Digital Marketing Introduction
• Way2ads is a Digital Marketing Agency started in 2012
• Way2ads (previously Emobitise) is part of Digipedia Pvt.
Ltd.
• Way2ads offers Digital Marketing Consulting for more
than 180 brands in India & Globally
• Way2ads acts as a business partner for Google,
Facebook & Microsoft
About Way2ads
• Amitesh Kumar is the CEO of Way2ads
• Worked previously in Way2sms(3rd
Largest Internet
Company in India) as AVP-Marketing
• He is a Google Adwords Certified Professional, Inbound
Marketing Certified & Bing Accredited Professional
• Our team includes Google & Microsoft Certified
professionals
• Our team has combined experience of 10+ years of Digital
Marketing
About our Team
1. What is Digital Marketing
2. Why Digital Marketing is now a Necessity
3. Why India is Witnessing the highest growth rate in Online
4. Techniques in Digital Marketing
5. What opportunities are available in Digital Marketing for
Freshers
6. How to avail Internships/Projects in Digital Marketing
7. How can you become a Google & Microsoft Certified
8. Q&A
Agenda of the Seminar
• Marketing is the link between you and your
customers achieved by creating, developing
and maintaining profitable relationships
between customer and your company (all
about creating some profit margin)
• A marketers job is to understand, influence
and serve people
What is Marketing
Marketing can be done through
• Digital marketing is marketing that makes use of
electronic devices such as computers,
tablets, smartphones, cellphones, digital billboards,
and game consoles to engage with consumers
What is Digital Marketing
Digital Marketing ?
The Core is the website and how the extensions of digital form are
engaging the Target Audience
The Core is the website and how the extensions of digital form are
engaging the Target Audience
Target
Audience
Offline
Advertising
Online
Advertising
Why Digital Marketing
Future in Digital Marketing
The average salary for an Entry-Level Digital Marketing Manager is
Rs 363,838 per year (Payscale India)
Chief digital officer becomes a much-in-demand role, 20 CXOs hired across
India Inc in last 12 months with salaries beyond Rs.3.5 Crore
(economictimes.com)
Digital Marketing Includes
Digital Marketing Techniques
Other Digital Marketing Techniques
Opportunities in Digital Marketing for Freshers
Roles in Digital Marketing
Companies you can work
• Digital Marketing executive/manager
• Social Media executive/manager
• Email marketing executive/manager
• SEO executive/manager
• Affiliate executive/manager
• Product executive/manager
• Online Campaign executive/manager
Job Roles in Digital Marketing
• Google Adwords Certification
– Fundamentals
– Search
– Display
– Video
– Mobile
– Analytics
• Facebook Certification
• Microsoft Bing Certification
• Hubspot Inbound Marketing
How can you get Google & Microsoft Certification
• Every company has scope for DM Internship &
Project with a min duration of 30 days & max
duration of 90 days
• An ideal profile for a company would be
someone who has
– Good Communication
– Google/Microsoft Certified
– Passion towards Advertising
How to avail Internships/Projects in DM
Dream Company for many
Do you know Accenture & Cognizant are the
biggest recruiters for Digital Marketing Roles in
India!!
How can you be part of Accenture/Google
-Communication Skills
-Business Mailing Skills
-Google Adwords
Certification
Digital Marketing Intro by Amitesh Kumar IDMM Way2ads

Digital Marketing Intro by Amitesh Kumar IDMM Way2ads

  • 1.
  • 2.
    • Way2ads isa Digital Marketing Agency started in 2012 • Way2ads (previously Emobitise) is part of Digipedia Pvt. Ltd. • Way2ads offers Digital Marketing Consulting for more than 180 brands in India & Globally • Way2ads acts as a business partner for Google, Facebook & Microsoft About Way2ads
  • 3.
    • Amitesh Kumaris the CEO of Way2ads • Worked previously in Way2sms(3rd Largest Internet Company in India) as AVP-Marketing • He is a Google Adwords Certified Professional, Inbound Marketing Certified & Bing Accredited Professional • Our team includes Google & Microsoft Certified professionals • Our team has combined experience of 10+ years of Digital Marketing About our Team
  • 4.
    1. What isDigital Marketing 2. Why Digital Marketing is now a Necessity 3. Why India is Witnessing the highest growth rate in Online 4. Techniques in Digital Marketing 5. What opportunities are available in Digital Marketing for Freshers 6. How to avail Internships/Projects in Digital Marketing 7. How can you become a Google & Microsoft Certified 8. Q&A Agenda of the Seminar
  • 5.
    • Marketing isthe link between you and your customers achieved by creating, developing and maintaining profitable relationships between customer and your company (all about creating some profit margin) • A marketers job is to understand, influence and serve people What is Marketing
  • 6.
    Marketing can bedone through
  • 7.
    • Digital marketingis marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers What is Digital Marketing
  • 8.
    Digital Marketing ? TheCore is the website and how the extensions of digital form are engaging the Target Audience The Core is the website and how the extensions of digital form are engaging the Target Audience Target Audience
  • 9.
  • 10.
  • 11.
    Future in DigitalMarketing The average salary for an Entry-Level Digital Marketing Manager is Rs 363,838 per year (Payscale India) Chief digital officer becomes a much-in-demand role, 20 CXOs hired across India Inc in last 12 months with salaries beyond Rs.3.5 Crore (economictimes.com)
  • 12.
  • 13.
  • 14.
  • 15.
    Opportunities in DigitalMarketing for Freshers
  • 16.
  • 17.
  • 18.
    • Digital Marketingexecutive/manager • Social Media executive/manager • Email marketing executive/manager • SEO executive/manager • Affiliate executive/manager • Product executive/manager • Online Campaign executive/manager Job Roles in Digital Marketing
  • 19.
    • Google AdwordsCertification – Fundamentals – Search – Display – Video – Mobile – Analytics • Facebook Certification • Microsoft Bing Certification • Hubspot Inbound Marketing How can you get Google & Microsoft Certification
  • 20.
    • Every companyhas scope for DM Internship & Project with a min duration of 30 days & max duration of 90 days • An ideal profile for a company would be someone who has – Good Communication – Google/Microsoft Certified – Passion towards Advertising How to avail Internships/Projects in DM
  • 21.
    Dream Company formany Do you know Accenture & Cognizant are the biggest recruiters for Digital Marketing Roles in India!!
  • 22.
    How can yoube part of Accenture/Google -Communication Skills -Business Mailing Skills -Google Adwords Certification