The document outlines a plan for an email marketing campaign to promote Udacity's Digital Marketing Nanodegree program. It includes a target persona profile and goals. Three emails are planned with objectives of engagement, conversion, and retention. Email #1 aims to engage with the subject line "Become a digital marketer by joining us!" and promotes Udacity's benefits. Metrics like open and click-through rates will be tracked. Email #2 aims to convert with the subject "Future digital marketers!" and a sign-up call-to-action. Email #3 aims to retain subscribers by offering referral bonuses. The plan includes templates for the emails, sending dates, and formulas to calculate metrics like open and conversion

2. Plan your Email
Content

3. Marketing Challenge - Udacity DMND
BACKGROUND
• Age-29
• Sex : Male/Female
• Marital Status:Married
• Education:Graduate
• Country : India
Radhe/Radhika
NEEDS
• Better work life balance
• Wants a career which
interests her
• Instructor led or online
videos to learn digital
marketing
• Hands on projects to get
experience in digital
marketing
FREETIME
ACTIVITIES
• Spending quality time with
family
• Following passion(Classical
dance)
• Thinks about taking a course
in digital marketing
GOALS
• A more fulfilling job
• Work as a digital marketer
• Learn skills to become digital
marketer
BARRIERS
• Lack of time
• Too many responsibilties
• Works for 40-0 hrs per week
• Cost of Udacity digital
marketing Nanodegree
program
• Is this Nanodegree right for
me?
TargetPersona

4. Email Content
Email Topic Marketing
Objective
KPI
Email #1 Want to learn digital
marketing?
Engagement No. of views
Email#2 Learn Digital
Marketing by joining
Udacity DMND
Conversion No. of Sign ups
Email #3 We are glad to have a
customer like you
Retention No. of referrals

5. Email #1
 Email Content
 Marketing Objective - Engagement
Subject Line Body Summary Visual CTA Link
Become a digital
Marketer by
joining us!
Describe how
Udacity makes it
easy to learn
digital marketing
A man & woman
using a laptop
computer with
digital marketing
stuff on the
monitor
Click on the link
to Udacity
Digital
marketing
landing page
“Learn More”
http://
dmnd.udacity.c
om/

6. Email #2
 Email Content
Marketing Objective Subject line CTA
Conversion Furture Digital Marketers!
Let your begin today| Sign
Up & save 10 %
No. of Sign ups

7. Email #3
 Email Content
Marketing Objective Subject line CTA
Retention Refer & Earn bonus
points for your next
course!
Click on Referral link

8. Calender

9. Plan & Calendar
 Plan
Color Key Planning
Phase
Testing Sending
Phase
Analyze
Phase
Calendar
M T W T F M T W T F M T W T F

10. Build Email & Send

11. Email Copy : Email #1
 Subject Line : Become a digital Marketer by joining us!
 Body : Join Udacity’s DMND - The best platform to learn digital marketing
1. Access to world's best educational content
2. 1:1 mentorship
3. hands on experience with real time projects and career assistance
What makes Udacity an outstanding platform to learn?
Its partnership with Google, Facebook, Mail chimp, MOZ etc.
 CTA : The number of clicks to the landing page
 Link for CTA : http://dmnd.udacity.com/

12. Email : Screenshot Email #1

13. Email : Screenshot Email #1
P.S – I was not able capture Complete Email in single screen so
included the desktop version also.

14. Sending & Analyzing Results

15. Calculation Formulas
 Open Rate = # of emails opened/(# of emails
successfully delivered)
 Click through Rate = # of clicks on CTA /(# of emails
successfully delivered)
 Overall Conversion Rate = # of actions taken/(# of
emails successfully delivered)

16. Results Email #1
 Calculate the open rate
Sent Delivered Opened Opened
Rate
Bounced
2500 2250 495 22% 225

17. Results Continued Email #1
Calculate the CTR and the Conversion Rate
Clicked CTR Take
Action
Conversion Unsubscribe
180 8% 75 3.33% 30

18. Final Recommendations
 For Email #2, I would perform AB testing for the
creatives given by Udacity that is on digital Marketing
& the display banner which I had selected
 For Email#3, I would make changes in the font of the
displayed text. I would use bigger text ‘Refer & Earn
Bonus’ to make it more visible. So that people would
get attracted easily

19. Thank you