The basis of a talk I gave at the second Be Good Be Social event in Glasgow, 7 April 2011. The event was sponsored by Blackbaud and organised by Third Sector Lab.
The Bike Whisperer, Halfords. Social media campaigns I wish I'd done seminar,...CharityComms
Shaf Mansour, Barnardo's
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
World Editors Forum 11: Session Community, Jim BradyWAN-IFRA
Jim Brady spoke about the importance of building community around journalism. He argued that news organizations should view community engagement as a partnership where they give up some control. Deep engagement means directly involving the community in reporting and curation. Examples of deep engagement discussed include hosting newsroom meetings for the public, training local bloggers, and allowing the community to help complete stories. If done successfully, deep community engagement can make the news organization more relevant and increase audience, revenue, staffing, and quality of journalism.
Impress London: "Punching above your weight using social media"Bright One
Rob Dyson, PR Manager at Whizz-Kidz, presented "Punching above your weight using social media" at Impress London on 11 November 2010.
Find out more at http://impress.brightone.org.uk/
Marketing your Not-for-Profit Using Social MediaPatrick Byers
From the Clark-Nuber Not-for-Profit Governance Conference on October 22, 2009, this was the presentation given by Patrick Byers of Outsource Marketing regarding how to use social media to market a not-for-profit or non-profit organization.
Here's the pictures from the presentation
http://www.nmc.org/preso/7271
http://www.flickr.com/photos/cogdog/4055876635/
http://www.flickr.com/photos/cogdog/4056617620/
http://www.flickr.com/photos/cogdog/4055876775/in/photostream/
My slides for a presentation I gave on Feb 16th in Fraktio's Perjantaipresis. You can find the video and a blog recap for the post at http://hamatti.org/perjantaipresis
Resident communication tools like social media, print newsletters, and text messaging can help property managers easily and effectively engage with residents to develop their community. Social media platforms like Facebook allow managers to create a custom resident page for sharing important updates, addressing resident questions, and facilitating resident-to-resident interactions. While social media requires a time investment, it offers benefits like improving community engagement and feedback that can increase resident satisfaction and retention. Potential risks like negative reviews are outweighed by the opportunity to address resident concerns directly.
The Bike Whisperer, Halfords. Social media campaigns I wish I'd done seminar,...CharityComms
Shaf Mansour, Barnardo's
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
World Editors Forum 11: Session Community, Jim BradyWAN-IFRA
Jim Brady spoke about the importance of building community around journalism. He argued that news organizations should view community engagement as a partnership where they give up some control. Deep engagement means directly involving the community in reporting and curation. Examples of deep engagement discussed include hosting newsroom meetings for the public, training local bloggers, and allowing the community to help complete stories. If done successfully, deep community engagement can make the news organization more relevant and increase audience, revenue, staffing, and quality of journalism.
Impress London: "Punching above your weight using social media"Bright One
Rob Dyson, PR Manager at Whizz-Kidz, presented "Punching above your weight using social media" at Impress London on 11 November 2010.
Find out more at http://impress.brightone.org.uk/
Marketing your Not-for-Profit Using Social MediaPatrick Byers
From the Clark-Nuber Not-for-Profit Governance Conference on October 22, 2009, this was the presentation given by Patrick Byers of Outsource Marketing regarding how to use social media to market a not-for-profit or non-profit organization.
Here's the pictures from the presentation
http://www.nmc.org/preso/7271
http://www.flickr.com/photos/cogdog/4055876635/
http://www.flickr.com/photos/cogdog/4056617620/
http://www.flickr.com/photos/cogdog/4055876775/in/photostream/
My slides for a presentation I gave on Feb 16th in Fraktio's Perjantaipresis. You can find the video and a blog recap for the post at http://hamatti.org/perjantaipresis
Resident communication tools like social media, print newsletters, and text messaging can help property managers easily and effectively engage with residents to develop their community. Social media platforms like Facebook allow managers to create a custom resident page for sharing important updates, addressing resident questions, and facilitating resident-to-resident interactions. While social media requires a time investment, it offers benefits like improving community engagement and feedback that can increase resident satisfaction and retention. Potential risks like negative reviews are outweighed by the opportunity to address resident concerns directly.
Lectures for Good is a non-profit initiative that funds social projects by hosting lectures and encouraging donations. It shares knowledge through lectures, funds the best social projects, and aims to inspire more people to start projects that can help change the world for the better. The organization gives back through lectures one at a time and encourages people to lead projects as heroes since the world needs more risk-takers working on social causes.
