Vending Business Marketing Tips That Are Relevant and Achievable! Frustrated with finding marketing tips just for large companies with huge budgets? Us too! Most of the marketing suggestions we find don’t relate to the small business owner, like yourself.

1. Since 1985 EdOutWest has been a full service marketing firm that helps businesses and
organizations market themselves online and in print. We turn your marketing goals into
real-world, cost-effective solutions that increase your leads and grow your business.
Contact Lisa at 303.847.1533 or Lisa@EdOutWest.com
Frustrated with finding marketing suggestions that
don’t relate to your business? Ones that expect you to
have a huge marketing budget and an even bigger
staff to get it all done?
Marketing Tips for your Vending Business
Free marketing tips that are both relevant and achievable!

2. Email Marketing for your Vending Business
The benefit of email marketing is to stay top-of-mind
with your current customers, and to introduce your
services to potential customers.
Send emails with:
• A reminder about your vending services and how they add value to your customer’s business (not every customer will
remember everything you offer so this is a good way to remind them.)
• Useful, fun and interesting information about the vending industry.
• Upcoming promotions and offers (send these well enough in advance so your customer can take advantage of them.)
• Include in all emails that Customer Service is important to you. Add a button they can click to email your customer service
or sales team if they have a question or concern. Always respond promptly!
• Share information about your employees and their expertise.
• Videos of a repair, installation or service. Videos shot on a cell phone are quite acceptable now. Keep it short, 1-3 minutes.
• Add social media links to increase your audience on your social media pages.
• Include a link to your website as well as contact information like phone numbers, etc.
TIP: Include a way for someone to Opt-In to receive your emails. Put it on your website, social media, email signatures, etc.
TIP: Don’t oversaturate your contact list with too many emails. Send just 1 or 2 a month.
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3. Your Vending Business Needs a Professional Website
A website is one of the most important online tools you can
invest in to promote and market your vending business. It is
your online storefront, your 27/7 sales person. In many cases,
it will be someone's first impression of your business compared
to your competition!
There are many parts that make up a great vending business website:
• Your site should be designed with a clean modern look, inviting photos, strategic messaging and easy navigation.
• Make sure it’s mobile responsive. A mobile responsive website is one that displays properly on any mobile device, like
a cell phone or tablet. Don’t get penalized by Google! Google Search has expanded its use of mobile-friendliness as a
ranking signal. This change will affect mobile searches and will have a significant impact in whether your website
comes up in Google Search results.
Does your website pass Google's mobile friendly test?
Find out here: https://search.google.com/search-console/mobile-friendly
• Add CTAs. A “Call To Action” is a powerful tool on any website to drive engagement and to get visitors to take the next
step in the sales funnel. Make sure you include at least one. Here are a few examples: “Sign Up For Our Monthly
Emails Filled With Useful Information & Promotions” “Find Out About Our New XYZ Vending Machine.” Make sure
each of these CTAs goes to a specific landing page on your website that provides more information and engagement.
TIP: As part of your on-site SEO strategy, publish educational content on a consistent basis (once monthly, minimum). The
easiest way to do this is to update your website blog with info about your vending services, vending industry trends or
topical news your clients will find interesting, etc.
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4. Local Search Optimization for Your Vending Business
To get discovered by local customers online it’s important to
be visible in search engine results when your potential clients
search for related keywords associated with your services.
For example: a search for “Vending Company Denver” will
show results of vending companies in the Denver area.
What you can do to make sure you come up in Local Search results:
• Pay attention to your NAP (Name, Address, Phone) To rank in local search, it’s important that all of the listings for
your business have the exact name, physical address and local phone number across all digital channels.
• Set up your Google My Business page. Complete all sections, this adds valuable information to help searchers
choose your business from the list of results. Adding pictures to your profile is also a big conversion booster.
• Be Active on Google+. Since Google+ is tied directly into Google My Business, being active on your profile will only
work towards ranking your listing even more.
• Include local keywords on your website, for example: “Our Denver Vending Company offers…”
• Ask for online reviews. Whether it’s via email, on your website, on social media, or in person, there are multiple
channels to ask for reviews. The more customer reviews your listing has, the better it will rank.
• Claim and manage your listings on: SuperPages, Localeze, Yelp, CitySearch, Google, Bing, YP and more.
TIP: Across the board, optimize the content about your vending business by using local and industry keywords.
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5. Using Social Media for Your Vending Business
Social media has become a mainstay in the way
we communicate, consume news, and share content
on a daily basis.
What to do on social media:
• Create a company page on Facebook, Twitter, LinkedIn and Google+. Make sure your content matches each audience.
For example, LinkedIn is “all business” while posts on Facebook can be more lighthearted in nature.
Have videos? Create a company YouTube channel, then share your videos. You can now Go Live right on Facebook too!
• Share great content on a regular basis. Social media is the perfect avenue for sharing content about the vending industry,
and about your vending company in particular. Pushing out valuable content such as blog posts, videos, and industry
facts provide you the opportunity to establish yourself and your company as experts in the vending industry.
• Link back to pages on your website when possible. If you’ve written a blog entry on your website, share it on social media.
• Remember to complete all the About Us company information on your social media pages. Include pertinent keywords
and phrases.
TIP: Own The 1st Page of Branded Search Results. When a potential lead finds out about your company for the first time, one of the first things
they will likely do is research you. A recent study found that 94% of B2B buyers report that they conduct some sort of online research before
purchasing a business product or service. Besides your company website, what else shows up in their search results when someone searches your
company name? Your Competitors? Really old content? This is a question you want to have as much control over as possible.
Having multiple social media accounts that have accumulated followers and are updated regularly is one of the best ways to ensure your organic
results are dominated by your brand.
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6. Other Opportunities For Vending Companies
The most successful companies have multiple
“customer-obtaining” channels. The key is to
have several of these channels working for your
business at the same time.
Here are some opportunities to pursue:
• Find Referral Partners or Power Partners. They can play a big role in referring business your way, and visa versa.
• Ask Previous Clients. If you don’t ask, the answer is always No. So ask happy clients for a referral or an introduction.
• Attend Networking Events. Carefully choose the ones you’ll attend so your time is well spent.
• Join Industry Associations. Broad-interest industry associations offer a way to meet new customers and power partners.
• Join a Municipal or Community Board. These opportunities open up a vast resource of being In-The-Know.
• Tradeshows. Depending on the event, this can be a great way to get in front of potential business.
• Sponsor a Local Event. This is another way to get in front of prospects, but consider the ROI (return on investment) before
committing.
TIP: Have your elevator speech ready to go at all times! Also, when the opportunity arises, include a real life situation (case
study) about your business. This makes you and your vending company more memorable.
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7. We hope you found our
marketing tips both
relevant and achievable!
Not sure how to start?
Just contact Lisa, she’s happy to suggest the right steps to take towards your success.
No cost, no obligation, just free marketing advice. Really!
Since 1985 EdOutWest has been a full service marketing firm that helps businesses and organizations market themselves
online and in print. We turn your marketing goals into real-world, cost-effective solutions that increase your leads and
grow your business.
Contact Lisa at 303.847.1533 or Lisa@EdOutWest.com
Creative Strategies in Pixels & Print