Costa Rica has a population of 4.5 million people, with the economy focused on industries like tourism, pharmaceuticals, software development and exports from major corporations. The culture is very family-oriented and influenced by Catholicism, with importance placed on education, health, and environmental protection. To market successfully in Costa Rica, companies should embrace the laidback "pura vida" attitude, maintain personal relationships, and ensure competitive prices and payment plans for Costa Rican consumers.
[ Abridged version ] Immigration policy is an issue that continues to challenge us. This resource offers a way to think about possible policy directions and the ramifications of each. Participants explore the four options presented, deliberate on the strengths and challenges of each, and then frame an âOption 5 â that reflects their views. This material was developed for use in high school classes. Additional lesson plans and links to resources are available from the Choices Program at Brown University.
[ Abridged version ] Immigration policy is an issue that continues to challenge us. This resource offers a way to think about possible policy directions and the ramifications of each. Participants explore the four options presented, deliberate on the strengths and challenges of each, and then frame an âOption 5 â that reflects their views. This material was developed for use in high school classes. Additional lesson plans and links to resources are available from the Choices Program at Brown University.
Connecting with Latinos: Multicultural, Millennial & Mobile Melinda Gipson
Â
Joe Camacho, CMO of Sabio Mobile, keynoted Campaign Technology East with an overview of how to reach Latino / Hispanic Voters in your next digital campaign.
Ever thought why you should volunteer in South Africa! This guidebook contains brief insights on Volunteering in South Africa. Some of the topics covered are;
- Why you should volunteer in South Africa?
- Learn about your host family
- Most frequently asked questions from volunteers
- What to expect when volunteering in South Africa?
This free eBook is just written to help volunteers. So please use this book just as a general reference or source of information.
How north america indigenous can move to tribal globalization economiesTerrance Sr
Â
Governments of both Canada and USA having negative impact upon the Indigenous Peoples of North America its time to react with self-help growing a Tribal Economy.
Cultura Ambidextrous: The Acculturation of a New America - by Joe RayCollectivo
Â
Latinos in the U.S. live in and inhabit your non-Latino world on a day-to-day basis. However, itâs unlikely that you inhabit or live in their world.
Latinos can live in two worlds simultaneously, adeptly going from one to another, depending upon their comfort zone. This is even more so the case with millennials.
So, how do you break through and engage with them?
Joe Ray, Vice President of Multicultural Strategy at a major marketing agency in Phoenix, created this insightful presentation and discussion that is punctuated with humor and provides readers the opportunity to consider how to effectively communicate and engage with Latino audiences in the U.S. in any language, Spanglish included.
Whether creating content, developing a campaign, or doing community outreach, cultural understanding is key to understanding cultural ambidexterity. This presentation will offer insights, suggestions and clarity, as well as what works/doesn't work with humor.
Key Takeaways:
⢠Cultural ambidexterity; what is it?
⢠A look at Spanglish; el bad boy de linguistics.
⢠Code switching; more than the alternating of languages, and why itâs important.
⢠Humor as an inspiration for message development
As presented by Joe Ray to an audience of 80 attendees at the March 18, 2015 Collectivo event in Phoenix, AZ.
RSVP link: http://cultura.splashthat.com/
Provides and overview of the main challenges, conditioners and opportunities for Destination Marketing Management by debating strategies used by successful destinations in light of current theories.
This presentation looks at the new era of branding and how it affects destination branding. There is a case study of what Hong Kong did to brand itself and an overview of the key issues any destination must face when when seeking to brand.
Connecting with Latinos: Multicultural, Millennial & Mobile Melinda Gipson
Â
Joe Camacho, CMO of Sabio Mobile, keynoted Campaign Technology East with an overview of how to reach Latino / Hispanic Voters in your next digital campaign.
Ever thought why you should volunteer in South Africa! This guidebook contains brief insights on Volunteering in South Africa. Some of the topics covered are;
- Why you should volunteer in South Africa?
