This document provides an overview of digital marketing agency Way2ads. It introduces Way2ads' services, team, and CEO. The agenda then outlines topics for a seminar on digital marketing, including definitions of digital and traditional marketing, the growth of digital marketing in India, key techniques, career opportunities, and certifications. Job roles in digital marketing and top companies to work for are also mentioned.

1. Digital Marketing Introduction

2. • Way2ads is a Digital Marketing Agency started in 2012
• Way2ads (previously Emobitise) is part of Digipedia Pvt.
Ltd.
• Way2ads offers Digital Marketing Consulting for more
than 180 brands in India & Globally
• Way2ads acts as a business partner for Google,
Facebook & Microsoft
About Way2ads

3. • Amitesh Kumar is the CEO of Way2ads
• Worked previously in Way2sms(3rd
Largest Internet
Company in India) as AVP-Marketing
• He is a Google Adwords Certified Professional, Inbound
Marketing Certified & Bing Accredited Professional
• Our team includes Google & Microsoft Certified
professionals
• Our team has combined experience of 10+ years of Digital
Marketing
About our Team

4. 1. What is Digital Marketing
2. Why Digital Marketing is now a Necessity
3. Why India is Witnessing the highest growth rate in Online
4. Techniques in Digital Marketing
5. What opportunities are available in Digital Marketing for
Freshers
6. How to avail Internships/Projects in Digital Marketing
7. How can you become a Google & Microsoft Certified
8. Q&A
Agenda of the Seminar

5. • Marketing is the link between you and your
customers achieved by creating, developing
and maintaining profitable relationships
between customer and your company (all
about creating some profit margin)
• A marketers job is to understand, influence
and serve people
What is Marketing

6. Marketing can be done through

7. • Digital marketing is marketing that makes use of
electronic devices such as computers,
tablets, smartphones, cellphones, digital billboards,
and game consoles to engage with consumers
What is Digital Marketing

8. Digital Marketing ?
The Core is the website and how the extensions of digital form are
engaging the Target Audience
The Core is the website and how the extensions of digital form are
engaging the Target Audience
Target
Audience

9. Offline
Advertising
Online
Advertising

10. Why Digital Marketing

11. Future in Digital Marketing
The average salary for an Entry-Level Digital Marketing Manager is
Rs 363,838 per year (Payscale India)
Chief digital officer becomes a much-in-demand role, 20 CXOs hired across
India Inc in last 12 months with salaries beyond Rs.3.5 Crore
(economictimes.com)

12. Digital Marketing Includes

13. Digital Marketing Techniques

14. Other Digital Marketing Techniques

15. Opportunities in Digital Marketing for Freshers

16. Roles in Digital Marketing

17. Companies you can work

18. • Digital Marketing executive/manager
• Social Media executive/manager
• Email marketing executive/manager
• SEO executive/manager
• Affiliate executive/manager
• Product executive/manager
• Online Campaign executive/manager
Job Roles in Digital Marketing

19. • Google Adwords Certification
– Fundamentals
– Search
– Display
– Video
– Mobile
– Analytics
• Facebook Certification
• Microsoft Bing Certification
• Hubspot Inbound Marketing
How can you get Google & Microsoft Certification

20. • Every company has scope for DM Internship &
Project with a min duration of 30 days & max
duration of 90 days
• An ideal profile for a company would be
someone who has
– Good Communication
– Google/Microsoft Certified
– Passion towards Advertising
How to avail Internships/Projects in DM

21. Dream Company for many
Do you know Accenture & Cognizant are the
biggest recruiters for Digital Marketing Roles in
India!!

22. How can you be part of Accenture/Google
-Communication Skills
-Business Mailing Skills
-Google Adwords
Certification