Let's kick ass and get started!

1. WHATSAPP FOR BUSINESS
LET’S KICK ASS
AND GET STARTED

2. 1.200.000.000 PEOPLE DAILY USE
WHATSAPP TO COMMUNICATE;
WHAT ARE YOU WAITING FOR…

3. of mobile messaging app users
said they expect to use chat more
for communicating with businesses
over the next two years.
Nielsen’s Facebook Messaging Surv
67%
53% of respondents say they’re more
likely to shop with a business they
can message directly

4. POINT TAKEN…
SO GET OUT THERE
AND LEARN FAST !
GOT ANY DO’S AND DON’T
TO SHARE ? SURE

5. BUT GET
INSPIRED FIRST
AS YOU WANT TO CELEBRATE A
SUCCESSFUL PROOF OF CONCEPT
AS SOON AS POSSIBLE

6. USING WHATSAPP
FOR INTERNAL TEAM
COMMUNICATION
IDEA 1

7. USING WHATSAPP
FOR CUSTOMER
COMMUNICATION
IDEA 2

8. USING WHATSAPP
FOR CUSTOMER SUPPORT
IDEA 3

9. USING WHATSAPP
FOR PROMOTIONAL
CODES & FLASH SALES
IDEA 4

10. USING WHATSAPP
FOR SPECIAL ACCESS
OR GIVE AWAYS
IDEA 5

11. USING WHATSAPP
TO MAKE ORDERING
EASIER
IDEA 6

12. USING WHATSAPP
FOR FEEDBACK
IDEA 7

13. HOW DO I START?
5 REMINDERS TO KICK START WHATSAPP

14. CUSTOMER
EXPERIENCE
Decide which (inter)actions would be more
convenient and would win in customer
experience via WhatsApp. Add only these
(inter)actions to your roadmap.

15. PROOF OF
CONCEPT
Get yourself organized to get some small
WhatsApp scenarios up and running. Be
aware to activate them each as a separate
proof of concept.

16. ACTIVATE
AND MONITOR
Value counts … so set out clear KPI’s to
be able to measure and evaluate. Keep
focus on customer experience as
WhatsApp is a a messaging app at heart.

17. TEST
EMBED
SCALE
Once you have a clear eye on which
(inter)actions really win in customer
experience, you can start embedding
these in your CRM. Scaling up is the next
step. Enjoy the ride!

18. GDPR
FIRST
And of course, you can never act intrusive
as a company. Whatsapp is an extremely
personal communication channel. So it is
a better idea to apply the rules of GDPR in
a strict way.

19. WANT TO KNOW
MORE?

20. JOIN US ON
DELAWARE⎟ DIGITAL
digital.delaware.pro

21. digital.delaware.pro
kurt.vergult@delaware.pro