- Learn about your host family
- Most frequently asked questions from volunteers
- What to expect when volunteering in South Africa?
This free eBook is just written to help volunteers. So please use this book just as a general reference or source of information.
How north america indigenous can move to tribal globalization economiesTerrance Sr
Â
Governments of both Canada and USA having negative impact upon the Indigenous Peoples of North America its time to react with self-help growing a Tribal Economy.
Cultura Ambidextrous: The Acculturation of a New America - by Joe RayCollectivo
Â
Latinos in the U.S. live in and inhabit your non-Latino world on a day-to-day basis. However, itâs unlikely that you inhabit or live in their world.
Latinos can live in two worlds simultaneously, adeptly going from one to another, depending upon their comfort zone. This is even more so the case with millennials.
So, how do you break through and engage with them?
Joe Ray, Vice President of Multicultural Strategy at a major marketing agency in Phoenix, created this insightful presentation and discussion that is punctuated with humor and provides readers the opportunity to consider how to effectively communicate and engage with Latino audiences in the U.S. in any language, Spanglish included.
Whether creating content, developing a campaign, or doing community outreach, cultural understanding is key to understanding cultural ambidexterity. This presentation will offer insights, suggestions and clarity, as well as what works/doesn't work with humor.
Key Takeaways:
⢠Cultural ambidexterity; what is it?
⢠A look at Spanglish; el bad boy de linguistics.
⢠Code switching; more than the alternating of languages, and why itâs important.
⢠Humor as an inspiration for message development
As presented by Joe Ray to an audience of 80 attendees at the March 18, 2015 Collectivo event in Phoenix, AZ.
RSVP link: http://cultura.splashthat.com/
Provides and overview of the main challenges, conditioners and opportunities for Destination Marketing Management by debating strategies used by successful destinations in light of current theories.
This presentation looks at the new era of branding and how it affects destination branding. There is a case study of what Hong Kong did to brand itself and an overview of the key issues any destination must face when when seeking to brand.
Abstract
The need for strategic thinking in destination branding has been demanded regarding the challenges tourism destinations are facing nowadays, such as at the digital level. The utilization of Information Communication Technology by tourism destinations, when well-articulated with a destination branding strategy, could be a driving force to improve their strategic positioning, competitiveness, and to optimise the benefits they derive from tourism. The aim of this paper is to explore developments in branding Portugal as a tourism destination, namely what the online tourism promotional material is saying about the country. We intend to contribute to the discussion concerning the best strategies for Destination Portugal.
INTERNATIONAL CONFERENCE: SUSTAINABILITY ISSUES AND CHALLENGES IN TOURISM
3-5 October 2013, Istanbul, Turkey
http://www.butrmconferences.org/
RESONANCE CONSULTANCY IS AN INTERNATIONAL LEADER IN DESTINATION DEVELOPMENT, BRANDING AND MARKETING. OUR TEAM HAS ADVISED PRIVATE AND PUBLIC SECTOR ORGANIZATIONS IN MORE THAN 70 COUNTRIES AROUND THE WORLD. OUR INTEGRATED
APPROACH TO RESEARCH, STRATEGY AND BRANDING HELPS COMMUNITIES, CITIES AND COUNTRIES IDENTIFY NEW MARKET OPPORTUNITIES, CREATE PLANS FOR THE FUTURE, AND COMMUNICATE THEIR STORIES TO REALIZE THE FULL POTENTIAL OF THEIR DESTINATIONS.
IN ADDITION TO CONDUCTING RESEARCH FOR OUR CLIENTS IN NORTH AMERICA AND EUROPE, RESONANCE CONSULTANCY CONDUCTED A SURVEY OF MORE THAN 3,300 U.S. TRAVELERS IN NOVEMBER 2014 TO UNDERSTAND THE PREFERENCES, ASPIRATIONS AND INTENTIONS OF THE WORLDâS LARGEST TOURISM ECONOMY.
