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Marketing with email_ver1
- 3. Marketing Challenge - Udacity DMND BACKGROUND • Age-29 • Sex : Male/Female • Marital Status:Married • Education:Graduate • Country : India Radhe/Radhika NEEDS • Better work life balance • Wants a career which interests her • Instructor led or online videos to learn digital marketing • Hands on projects to get experience in digital marketing FREETIME ACTIVITIES • Spending quality time with family • Following passion(Classical dance) • Thinks about taking a course in digital marketing GOALS • A more fulfilling job • Work as a digital marketer • Learn skills to become digital marketer BARRIERS • Lack of time • Too many responsibilties • Works for 40-0 hrs per week • Cost of Udacity digital marketing Nanodegree program • Is this Nanodegree right for me? TargetPersona
- 4. Email Content Email Topic Marketing Objective KPI Email #1 Want to learn digital marketing? Engagement No. of views Email#2 Learn Digital Marketing by joining Udacity DMND Conversion No. of Sign ups Email #3 We are glad to have a customer like you Retention No. of referrals
- 5. Email #1 Email Content Marketing Objective - Engagement Subject Line Body Summary Visual CTA Link Become a digital Marketer by joining us! Describe how Udacity makes it easy to learn digital marketing A man & woman using a laptop computer with digital marketing stuff on the monitor Click on the link to Udacity Digital marketing landing page “Learn More” http:// dmnd.udacity.c om/
- 6. Email #2 Email Content Marketing Objective Subject line CTA Conversion Furture Digital Marketers! Let your begin today| Sign Up & save 10 % No. of Sign ups
- 7. Email #3 Email Content Marketing Objective Subject line CTA Retention Refer & Earn bonus points for your next course! Click on Referral link
- 8. Calender
- 9. Plan & Calendar Plan Color Key Planning Phase Testing Sending Phase Analyze Phase Calendar M T W T F M T W T F M T W T F
- 10. Build Email & Send
- 11. Email Copy : Email #1 Subject Line : Become a digital Marketer by joining us! Body : Join Udacity’s DMND - The best platform to learn digital marketing 1. Access to world's best educational content 2. 1:1 mentorship 3. hands on experience with real time projects and career assistance What makes Udacity an outstanding platform to learn? Its partnership with Google, Facebook, Mail chimp, MOZ etc. CTA : The number of clicks to the landing page Link for CTA : http://dmnd.udacity.com/
- 12. Email : Screenshot Email #1
- 13. Email : Screenshot Email #1 P.S – I was not able capture Complete Email in single screen so included the desktop version also.
- 14. Sending & Analyzing Results
- 15. Calculation Formulas Open Rate = # of emails opened/(# of emails successfully delivered) Click through Rate = # of clicks on CTA /(# of emails successfully delivered) Overall Conversion Rate = # of actions taken/(# of emails successfully delivered)
- 16. Results Email #1 Calculate the open rate Sent Delivered Opened Opened Rate Bounced 2500 2250 495 22% 225
- 17. Results Continued Email #1 Calculate the CTR and the Conversion Rate Clicked CTR Take Action Conversion Unsubscribe 180 8% 75 3.33% 30
- 18. Final Recommendations For Email #2, I would perform AB testing for the creatives given by Udacity that is on digital Marketing & the display banner which I had selected For Email#3, I would make changes in the font of the displayed text. I would use bigger text ‘Refer & Earn Bonus’ to make it more visible. So that people would get attracted easily
- 19. Thank you