2. Bonus Tip !!! Begin with the end in mind....
What do you want to achieve ?
A ‘Wish’ is a goal that hasn’t been written down...write
down exactly what you want to achieve. Use the SMART
formula
3. 1.Three Ways To Grow a Business
Average
transaction
value
Number of clients
Frequency
of transactions
4. 2. Pick Your Niche….It is so much easier
Be specific-Customer type/locality
Create your ‘Dorothy Boyd’
Research them
Hang out with them
Target them and make an offer
6. 3.Have a Marketing and Sales Strategy?
“Research studies have shown that small businesses with a
marketing plan experience
a 24 to 30 % improvement in sales over those without”
Small Business Marketing Practice
7. 3.Have a Marketing and Sales Strategy?
Who……………?
What ………….?
How……………?
When…………?
What…………..?
8. 4.Have a Marketing Budget
That is what serious business owners do
It is an investment not a cost
Test and Measure
Ask questions
Keep up with developments
9. 5.Blended Marketing: Off and Online Marketing
Have an online presence that works ( SEO brings rewards)
Use social networking ( Google recognises it!)
7 points of contact
Telemarketing|Email marketing|Directmail
Networking and Referral
10. 6. Build a Targeted Database
33 Marketing and Sales Tips www.fasttrackyoursales.co.uk
11. 6. Build a Data Base – Give them something
they want
14. Summary
Focus on Your 3 Areas
Pick a niche
Have a marketing and sales plan
Invest in a marketing budget ( 10% of Turnover)
Blended Marketing
Build a Targeted database
Constant contact (remember the 7 rule)
15. Fast Track Your Sales
To Get Our Free 33 Sales and Marketing
Tip that WORK sign up at
www.FastTrackYourSales.co.uk
0845 257 0073