SlideShare a Scribd company logo
COMMUNITY ENGAGEMENT
Lessons Learned

Facebook Likes - 192
Approx Crowd - 800

Facebook Likes - 588
Approx Crowd - 2500

CURRENT FACEBOOK LIKES
APPROX EVENT ATTENDANCE

DEREK HARPER
Bravo Brechin
bravobrechin@gmail.com
@dekharper

DIGITAL ANGUS
25 JAN 2014

Facebook Likes - 885
Approx Crowd - 5000

Facebook Likes - 436
Approx Crowd - 1000
COMMUNITY ENGAGEMENT
Lessons Learned

DEFINE GOALS
MOTIVATED PEOPLE
COMMUNITY ASSETS
NEGATIVE COMMENTS
PR / MARKETING
MEDIA ARCHIVE

DIGITAL ANGUS
25 JAN 2014
COMMUNITY ENGAGEMENT
Lessons Learned

DEFINE GOALS

PHOTO’S FOR FACEBOOK,
LOCAL BIZ and LOCAL PRESS

MAXIMISE THE IMPACT OF
SEAN BATTY APPEARANCE

DIGITAL ANGUS
25 JAN 2014
COMMUNITY ENGAGEMENT
Lessons Learned

DIGITAL ANGUS
25 JAN 2014

MOTIVATED PEOPLE

VOLUNTEERS ARE KEY TO THE SUCCESS OF ANY COMMUNITY RUN
ORGANISATION OR EVENT, TELL YOUR STORY, EMPOWER THEM, AND
REWARD THEIR EFFORTS.

People make everything work, when they’re
well motivated amazing things can happen!
COMMUNITY ENGAGEMENT
Lessons Learned

DIGITAL ANGUS
25 JAN 2014

COMMUNITY ASSETS

WORKING WITH LOCAL GROUPS AND ORGANISATIONS HELPS US
REDUCE EVENT COSTS AND BUILD RELATIONSHIPS. CROSS
PROMOTION OF PHOTO CONTENT AND ATTRACTS MORE VOLUNTEERS

LOCAL BUSINESSES, FARMERS,
COMMUNITY GROUPS,
SCHOOLS AND VOLUNTEERS
COMMUNITY ENGAGEMENT
Lessons Learned

DIGITAL ANGUS
25 JAN 2014

NEGATIVE COMMENTS

LION KING MEME PAINTS BRECHIN AS A DOUR DARK PLACE HITS NATIONAL PRESS
WE TURN MEME TO SPIN THE OPPOSITE TO PROMOTE OUR EVENTS
TURN THE LION INTO THE BRAVO MASCOT

SPIN NEGATIVE TO A POSITIVE:
OWN THE STORY
COMMUNITY ENGAGEMENT
Lessons Learned

DIGITAL ANGUS
25 JAN 2014

PR / MARKETING

WE CREATED POSTERS TO PROMOTE OUR EVENTS, POSTED ON FB AND
DISPLAYED ON LOCAL BUSINESSES WINDOWS.
SHOP LOCAL AND WIN PROMOTION TO SUPPORT LOCAL BUSINESS

AWARENESS OF EVENT AND
EXPOSURE FOR LOCAL BUSINESSES
COMMUNITY ENGAGEMENT
Lessons Learned

DIGITAL ANGUS
25 JAN 2014

MEDIA ARCHIVE

WE HIRED PHOTOGRAPHER FOR OUR HARLEY EVENT
ASSIGN VOLUNTEER TO TAKE PHOTO/VIDEO AT EVENTS
BUILD ARCHIVE OF STOCK CONTENT

PHOTO’S ARE KEY TO SOCIAL
MEDIA, BUILD YOUR ARCHIVE
OF QUALITY CONTENT
COMMUNITY ENGAGEMENT
Lessons Learned

DIGITAL ANGUS
25 JAN 2014

BRAVO BRECHIN - SOCIAL MEDIA STRATEGY 2014
Expand Social Media Network
Youtube, Twitter, Pinterest, Google+
Expand Social Media Content
questions, polls, surveys, branded content
Expand Local Network
Reach out to more groups, skillshare
Define Goals and Roles
Double event likes, training, assign admins and tasks