Social media can be an effective tool for artists and designers to promote their work and practice. It allows them to build relationships with potential buyers around the world, extend the reach of articles and publications about their work, collaborate with other creatives, and analyze the audience engaging with their content. While social media is useful for networking, real-world interactions like face-to-face meetings are still considered more valuable. The document provides tips on using various social media platforms like LinkedIn, Twitter, Instagram, Facebook, and blogs to promote a craft practice.
17 Budget-Friendly Ways to Develop Your Foundation's Digital Communications S...Scott Swanson
This document outlines 17 budget-friendly ways for foundations to develop their digital communications strategy. It recommends conducting a communications audit, building out platforms like websites and social media, using stories and experts to engage audiences, leveraging free Google tools, developing social media policies, and employing humor and personality online. The presentation emphasizes telling an organization's story across all digital channels to build trust and transparency with stakeholders.
Support and Development Organisation - Communication optionsCasey Morrison
1. The document discusses how the Joseph Rowntree Foundation and other voluntary organizations can use social media to further their missions. It provides examples of how social media can be used for community building, gathering information, internal and external communications, hosting interactive events, consultations, learning, and promoting projects and jobs.
2. Specific benefits mentioned include crowdsourcing campaigns, networking with others working on similar issues, cheap and accessible consulting, representing organizations and bypassing gatekeepers, and influencing others by building coalitions through sharing content.
3. Potential challenges discussed include having enough time, discomfort with technology, lack of followers, and ensuring content is relevant to the community. The document raises questions about how to implement social media
Likes Don't Save Lives, Unicef Sweden. Social media campaigns I wish I'd done...CharityComms
Teri Doubtfire, Willow
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
7 C's of Social Marketing - iMedia Agency Summit Dec '09Ripple6, Inc.
As niche networks are quickly becoming the "go-to" for deep discussions around hobbies and common interests, how can your clients overcome the noise and genuinely connect with consumers, while still allowing their message to scale? Learn the seven C's of social marketing: campaigns, conversations, community, clicks, creativity, collaboration, and connections.
Tours for Humanity is a social enterprise that provides history tours in Washington D.C. and donates profits to charity. The company hired Hannah Alkadi as their Social Media Specialist in January 2017 to improve their online presence. Alkadi found that before her work, Tours for Humanity had low social media engagement, posted at odd hours, and lacked relevant content. She developed solutions like tracking trending days for posts, creating targeted Facebook ads, and offering free tours to influencers to promote the popular Drinking History Tour. Alkadi executed her social media strategy from January to May 2017, which increased engagement across Facebook, Twitter, and Instagram according to her case study presentation.
The document outlines 5 fundraising trends for events: 1) VIP experiences that make donors feel valued through special access, 2) Immersive experiences that trigger strong emotions through interactive storytelling, 3) Virtual events that allow more flexible participation online, 4) Rewards like recognition for top fundraisers to encourage competition, and 5) Building online communities to foster belonging and support for fundraising participants. These trends aim to strengthen donor relationships and increase donations through more personal engagement.
This document is a 5 slide presentation about Flickr by Teresa Boardman, Ines Hegedus-Garcia & Jeff Turner. The slides discuss Flickr as a social network where photos are social objects that can give conversations a focal point, sharing photos can connect people through creative commons, Google indexes Flickr photos which benefits users, and the importance of understanding Flickr's terms of service regarding commercial use of photos.
Australian red cross’s ‘doing it tough’(bma349 assess.2)lindahellkitten
Digital Monkey Creations is proposing ways for the Australian Red Cross to update their communication strategies to better engage millennials in their "Doing it Tough" fundraising appeal. They recommend leveraging social media platforms that millennials regularly use, like Facebook and Twitter, and focusing messaging on the issues that Red Cross supports rather than just the organization itself. By optimizing their online presence and learning how to communicate in a way that appeals to younger audiences, Red Cross can motivate more millennials to donate time and money to their cause.
The document discusses how businesses can use social media and local events to engage customers and build their audience. It recommends that businesses collect information from existing customers through social media to cultivate relationships. Businesses should then promote their local events on social media and offer incentives like check-in specials to encourage customers to spread positive word of mouth advertising. If done correctly, this strategy can help businesses develop a passionate local audience.
This document discusses blogs, influencers, and social media at SXSW. It provides examples of influencers like Tina Roth Eisenberg and Jane Pratt. It also discusses how to expand online influence by creating highly shareable content across multiple channels and monitoring return on investment. Finally, it emphasizes becoming visible as an individual by working in your niche and passion while engaging in existing conversations.
