Marketing Your Business
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This document outlines a 90-day marketing plan with the goals of increasing media opportunities, gaining more social media followers, and increasing event awareness. It provides details on objectives, tactics, tools, and implementing the plan. Key aspects include taking new photos and videos for the website and social media, creating a media kit, embedding content, condensing web pages, interacting with current followers, and creating graphics and reminders for upcoming events.
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Marketing Your Business
- 2. • TAKE NOTES • ASK QUESTIONS IN THE CHAT • COMPLETE YOUR EVALUATION WELCOME
- 3. MARKETING VS ADVERTISING WHICH SOCIAL MEDIA DO YOU HAVE? • FACEBOOK BUSINESS PAGE • INSTAGRAM BUSINESS ACCOUNT • TWITTER • LINKEDIN • PINTEREST • YOUTUBE ADDITIONAL MARKETING AVENUES • WEBSITE • BLOG • PODCAST • EMAIL SUBSCRIPTION
- 4. DIRECTION BIG GOALS FOR 90 DAYS 1 DECIDE ON OBJECTIVES 2 LIST TACTICS 3 CREATE OR ENHANCE TOOLS 4 IMPLEMENT YOUR PLAN 5
- 5. 1. BIG GOALS WHAT ARE THE TOP 3 GOALS YOU WANT TO ACHIEVE? MONTH 1 • CREATE & PRIORITIZE TASK LIST & BEGIN • MAKE APPOINTMENTS • CONQUER FAQ’S • DETERMINE POLICIES • MEASURE & REFLECT MONTH 2 • CONTINUE TASK LIST • MAKE CONTACTS • CREATE BRANDING & MARKETING MATERIAL • ACQUIRE CUSTOMERS • MEASURE & REFLECT MONTH 3 • COMPLETE TASK LIST • NEW 90 DAY TASK LIST • DAILY MARKETING • REPEAT CUSTOMERS • REFERRALS • MEASURE & REFLECT
- 6. 2. OBJECTIVES CHOOSE METRICS THAT ARE OBTAINABLE ENGAGEMENT HOURLY SALES INCREASE DAILY WEEKLY MONTHLY PER EVENT TOTAL PER SALE CUSTOMER WHOLESALE CONTRACT AWARENESS CUSTOMERS FOLLOWERS MEMBERS VISITORS SUBSCRIBERS NAME BRAND INDUSTRY AREA RECOGNITION
- 7. 3. TACTICS FACEBOOK INSTAGRAM TWITTER PINTEREST LINKEDIN IGTV FB LIVE IG LIVE YOUTUBE PERISCOPE SNAPCHAT EVENTBRITE FB GROUP PRESS RELEASE WEBSITE VIDEOS LANDING PAGE EBOOK NEWS LETTER APP BLOG WEBINARS MEETUP INTERVIEWS MEDIA KIT BRANDING BOOKS PAYMENT PROCESSING PHOTOS BOOKING
- 8. 4. TOOLS WHAT WILL YOU USE? DESIGN CANVA.COM DESYGNER.COM SITES ZIBSTER.COM WIX.COM SQUARESPACE.COM BOOKING ACUITY.COM CALEND.LY BOOKSY.COM SCHEDULICITY.COM PAYMENT PAYPAL.ME PAYPAL.COM CASHAPP.COM STRIPE.COM SQUAREUP.COM
- 9. 5. IMPLEMENT CALLS TO ACTION VISIT JOIN TESTIMONIAL FOLLOW SHARE REPOST TAG LIKE SHOP CONTACT US BOOK SUBSCRIBE BUY ABOUT RECCOMMEND NEWS/PRESS
- 10. BIG GOALS 1. INCREASE MEDIA OPPORTUNITIES 2. GAIN MORE FOLLOWERS ON SOCIAL MEDIA 3. INCREASE AWARENESS OF EVENTS CREATE AN ACTION PLAN MEDIA OPPORTUNITIES 1. UPDATE WEBSITE 2. NEW PHOTOS 3. MEDIA KIT 4. EMBED VIDEOS 5. EMBED PODCAST EVENT AWARENESS 1. GRAPHIC FOR EACH EVENT 2. MONTHLY EVENT GRAPHIC 3. LISTING ON LINK IN BIO 4. EVENT REMINDERS 5. EMAIL LIST MORE FOLLOWERS 1. CONDENSE PAGES 2. INTERACT WITH CURRENT PEEPS 3. SEND WELCOME MESSAGES 4. INTRODUCE MYSELF 5. CURATED FEED
- 11. MEDIA OPPORTUNITIES 1.NEW PHOTOS 2.UPDATE WEBSITE 3. MEDIA KIT 4. EMBED VIDEOS 5. EMBED PODCAST
- 12. MEDIA OPPORTUNITIES 1. NEW PHOTOS 2. UPDATE WEBSITE 3.MEDIA KIT 4. EMBED VIDEOS 5. EMBED PODCAST DO THE WORK FOR THEM LIST ACCOMPLISHMENTS WEBSITE SOCIAL MEDIA LINKS LOGO PHOTO
- 13. MEDIA OPPORTUNITIES 1. UPDATE WEBSITE 2. NEW PHOTOS 3. MEDIA KIT 4. EMBED VIDEOS 5.EMBED PODCAST
- 14. MEDIA OPPORTUNITIES 1. TAKE PHOTOS 1. BEFORE 2. DURING 3. AFTER 2. RECORD VIDEO 1. SHARE ON IGTV 2. SHARE ON FACEBOOK 3. SHARE ON LINKEDIN 4. UPLOAD ON YOUTUBE 5. EMBED ON YOUR SITE 3. TAG THE MEDIA PERSONALITY & OUTLET IN YOUR POST
- 15. MORE FOLLOWERS 1. CONDENSE PAGES 2. INTERACT WITH CURRENT PEEPS 3. SEND WELCOME MESSAGES 4. INTRODUCE MYSELF 5. CURATED FEED 6222 FOLLOWERS GOAL 10K
- 16. MORE FOLLOWERS 1.CONDENSE PAGES 2. INTERACT WITH CURRENT PEEPS 3. SEND WELCOME MESSAGES 4. INTRODUCE MYSELF 5. CURATED FEED
- 17. MORE FOLLOWERS 1. CONDENSE PAGES 2.INTERACT WITH CURRENT PEEPS 3. SEND WELCOME MESSAGES 4. INTRODUCE MYSELF 5. CURATED FEED
