The document provides an overview of key facts about Canada including its monetary unit, major industries, trading partners, cities, ethnic groups, religions, and tips for communicating and doing business effectively in Canada. Some key points are that Canada's monetary unit is the Canadian dollar, its primary industries are minerals, food, and wood products, and its top trading partners are the US, Japan, UK, and China. Canadians tend to have a reserved communication and negotiation style that emphasizes punctuality, etiquette, and detailed contracts.

1. Canada
Victor Guerra
Luckey Beltrán
Carlos Leal
Katsumi Tanamachi
Jonathan García
«The Chosen Ones»

2. Fast Facts
 Monetary Unit: Canadian dollar.
 Major Industries: processed and unprocessed
minerals, food products, wood and paper
products.
 Primary Trading Partners: United
States, Japan, United Kingdom, China and
Mexico.
 Major Cities: Ottawa
(cap.), Toronto, Montreal, Vancouver.
 Ethnic Groups: British Isles origin (28%),other
mixed background (26%), French origin (23%).
 Primary Religions: Roman Catholic
(46%), Protestant (38%), other (16%)

3. Reducing Communication
Noise
Greetings
 Hello is a common greeting for English-speaking
people. In the French parts of Quebec, the
handshake should be a little bit less firm, and
Bonjour is appropriate; exchanging light kisses on
each cheek is typical.
 First names are not typically used
in business situations, except
by close friends.

4. Reducing Communication
Noise
Conversation
 Canadians like to talk about the history, culture,
and geography of their individual prince and of
Canada as a whole.
 Canadians are sports-minded. Ice hockey is the
most popular sport.
 Most Canadians speak English, and many speak
French. French-speaking associates will
appreciate your efforts to speak French.
 Good eye contact is perceived as a sign interest,
sincerity, and truthfulness.

5. Reducing Communication
Noise
Sensitivities
 Avoid making comparisons with the United
States. Canadians are proud of their
accomplishments and independence.

6. Key Negotiating Pointers
 Canadians tend to be unemotional in their
negotiating style.
 Make prior appointments and be punctual.
 Be friendly, but get to the point your discussions
 Etiquette is important.
 Canadians tend to patient and genteel
 Focus attention on your counterparts in top
management.
 Expect detailed and lengthy contracts

7. Day – to – Day Pointers
Business Entertainment Guidelines
 Business entertainment normally takes place in
restaurants or clubs. Dinner is usually the
business meal, served between 5:00 and 7:00
PM
 Cheers is the traditional toast in most situations,
In French- speaking areas, use Santé (To your
health)

8. Day – to – Day Pointers
Table Manners and Food
 In French-speaking areas, keep your hands (but
not elbows) above the table.
 Place your utensils together on the plate when
finished eating.
 The Canadian cuisine reflects its multicultural
heritage.
In Quebec, there is a definite French influence,
with pea soup, meat pies, French pastries and
breads, cheese, and lamb.

9. Gender issues in Canada
 Canada offers a comfortable environment for
international business women .
 Also in the more rural parts of Quebec where there
are strong family traditions international business
women are accepted in a managerial and
professional positions are welcome.
 The Canadian women form part of half of the
workforce, and are seen in many managerial and
professional position.
 Promoting the equal participation of women and men
in making decisions.

10. Taboos in Canada
 Confusion the Canadians that are from the
Quebec area with the rest of the Canadian
population
 Gays blood donation

11. Standard monthly income of an
average worker
$ 1,878
CAD
31.7 Source:
World Salaries, 2005

12. Country Flag

13. One Video that show Canada/people
 http://www.youtube.com/watch?v=7dbXOQ77uS0
&feature=related
 http://www.youtube.com/watch?v=7HPQczoncyE
&feature=fvwrel

14. Two TV Commercials or marketing
examples
 I AM CANADIAN
 http://www.youtube.com/watch?v=BRI-A3vakVg
 http://www.youtube.com/watch?v=kLHtXUis8hE

15. First Company
 Grupo Bimbo
 Mazatlan Factory:
 Bimbo Pacifico SA de CV
 Luis Donaldo Colosio 18900
Mazatlan
Sinaloa, 82190
Mexico

16. Second Company
Productores del Mar de Mexico
(PROMARMEX)
 Productores del Mar de México,
S.A. de C.V.
 Mexican Shrimparadise.

Mazatlan, Sinaloa, Mexico
 (52)669-118-1100
(52)669-118-0744
 sales@shrimparadise.com

17. Countries Related
 Bimbo is present in both Canada and United
States through the canadian company George
Weston.
 PROMARMEX, with its brand Mexican Shrimp
Paradise exports shrimp to United States,
Canada and Japan.

18. Explanation of how people from
Sinaloa are doing business with
Canada
 Bimbo bought the Canadian lead
baking company George Weston,
and now it has operations in Canada
through the brand Weston, and in
USA with the brand Weston Foods.

19. Explanation of how people from
Sinaloa are doing business with
Canada
 PROMARMEX , with Mexican Shrimp
Paradise exports high quality shrimp to United
States of America, Canada and Japan.

20. Tips for doing business in Canada
Tip 1
 Although there are similarities in approach to business between
the USA and Canada, there are also enormous differences. Be
aware of sensitivities in this area.
Tip 2
 Canada is officially a bilingual country and efforts should be made,
wherever possible to recognize the linguistic heritage of the
French-speaking minority.
Tip 3
 Canada has encouraged a multi-ethnic approach to its immigration
policies. Cultural diversity is recognized and respected. It is very
likely that you will encounter people from a wide range of cultural
backgrounds.
Tip 4
 Business structures vary enormously - do your homework on the
contact organization before visiting.
Tip 5
 Business meetings in Canada tend to be more formal than in the
US with a more restrained approach.

21. Tips for doing business in Canada
Tip 6
 People expect the right to be heard and listened to in meetings
situations regardless of rank or status.
Tip 7
 Detailed preparation prior to meetings is expected and respected
- decisions are not usually made until all the facts are to hand.
Tip 8
 Communication styles are reserved and understated and there is
a suspicion of hyperbole.
Tip 9
 Canadians are direct in their communication style and can
usually be taken on face value without the need to try to decipher
and coded messages.
Tip 10
 Women visitors should have little or no problems operating within
the Canadian business environment.

22.  Pearltrees
 Pearltrees is a social library. You can
collect, organize and share everything that you like.
You can keep at hand the web pages, photos and
notes that you like and enrich your library with the
millions of pearltrees created by other members of
the community. http://www.pearltrees.com
 SlideShare
 Offers users the ability to upload and share publicly
or privately PowerPoint presentations, Word
documents and Adobe PDF Portfolios.
http://www.slideshare.net

23. QUESTIONS 

24. CASE TIME !

25. THANK YOU!
MERCI!

26. Bibliography
 Frank L. Acuff. How to Negotiate Anything with
Anyone Anywhere around the World. USA;
AMACOM, 1997.
 “Grupo Bimbo”. 25/09/2012.
<http://www.grupobimbo.com/es/index.html>
 Robert T. Moran, Philip R. Harris, Sarah V. Moran.
Managing cultural differences: Leadership Skills
and Strategies for Working in a Global World.
Eighth edition. China; Oxford, UK :
Elsevier/Butterworth-Heinemann, 2011
 «Promarmex». 25/09/2012.
<http://www.promarmex.com>