1) The document outlines the agenda for a study skills course at BI Norwegian School of Management, including a discussion of whether students need a library and basic search techniques. 2) It describes the various resources available to students through the BI library, such as physical and electronic collections, databases, and public information sources. 3) The document provides guidance on searching for literature, including suggested databases and tips on effective search techniques as well as evaluating and citing sources.

1. BBA- Study Skills Course BI Norwegian School of Management Librarian Toril Sigstadstø 22 October 2008

2. Session outline Part one : Do we need a library? The search process Selection of sources Citation and correct use of sources Part two : Basic search techniques: Exercises Books (Bibsys) Articles (Business Source Complete)

3. Library focus Facilitate and support: B I’s research BI’s teaching The student’s own learning BI Library webpage

4. Resources at your disposal Physical library Collections Various working places Rooms with audio-visual equipment Information desks IT-helpdesk Electronic resources Books Article databases Subject databases

5. Public information Library catalogues (Bibsys Ask) Subject databases (i.e. company information) Article databases Dictionaries and encyclopedia The open internet – Google Scholar Some of your choices…

6. Databases – why? The content defined and selected The time coverage is defined Search screen with many possibilities to refine your search The content is available Reliable Predictable Facilitates searches for relevant literature Time saved!

7. Brad Pitt in ”Snatch”, 2000 Nicolas Cage in ”National treasure”, 2004 Producer: Pepsi Product placement in films

8. Product placement in films History  Book, article, the internet Regulations  Lovdata Statistics  SSB, governmental bodies Products  Newspaper articles Examples  The internet, articles Company / industry information  Amadeus, Factiva Refine the research topic? Particular brand or type of product? Ethical aspects?  Company info. Norway / international?  Regulations Target group? Definition  Books, Encyclopedia in marketing, articles

9. Searching for literature – where? Books:  Bibsys: References to books, research reports, doctoral dissertations, student works, series etc  Ebrary: Elektronic books in fulltext Journal articles : -International:  Business Source Complete  ISI Web of Science Newspaper articles: -International:  Factiva -Norwegian:  Atekst

10. Company information Norwegian: Proff Forvalt (only in Norwegian) International Amadeus (European) Factiva (international) Kompass (international) Datastream (international) Company homepage Newspaper archives (Factiva & Atekst (Norwegian) Business Source Complete Oslo Stock Exchange – annual reports Research reports, student papers

11. Searching Techniques Meaningful search terms Translate your ”research question” into search terms 0 results? Truncate: write an * at the end of the search term.  Ex: strateg * returns hits on strategic strategy, strategies … and even in Norwegian! Search for synonymes.  Ex: company – firm – organization Check the spelling, name, language etc Too many results? Combine two or more words or expressions Limit the search to a field ( f ex author, title, subject, abstract) Limit to time period, document type, peer reviewed

12. Look for: Author or publisher Date Motivation – why? Links out – verify the content and facts VIKO - Your guide to information literacy Source evaluation - webpages

13. Published by whom? ( Publisher) Published where? (peer reviewed journal?) Date of publishing (new - outdated?) Data collection – which method? Is there a reference list – what are the sources? Read the abstract, check the keywords Is the author an authority within the field? Source evaluation- journal articles

14. Citing sources

15. To let the reader know what the student’s own contributions are and what is taken from others To permit the reader to find the item cited To acknowledge the contributions of the original authors To let the student share his knowledge about the subject and what is written about it.  Avoid plagiarism Why?

16. Citing sources Plagiarism is when a student: ” presents any information, ideas or phrasing of another as if they were his/her own and/or does not give appropriate credit to the original source ” From Duke university libraries: “Citing sources and avoiding plagiarism”. 2007 .

17. Citing sources - How? Reference in the text (citation) Reference list at the end of the paper (integrated part of the paper)

18. Citing sources - examples Direct quotation in the text: … Michael Porter (1985, 3) states however, that ”value is what customers are willing to pay” OR: … .Another perspective of this is ”value is what customers are willing to pay (Porter 1985, 3) The reference list: Porter, Michael. 1985. Competitive advantage: Creating and sustaining superior performance. New York: Free Press.

19. Citing sources - examples Citing - when not a direct quotation: … Blogs can be a useful tool to increase internal communication. (Wright 2006) The reference list: Wright, Jeremy. 2006. Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional results. New York : McGraw-Hill.

20. Webpages How you shouldn’t do it: Literature list

21. The student card is your library card This is your Patron ID. Use it to sign into My loans in Bibsys and renew your loans, reservations etc.

22. Help! Information desks in the library Interlibrary loan Book a librarian and Ask the library Remote Access Training (library training, SPSS) User manuals / help functions : printouts in the library and ”Help/FAQ” in the databases