How to deconstruct your agency's business model to better understand the value you deliver to clients and better position for firm to work for the types of clients you really want.
MoreSleep Creative Agency – Berlin. CREATING VALUE FOR A NETWORKED CULTURE. WE DESIGN AND DEVELOP INDIVIDUAL SOLUTIONS AND PRODUCTS TO SIMPLIFY AND EXCITE OUR LIFE.
Brand Storytelling: Hoe gebruik ik verhalen voor mijn merk?Ralph Poldervaart
Hoe kun je technieken uit storytelling inzetten om je merk sterker te maken? In deze slideshare leer je wat de belangrijkste bouwblokken voor Brand Storytelling zijn, oftewel: hoe maak je een merkverhaal of brand story? Hoe zet je verhalen in voor je merkstrategie en voor content marketing. Ons Brand Storytelling Canvas is een mooie houvast om je verhaalstrategie te bepalen. Deze is gebaseerd op The Hero's Journey van Joseph Campbell en specifiek geschikt gemaakt voor merkstrategie. Zie ook: www.storydiggers.nl
How to Create a Killer Creative Brief with Wild AlchemyUnited Adworkers
United Adworkers had the honor of hosting Lynette Xanders with Wild Alchemy to share her incredible knowledge and insights on "How to Create a Killer Creative Brief". For more information about Wild Alchemy and Lynette Xanders, visit WildAlchemy.com.
The question of how Service Design is different from other disciplines is the wrong way to look at the discipline. In this talk I highlight the core flexibilities required to practice Service Design and how service design extends the work of other practices like UX, CX, IxD, Content Strategy, and more.
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Here's what we are all about and how we help exciting brands grow passionate fan bases on social media. Learn more about the problems we solve, who we serve, our services and prices, and what makes us unique in this industry. Interested in partnering with us? Contact derric.haynie@gmail.com.
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
Infographics are awesome, simply because they can capture and hold our attention so well - if done right. The best part is, there are so many great examples out there that we can draw inspiration from. Here are 24 infographic ideas that you can use to create your next beautiful creation.
Customer Engagement Solution - The alliance between Accenture Digital and Adobe Marketing Cloud provides joint solutions that help our clients dramatically improve both marketing performance and marketing efficiency by achieving relevance at scale.
Read more: http://bit.ly/1AjioCI
MoreSleep Creative Agency – Berlin. CREATING VALUE FOR A NETWORKED CULTURE. WE DESIGN AND DEVELOP INDIVIDUAL SOLUTIONS AND PRODUCTS TO SIMPLIFY AND EXCITE OUR LIFE.
Brand Storytelling: Hoe gebruik ik verhalen voor mijn merk?Ralph Poldervaart
Hoe kun je technieken uit storytelling inzetten om je merk sterker te maken? In deze slideshare leer je wat de belangrijkste bouwblokken voor Brand Storytelling zijn, oftewel: hoe maak je een merkverhaal of brand story? Hoe zet je verhalen in voor je merkstrategie en voor content marketing. Ons Brand Storytelling Canvas is een mooie houvast om je verhaalstrategie te bepalen. Deze is gebaseerd op The Hero's Journey van Joseph Campbell en specifiek geschikt gemaakt voor merkstrategie. Zie ook: www.storydiggers.nl
How to Create a Killer Creative Brief with Wild AlchemyUnited Adworkers
United Adworkers had the honor of hosting Lynette Xanders with Wild Alchemy to share her incredible knowledge and insights on "How to Create a Killer Creative Brief". For more information about Wild Alchemy and Lynette Xanders, visit WildAlchemy.com.
The question of how Service Design is different from other disciplines is the wrong way to look at the discipline. In this talk I highlight the core flexibilities required to practice Service Design and how service design extends the work of other practices like UX, CX, IxD, Content Strategy, and more.
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Here's what we are all about and how we help exciting brands grow passionate fan bases on social media. Learn more about the problems we solve, who we serve, our services and prices, and what makes us unique in this industry. Interested in partnering with us? Contact derric.haynie@gmail.com.
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
Infographics are awesome, simply because they can capture and hold our attention so well - if done right. The best part is, there are so many great examples out there that we can draw inspiration from. Here are 24 infographic ideas that you can use to create your next beautiful creation.
Customer Engagement Solution - The alliance between Accenture Digital and Adobe Marketing Cloud provides joint solutions that help our clients dramatically improve both marketing performance and marketing efficiency by achieving relevance at scale.
Read more: http://bit.ly/1AjioCI
How to write better creative briefs for Toyota.David Bell
How to write better creative strategies and briefs.
This workshop was written for MercerBell clients to enable them to prepare better briefs that will lead to more customer delight.