Social media has become extremely popular since 2002 with sites like Friendster launching (Paragraph 1). It now influences people's daily lives as most people use social media sites for information on businesses and many do online shopping (Paragraph 2). Using social media for business has very low costs, for example creating a Facebook page or sending tweets, which can reach many potential customers at no charge (Paragraph 3). Websites are the main reason for social media, as attractive sites that people enjoy visiting can bring in new customers to a business (Paragraph 4). In conclusion, social media is now an important part of the present and future (Paragraph 5).
Change Is Not The Same As Having a Facebook PageEmpatico
This was a 7 minute presentation I gave at the Vermont Business Expo. We had 7 people talking about change, 7 minute presentations each. Mine was about managing the ever-changing world of social media.
Understanding the basics of Facebook and the power of a revolution, of sharing, of coming together. This is what I presented and shared at the Habari Facebook workshop in Johannesburg in 2011.
People matter most!
We may say that, but is it really true at your organization?
Many current and future leaders are locked inside their organizations, afraid to venture out into the world. The Internet and especially social media shout: Danger!
Avoiders and their organizations become irrelevant — they literally don’t matter anymore — and “age out” of their jobs and industries. Fear of losing control over every little detail prevents attention to details that do matter.
How, then, can we use social media to connect and engage with our audiences and cultivate meaningful relationships, relationships that matter?
Allison Fine, author of Matterness: Fearless Leadership for a Social World, joins The Communications for this webinar on Wednesday, May 20 at 1 PM ET. We will explore how organizations can utilize their social media channels to create cultures that promote engagement and empower their audiences to take action.
Questions addressed will include:
How can we become fearless leaders in the digital age?
How can we learn to work with, rather than at, our constituents?
What does it take to keep the daily churn of internal processes from overwhelming us and our work?
How can we find out if our audiences feel like they matter to us?
This document discusses the importance of building social capital for businesses through community engagement on social media. Some key points:
1) Many business leaders do not truly understand the power of social media and think of it only as a marketing tool rather than a way to build communities.
2) To be successful, businesses must shift from a transactional mindset to prioritizing community engagement and shared values. They must listen to communities and address their needs rather than just trying to sell to them.
3) Building social capital through loyal communities provides businesses with advantages like reduced costs, increased innovation, and brand advocacy. It also creates "followers" who will spread the company's beliefs.
How to Drive Social Media Engagement With Your Nonprofit StoriesJulia Campbell
In this workshop, we will cover:
Specific storytelling strategies that you can employ to connect with supporters;
Real-world examples from nonprofits rocking digital storytelling for social media engagement;
Battle-tested tools to use to rock your digital storytelling.
Reach Out and Inspire | LinkedIn Celebrates SuccessLinkedIn
This is the story of using one community to help improve another. See how Dori Caminong, an organizational leader passionate about her work, uses LinkedIn to build a network of people who offer the skills, resources, and support she needs to make her community a better place.
Success can happen every day. LinkedIn can help: https://imagine.linkedin.com
This document discusses the globalization of media and its impact. It defines globalization as the interconnection of companies, markets, and people on a global scale. The globalization of media refers to the growth of media worldwide and the increased connectivity of audiences. Media has become more global due to factors like international communication, media conglomeration through companies like Disney, commercialization of media, and digitalization making media more accessible. However, the globalization of media may lead to a loss of national identity and culture as well as the Americanization of the world through dominant U.S. media. The impacts and implications of media globalization are still being considered.
The document discusses different theories of media globalization. It outlines the functionalist theory proposed by Harold Laswell and Charles Wright in the 1940s and 1960s, which describes five functions of mass media: surveillance, correlation, transmission, entertainment, and mobilization. It also discusses the social responsibility theory stemming from the Hutchins Commission report of 1947, which argued that media has certain obligations to society, including truth, accuracy, objectivity, balance and diversity of views. Finally, it covers the Marxist theory of media tied to communist ideology, emphasizing the role of media as a collective agitator and propagandist under government control with no private ownership.
Lectures for Good is a non-profit initiative that funds social projects by hosting lectures and encouraging donations. It shares knowledge through lectures, funds the best social projects, and aims to inspire more people to start projects that can help change the world for the better. The organization gives back through lectures one at a time and encourages people to lead projects as heroes since the world needs more risk-takers working on social causes.
