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HOW TO CREATE CONTENT
FOR YOUR BUSINESS
CHISA PENNIX-BROWN, MBA
NC’S #1 SMALL BUSINESS FACILITATOR
WELCOME
• TAKE NOTES
• ENJOY!
YOUR INSTRUCTOR
CHISA PENNIX-BROWN, MBA
• CEO OF LADY BIZNESS
• NC’S #1 SMALL BUSINESS
FACILITATOR
SPONSORED BY
SMALL BUSINESS CENTER NETWORK
HI
GOALS
EVALUATE WHAT
YOU HAVE
1
DECIDE ON WHAT
YOU WANT TO
CREATE
2
CHOOSE WHICH
PLATFORM TO
SHARE IT ON
3
CREATE THE
CONTENT POST
4
SHARE &
ENGAGE
+ REPEAT
5
1. EVALUATE YOUR CONTENT
VISUAL, AUDITORY & WRITTEN
• PHOTOS
• GRAPHICS
• VIDEOS
• GIFS
• INTERVIEW
• MEMES
• NEWSLETTER
• ABOUT/BIO
• WORDS
• POST
• LINKS
• HASHTAGS
• REPOSTS
• SURVEY/POLL
• QUOTES
• DIRECTIONS/MAP
• ARTICLE
• AWARD/RECOGNITION
• NOTICE/ANNOUCEMENT
• BOOK/EBOOK
• ICONS
• PODCAST EPISODE
• EVENT
• INFOGRAPHIC/STATS
2. PHOTOS/GRAPHICS
CONVEY A MESSAGE
WHAT IS IT ABOUT?
#2B6086 = TEAL IN THE SHIRT
LADY LIKE REALNESS
• BRAND AWARENESS
• PRODUCT(S)
• SERVICE(S)
• SALE/PROMO
• ARTICLE/BLOG POST
• HOW TO
• BEHIND THE SCENES
• INFORMATION
• QUOTE
TOOLS TO USE
VIDEOSGRAPHICS
CANVA.COM
MAGISTO.COM
RIPL.COM
• CANVA.COM
• SPARK.ADOBE.COM
• DESYGNER.COM
3. DECIDE ON A PLATFORM
CHOOSE WHAT YOU HAVE
WESBITE
INSTAGRAM
PAGE
FACEBOOK
INSTAGRAM
STORIES
WHICH LAST 24
HOURS
SHOP/INFO
TWITTER
HIGHLIGHTS
WHICH LAST UNTIL
YOU DELETE THEM
TUMBLR
INSTAGRAM TV WHICH
IS LIKE HAVING YOUR
OWN STATION
BLOG WHERE NEXT?
YOU NEED TO
ALREADY HAVE
VIDEO TO UPLOAD
(61 SECONDS – 30 MINUTES)
YOU CAN LINK BACK TO
VIDEO CONTENT IN IGTV
4. CREATE CONTENT TO POST
STORY
QUOTE
EXPLANATION
ARTICLE
QUESTIONS
DESCRIPTION
MY
MARKETING
FLYER
GRAPHIC
VIDEO
SERIES AD
PRE-RECORDED VIDEO CONTENT
PRERECORDED VIDEOS
FB BIZ PAGE HEADER 20-90 SECONDS
FB EVENT HEADER 20-90 SECONDS
FB VIDEO UPLOAD MAX 240 MINUTES
IG VIDEO 60 SECOND MAX (X10)
IG STORIES 61 SECONDS – 60 MIN
ALL HAVE TO BE MP4 FORMATS
LIVE VIDEO CONTENT
LIVE VIDEO ON FACEBOOK
SHARE
YOUR
TIMELINE
GROUPS MESSAGES EVENTS
ONCE THE VIDEO IS DONE
UPLOAD IT TO
VIDEO SITE
CREATE A
SERIES
YOUTUBE IGTV
EMBED IT
PUT IT ON
YOUR SITE
DOWNLOAD
SAVE IT &
USE IT LATER
EDIT/CHOP
SNIPPETS/
TEASERS
5. SHARE, ENGAGE & REPEAT
CONTENT IS POSTED!
NOW ITS TIME TO SHARE & ENGAGE!
• REPLY TO COMMENTS
• SEND MESSAGES
• USE LINKS
• TAG PEOPLE
• FUTURE WORKSHOPS CAN BE FOUND AT LADYBIZNESS.COM/EVENTS
• PLEASE LEAVE A 5 STAR REVIEW ON GOOGLE AND/OR FACEBOOK
• FOLLOW ME AT INSTAGRAM.COM/CHISAPENNIXBROWN
THANK YOU!

