Education proposal
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Communications Development and Leadership Program for stylists wanting to become educators and leaders.
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Education proposal
- 1. Communications Development and Leadership Program Preparing Stylists for Their Futures Marianne Meindertsma
- 2. Overview
- 3. Introduction Program overview By developing stylists’ communication skills and business skills, the salon will be able to recognize their future educators and leaders.
- 4. The Opportunity YES Focus on technical skills NO • Public speaking • Broad networking events • Classes on creating a brand for themselves • Resume writing • Mentorship program Current Situation
- 5. The Opportunity Success Factors: Public Speaking 1. What is public speaking? 2. Top 3 skills 3. Q&A
- 6. The Opportunity Success Factors: Networking • Critical • Stand out • New contacts and opportunities
- 7. The Opportunity Success Factors: Branding • Professional reputation • 74% • Gain new contacts
- 8. The Opportunity Success Factors: Resume/Cover Letter • Analyze • Compose • Evaluate
- 9. The Opportunity Success Factors: Mentorship • Guest Artist • Salon Representative
- 10. The Opportunity Analysis of Alternatives • Mentorship • Guidance • Institute level
- 11. The Opportunity Benefits • Compete • Increase • Gain • Improve
- 12. The Opportunity Risks • Additional payment • Loss in stylist revenue • Lack of follow through
- 13. Financial Recommendation Cost: $2000 plus lost revenue and product sales • Temporary • Future increase
Editor's Notes
- Helping new stylists grow professionally to become industry leaders
- Public speaking includes: social gatherings, speaking to colleagues/mentor/advisor, participation in work meetings. Introducing oneself, participating in team discussions (Yale) Stylists interact with an audience everyday, the guest in the audience and the station is the stage (Alhamed, 2013) Handling Q&A is one of the more intimidating aspects of PS (Yale), as we know stylist deal with this all day long
- Networking more crucial than ever (Inc., Dubois) Stand out against competiotion About the people you know and meeting new people through OTHER people (Inc., Dubois)
- It is now a priority to have a strong professional reputation & well maintained professional brand (Sandler, fast company) 74% of online adults use social networking sites (pewintnet.org) When engage with social followers appropriately, they become your best marketers (Sandler, fast company) Develop: Brand Position, Brand Communication Style, Brand Image (Sandler, fast company)
- Career goals Design and format to match their brand
- BENEFITS Insider’s perspective Critical feedback Career path decisions Expand leadership abilities Open doors
- Helping future educators compete in the industry Increasing clients, retention, and product sales Stylists gain knowledge, self-confidence, self-esteem, skills, and hands on experience Stylist learning how to better brand themselves and in turn improve the salon brand Improved business skills
- Mentors may want additional payment Stylist will temporarily need a few hours per week off the salon floor to be able to attend networking events and classes leading to a loss in revenue Stylists may not follow through on program; lost time, effort, and income
- Cost is a temporary setback in revenue With the increase in new skills, stylists will gain a stronger more loyal clientele leading to an increase in retention In turn there will be an increase in service revenue and product sales