THIS PRESENTATION UPDATES AND SUMMARIZES OUR RESEARCH AND PERSPECTIVE ON THE KEY MEGATRENDS SHAPING THE FUTURE OF THE TRAVEL AND TOURISM INDUSTRY.
There are many reasons that you should volunteer in Costa Rica. It is a place where
you can really connect with the people and become part of a community, immerse yourself
in the natural surroundings and take action and adventure to the next level.
Responsible Local Travel in the USA: Eat local stay local buy localDeborah McLaren
Â
Join the Responsible, Local Travel in the USA discussions (Fridays) to learn why supporting local communities and businesses can have a powerful impact when we work together. Break the chains! Go Local!
Check the planeta.wikispaces.com/localtravelusa for upcoming dates and featured guests.
The Little Mexico District is a prime location for positive urban development and holds great
potential for accelerated economic opportunity. By relying on the Latino business presence
currently established, the branding will capture the value of cultural economics (Aubitz, 2009.)
Centrally located near downtown and walking distance from Western Kentucky University, the
Little Mexico District hosts a unique and singular Latin American focus that will allow the area to
capitalize on the intrinsic value that has been established although not currently celebrated nor
advertised to the greater Bowling Green, Kentucky area.
The Little Mexico District has an easy to define value proposition within the greater city of Bowling
Green. Encompassed in several small city blocks, the Little Mexico District is home to several
Mexican restaurants, Mexican grocery stores, and minority and locally owned small businesses.
Here's a great slide show about Costa Rica, looking at why so many North Americans have chosen to retire, own rental property, vacation property or second homes in this great country. We look at the benefits, safety, accessibility, healthcare, risk, quality of life and cost of living among other things. We also specifically look at the southern Pacific region of Costa Rica and how to tour our properties on our 4 day all inclusive discovery weekends to check out real estate and retirement/vacation home and rental opportunities.
Come live with us, $1500 per month, 3 meals a day, entertainment, spa, thermal pools, medical and dental clinic on site, beautiful homes that you can buy for as low as $35,000. The location is PARADISAICAL and we are Self Sustained and green
Planned Giving Opportunities with the Upcoming Transfer of Wealth (Pt. 1/2)West Muse
Â
Studies show that $9 trillion in assets will be passed in the U.S. from Baby Boomers to Gen X and millennials by 2027. It is imperative that fundraisers plan thoughtfully for this transfer of wealth because great opportunity exists to secure planned gifts. While many nonprofits focus on immediate funding needs, museums are in a unique position, responsible for long-term institutional preservation and collections care. It is not only prudent but necessary to develop sustainable revenue.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Â
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
⢠The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
⢠The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate âany matterâ at âany timeâ under House Rule X.
⢠The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Operation âBlue Starâ is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
How to Make a Field invisible in Odoo 17Celine George
Â
It is possible to hide or invisible some fields in odoo. Commonly using âinvisibleâ attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
Â
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesarâs dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empireâs birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empireâs society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
Â
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
Â
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
Â
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasnât one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Â
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
A Strategic Approach: GenAI in EducationPeter Windle
Â
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Â
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Marketing to the costa rican people project two notes
1. Marketing to the Costa
Rican People Notes
Erik levanger, shawn turley, and shane gillman
2. About Costa Rica
⢠The Republic of Costa Rica is a Central American country bordered by
Nicaragua, Panama, the Pacific Ocean, the Caribbean Sea, and
Ecuador.
⢠Population of 4.5 million people with a quarter of them living in the
capital of San JosĂŠ.
⢠Cited to have much higher human development and inequality ratios
than other countries at the same income level.
⢠Extremely environmentally conscious, being the only country to meet
all five of the criteria to measure environmental sustainability.
⢠Plans to become the first carbon neutral country by 2021.
3. Economy
⢠GDP per capita is US$12,874.
⢠Unemployment rate of 7.8%.
⢠Major corporations in Costa Rica: Intel, GlaxoSmithKline, and Procter
& Gamble. In 2006, Intelâs facility alone was responsible for 20% of
Costa Ricaâs exports and 4.9% of the GDP.