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How To Create Content for Your Business

  • 1. HOW TO CREATE CONTENT FOR YOUR BUSINESS CHISA PENNIX-BROWN, MBA NC’S #1 SMALL BUSINESS FACILITATOR
  • 2. WELCOME • TAKE NOTES • ENJOY! YOUR INSTRUCTOR CHISA PENNIX-BROWN, MBA • CEO OF LADY BIZNESS • NC’S #1 SMALL BUSINESS FACILITATOR SPONSORED BY SMALL BUSINESS CENTER NETWORK HI
  • 3. GOALS EVALUATE WHAT YOU HAVE 1 DECIDE ON WHAT YOU WANT TO CREATE 2 CHOOSE WHICH PLATFORM TO SHARE IT ON 3 CREATE THE CONTENT POST 4 SHARE & ENGAGE + REPEAT 5
  • 4. 1. EVALUATE YOUR CONTENT VISUAL, AUDITORY & WRITTEN • PHOTOS • GRAPHICS • VIDEOS • GIFS • INTERVIEW • MEMES • NEWSLETTER • ABOUT/BIO • WORDS • POST • LINKS • HASHTAGS • REPOSTS • SURVEY/POLL • QUOTES • DIRECTIONS/MAP • ARTICLE • AWARD/RECOGNITION • NOTICE/ANNOUCEMENT • BOOK/EBOOK • ICONS • PODCAST EPISODE • EVENT • INFOGRAPHIC/STATS
  • 5. 2. PHOTOS/GRAPHICS CONVEY A MESSAGE WHAT IS IT ABOUT? #2B6086 = TEAL IN THE SHIRT LADY LIKE REALNESS • BRAND AWARENESS • PRODUCT(S) • SERVICE(S) • SALE/PROMO • ARTICLE/BLOG POST • HOW TO • BEHIND THE SCENES • INFORMATION • QUOTE
  • 6. TOOLS TO USE VIDEOSGRAPHICS CANVA.COM MAGISTO.COM RIPL.COM • CANVA.COM • SPARK.ADOBE.COM • DESYGNER.COM
  • 7. 3. DECIDE ON A PLATFORM CHOOSE WHAT YOU HAVE WESBITE INSTAGRAM PAGE FACEBOOK INSTAGRAM STORIES WHICH LAST 24 HOURS SHOP/INFO TWITTER HIGHLIGHTS WHICH LAST UNTIL YOU DELETE THEM TUMBLR INSTAGRAM TV WHICH IS LIKE HAVING YOUR OWN STATION BLOG WHERE NEXT? YOU NEED TO ALREADY HAVE VIDEO TO UPLOAD (61 SECONDS – 30 MINUTES) YOU CAN LINK BACK TO VIDEO CONTENT IN IGTV
  • 8. 4. CREATE CONTENT TO POST STORY QUOTE EXPLANATION ARTICLE QUESTIONS DESCRIPTION MY MARKETING FLYER GRAPHIC VIDEO SERIES AD
  • 9. PRE-RECORDED VIDEO CONTENT PRERECORDED VIDEOS FB BIZ PAGE HEADER 20-90 SECONDS FB EVENT HEADER 20-90 SECONDS FB VIDEO UPLOAD MAX 240 MINUTES IG VIDEO 60 SECOND MAX (X10) IG STORIES 61 SECONDS – 60 MIN ALL HAVE TO BE MP4 FORMATS
  • 10. LIVE VIDEO CONTENT LIVE VIDEO ON FACEBOOK SHARE YOUR TIMELINE GROUPS MESSAGES EVENTS ONCE THE VIDEO IS DONE UPLOAD IT TO VIDEO SITE CREATE A SERIES YOUTUBE IGTV EMBED IT PUT IT ON YOUR SITE DOWNLOAD SAVE IT & USE IT LATER EDIT/CHOP SNIPPETS/ TEASERS
  • 11. 5. SHARE, ENGAGE & REPEAT CONTENT IS POSTED! NOW ITS TIME TO SHARE & ENGAGE! • REPLY TO COMMENTS • SEND MESSAGES • USE LINKS • TAG PEOPLE
  • 12. • FUTURE WORKSHOPS CAN BE FOUND AT LADYBIZNESS.COM/EVENTS • PLEASE LEAVE A 5 STAR REVIEW ON GOOGLE AND/OR FACEBOOK • FOLLOW ME AT INSTAGRAM.COM/CHISAPENNIXBROWN THANK YOU!