Social media can be an effective tool for artists and designers to promote their work and practice. It allows them to build relationships with potential buyers around the world, extend the reach of articles and publications about their work, collaborate with other creatives, and analyze the audience engaging with their content. While social media is useful for networking, real-world interactions like face-to-face meetings are still considered more valuable. The document provides tips on using various social media platforms like LinkedIn, Twitter, Instagram, Facebook, and blogs to promote a craft practice.
17 Budget-Friendly Ways to Develop Your Foundation's Digital Communications S...Scott Swanson
This document outlines 17 budget-friendly ways for foundations to develop their digital communications strategy. It recommends conducting a communications audit, building out platforms like websites and social media, using stories and experts to engage audiences, leveraging free Google tools, developing social media policies, and employing humor and personality online. The presentation emphasizes telling an organization's story across all digital channels to build trust and transparency with stakeholders.
Support and Development Organisation - Communication optionsCasey Morrison
1. The document discusses how the Joseph Rowntree Foundation and other voluntary organizations can use social media to further their missions. It provides examples of how social media can be used for community building, gathering information, internal and external communications, hosting interactive events, consultations, learning, and promoting projects and jobs.
2. Specific benefits mentioned include crowdsourcing campaigns, networking with others working on similar issues, cheap and accessible consulting, representing organizations and bypassing gatekeepers, and influencing others by building coalitions through sharing content.
3. Potential challenges discussed include having enough time, discomfort with technology, lack of followers, and ensuring content is relevant to the community. The document raises questions about how to implement social media
Likes Don't Save Lives, Unicef Sweden. Social media campaigns I wish I'd done...CharityComms
Teri Doubtfire, Willow
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
7 C's of Social Marketing - iMedia Agency Summit Dec '09Ripple6, Inc.
As niche networks are quickly becoming the "go-to" for deep discussions around hobbies and common interests, how can your clients overcome the noise and genuinely connect with consumers, while still allowing their message to scale? Learn the seven C's of social marketing: campaigns, conversations, community, clicks, creativity, collaboration, and connections.
Tours for Humanity is a social enterprise that provides history tours in Washington D.C. and donates profits to charity. The company hired Hannah Alkadi as their Social Media Specialist in January 2017 to improve their online presence. Alkadi found that before her work, Tours for Humanity had low social media engagement, posted at odd hours, and lacked relevant content. She developed solutions like tracking trending days for posts, creating targeted Facebook ads, and offering free tours to influencers to promote the popular Drinking History Tour. Alkadi executed her social media strategy from January to May 2017, which increased engagement across Facebook, Twitter, and Instagram according to her case study presentation.
The document outlines 5 fundraising trends for events: 1) VIP experiences that make donors feel valued through special access, 2) Immersive experiences that trigger strong emotions through interactive storytelling, 3) Virtual events that allow more flexible participation online, 4) Rewards like recognition for top fundraisers to encourage competition, and 5) Building online communities to foster belonging and support for fundraising participants. These trends aim to strengthen donor relationships and increase donations through more personal engagement.
This document is a 5 slide presentation about Flickr by Teresa Boardman, Ines Hegedus-Garcia & Jeff Turner. The slides discuss Flickr as a social network where photos are social objects that can give conversations a focal point, sharing photos can connect people through creative commons, Google indexes Flickr photos which benefits users, and the importance of understanding Flickr's terms of service regarding commercial use of photos.
Australian red cross’s ‘doing it tough’(bma349 assess.2)lindahellkitten
Digital Monkey Creations is proposing ways for the Australian Red Cross to update their communication strategies to better engage millennials in their "Doing it Tough" fundraising appeal. They recommend leveraging social media platforms that millennials regularly use, like Facebook and Twitter, and focusing messaging on the issues that Red Cross supports rather than just the organization itself. By optimizing their online presence and learning how to communicate in a way that appeals to younger audiences, Red Cross can motivate more millennials to donate time and money to their cause.
The document discusses how businesses can use social media and local events to engage customers and build their audience. It recommends that businesses collect information from existing customers through social media to cultivate relationships. Businesses should then promote their local events on social media and offer incentives like check-in specials to encourage customers to spread positive word of mouth advertising. If done correctly, this strategy can help businesses develop a passionate local audience.
This document discusses blogs, influencers, and social media at SXSW. It provides examples of influencers like Tina Roth Eisenberg and Jane Pratt. It also discusses how to expand online influence by creating highly shareable content across multiple channels and monitoring return on investment. Finally, it emphasizes becoming visible as an individual by working in your niche and passion while engaging in existing conversations.