⢠Pharmaceuticals, financial outsourcing, software development, and
tourism are the major industries within the Costa Rican economy.
⢠Costa Rica is the most visited nation in the Central American region.
⢠Ranked sixth in the worldwide natural resources pillar.
4. General Culture
⢠Costa Rica is a very religious country. Specifically Roman Catholic, the
Costa Rican people bring the values and culture of the religion into all
aspects of life. Picture is the Basilica Los Angeles, Cartago, Costa Rica.
⢠Timeliness is a bit of a joke in Costa Rica. Being thirty minutes late to
meetings or appointments is considered normal and to be expected.
⢠Generosity abounds within the lives of the people. Visiting a family
for lunch, dinner, a party, or just coffee time includes bringing a gift of
some kind.
⢠Dancing and singing are the most common types of social
entertainment. Especially the Salsa.
5. Culture Cont.
⢠Soccer (football, not futball in Costa Rica) is the most popular sport by far.
They live for soccer whether playing or spectating.
⢠Costa Rica is considered to be a major exporter of professional footballers
within Central America.
⢠In 2006 there were 19 footballers playing in European professional football
leagues.
⢠Very male dominant country, women are expected to take care of the
home and family. Cleaning, cooking, and watching the kids.
⢠Men wear a dark suit, but on hot days the jacket is optional.
⢠Women wear a dress or skirt for formal occasions and dress pants for
normal business.
6. Education
⢠The literacy rate in Costa Rica is 96.3%, which is one of the highest in
Latin America.
⢠Costa Rica has âan army of teachersâ to battle for higher education.
⢠Universal public education is in the constitution, meaning preschool
through high school is free for citizens.
⢠There are few public and private universities in Costa Rica, but the
public universities are considered the best in the country. Here is a
picture of the University of Costa Rica
7. Health
⢠Health is important in Costa Rica, where the average life expectancy is
80 years old.
⢠However it is considered to be one of the five Blue Zones in the
world, where people often live active lives past the age of 100 years
old. The other four Blue Zones are: California, Italy, Greece, and
Japan.
⢠Costa Rica has been ranked number one in the NEF (New Economics
Foundation) Happy Planet Index, which measures the health and
happiness against how environmentally friendly they are.
⢠Considered to be a popular destination for medical tourism due to
the high quality of services and lower medical costs.
8. Societal Norms
⢠The core family is what really matters. Costa Ricans donât try to make
friends outside the family as much as they like to be surrounded by
blood-relatives.
⢠Shaking hands is only done by men, once in the morning and once in
the evening. Dead fish or limp handshakes are to be expected in non-
business settings and are not to be considered rude.
⢠Women give and receive one peck on the cheek in the morning and
the evening.
⢠Plan for tomorrow. Costa Ricans donât plan ahead. They live for today
and worry about tomorrow, nothing more.
9. Taboos
⢠Being a Catholic country, religious values are respected and expected.
⢠Topics like sex, abortion, and gay marriage should be avoided. Good
conversation topics would be children, history, art, or surprisingly,
politics.
⢠Never raise your voice or put your feet on any furniture.
⢠Public displays of affection should be kept private.
⢠Making a fist with the thumb between the middle and index fingers is
obscene, known as the âfigâ.
⢠Most North American gestures are known as well.
10. Basis of Marketing
⢠This applies to most scenarios, but for Costa Rica specifically. Be
passionate about what you are selling. They are passionate people
and will feed off of your excitement.
⢠Donât be perfect. Perfection will come off as egocentric and selfish.
Just be excellent and you will succeed.
⢠Embrace âpura vidaâ, the countryâs slogan. It means pure life, but in
Costa Rica itâs used to say âno worriesâ or âdonât sweat the small
stuffâ. When meeting with business professionals in Costa Rica, it
doesnât always have to be so serious. If you make a mistake, laugh it
off and keep on moving. Youâll be respected for embodying the
essence of Costa Rica.