- 18. MORE FOLLOWERS 1. CONDENSE PAGES 2. INTERACT WITH CURRENT PEEPS 3. SEND WELCOME MESSAGES 4. INTRODUCE MYSELF 5. CURATED FEED TIME EXPECTATION & REASON CALL TO ACTION FUTURE STEPS
- 19. MORE FOLLOWERS 1. CONDENSE PAGES 2. INTERACT WITH CURRENT PEEPS 3. SEND WELCOME MESSAGES 4.INTRODUCE MYSELF 5. CURATED FEED
- 20. MORE FOLLOWERS 1. CONDENSE PAGES 2. INTERACT WITH CURRENT PEEPS 3. SEND WELCOME MESSAGES 4. INTRODUCE MYSELF 5.CURATED FEED COLORS THEME FONT PHOTO QUALITY
- 21. EVENT AWARENESS 1.GRAPHIC FOR EACH EVENT 2. MONTHLY EVENT GRAPHIC 3. LIST ON LINK IN BIO 4. EVENT REMINDERS 5. PROMO VIDEO
- 22. EVENT AWARENESS 1. GRAPHIC FOR EACH EVENT 2.MONTHLY EVENT GRAPHIC 3. LIST ON LINK IN BIO 4. EVENT REMINDERS 5. PROMOVIDEO
- 23. EVENT AWARENESS 1. GRAPHIC FOR EACH EVENT 2. MONTHLY EVENT GRAPHIC 3.LIST ON LINK IN BIO 4. EVENT REMINDERS 5. PROMO VIDEO • LINKTR.EE/LADYBIZNESS • INDIVIDUAL EVENT LINK WITH EACH POST
- 24. EVENT AWARENESS 1. GRAPHIC FOR EACH EVENT 2. MONTHLY EVENT GRAPHIC 3. LIST ON LINK IN BIO 4.EVENT REMINDERS 5. PROMO VIDEO EMAILS TAG INDIVIDUALS INSTAGRAM STORIES
- 25. EVENT AWARENESS 1. GRAPHIC FOR EACH EVENT 2. MONTHLY EVENT GRAPHIC 3. LIST ON LINK IN BIO 4. EVENT REMINDERS 5.PROMO VIDEO
- 26. THANK YOU! • FUTURE WORKSHOPS CAN BE FOUND AT SBC.GTCC.EDU • PLEASE LEAVE A 5 STAR REVIEW ON GOOGLE AND/OR FACEBOOK • FOLLOW ME AT @LADYBIZNESS
Editor's Notes
- QuickStarter has created an outline to help you get started on your presentation. Some slides include information here in the notes to provide additional topics for you to research. More key facts: Popular online courses: Inspiring Leadership through Emotional Intelligence (Case Western Reserve University), The business cycle (Khan Academy), Foundations of Business Strategy (University of Virginia), Leading Strategic Innovation in Organizations (Vanderbilt University), Introduction to Marketing (University of Pennsylvania), Supply Chain Management: A Learning Perspective (KAIST), Design Thinking for Business Innovation (University of Virginia), Business and its Environment: An Overview of Business and the Role of Finance in Business (edX), Taxes and Business Strategy (MIT), Asset Pricing, Part 1 (University of Chicago), Enterprise value (Khan Academy), Introduction to Corporate Finance (University of Pennsylvania), Economic Analysis for Business Decisions (MIT), Introduction to Finance (University of Michigan), Dynamic Leadership: Using Improvisation in Business (MIT), Integrating the Lean Enterprise (MIT), Healthcare Innovation and Entrepreneurship (Duke University), About University of Pennsylvania (), Gamification (University of Pennsylvania), Mathematical Methods for Quantitative Finance (University of Washington), Starting and staying in business with friends (Khan Academy), Harvard Business School Class Day 2014 (Khan Academy), Economy and Business in Modern China and India (MIT), Statistics for Business – I (Indian Institute of Management Bangalore), Special Seminar in Management The Nuts and Bolts of Business Plans (MIT), The Global Business of Sports (University of Pennsylvania), Turning a Hobby into a Bright Business (Khan Academy), Giles Shih Making an idea into a business (Khan Academy), About University of California, Irvine (), u.lab: Leading From the Emerging Future (Massachusetts Institute of Technology), Community-Owned Enterprise and Civic Participation (MIT), Globalization of Business Enterprise (IESE Business School), The Software Business (MIT), Academic and Business Writing (University of California, Berkeley), English for Doing Business in Asia - Speaking (Hong Kong University of Science and Technology), English for Doing Business in Asia - Writing (Hong Kong University of Science and Technology), Fundamentals of Project Planning and Management (University of Virginia), Business and Family (Khan Academy), Analyzing Global Trends for Business and Society (University of Pennsylvania), Managerial Accounting: Tools for Facilitating and Guiding Business Decisions (University of Illinois at Urbana–Champaign)
