New swathly deck November 2018

1. Transforming buying and
selling in the $14T
manufacturing sector
through big data
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2. Innovative
manufacturing
segments like
automotive benefit
from advanced
technologies
Winning industries
Traditional
manufacturing
segments like print,
metal, plastic and
textile are struggle
for survival
Struggling industries
The new era of manufacturing will be marked by highly agile, networked enterprises that use information
and analytics as skillfully as they employ talent and machinery to deliver products and services to diverse
global markets”
-McKinsey
Manufacturing in the 21st century requires unprecedented
levels of agility and responsiveness.
Key challenges include:
o Identifying prospects most likely to need one’s products and services in current and emerging markets
o Producing and selling highly customized products cost-effectively
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3. Swathly master data make global
connections easy at any point in
the value chain
10s of thousands of data points map all:
 Parts and materials
 Machinery and manufacturing processes
 Products and end markets
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4. Our solution is the first global
mapping of industry-specific data
from all stakeholders
Suppliers can find the best
prospects for each product
or service they offer
Manufacturers can find the best
sources of materials, machines,
and markets for their products
End users can find the best
quality producers for the best
price
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5. $14T manufacturing sector drives the
global economy
70% - of global trade
16% - of global GDP
Traditional*
Segments: print,
metals, plastic
& textile
Innovative*
segments:
automotive,
computers
$8T
$14T Manufacturing sector
Addressable share of
approximately 50% of $8T**
Swathly targets
traditional
manufacturers who
lack resources to
invest in technology
Traditional**
Segments
$4T
*Defined by McKinsey, innovative segments are R&D-intensive, while traditional segments are more labor-intensive and local market-focused
**Eliminates areas dominated by major equipment manufacturers e.g., machine production, service or supply contracts
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6. Like AirBnB & Google,
value comes from
control of the platform
“Platform businesses bring together
producers and consumers in high-value
exchanges. Their chief assets are
information and interactions, which
together are also the source of the
value they create and their competitive
advantage.”
-Harvard Business Review
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7. Our secret sauce is a combination of big
data and AI, with B2B e-commerce driving
growth
Highly granular details
power buying and selling
Artificial intelligence for
automation & scalability
B2B e-commerce reaches
tipping point, transforming how
businesses buy and sell
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8. Current Swathly Offers
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Qualified Prospects (Leads) Custom Analysis Sales data optimization
Our technology-enabled us to help
vendors identifying prospects most
likely to need their products and
services.
Swathly able to optimize sales data
validate and update sales information,
enabling sales teams to focus on closing
deals rather than cleaning up data.
Our business intelligence tools, enable
us to build personas, customer
success insights, competitive
intelligence, market opportunities and
trends

9. Our Roadmap
Leads and
analytics
April
2019
Jan
2020
April
2020
Jan
2021
2018
June
2018
IoT integration for
remote support,
data expansion
Segment-specific
granularity
Ecommerce, B2C
integration, global
patents
Automated platform
connecting buyers
and sellers
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10. Customer Development
We are scaling quickly from our current customer
base to include many more industry leaders and
innovators
Kornit Digital Ltd
Founded: 2002 | Revenue: $108.7M | Headcount: 390
An international manufacturing. It produces high-speed
industrial inkjet printers, and pigmented ink and chemical
products for the garment and apparel decorating industry.
Cerm NV
Founded: 1983 | Revenue: $9M | Headcount: 45
Cerm offers a modular, process-efficient solution designed
to meet the specific needs of label printers around the
world. Cerm is an independent vendor.
Hadera Paper Ltd.
Founded: 1951 | Headcount: 1,500
A manufacturer of paper and paper products. The Company is
engaged in the production and sale of paper packaging, in the
production of packaging and cardboard products, in paper
recycling activities and in the marketing of office supplies.
Twine Solutions Ltd.
Founded: 2015 | Headcount: 30
A Technology Start-up, developing proprietary Digital Selective
Thread Dyeing Systems and Digital Dye to Match color algorithms
that will Revolutionize the thread, fabric and garment industries..
Eastman Kodak Company
Founded: 1888 | Worth: $1.5B | Headcount: 5,800
The Eastman Kodak Company is an American technology
company that produces imaging products with its historic
basis on photography.
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11. The Business Model & Projections
Year 1 Year 2 Year 3
Leads $650,000 $1,500,000 $6,000,000
Licensing $0 $0 $500,000
Marketing services $0 $80,000 $2,400,000
Subscriptions $400,000 $1,700,000 $9,600,000
Commissions $0 $80,000 $1,200,000
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
Total Income $1,050,000 $3,360,000 $19,700,000
Leveraging leads sales into
subscriptions, with commissions
added in Year 2, Swathly will grow
to almost $20M by Year 3
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12. The Team
Additional team includes experts in AI,
big data, digital marketing and business
development
YARON SHIFMAN - CEO & FOUNDER
18 years in print: Scitex, Creo, Kodak;
founded Swathly based on 1st hand
experience at 100s of printers worldwide
BARBARA ELSTEIN - CMO
30 years in global marketing & strategy,
innovation, including senior positions at
IBM & Ernst & Young
DORON HAREL - CTO
20 years in IT: head of R&D, development
teams for wide range of start-ups
ITZIK MARCHAND - DIRECTOR
30 years in print & management: Scitex,
Comverse, AGT; investor, serial
entrepreneur
RAMI LIRON – INVESTOR & ADVISOR
Former President, Scitex Asia Pacific,
made it a $50M business in 5 years
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13. The Competition
Source of sales
leads
Industry-specific
insight (Print)
Publicize & sell
products/services
Research & buy
products/services
Software to
optimize business
us.kompass.com drupa.com machinio.com mckinsey.com inflowz.com
hoovers.com whattheythink.com pressxchange.com bcg.com signals-analytics.com
zoominfo.com printweek.com machineseeker.com bain.com salesforce.com
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14. The Timeline
APR
2017
FINALIST
Shenzhen, China
Innovation
competition
OCT
2017
GOAUSTRIA
Incubator, Global
Expert Network
DEC
2017
ISRAEL Office of
Chief Scientist
awards
PILOT projects with
major vendors
using BI
JAN
2018
SWATHLY V2
RELEASE,
automated BI for
leads and
analyses
JUN
2018
PROJECTED
RESULTS
15 customers
7,500 leads
DEC
2018
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15. The Investment Opportunity
We are applying for additional $1M matching
funds from the BIRD Foundation
We are raising $2,000,000 to achieve the following
R&D
Taxonomy development, BI, AI,
eCommerce capabilities
Marketing & Sales
Grow sales team, add digital marketing,
trade show presence
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16. Yaron Shifman, CEO & Founder | yshifman@swathly.com | +972 54 4426488 | https://print-bi.com/
Transforming buying and
selling in the $14T
manufacturing sector
through big data
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