How to win on ProductHunt?
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This document outlines tips for launching a product successfully on Product Hunt. It recommends finding an experienced hunter to post the product launch, preparing various materials in advance like a hunter's kit and timing plan, taking advantage of different time zones to post at peak traffic times, leveraging social networks and media coverage, and having a special landing page ready to capture leads and sales. The goals are product awareness, early adopters, and prospects, and with the right strategy one company saw over 900 upvotes, 3000 visitors, and 100+ prospects within 24 hours of their Product Hunt launch.
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With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Hampton Roads Multifamily University event on 10/28/2015.
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Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
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How to win on ProductHunt?
- 1. How to win on Product Hunt?
- 2. MAKE DATA ACCESSIBLE FOR EVERYONE OUR MISSION IS
- 3. GET INSIGHTS FROM DATA IN A SIMPLE WAY Ask a question Get Answer Instantl Your Database API
- 4. FriendlyData Inc. Alumni of 500 startups Grow with Google and PnP programs Silicon Valley based investors
- 5. OUR GOALS ON PRODUCT HUNT Product awareness Early adopters (not so much hope)
- 6. 955 upvotes 3 488 unique visitors 132 B2B prospects OUR RESULTS IN 24 HOURS
- 7. HOW WE DID IT?
- 8. WWW.YVOSCHAAP.COM/PRODUCTHUNT #1 FIND A GOOD HUNTER
- 9. #1 FIND A GOOD HUNTER
- 10. 1. HUNTER’S KIT 2. TIMING PLAN 3. CONTACT LISTS 4. NEWSLETTER EMAIL 5. COMMENTS TEMPLATES 6. POSTS IN SOCIAL MEDIA 7. SPECIAL LANDING PAGE #2 PREPARE IN ADVANCE
- 11. #2 HUNTER’S KIT 1. INFO Name: Tagline: Link: Category: Topics: Status: 2. MEDIA Find images here: Thumbnail: Gallery: Suggestions: 3. MAKERS https://www.producthunt.com/@micrum https://www.producthunt.com/@alexey_zenovich https://www.producthunt.com/@mrraffaelko
- 12. 1. HUNTER’S KIT 2. TIMING PLAN 3. CONTACT LISTS 4. NEWSLETTER EMAIL 5. COMMENTS TEMPLATES 6. POSTS IN SOCIAL MEDIA 7. SPECIAL LANDING PAGE #2 PREPARE IN ADVANCE
- 13. 1. HUNTER’S KIT 2. TIMING PLAN 3. CONTACT LISTS 4. NEWSLETTER EMAIL 5. COMMENTS TEMPLATES 6. POSTS IN SOCIAL MEDIA 7. SPECIAL LANDING PAGE #2 PREPARE IN ADVANCE
- 14. 1. HUNTER’S KIT 2. TIMING PLAN 3. CONTACT LISTS 4. NEWSLETTER EMAIL 5. COMMENTS TEMPLATES 6. POSTS IN SOCIAL MEDIA 7. SPECIAL LANDING PAGE #2 PREPARE IN ADVANCE
- 16. 1. HUNTER’S KIT 2. TIMING PLAN 3. CONTACT LISTS 4. NEWSLETTER EMAIL 5. COMMENTS TEMPLATES 6. POSTS IN SOCIAL MEDIA 7. SPECIAL LANDING PAGE #2 PREPARE IN ADVANCE
- 17. WRITE THE FIRST, WELCOME COMMENT WITH MOST UPVOTES
- 18. 1. HUNTER’S KIT 2. TIMING PLAN 3. CONTACT LISTS 4. NEWSLETTER EMAIL 5. COMMENTS TEMPLATES 6. POSTS IN SOCIAL MEDIA 7. SPECIAL LANDING PAGE #2 PREPARE IN ADVANCE
- 19. 1. HUNTER’S KIT 2. TIMING PLAN 3. CONTACT LISTS 4. NEWSLETTER EMAIL 5. COMMENTS TEMPLATES 6. POSTS IN SOCIAL MEDIA 7. SPECIAL LANDING PAGE #2 PREPARE IN ADVANCE
- 20. LANDING PAGE 1. Special Offer can increase Conversion 2. Call to action !!!
- 21. ADVANTAGE: 2 TIMES ZONES #3 TIMING IS EVERYTHING 1. Launch morning GMT+3 2. Morning West Coast 3. Morning GMT+3 3 PEAK TIMES
- 22. The earlier you launch on a given day, the biggest upvote total you’ll reach. 1 HOUR - MIN 100 UP VOTES #3 TIMING IS EVERYTHING
- 23. #4 USE THE POWER OF SOCIAL NETWORK 3. Offline support 1. Social media 2. Local Groups 4. Media coverage
- 24. #5 WHAT THE PH ALGORITHM DOESN’T LIKE
- 25. #4 WHAT THE PH ALGORITHM LIKES
- 26. WHAT HAVE WE GOT? • 176 B2B prospects • Interest from investors • Brand awareness
- 27. WHAT HAVE WE GOT? • B2B prospects • unique users • new subscribers Ongoing stream of