Social media has become extremely popular since 2002 with sites like Friendster launching (Paragraph 1). It now influences people's daily lives as most people use social media sites for information on businesses and many do online shopping (Paragraph 2). Using social media for business has very low costs, for example creating a Facebook page or sending tweets, which can reach many potential customers at no charge (Paragraph 3). Websites are the main reason for social media, as attractive sites that people enjoy visiting can bring in new customers to a business (Paragraph 4). In conclusion, social media is now an important part of the present and future (Paragraph 5).
Change Is Not The Same As Having a Facebook PageEmpatico
This was a 7 minute presentation I gave at the Vermont Business Expo. We had 7 people talking about change, 7 minute presentations each. Mine was about managing the ever-changing world of social media.
Understanding the basics of Facebook and the power of a revolution, of sharing, of coming together. This is what I presented and shared at the Habari Facebook workshop in Johannesburg in 2011.
People matter most!
We may say that, but is it really true at your organization?
Many current and future leaders are locked inside their organizations, afraid to venture out into the world. The Internet and especially social media shout: Danger!
Avoiders and their organizations become irrelevant — they literally don’t matter anymore — and “age out” of their jobs and industries. Fear of losing control over every little detail prevents attention to details that do matter.
How, then, can we use social media to connect and engage with our audiences and cultivate meaningful relationships, relationships that matter?
Allison Fine, author of Matterness: Fearless Leadership for a Social World, joins The Communications for this webinar on Wednesday, May 20 at 1 PM ET. We will explore how organizations can utilize their social media channels to create cultures that promote engagement and empower their audiences to take action.
Questions addressed will include:
How can we become fearless leaders in the digital age?
How can we learn to work with, rather than at, our constituents?
What does it take to keep the daily churn of internal processes from overwhelming us and our work?
How can we find out if our audiences feel like they matter to us?
This document discusses the importance of building social capital for businesses through community engagement on social media. Some key points:
1) Many business leaders do not truly understand the power of social media and think of it only as a marketing tool rather than a way to build communities.
2) To be successful, businesses must shift from a transactional mindset to prioritizing community engagement and shared values. They must listen to communities and address their needs rather than just trying to sell to them.
3) Building social capital through loyal communities provides businesses with advantages like reduced costs, increased innovation, and brand advocacy. It also creates "followers" who will spread the company's beliefs.
How to Drive Social Media Engagement With Your Nonprofit StoriesJulia Campbell
In this workshop, we will cover:
Specific storytelling strategies that you can employ to connect with supporters;
Real-world examples from nonprofits rocking digital storytelling for social media engagement;
Battle-tested tools to use to rock your digital storytelling.
Reach Out and Inspire | LinkedIn Celebrates SuccessLinkedIn
This is the story of using one community to help improve another. See how Dori Caminong, an organizational leader passionate about her work, uses LinkedIn to build a network of people who offer the skills, resources, and support she needs to make her community a better place.
Success can happen every day. LinkedIn can help: https://imagine.linkedin.com
This document discusses the globalization of media and its impact. It defines globalization as the interconnection of companies, markets, and people on a global scale. The globalization of media refers to the growth of media worldwide and the increased connectivity of audiences. Media has become more global due to factors like international communication, media conglomeration through companies like Disney, commercialization of media, and digitalization making media more accessible. However, the globalization of media may lead to a loss of national identity and culture as well as the Americanization of the world through dominant U.S. media. The impacts and implications of media globalization are still being considered.
The document discusses different theories of media globalization. It outlines the functionalist theory proposed by Harold Laswell and Charles Wright in the 1940s and 1960s, which describes five functions of mass media: surveillance, correlation, transmission, entertainment, and mobilization. It also discusses the social responsibility theory stemming from the Hutchins Commission report of 1947, which argued that media has certain obligations to society, including truth, accuracy, objectivity, balance and diversity of views. Finally, it covers the Marxist theory of media tied to communist ideology, emphasizing the role of media as a collective agitator and propagandist under government control with no private ownership.
Globalization has both positive and negative impacts. Positively, it increases markets, industry, and economic growth which raises living standards. However, it also threatens local cultures through dominance of global culture. It risks loss of jobs and economic issues. While technology and education are shared, it also increases issues like pollution, wealth disparity, and health problems. Overall, globalization spreads both benefits and challenges across societies in a complex and debated impact.
