An introduction to Library resources and services for honors students from the Business Management Department at Stellenbosch University

1. Biblioteek- en Inligtingsdiens  Library and Information Service
Library Orientation 2019
Hons Marketing/ Strategy/Innovation
12312/12313/ -778

2. CONTENT
1. Library access & Library Guides
2. Books /E-Books / E Reference
3. E-Journals & SARAD
4. Search techniques & Boolean
5. Find ARTICLES on a topic
6. Databases- SABINET (SA published sources)
7. Databases – EBSCOHost/ SCOPUS /
Marketline/Eighty20
8. Google and Google Scholar
9. Plagiarism & Referencing

3. Access via
http://library.sun.ac.za
When On-Campus, open your
INETKEY and use Mozilla FireFox

4. Password and other Solutions
sun.ac.za/useradm
The user self-help administration service allows users to
perform administrative tasks including:
• change password
• change email display name
• manage spam filtering
• view internet usage
• load & view printer credits

5. If you are not on campus, you
will be asked to log in:
Use your campus username and
password

6. OBTAIN OFF-CAMPUS ACCESS

7. Off campus Document Delivery

8. Library guides

9. Training ppt available at….

10. All library guides

11. Library guides: Mendeley

12. Training

13. CONTENT
1. Library access & Library Guides
2. Books /E-Books / E Reference
3. E-Journals & SARAD
4. Search techniques & Boolean
5. Find ARTICLES on a topic
6. Databases- SABINET (SA published sources)
7. Databases – EBSCOHost/ SCOPUS /
Marketline/Eighty20
8. Google and Google Scholar
9. Plagiarism & Referencing

14. Books – Training example
Marketing Scales handbook
by Bruner, C. 2013

18. Electronic books are the digital equivalent of hard copy
books.
Some of the e-books and e-book websites only allow
access to a limited number of SU members at the same
time. You will get a message that the book is not
available and you will have to try again later.
On most, but not all, clients can create a free, individual
account which will allow the reader to:
• save books to a personal bookshelf from where it can be
accessed again at a later stage
• highlight sections and insert notes
• print individual pages
For more information on E-books , see link:
http://libguides.sun.ac.za/ebooks
About E-Books

21. BOOKS ON SHELVES=COLOUR DOTS
(Consult floorplan)
Hanlie Strydom / Carine Tymbios

22. Renew books online

23. Interlibrary Loan request

24. Interlibrary Loan request
•You will be notified by
e-mail as soon as the
book or article is
available
•Books: Free of charge
•Articles: 60c per page

25. E-Reference
Select E-Reference under
the FIND dropdown to
access E-references, e.g.
Gale Virtual Reference
Library and dictionaries.
Remember, your Inetkey
must be open

26. E-Reference :
Gale Virtual Reference Library

27. Gale Virtual Reference Library
Find quality academic information
inside these reference sources

28. Other E-References

29. CONTENT
1. Library access & Library Guides
2. Books /E-Books / E Reference
3. E-Journals & SARAD
4. Search techniques & Boolean
5. Find ARTICLES on a topic
6. Databases- SABINET (SA published sources)
7. Databases – EBSCOHost/ SCOPUS /
Marketline/Eighty20
8. Google and Google Scholar
9. Plagiarism & Referencing

30. E- JOURNALS - Training example
Brand preference affects the threshold for
perceptual awareness
Thomas Zoëga Ramsøy , Martin Skov
Journal of Consumer Behaviour
Volume 13, Issue 1, pages 1–8, January/February
2014

31. E- Journals A-Z list

32. E- JOURNALS
Type the Journal title
Select the link with correct
dates

33. If a journal is not available electronically:
CheckSUNSearch to see if the library
subscribes to the print version.
SunSearch will provide the shelf number
where you can find the journal. Journals are
kept on shelves with brown disks on the side.
Paper Journals

34. E-Journals - SARAD
SARAD (South African Rates and Data)
Information about advertising rates
in newspapers
magazines etc.

35. E-Journals - SARAD

36. CONTENT
1. Library access & Library Guides
2. Books /E-Books / E Reference
3. E-Journals & SARAD
4. Search techniques & Boolean
5. Find ARTICLES on a topic
6. Databases- SABINET (SA published sources)
7. Databases – EBSCOHost/ SCOPUS /
Marketline/Eighty20
8. Google and Google Scholar
9. Plagiarism & Referencing

37. AND narrow a
search by retrieving
the intersection
between topics.
Eg cats AND dogs
will find both the
animals
OR broadens a
search by retrieving
either topic. OR is
especially important
for grouping
synonyms.
Eg cats OR dogs
would get anything
that had either
type of animal.
NOT narrows a
search by excluding
entire categories
of information.
eg. cats NOT
dogs would exlclude
anything on dogs
Boolean Operators