11. Marketing Cont.
⢠The purchase pathway for most Costa Ricans is to compare price, quality,
and convenience to the local product support.
⢠Price your products competitively, Costa Ricans are not wealthy people.
Make sure the price is worth it to the consumers, they value items that
look like they took time to make.
⢠Maintain relationships and grow with the local Costa Rican companies that
you plan to do business with. Meet periodically and communicate
frequently.
⢠Hire translators to make sure your product brochures or descriptions are
accurate in both English and Spanish. Two translators should be used to
minimize errors.
⢠If your product is expensive, make sure you have adequate payment plans
available.
12. Marketing Cont.
⢠The most effective way to sell something in Costa Rica is with direct
marketing. There is no law that regulates direct marketing. You may mail
any propaganda excluding drugs and adult material to any address. There
are some stipulations with direct marketing. In Costa Rica all products must
have at least a one month warranty, not compete with the state, clearly
state whether it is a new or used product, and state expiration date with
ingredients or components.
⢠For smaller companies, door-to-door sales is successful in Costa Rica.
Companies may hire two or three salesman to advertise their product.
⢠Finally there is common advertising through newspapers and web sites.
Magazines can be an efficient way to market some products.
13. Summing Up
⢠To conclude, Costa Rica is a great place for any company to expand.
The people are friendly, happy, and they live for the moment.
Although some of their customs would be considered rude in most of
America, donât take it personally. Because they live pura vida, they
will do, or buy whatever will make them happiest today.
⢠Any questions?
14. Sources
⢠Admin. (2013, 17 September). Tico Social Norms [Blog post]. Retrieved from http://tipscostarica.com/tico-social-norms/
⢠Blanke, J. & Chiesa, T. (2011). The Travel & Tourism Competitiveness Report 2011. Retrieved from http://www3.weforum.org/docs/WEF_TravelTourismCompetitiveness_Report_2011.pdf
⢠Buettner, D. (2007). Report From the âBlue Zoneâ: Why Do People Live Long in Costa Rica?. ABC News. Retrieved from http://abcnews.go.com/Technology/LivingLonger/story?id=2843049&page=1
⢠Bunrett, J. (2008). Costa Rica Aims to Be a Carbon-Neutral Nation. NPR.org. Retrieved from http://www.npr.org/templates/story/story.php?storyId=19141333
⢠Casselman, A. Long-Lived Cosat Ricans Offer Secrets to Reaching 100. National Geographic News. Retrieved from http://news.nationalgeographic.com/news/2008/04/080414-longest-lived.html
⢠Central Intelligence Agency. (2014). The World Factbook. CIA.gov. Retrieved from https://www.cia.gov/library/publications/the-world-factbook/geos/cs.html
⢠Costa Rica. (2015, March 24). Wikipedia.org. Retrieved from http://en.wikipedia.org/wiki/Costa_Rica
⢠Costa Rica Demographics Profile 2014. (2014, August 23). Indexmundi.com. http://www.indexmundi.com/costa_rica/demographics_profile.html
⢠Costa Rica: Low Cost custom Vacations & Destinations. (2015). Retrieved from http://costarica.com/
⢠Culture In Costa Rica. (2002). Costarica.net. Rtrieved from http://www.costarica.net/features/culture.htm
⢠Intel Supone El 4.9 Por Ciento Del PIB de Costa Rica. (2006, October 6). Eleconomista.es. Retrieved from http://eleconomista.es/empresas-finanzas/noticias/81837/10/06/Intel-supone-el-49-por-
ciento-del-PIB-de-Costa-Rica.html#.Kku8iZu7ZtOmVvr
⢠Klugman, J. (2010). Human Development Report 2010. Web.archive.org. Retreived from
http://web.archive.org/web/20101108160356/http:/hdr.undp.org/en/media/HDR_2010_EN_Complete.pdf
⢠Klugman, J. (2011). Human Development Report 2011. Web.archive.org. Retrieved from http://hdr.undp.org/sites/default/files/reports/271/hdr_2011_en_complete.pdf