This document discusses social media and globalization. It defines globalization as businesses operating internationally and social media as sharing information online. The document then lists types of social media sites like Facebook and YouTube and categories like blogs and social networks. It outlines pros and cons of social media, like increased connections but also misinformation. Tools needed for social media globalization are also presented. Finally, the document discusses how social media and globalization impact one another, with social media enabling greater civic participation and political change worldwide in the globalization process.
The document discusses the media and globalization. It defines different types of media such as print media (newspapers, magazines) and electronic media (radio, television, films). It then defines globalization as the integration of economies, societies and cultures through communication, transportation and trade. The media plays a key role in globalization by spreading ideas across borders, though this can lead to both homogenization and diversification of cultures. A small number of large media companies dominate distribution of information worldwide. The media influences public opinion and can shape perceptions on important issues and events. Exposure to violence in media can also impact children's development.
types & essential features,Models of communication,Barlo's Model of Communication,transaction Model of Communication,Lasswell's Model,Schramm's Interactive Model,Sawtooth model of communication,Foulger's
The document discusses the Shannon and Weaver model of communication. [1] It was developed by engineers Claude Shannon and Warren Weaver to maximize efficiency of communication channels like telephone cables. [2] The model views communication as a linear process involving an information source, transmitter, receiver, and destination with a message being sent through a channel. [3] While simple, it neglects feedback, the active role of receivers in interpreting meaning, and how context shapes communication.
This document provides an overview and discussion of topics related to media and globalization. It discusses definitions of globalization, inequalities created by globalization, cultural imperialism vs cultural globalization, the role of global media and news agencies, the impact of new technologies like the internet, and the digital divide debate. It also summarizes several scholars' perspectives on these issues and how globalization has impacted cultural exchange and the spread of information worldwide.
This document discusses intercultural communication and Edward Hall's theory of high and low context cultures. It examines the differences between high and low context societies and how they communicate directly versus indirectly. Hall's theory is applied to marketing strategy, explaining how messages and advertisements need to be tailored depending on whether the target culture is high or low context. Examples of both types of advertisements are provided. The conclusion emphasizes that marketers must consider cultural differences in order to effectively communicate with different audiences around the world.
Benevolent Societies presentation on WK social media, 8 July 2010Rob Dyson
Some of this overlaps with other presentations I have uploaded - *but* there is lots new content and it's serves as a 'summary' of how Whizz-Kidz employs all of it's social media platforms; including some experimentation in fundraising via Soc Med.
This is a review of "Citizen Marketers: When People Are the Message" by Ben McConnell and Jackie Huba for Week 7, 2009 of the Alt-MBA Program (www.alt-mba.com).
The document summarizes the key points from a fundraising workshop. It discusses trends in online fundraising over the past 10 years and opportunities for the future, including increased donor expectations around impact reporting and engagement. It provides 10 strategies for non-profits to try, such as storytelling with blogs and videos, personal fundraising widgets, using social networks, hosting events, and embracing virtual volunteers. Risks are also addressed around losing some control of the brand online and content generated by supporters.
Bringing the Audience - Integrated Marketing Communications 101 and BeyondWest Muse
This document provides an overview of brand activation and integrated marketing communications strategies. It discusses how brands can create identities that people want to engage with through content, relationships, influencers, experiences, promotion, and retail. Effective brand activation involves empowering audiences and telling truthful stories that are reinforced across marketing channels. Social media is a major part of integrated strategies, and while platforms constantly change, Facebook, Instagram, Twitter, YouTube and Pinterest remain important channels. Budgets can be used for both organic social media efforts and paid advertising, with options on each platform depending on the goals and characteristics of the target audience.
The document summarizes a presentation about social networking and social media. It discusses that social media is no longer a fad but is now mainstream, with over 500 million Facebook users and billions of pieces of content shared monthly. It also notes that social media influences people's opinions and decisions more than traditional advertising. However, companies fear social media because conversations are less controlled and personal information about individuals can be found. The presentation provides tips on how companies can leverage social media by understanding their audiences and dedicating proper resources to engage in conversations.
The document discusses the rise of social media and its importance for reaching audiences and opportunities it provides. It notes some key statistics on the size and reach of major social platforms like YouTube and blogs. It then discusses some best practices for social media engagement including being relevant to audiences, listening to feedback, and engaging with communities in an open and honest way. It also provides examples of how not listening or responding appropriately to issues can damage brands.
Susie Bowie (Community Foundation of Sarasota County) and Tina Arnoldi (Coastal Community Foundation of South Carolina) designed and presented this fun and interactive session at the Council on Foundation's Fall Conference for Community Foundations in Charlotte, NC. Join the ride!