- QuickStarter has created an outline to help you get started on your presentation. Some slides include information here in the notes to provide additional topics for you to research. More key facts: Popular online courses: Inspiring Leadership through Emotional Intelligence (Case Western Reserve University), The business cycle (Khan Academy), Foundations of Business Strategy (University of Virginia), Leading Strategic Innovation in Organizations (Vanderbilt University), Introduction to Marketing (University of Pennsylvania), Supply Chain Management: A Learning Perspective (KAIST), Design Thinking for Business Innovation (University of Virginia), Business and its Environment: An Overview of Business and the Role of Finance in Business (edX), Taxes and Business Strategy (MIT), Asset Pricing, Part 1 (University of Chicago), Enterprise value (Khan Academy), Introduction to Corporate Finance (University of Pennsylvania), Economic Analysis for Business Decisions (MIT), Introduction to Finance (University of Michigan), Dynamic Leadership: Using Improvisation in Business (MIT), Integrating the Lean Enterprise (MIT), Healthcare Innovation and Entrepreneurship (Duke University), About University of Pennsylvania (), Gamification (University of Pennsylvania), Mathematical Methods for Quantitative Finance (University of Washington), Starting and staying in business with friends (Khan Academy), Harvard Business School Class Day 2014 (Khan Academy), Economy and Business in Modern China and India (MIT), Statistics for Business – I (Indian Institute of Management Bangalore), Special Seminar in Management The Nuts and Bolts of Business Plans (MIT), The Global Business of Sports (University of Pennsylvania), Turning a Hobby into a Bright Business (Khan Academy), Giles Shih Making an idea into a business (Khan Academy), About University of California, Irvine (), u.lab: Leading From the Emerging Future (Massachusetts Institute of Technology), Community-Owned Enterprise and Civic Participation (MIT), Globalization of Business Enterprise (IESE Business School), The Software Business (MIT), Academic and Business Writing (University of California, Berkeley), English for Doing Business in Asia - Speaking (Hong Kong University of Science and Technology), English for Doing Business in Asia - Writing (Hong Kong University of Science and Technology), Fundamentals of Project Planning and Management (University of Virginia), Business and Family (Khan Academy), Analyzing Global Trends for Business and Society (University of Pennsylvania), Managerial Accounting: Tools for Facilitating and Guiding Business Decisions (University of Illinois at Urbana–Champaign)
- QuickStarter has created an outline to help you get started on your presentation. Some slides include information here in the notes to provide additional topics for you to research. More key facts: Popular online courses: Inspiring Leadership through Emotional Intelligence (Case Western Reserve University), The business cycle (Khan Academy), Foundations of Business Strategy (University of Virginia), Leading Strategic Innovation in Organizations (Vanderbilt University), Introduction to Marketing (University of Pennsylvania), Supply Chain Management: A Learning Perspective (KAIST), Design Thinking for Business Innovation (University of Virginia), Business and its Environment: An Overview of Business and the Role of Finance in Business (edX), Taxes and Business Strategy (MIT), Asset Pricing, Part 1 (University of Chicago), Enterprise value (Khan Academy), Introduction to Corporate Finance (University of Pennsylvania), Economic Analysis for Business Decisions (MIT), Introduction to Finance (University of Michigan), Dynamic Leadership: Using Improvisation in Business (MIT), Integrating the Lean Enterprise (MIT), Healthcare Innovation and Entrepreneurship (Duke University), About University of Pennsylvania (), Gamification (University of Pennsylvania), Mathematical Methods for Quantitative Finance (University of