This document outlines lessons learned from community engagement events in Brechin, Scotland. It shows that higher Facebook likes for an event correlates with higher attendance. Key lessons include defining goals, motivating volunteers, leveraging community assets, spinning negative comments positively, marketing through posters and promotions, building a media archive of photos/videos, and expanding social media networks and content for future events. The document was created by Digital Angus on January 25, 2014 to improve a social media strategy for the organization Bravo Brechin.