This document summarizes key aspects of nation branding for Australia and Thailand. It discusses how countries establish a national brand through symbols, culture, governance, exports, tourism, immigration/investment to differentiate themselves and compete for attention, resources and influence globally. Specific examples provided for Australia include using sports like the Olympics and promoting tourism through campaigns. Thailand's efforts to host the Southeast Asian Games and modernize its sports brand are also examined. The document evaluates whether Australia and Thailand currently have strong, neutral or weak national brands.
The presentation from the annual conference Marketing in Real Estate Dynamic Marketing 2015: “From development to management” organized by PROESTATE, “The Russian Guild of Property Managers and Developers”. The conference was aimed at top-managers of marketing departments, PR specialists, sales managers, working in the sphere of development and real estate (residential, commercial, suburban).The event took place on 27-28 November at the Art-Centre Exposed.
The presentation from the annual conference Marketing in Real Estate Dynamic Marketing 2015: “From development to management” organized by PROESTATE, “The Russian Guild of Property Managers and Developers”. The conference was aimed at top-managers of marketing departments, PR specialists, sales managers, working in the sphere of development and real estate (residential, commercial, suburban).The event took place on 27-28 November at the Art-Centre Exposed.
This was a 360 degree marketing campaign I co-wrote for a national marketing case competition in Canada. The case was on the revitalization of The Body Shop Canada's brand.
Presentation on the National Assembly on Vision and Constitution in IcelandGudjon Mar Gudjonsson
Presentation by Gudjon Mar Gudjonsson, the Ministry of Ideas on the National Assembly on Vision and Constitution in Iceland. Presentation was held at the Radicales in Santiago on June 5th 2014.
This was a 360 degree marketing campaign I co-wrote for a national marketing case competition in Canada. The case was on the revitalization of The Body Shop Canada's brand.
Presentation on the National Assembly on Vision and Constitution in IcelandGudjon Mar Gudjonsson
Presentation by Gudjon Mar Gudjonsson, the Ministry of Ideas on the National Assembly on Vision and Constitution in Iceland. Presentation was held at the Radicales in Santiago on June 5th 2014.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
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➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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3. A BRAND IS A PERSON’S GUT FEELING ABOUT A
PRODUCT, SERVICE OR ORGANIZATION.
Source: Marty Neumeier, The Brand Gap
4. SO WHY BRAND A COUNTRY?
IN A GLOBALIZED WORLD IN WHICH WE NOW LIVE, EVERY
PLACE HAS TO COMPETE WITH EVERY OTHER PLACE FOR
SHARE OF MIND, SHARE OF INCOME, SHARE OF TALENT,
SHARE OF VOICE.
5. MOST OF US SPEND NO MORE THAN A FEW SECONDS
EACH YEAR THINKING ABOUT A COUNTRY ON THE
OTHER SIDE OF THE WORLD.
Source: Simon Anholt, Branding Places and Nations
6. IN OTHER WORDS
A NATION BRAND IS THE MIX OF CORE CHARACTERISTICS THAT
MAKE A COUNTRY DISTINCTIVE, MEMORABLE AND COMPETITIVE.
8. WHO ‘BRANDS’ A NATION?
T S
M EN
N
ER
G OV
L IA
R NA S ED
XTE UMER
E S SS M
N MA
CO
S ES S
IZE
N
IN ESS RIS
T
CIT BU
S TO
U
THE NATION BRANDING FRONTLINE
12. BRAND AUSTRALIA
01 USA
02 CANADA
03 AUSTRALIA
04 NEW ZEALAND
05 FRANCE
06 ITALY
07 JAPAN
08 UK
09 GERMANY
10 SPAIN
Source: 2009 Country Brand Index
13. BRAND AUSTRALIA
2008 ANHOLT-GfK ROPER NATION BRANDS INDEX
RANKING COUNTRY
1 GERMANY
2 FRANCE
3 UNITED KINGDOM
4 CANADA
5 JAPAN
6 TALY
7 UNITED STATES
8 SWITZERLAND
9 AUSTRALIA
10 SWEDEN
A REPORT CARD FOR COUNTRIES, MEASURING THE WORLD’S PERCEPTIONS OF EACH
NATION AS IF IT WERE A PUBLIC BRAND. WITHIN THE TOP 10 MOST POSITIVELY
PERCEIVED COUNTRIES, THE RANKING REVEALS A STRONG CORRELATION BETWEEN A
NATION’S OVERALL BRAND AND ITS ECONOMIC STATUS.
Source: Simon Anholt, 2009 NBI
14. NATIONAL SPORTS
A FORM OF CULTURAL EXCHANGE AND ACTIVITIES THAT MAKES IT
DISTINCTIVE, MEMORABLE AND COMPETITIVE.
15. 2000 SUMMER OLYMPICS
E EY
TH
G ING ES DN
HIN LD EN
OP MONI
Y
E S DGE
AC TH RI
RE WOR E B
C ER
17. MAKING OF THE MASCOTS
1. BRAND IMAGE
SYMBOLS UNIQUE TO
AUSTRALIA
2. BRAND VALUES
INVESTING VIRTUES
18. HERE COMES GREENPEACE
1. BRAND ETHOS
BUILD A POSITIVE &
ENVIRONMENTALLY-CONSCIOUS
NARRATIVE
2. REFOCUS THE BRAND
ATHLETE COMFORT FIRST...
