DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS Ysa M. Nagui Ateneo Graduate School of Business Top 10 Concepts...
Outline:  Designing and Managing Integrated Marketing Communications <ul><li>Role of Marketing Communications </li></ul><u...
Outline:  Designing and Managing Integrated Marketing Communications <ul><li>6.  Determine the Communications Objective </...
Role of Marketing Communications Marketer Customer
Marketing Communication Mix Marketer Customer 8 Communication Mix
Communication Process Marketer Customer 8 Communication Mix Communication Process
Developing Effective Communications Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effe...
Identify the Target Audience Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective c...
Determine the Communications Objective Marketer Customer 8 Communication Mix Communication Process 8 steps in developing e...
Design the Communications Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective comm...
Select the Communication Channels Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effect...
Objective-and-Task Method Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective comm...
Integrated Marketing Communication Process (IMC) Marketer Customer 8 Communication Mix Communication Process 8 steps in de...
Summary:  Designing and Managing Integrated Marketing Communications <ul><li>Role of Marketing Communication </li></ul><ul...
Summary: Designing and Managing Integrated Marketing Communications <ul><li>Determine 4 Communication Objectives </li></ul...
DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS Ysa M. Nagui Ateneo Graduate School of Business Top 10 Concepts...
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V47 Ch17 Marketing Comm Visual Edition Ysa Nagui

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V47 Ch17 Marketing Comm Visual Edition Ysa Nagui

  1. 1. DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS Ysa M. Nagui Ateneo Graduate School of Business Top 10 Concepts VISUAL Edition
  2. 2. Outline: Designing and Managing Integrated Marketing Communications <ul><li>Role of Marketing Communications </li></ul><ul><li>Marketing Communications Mix </li></ul><ul><li>Communication Process </li></ul><ul><li>Developing Effective Communications </li></ul><ul><li>Identify the Target Audience </li></ul>
  3. 3. Outline: Designing and Managing Integrated Marketing Communications <ul><li>6. Determine the Communications Objective </li></ul><ul><li>7. Design the Communications </li></ul><ul><li>8 . Select the Communication Channels </li></ul><ul><li>9. Objective-and-Task Method </li></ul><ul><li>Integrated Marketing </li></ul><ul><li>Communication Process (IMC) </li></ul>
  4. 4. Role of Marketing Communications Marketer Customer
  5. 5. Marketing Communication Mix Marketer Customer 8 Communication Mix
  6. 6. Communication Process Marketer Customer 8 Communication Mix Communication Process
  7. 7. Developing Effective Communications Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective communications
  8. 8. Identify the Target Audience Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective communications
  9. 9. Determine the Communications Objective Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective communications
  10. 10. Design the Communications Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective communications
  11. 11. Select the Communication Channels Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective communications
  12. 12. Objective-and-Task Method Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective communications
  13. 13. Integrated Marketing Communication Process (IMC) Marketer Customer 8 Communication Mix Communication Process 8 steps in developing effective communications
  14. 14. Summary: Designing and Managing Integrated Marketing Communications <ul><li>Role of Marketing Communication </li></ul><ul><li>8 major modes of Communications Mix </li></ul><ul><li>The communication process consists of 9 elements </li></ul><ul><li>Developing effective communications involves 8 steps. </li></ul><ul><li>There should be a clear </li></ul><ul><li>target audience in mind. </li></ul>
  15. 15. Summary: Designing and Managing Integrated Marketing Communications <ul><li>Determine 4 Communication Objectives </li></ul><ul><li>Formulating the communication requires solving 3 problems </li></ul><ul><li>2 types of Communications Channel </li></ul><ul><li>Objective-And-Task Method sets the promotion budget </li></ul><ul><li>Managing and coordinating the entire communications process calls for IMC </li></ul>
  16. 16. DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS Ysa M. Nagui Ateneo Graduate School of Business Top 10 Concepts VISUAL Edition

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