PR/Marketing guides/plan
Event PR timeline, build a media team with high school

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Bravo Brechin Digital Angus presentation 25th jan 2014

  • 1. COMMUNITY ENGAGEMENT Lessons Learned Facebook Likes - 192 Approx Crowd - 800 Facebook Likes - 588 Approx Crowd - 2500 CURRENT FACEBOOK LIKES APPROX EVENT ATTENDANCE DEREK HARPER Bravo Brechin bravobrechin@gmail.com @dekharper DIGITAL ANGUS 25 JAN 2014 Facebook Likes - 885 Approx Crowd - 5000 Facebook Likes - 436 Approx Crowd - 1000
  • 2. COMMUNITY ENGAGEMENT Lessons Learned DEFINE GOALS MOTIVATED PEOPLE COMMUNITY ASSETS NEGATIVE COMMENTS PR / MARKETING MEDIA ARCHIVE DIGITAL ANGUS 25 JAN 2014
  • 3. COMMUNITY ENGAGEMENT Lessons Learned DEFINE GOALS PHOTO’S FOR FACEBOOK, LOCAL BIZ and LOCAL PRESS MAXIMISE THE IMPACT OF SEAN BATTY APPEARANCE DIGITAL ANGUS 25 JAN 2014
  • 4. COMMUNITY ENGAGEMENT Lessons Learned DIGITAL ANGUS 25 JAN 2014 MOTIVATED PEOPLE VOLUNTEERS ARE KEY TO THE SUCCESS OF ANY COMMUNITY RUN ORGANISATION OR EVENT, TELL YOUR STORY, EMPOWER THEM, AND REWARD THEIR EFFORTS. People make everything work, when they’re well motivated amazing things can happen!
  • 5. COMMUNITY ENGAGEMENT Lessons Learned DIGITAL ANGUS 25 JAN 2014 COMMUNITY ASSETS WORKING WITH LOCAL GROUPS AND ORGANISATIONS HELPS US REDUCE EVENT COSTS AND BUILD RELATIONSHIPS. CROSS PROMOTION OF PHOTO CONTENT AND ATTRACTS MORE VOLUNTEERS LOCAL BUSINESSES, FARMERS, COMMUNITY GROUPS, SCHOOLS AND VOLUNTEERS
  • 6. COMMUNITY ENGAGEMENT Lessons Learned DIGITAL ANGUS 25 JAN 2014 NEGATIVE COMMENTS LION KING MEME PAINTS BRECHIN AS A DOUR DARK PLACE HITS NATIONAL PRESS WE TURN MEME TO SPIN THE OPPOSITE TO PROMOTE OUR EVENTS TURN THE LION INTO THE BRAVO MASCOT SPIN NEGATIVE TO A POSITIVE: OWN THE STORY
  • 7. COMMUNITY ENGAGEMENT Lessons Learned DIGITAL ANGUS 25 JAN 2014 PR / MARKETING WE CREATED POSTERS TO PROMOTE OUR EVENTS, POSTED ON FB AND DISPLAYED ON LOCAL BUSINESSES WINDOWS. SHOP LOCAL AND WIN PROMOTION TO SUPPORT LOCAL BUSINESS AWARENESS OF EVENT AND EXPOSURE FOR LOCAL BUSINESSES
  • 8. COMMUNITY ENGAGEMENT Lessons Learned DIGITAL ANGUS 25 JAN 2014 MEDIA ARCHIVE WE HIRED PHOTOGRAPHER FOR OUR HARLEY EVENT ASSIGN VOLUNTEER TO TAKE PHOTO/VIDEO AT EVENTS BUILD ARCHIVE OF STOCK CONTENT PHOTO’S ARE KEY TO SOCIAL MEDIA, BUILD YOUR ARCHIVE OF QUALITY CONTENT
  • 9. COMMUNITY ENGAGEMENT Lessons Learned DIGITAL ANGUS 25 JAN 2014 BRAVO BRECHIN - SOCIAL MEDIA STRATEGY 2014 Expand Social Media Network Youtube, Twitter, Pinterest, Google+ Expand Social Media Content questions, polls, surveys, branded content Expand Local Network Reach out to more groups, skillshare Define Goals and Roles Double event likes, training, assign admins and tasks PR/Marketing guides/plan Event PR timeline, build a media team with high school