The document describes a proposed website called WorshipArtsConnect.org that aims to connect worship and creative arts pastors with resources and each other. It would do this through providing digital content at little to no cost. The site founder recognizes that worship pastors have limited budgets but are expected to be knowledgeable, creative leaders. The document outlines the mission, vision, values and strategy of the site and compares it to competitors. It also provides startup expenses, business model, sales forecasts and pro forma income statements projecting growth over the first three years.

1. WorshipArtsConnect.or
g
A resource website
for the Worship/Creative Arts
Pastor

2. BUT, there’s usually little money,
opportunity or support.
Reality:
This is the all-too-common story of many pastors:
expected to be highly knowledgeable about their
ever-changing environment, expected to be
creative and expected to do it all with little to know
money.

3. A website for the Worship/Creative Arts Pastor
MISSION
To connect pastors/leaders with quality resources and each other
VISION
To be a company driven to see leaders grow and renewed
VALUES
Service & Humility
STRATEGY
Connect pastors/leaders with resources and each other
through digital mediums
Founder: Josh McFadden

4.  There are many websites for Worship Arts Pastors…
BUT… few that connect leaders on the local level
 The recession of the late 2000’s have left church budgets
reeling…
The resources/connections provided at
WorshipArtsConnect.org
are available at little to no cost
 Since the Dot Com boom, more and more internet businesses
have been launched… With low up front cost and low overhead
 The lead of the organization is a Worship/Arts pastor with over 10
years experience serving in the local church on a shoe-string
budget.

5.  Our target market, is made up of protestant worship/creative arts
pastors, between the ages of 20-40.
 We are not trying reach “old school” worship pastors satisfied with
leading the same way church was led 30 years ago.
 We are focused on developing the next generation of leaders
 We are providing growth/leadership principles and connections to
the creative pastor for little to no cost.

6. Their
Competito Target Their Their
Price Advertisin
r Market Solution Weakness
g
Worship Video Cost/no
Fqworship. 19.99/
pastors/ resources/ magazines local
com month
leaders Conference connection
Worship Focused
Worshiptogether. Show new Magazines/
com pastors/ Free only on
music blogs
leaders music
Worship
Provide Poor design/
Praise.net pastors/ free N/A
information layout
leaders

7. HELPFUL HARMFUL
- Service Minded - Brand new/
- Enrichment focused Late to the game
INTERNAL - Community - Not celebrity endorsed
(Strengths) (Weaknesses)
-Expand to larger markets
- Increase impact/growth in - Become irrelevant
EXTERNAL leaders (Threats)
(Opportunities)

8. STARTUP EXPENSES:
 Domains, hosting, email, other = $318.72
 Non-Profit filing/Tax exemption status = approx $750
BUSINESS MODEL:
 This company will not make money based on its customers
 This company will make a profit through advertising.
 Advertising space will be sold $25-100/month based on size

9.  SALES FORECAST:
1st quarter: $ (0 advertisers)
2nd quarter: $400 (2 advertisers)
3rd quarter: $600 (3 advertisers)
4th quarter: $800 (3 advertisers)
 PRO FORMA INCOME STATEMENT:

10. PRO FORMA INCOME STATEMENT:
Year 1 Year 2 Year 3
Advertising sales $1,800 $4,800 $16,000
Donations $3,000 $4,000 $6000
TOTAL EXPENSES $1,086 $2,000 $2,000
NET INCOME $3,714 $6,800 $20,000