This presentation was given at the Community Foundations conference on 9/14/10. A lot of the information about social media strategy and ROI is useful for anyone.
The document summarizes lessons learned from the Internet Age Media Weekend conference held in Barcelona in April 2016. The conference explored how digital technologies are changing culture, media, public spaces, learning and creativity. Some key lessons included: embracing collaboration and seeing your network as an asset; gaining perspective by viewing challenges in new ways; and being brave in adapting by having conviction in change. Speakers from organizations like the Victoria and Albert Museum and Quartz magazine discussed challenges and opportunities in integrating teams, reducing uncertainty around change, and describing businesses in engaging ways.
The document outlines a media and communications plan for a campaign called Orange Harmony aimed at reducing noise levels on Orange Street. The plan segments audiences into residents, local government, businesses, pubs/venues, customers, and volunteers. It proposes using social media, websites, videos, posters, flyers, branded clothing, and community events to influence each group. The goals are to create harmony between all stakeholders and see the initiative as a success within 3-6-9 months. Underpinning communication theories include the two-step flow model and giving the campaign a positive frame.
The document discusses strategies for using social media and other digital tools for marketing in the arts sector. It provides tips on engaging audiences through blogs, Facebook, Twitter, video and other platforms. It also discusses integrating digital campaigns with print, email and other offline efforts to build communities and reduce subscriber churn. Throughout the document, examples are given of how various arts organizations have successfully utilized these strategies.
Social Media 101: Why Is It Worth My Time? How Can I Get Started? (Good360)Annie Lynsen
This document summarizes a presentation on using social media for nonprofits. It discusses the major social media platforms of Twitter and Facebook, strategies for using them to build a nonprofit's brand and run campaigns, etiquette tips, and the importance of measurement. Key points covered include focusing on relationships on Twitter, posting shareable content regularly on Facebook, thinking of social media like a participatory show, and starting tracking metrics from the beginning.
Regarding social media, it's hard to figure out how to activate an audience and find ways to connect with them. Social Media Mania talks about ways to connect online and describes 3 opportunities you might be missing!
Ryan works for a digital agency and enjoys social media. He will discuss how the digital landscape and social media have changed, current trends that provide clues to the future of social media, and how to leverage the interest graph, create value on social platforms, and understand success. The presentation will include a discussion.
Optimum Scale: how to apply the techniques of big campaigns to small organisa...Aspire Knowledge
Damien Clarkson, Marketing and Communications Manager, KnowHow NonProfit
Madeleine Sugden, Content Manager, KnowHow NonProfit
Learn the techniques of the big campaigns in digital fundraising, social media campaigns and digital communications and how to apply this to your small organisation
Explore the leading practice small organisations who have successfully applied digital communications and social media to increase their supporters and fundraising
How small charities can apply the techniques of big campaignsKnowHowNonProfit
Presentation given at #nfpsm convention in London, June 2011. Using examples of UK charities to inspire others to use social media in their campaigns. By Madeleine Sugden and Damien Clarkson of KnowHow NonProfit.
Similar to Be Good Be Social: Communicating in a Big Society presentation (20)
Whizz Kidz, a civil society organization, had an advertisement in the Civil Society IT publication on December 1, 2010 that took up 229 square centimeters of space and had a reach of 0 people.
Flickr is an image and video hosting platform that also functions as an online community. It was created in 2004 and later acquired by Yahoo. Flickr allows users to tag, annotate, and share photos and videos with contacts and through public galleries. Campaign groups use Flickr to host materials and share stories in order to raise awareness for their causes through creative use of images and viral sharing across social media platforms.
My presentation for #smexex10 on audioBooRob Dyson
The document discusses the social audio platform AudioBoo and how it can be used. AudioBoo allows users to record and share short audio recordings called "boos" that can be listened to and responded to by others. It highlights how AudioBoo provides an alternative to text-based social media by allowing users to create and share audio content easily across multiple platforms using mobile devices or computers. Some potential uses of AudioBoo discussed include citizen journalism, event coverage, commentary, and helping charities amplify their voice.
24.9.10 PR Week, my review of the Transformation Trust's anniversary event PRRob Dyson
Whizz Kidz is a client of PR Week. A September 24, 2010 article about Whizz Kidz appeared on page 19 of PR Week and had a reach of 14,818 people. The article took up 109 square centimeters of space and had an advertising value of £1,067.11.