Editor's Notes

  1. QuickStarter has created an outline to help you get started on your presentation. Some slides include information here in the notes to provide additional topics for you to research. More key facts: Popular online courses: Inspiring Leadership through Emotional Intelligence (Case Western Reserve University), The business cycle (Khan Academy), Foundations of Business Strategy (University of Virginia), Leading Strategic Innovation in Organizations (Vanderbilt University), Introduction to Marketing (University of Pennsylvania), Supply Chain Management: A Learning Perspective (KAIST), Design Thinking for Business Innovation (University of Virginia), Business and its Environment: An Overview of Business and the Role of Finance in Business (edX), Taxes and Business Strategy (MIT), Asset Pricing, Part 1 (University of Chicago), Enterprise value (Khan Academy), Introduction to Corporate Finance (University of Pennsylvania), Economic Analysis for Business Decisions (MIT), Introduction to Finance (University of Michigan), Dynamic Leadership: Using Improvisation in Business (MIT), Integrating the Lean Enterprise (MIT), Healthcare Innovation and Entrepreneurship (Duke University), About University of Pennsylvania (), Gamification (University of Pennsylvania), Mathematical Methods for Quantitative Finance (University of Washington), Starting and staying in business with friends (Khan Academy), Harvard Business School Class Day 2014 (Khan Academy), Economy and Business in Modern China and India (MIT), Statistics for Business – I (Indian Institute of Management Bangalore), Special Seminar in Management The Nuts and Bolts of Business Plans (MIT), The Global Business of Sports (University of Pennsylvania), Turning a Hobby into a Bright Business (Khan Academy), Giles Shih Making an idea into a business (Khan Academy), About University of California, Irvine (), u.lab: Leading From the Emerging Future (Massachusetts Institute of Technology), Community-Owned Enterprise and Civic Participation (MIT), Globalization of Business Enterprise (IESE Business School), The Software Business (MIT), Academic and Business Writing (University of California, Berkeley), English for Doing Business in Asia - Speaking (Hong Kong University of Science and Technology), English for Doing Business in Asia - Writing (Hong Kong University of Science and Technology), Fundamentals of Project Planning and Management (University of Virginia), Business and Family (Khan Academy), Analyzing Global Trends for Business and Society (University of Pennsylvania), Managerial Accounting: Tools for Facilitating and Guiding Business Decisions (University of Illinois at Urbana–Champaign)
  2. QuickStarter has created an outline to help you get started on your presentation. Some slides include information here in the notes to provide additional topics for you to research. More key facts: Popular online courses: Inspiring Leadership through Emotional Intelligence (Case Western Reserve University), The business cycle (Khan Academy), Foundations of Business Strategy (University of Virginia), Leading Strategic Innovation in Organizations (Vanderbilt University), Introduction to Marketing (University of Pennsylvania), Supply Chain Management: A Learning Perspective (KAIST), Design Thinking for Business Innovation (University of Virginia), Business and its Environment: An Overview of Business and the Role of Finance in Business (edX), Taxes and Business Strategy (MIT), Asset Pricing, Part 1 (University of Chicago), Enterprise value (Khan Academy), Introduction to Corporate Finance (University of Pennsylvania), Economic Analysis for Business Decisions (MIT), Introduction to Finance (University of Michigan), Dynamic Leadership: Using Improvisation in Business (MIT), Integrating the Lean Enterprise (MIT), Healthcare Innovation and Entrepreneurship (Duke University), About University of Pennsylvania (), Gamification (University of Pennsylvania), Mathematical Methods for Quantitative Finance (University of Washington), Starting and staying in business with friends (Khan Academy), Harvard Business School Class Day 2014 (Khan Academy), Economy and Business in Modern China and India (MIT), Statistics for Business – I (Indian Institute of Management Bangalore), Special Seminar in Management The Nuts and Bolts of Business Plans (MIT), The Global Business of Sports (University of Pennsylvania), Turning a Hobby into a Bright Business (Khan Academy), Giles Shih Making an idea into a business (Khan Academy), About University of California, Irvine (), u.lab: Leading From the Emerging Future (Massachusetts Institute of Technology), Community-Owned Enterprise and Civic Participation (MIT), Globalization of Business Enterprise (IESE Business School), The Software Business (MIT), Academic and Business Writing (University of California, Berkeley), English for Doing Business in Asia - Speaking (Hong Kong University of Science and Technology), English for Doing Business in Asia - Writing (Hong Kong University of Science and Technology), Fundamentals of Project Planning and Management (University of Virginia), Business and Family (Khan Academy), Analyzing Global Trends for Business and Society (University of Pennsylvania), Managerial Accounting: Tools for Facilitating and Guiding Business Decisions (University of Illinois at Urbana–Champaign)
  3. 5 STAR REVIEW https://www.google.com/search?client=ms-android-sprint-us&hl=en-US&v=7.26.17.21.arm64&output=search&q=Lady+Bizness&ludocid=4769715947636416198&kgs=dc6c6fbcaf9f4a7e&shndl=-1&source=sh/x/kp/local&entrypoint=sh/x/kp/local