sciences Library: Development and Implementation of the EBSCO Discovery Service
DOI:10.1080/02763869.2013.749111JoLinda L. Thompsona*, Kathe S. Obriga & Laura E. Abatea Medical Reference Services Quarterly Volume 32, Issue 1,
2013 http://www.tandfonline.com/doi/abs/10.1080/02763869.2013.749111
•Discoverability Challenges and Collaboration Opportunities within the Scholarly Communications Ecosystem: A SAGE White Paper Update by Mary M.
Somerville, University of Colorado Denver;Lettie Y. Conrad, SAGE Collaborative Librarianship Vol 5, No 1 (2013)
•Affection for PDA By Steve Kolowich 2012 Inside Higher Ed http://www.insidehighered.com/news/2012/06/20/research-foresees-demand-driven-bookacquisition-replacing-librarians-discretion#ixzz2VWOAqWoU
Personal Identifiers:
International Standard Name Identifier (ISNI) www.isni.org
Open Researcher and Contributor ID (ORCID) www.orcid.org
Scopus Author ID www.elsevier.com/online-tools/scopus
ResearcherID -http://wokinfo.com/researcherid
www.ringgold.com
www.protoview.com
39. Upcoming Webinars
Session 4: 30-Minute Workout: Quick
Tips for Better Customer Data Health
Wednesday February 26. 30 minutes.
Visit www.ringgold.com to see full
descriptions & to register.