24.9.10 PR Week, my review of the Transformation Trust's anniversary event PR...Rob Dyson
The document provides details about an advertisement for the client Whizz Kidz that ran in PR Week on September 24, 2010. The ad was on page 18 and had a reach of 14,818 people with a size of 700 square centimeters and a value of 6,853.
Whizz-Kidz has three main Facebook profiles: a main profile for engaging with supporters, a profile set up by a marathon coordinator to help with fundraising and volunteer coordination, and a profile for a specific campaign. They only have one Twitter profile to broadly discuss all their work and appeal to a wide range of people for different reasons like volunteering, campaigning or working for them. They use techniques like lists, direct messages and mentions to engage different groups for specific requests.
Whizz Kidz, a civil society organization, had an advertisement in the Civil Society IT publication on September 1, 2010 that took up 196 square centimeters of space and had a reach of 0 people.
Measuring Social Media Metrics - Rob Dyson presentation at the NFPtweetup 4/3/10Rob Dyson
The document discusses strategies for measuring social media metrics and engagement. It recommends defining goals, evaluating current engagement levels, and improving performance by focusing on popular content. Key metrics to track include follower growth, retweets, geographic reach, and fan demographics. The document stresses creating conversations, spreading engagement across networks, and learning through feedback rather than rigid strategies.
The first of a new regular column for me in Civil Society IT (from the stable that published the magazine formerly known as 'Professional Fundraising').
Whizz-Kidz case study slides inspired by media140 third sector panelRob Dyson
I thought I'd upload some slides of case studies that I referenced during the panel 'Finding a voice...' at the Media140 third sector event on 4 Feb 2010. I've listened to some audioboos that talked about the benefits of sharing practical application (rather than talking about theory), so I hope this helps some orgs. Great event! Rob
Presentation I gave at the CharityComms seminar on 22 October 2009, on how Whizz-Kidz uses social media, particularly Twitter, to engage with supporters, fundraisers, beneficiaries, users, journalists and bloggers.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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2. Nat Wei, key architect of Big Society “The aim is to put citizens in charge, and less vested interests that lie in […] Big Charity (which is more how people are made to feel small rather than actual size or turnover) – whose models will need to change if they are to keep up with the changing times. “One way large organisations can find their place in the new world is to see themselves increasingly as markets for innovation, allowing the small and local to thrive in their supply chain or on their platform.”
3. Implications of Big Society for the third sector Government not so keen on funding “Big Charity” (see Timebank’s funding cut earlier this year) - promotion of micro-local social action Charities have key role, but waste will not be tolerated: we must demonstrate our social impact Be resourceful: maximise output with minimum input
22. Polling opinion of our followers… “to be truthful its very imaginative! good thinking by the whizz-kidz team *APPLAUSE*” twitter.com/jamandcheese “Nice one. Will certainly get the attention of your target audience!” twitter.com/rachelbeer “Great poster Could you do one for the ladies?” Childsi, Child's i Foundation 234 views on Flickr - within 3 days - spread via Twitter
26. Sharing stories directly on Flickr Fin’s mum: “If sharing Fin's story helps raise money and awareness then it is our way of saying thank you… “And it makes Fin feel special and like a celebrity! He loved seeing his photo on flickr!”
34. Users (of services) can be producers (of content) to learn new technical & storytelling skills to encourage top fundraisers to double their target to supplement Charity of the Year Corporate pitches
35. Jess, London Marathon Co-ordinator, set up “Jess Whizz-Kidz” Facebook profile to connect all of our London Marathon runners
36. 2010 feedback: What worked… Great feedback from runners about this use of social media to build their Team Whizz-Kidz London Marathon experience… “very good reading and some of the tips by other runners were great” “Really nice idea - easy to leave a message or question without having to call etc. Jessica put statuses on regularly with updates etc which were really useful.” “I used this to get to some faces, so as not to feel like a total stranger on race weekend” “Was great to see others’ thoughts leading up to the big day.” “Jessica was always quick in responses and advice given. It was something not available on my first time last year and must have been useful for many first time runners.” “It was lovely to see the photos.”
37.
38. Significant level of engagement with LM10 team (and team engaging with each other). Generating real community.
42. Photo credits Big Society http://www.flickr.com/photos/54180144@N08/5447730993/ Oxfam tattoo http://www.flickr.com/photos/oxfamdeutschland/4926613482/ Best Stories Lastminute.com Metro newspaper advert Broadcast is dead http://www.flickr.com/photos/lordbigfire/1351793772/
43. Thanks for listening. Let’s talk robdysonpr.com twitter.com/robmdyson @whizzkidz @3rdsectorComms