38. SEARCH STRING TOOLS
Identify the concepts in your search
Use “AND” to combine search terms (less hits)
Use “OR” for synonyms (more hits)
Use the * (asterix) for truncation.
Example : “south* africa*” will include all these
words South Africa
Southern Africa
Southern African
South Africans
Find one good article – find synonyms,
alternative keywords

39. CONTENT
1. Library access ,My Account, services
2. Books /E-Books / E Reference
3. E-Journals ( SARAD)
4. Search techniques & Boolean
5. Find ARTICLES on a topic
6. Databases- SABINET (SA published sources)
7. Databases – EBSCOHost/ SCOPUS / Marketlne
8. Google and Google Scholar
9. Plagiarism & Referencing

40. Write an essay on:
Brand management
OR
Ethics in the workplace
Databases Articles– Training example

42. Select Peer reviewed

43. Finding articles on a topic

44. CONTENT
1. Library access & Library Guides
2. Books /E-Books / E Reference
3. E-Journals & SARAD
4. Search techniques & Boolean
5. Find ARTICLES on a topic
6. Databases- SABINET (SA published sources)
7. Databases – EBSCOHost/ SCOPUS /
Marketline/Eighty20
8. Google and Google Scholar
9. Plagiarism & Referencing

45. Sabinet – Training example
South African Article on brand
loyalty

46. Find articles on a topic:
E- Databases

47. SAePublications : SA articles

48. SAe : find SA articles

49. SAe : find SA articles
2 articles
marked
E-mail
selected items
Click article title
for full text

50. CONTENT
1. Library access & Library Guides
2. Books /E-Books / E Reference
3. E-Journals & SARAD
4. Search techniques & Boolean
5. Find ARTICLES on a topic
6. Databases- SABINET (SA published sources)
7. Databases – EBSCOHost/ SCOPUS /
Marketline/Eighty20
8. Google and Google Scholar
9. Plagiarism & Referencing

51. Databases - EBSCOhost

52. EBSCOhost(international articles)
Select Academic search premier
and
Business source premier

53. EBSCOhost(international
articles)
Select Field e.g.
Title
Author
Subject
Limit to:
Full text
Peer reviewed
Type keyword

54. EBSCOhost (articles)
Select Pdf to open
Full text article
Click “add to folder” &
Open FOLDER

55. Alerts on EBSCOhost
Sign in to My EBSCOhost
To create alerts

56. SCOPUS

57. Click on SFX
to find full text article

58. E-Database - Marketline

59. Marketline

60. EasyData EasyData is the most comprehensive
collection of South African macro-
economic, industry, trade and regional
indicators

61. DATABASE : Eighty20
First: Create account.
Use you STELLENBOSCH
e-mail eg 12345678@sun.ac.za
and password

63. DATABASE : Eighty20
Click on “Show me how”
&
Read the steps

64. DATABASE : Eighty20
Select AMPS

65. DATABASE : Eighty20
Depending on the data
that you seek, select
Individual or Household
AMPS

66. DATABASE : Eighty20
See help options
Select the fields
you are interested in
and drag to next box
Submit Query
when finish

67. DATABASE : Eighty20
Select the fields
To be displayed
in rows/coloms
See export and
more options

68. Google Scholar
Select
“advanced
search” and
find this easy
search
screen.
Google Scholar
consists of
academic
scholarly
information.

69. Google Scholar
Keywords

70. Google Scholar Settings

71. Reliable Internet Sites
• Any Website ending in:
dot org; dot gov; dot edu; dot ac
• Official News sites like :
Moneyweb Business Day;
SA Statistics ; FNB; ABSA; Investec; SA
Reserve Bank; Finforum; Bankmonitor ;
Eskom , Nationmaster….
Use Google Scholar for academic info

72. CONTENT
1. Library access ,My Account, services
2. Books /E-Books / E Reference
3. E-Journals ( SARAD)
4. Search techniques & Boolean
5. Databases - SUNsearch
6. Databases- SABINET (SA published sources)
7. Databases – EBSCOHost/ SCOPUS / Marketlne
8. Google and Google Scholar
9. E-Theses at Stellenbosch
10. Plagiarism & Referencing

73. Stellenbosch University E-theses
an electronic archive for the collection, preservation and
distribution of digital theses, dissertations, research
articles, inaugural addresses, conference proceedings etc

74. Select Faculty
Stellenbosch University E-theses

75. Stellenbosch University E-theses

76. Stellenbosch University E-theses

77. Stellenbosch Harvard Referencing

78. Select Harvard style

80. Harvard referencing examples

81. Select E-Books
Make sense of referencing

82. Make sense of referencing

83. Make sense of referencing
Follow the examples
according to the
Harvard method

84. How do I? avoid plagiarism

85. How do I? avoid plagiarism

86. Success is not final,
Failure is not fatal:
It is the courage to continue that counts.
Winston Churchill
GOOD LUCK WITH YOUR STUDIES !