The document discusses the transformation of recruitment in South Africa through increased use of LinkedIn. It notes that while South African recruiters have increased their use of LinkedIn year-over-year, there remains significant opportunity to improve effectiveness to match the EMEA average. Specifically, recruiters in South Africa are 35% less effective overall in impacting new hires compared to the EMEA average. The document encourages recruiters to transform their use of LinkedIn's tools and focus on employer branding to tap into the large pool of passive and active professionals on LinkedIn and meet the growing demand for mobile recruiting.