Washington), Starting and staying in business with friends (Khan Academy), Harvard Business School Class Day 2014 (Khan Academy), Economy and Business in Modern China and India (MIT), Statistics for Business – I (Indian Institute of Management Bangalore), Special Seminar in Management The Nuts and Bolts of Business Plans (MIT), The Global Business of Sports (University of Pennsylvania), Turning a Hobby into a Bright Business (Khan Academy), Giles Shih Making an idea into a business (Khan Academy), About University of California, Irvine (), u.lab: Leading From the Emerging Future (Massachusetts Institute of Technology), Community-Owned Enterprise and Civic Participation (MIT), Globalization of Business Enterprise (IESE Business School), The Software Business (MIT), Academic and Business Writing (University of California, Berkeley), English for Doing Business in Asia - Speaking (Hong Kong University of Science and Technology), English for Doing Business in Asia - Writing (Hong Kong University of Science and Technology), Fundamentals of Project Planning and Management (University of Virginia), Business and Family (Khan Academy), Analyzing Global Trends for Business and Society (University of Pennsylvania), Managerial Accounting: Tools for Facilitating and Guiding Business Decisions (University of Illinois at Urbana–Champaign)
- QuickStarter has created an outline to help you get started on your presentation. Some slides include information here in the notes to provide additional topics for you to research. More key facts: Popular online courses: Inspiring Leadership through Emotional Intelligence (Case Western Reserve University), The business cycle (Khan Academy), Foundations of Business Strategy (University of Virginia), Leading Strategic Innovation in Organizations (Vanderbilt University), Introduction to Marketing (University of Pennsylvania), Supply Chain Management: A Learning Perspective (KAIST), Design Thinking for Business Innovation (University of Virginia), Business and its Environment: An Overview of Business and the Role of Finance in Business (edX), Taxes and Business Strategy (MIT), Asset Pricing, Part 1 (University of Chicago), Enterprise value (Khan Academy), Introduction to Corporate Finance (University of Pennsylvania), Economic Analysis for Business Decisions (MIT), Introduction to Finance (University of Michigan), Dynamic Leadership: Using Improvisation in Business (MIT), Integrating the Lean Enterprise (MIT), Healthcare Innovation and Entrepreneurship (Duke University), About University of Pennsylvania (), Gamification (University of Pennsylvania), Mathematical Methods for Quantitative Finance (University of Washington), Starting and staying in business with friends (Khan Academy), Harvard Business School Class Day 2014 (Khan Academy), Economy and Business in Modern China and India (MIT), Statistics for Business – I (Indian Institute of Management Bangalore), Special Seminar in Management The Nuts and Bolts of Business Plans (MIT), The Global Business of Sports (University of Pennsylvania), Turning a Hobby into a Bright Business (Khan Academy), Giles Shih Making an idea into a business (Khan Academy), About University of California, Irvine (), u.lab: Leading From the Emerging Future (Massachusetts Institute of Technology), Community-Owned Enterprise and Civic Participation (MIT), Globalization of Business Enterprise (IESE Business School), The Software Business (MIT), Academic and Business Writing (University of California, Berkeley), English for Doing Business in Asia - Speaking (Hong Kong University of Science and Technology), English for Doing Business in Asia - Writing (Hong Kong University of Science and Technology), Fundamentals of Project Planning and Management (University of Virginia), Business and Family (Khan Academy), Analyzing Global Trends for Business and Society (University of Pennsylvania), Managerial Accounting: Tools for Facilitating and Guiding Business Decisions (University of Illinois at Urbana–Champaign)