THEN THE ENVIRONMENT
19. AUSTRALIAN RULES FOOTBALL
CREATION OF A UNIQUE
SPORT THAT NO OTHER
COUNTRY CAN MATCH.
MADE AND PLAYED IN
AUSTRALIA.
20. TOURISM
ONE OF THE LOUDEST BRANDING VOICES USED BY A COUNTRY THAT
MAKES IT DISTINCTIVE, MEMORABLE AND COMPETITIVE.
22. WHERE THE BLOODY HELL ARE YOU?
1. OBJECTIVE
ATTRACT INTERNATIONAL VISITORS &
FORM POSITIVE FIRST IMPRESSIONS/
EXPERIENCES
2. STEREOTYPES
MAINLY BEACHES, COASTLINES
3. POSITIONING STATEMENT
UNIQUE TO AUSTRALIA
4. COST
$20 MILLION/4-YEARS
23. COME WALKABOUT
1. OBJECTIVE
INSPIRE A TARGET AUDIENCE OF MID-
LEVEL EXECUTIVES TO VISIT AUSTRALIA
2. STEREOTYPES
OUTBACK, EXPLORATION, WILDLIFE
3. POSITIONING STATEMENT
TRANSFORMATIVE EXPERIENCE THROUGH
A ‘RETURN TO NATURE’
4. TONE
NATIONAL IDENTITY AND TOURISM GONE
BOLD
24. MORE THAN TOURISM
“WHAT WE’VE GOT TO CONVINCE PEOPLE ABOUT IS [AUSTRALIA
IS] A GREAT PLACE TO INVEST, IT’S A GREAT PLACE TO COME
AND BE EDUCATED, IT’S A GREAT PLACE TO LIVE, IT’S A GREAT
PLACE TO BUILD YOUR BUSINESS BASE FROM.”
- TRADE MINISTER, SIMON CREAN (2009)
Source: http://www.abc.net.au/news/stories/2009/08/26/2667137.htm
26. A COUNTRY’S BRAND IS A CLEAR AND SIMPLE MEASURE
OF ITS ‘LICENSE TO TRADE’ IN THE GLOBAL MARKETPLACE,
AND THE ACCEPTABILITY OF ITS PEOPLE, PRODUCTS AND
SERVICES TO THE REST OF THE WORLD.
30. AUSTRALIA + THAILAND = ?
TAFTA COVERS ALL GOODS, SERVICES &
INVESTMENTS TO TARIFF ELIMINATION
OVER AGREED TIMEFRAMES
Source: Department of Agriculture, Fisheries and Forestry, Australia
32. WORKING FOR THE PARENT BRAND
POPULATION
+63 MILLION
GDP
+$547 BILLION
ECONOMY
6.5 MILLION TONS
OF RICE/YEAR
TEXTILES
COMPUTERS
33. A SPORTING NATION
S
ME
S A ME ES P S
GA I CG GA
M D CU ME
IC P N RL GA
MP LYM SIA WO SEA
OLY PA
RA A
34. SOUTHEAST ASIAN GAMES
1. OBJECTIVE
MODERNIZE THE
SPORTS BRAND
2. RESULTS
THAILAND HOSTED
THE THE 24TH SEA
GAMES (2007)
35. ARTICULATING BRAND THAILAND
1. TOURISM 3. STADIUM
ADDING FOCUS ON QUALITY
IMPORTANCE
4. SEA GAMES
2. SYMBOLS CELEBRATION AND
INVESTING MEANING SUCCESS
36. SEA GAMES VS. OLYMPICS
1. PUSH THE POSITIVE
‘FULLY-CAPABLE’ NATION
2. TRIM THE NEGATIVE
REFRAME THE CITY
3. MODERNIZE
GARNER INTERNATIONAL ACCOLADE
4. CREATE ATTRACTION
SUSTAIN A POSITIVE IMAGE
38. BRANDING THE NATION
COURSE READINGS
Michael E. Geisler, “What Are National Symbols – and What Do They Do to Us?” pp. xiii-xlii in National
Symbols, Fractured Identities: Contesting the National Narrative, ed. Michael E. Geisler (Middlebury:
Middlebury College Press, 2005).
Peter Van Ham, “The Rise of the Brand State: The Postmodern Politics of Image and Reputation.”
Foreign Affairs. New York: Sep/Oct 2001.Vol.80, Iss. 5.
Melissa Aronczyk, ‘Living the Brand: Nationality, Globality and the Identity Strategies of Nation Branding
Consultants,” International Journal of Communication 2 (2008): 41-65.
Jacques DeLisle, “One World, Different Dreams: The Contest to Define the Beijing Olympics,” pp. 17-66 in
Owning the Olympics: Narratives of the New China, eds. Monroe Price and Daniel Dayan (Ann Arbor:
University of Michigan Press, 2008).