What you will get from this presentation is a real insight into the creative mind and process, you will learn how to write an airline ad, the 4 steps to writing a better creative brief and how to run and feedback on a creative presentation.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
Four Questions That Define Agency Positioning StrategyTim Williams
An exploration of the key dimension of positioning strategy for agencies and other professional service firms, presented by Tim Williams of Ignition Consulting Group.
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
eXo Digital Agency is a Digital Media Agency based in Jakarta. Serving local and international brands such as: L.A. Lights Streetball, Prasetiya Mulya Business School, Sentralive, Anker Beer, Electronic Arts, SCEE, Outspark and others with improving their BRAND image online.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
Summary highlights from the book "Positioning for Professionals: How Professional Firms Can Differentiate Their Way to Success" by Tim Williams of Ignition Consulting Group.
How to write better creative briefs for Toyota.David Bell
How to write better creative strategies and briefs.
This workshop was written for MercerBell clients to enable them to prepare better briefs that will lead to more customer delight.
What you will get from this presentation is a real insight into the creative mind and process, you will learn how to write an airline ad, the 4 steps to writing a better creative brief and how to run and feedback on a creative presentation.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
Four Questions That Define Agency Positioning StrategyTim Williams
An exploration of the key dimension of positioning strategy for agencies and other professional service firms, presented by Tim Williams of Ignition Consulting Group.
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
eXo Digital Agency is a Digital Media Agency based in Jakarta. Serving local and international brands such as: L.A. Lights Streetball, Prasetiya Mulya Business School, Sentralive, Anker Beer, Electronic Arts, SCEE, Outspark and others with improving their BRAND image online.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
Summary highlights from the book "Positioning for Professionals: How Professional Firms Can Differentiate Their Way to Success" by Tim Williams of Ignition Consulting Group.
Before looking into how to SaaS your digital agency, you need some concepts to be clear. What exactly is a SaaS business? What are the SaaS processes and work flows that can be used in the advertising industry? How can agencies make money like SaaS?
You can find that here: http://bit.ly/2g0uN08
Victor & Spoils at DAS: Building an Open Agency Business ModelDigiday
Digital technology has made people more efficient than ever before. As a result, the industry needs to shift from a closed to an open business model in a big way. Victors & Spoils' John Winsorwill explain the guiding principles needed for agencies to thrive in an open and abundant world.
Presenter: John Winsor, Chief Innovation Officer, Havas and CEO, Victors & Spoils @jtwinsor
Specialist or Integrated? What is The Best Agency Model Out There?
Dane Lim – Head, Marketing and Communications at Singapore Economic Development Board and Goh Shufen – Principal and Co-Founder of R3 Worldwide presented this deck at #adtechasean
This presentation shows how agencies and other professional services firms can deconstruct their current business model and put it back together in a more differentiating way.
Cannes Lions Young Account Planners Academy - The Day in Quotes - Day 1 (June...Amr Sallam
Cannes Lions Young Account Planners Academy - The Day in Quotes - Day 1 (June 15th 2014)
Including quotes from: James Hurman, Teresa Alpert, Leigh Reyes, Hakuhodo, and Gareth Kay.
Compiled by Amr Sallam (@amrsalt).
Cannes Lions Young Account Planners Academy - The Day in Quotes - Day 2 (June...Amr Sallam
Including quotes from: Jim Stengel, James Hurman, Scott Belsky, Yves Behar, PJ Pereira, Spike Jonze, Gaston Legorburu, Joanna Coles, Sarah Jessica Parker, Ben Essen & Chris Bayliss.
Compiled by Amr Sallam (@amrsalt).
The Shape of Things to Come / Exploring the Shift in Business (and Marketing)Jeremy Abbett
A presentation exploring the big shift in business from push to pull (platforms).
Originally presented at Marketing Rockstars 2015 in Graz, Austria.
#thinkahead15
Google’s Creative Culture: A Catalyst for Continual InnovationJeremy Abbett
The presentation introduces the origins and key features of Google’s innovation culture, which permeates the day-to-day activities of employees throughout the organization.
Presented at the Innovation Roundtable Summit 2015 in Copenhagen, Denmark
The proliferation of inexpensive screens combined with hyper-connectivity have brought about a society that is focused on multitasking. Unfortunately, while we as humans can be aware of several things at once our brains can only truly focus on one thing at a time.
How is advertising impacted by a society that is always on and always connected?
We have been communicating with objects ever since we could speak. It's only been in the last decade or so that common mundane objects have been able to talk back to us. In this presentation, you will discover how the use of networked bespoke sensor-embedded objects will forever change your perception of the world.
Highlights from "Positioning for Professionals"Tim Williams
Summary highlights from the book "Positioning for Professionals: How Professional Firms Can Differentiate Their Way to Success" by Tim Williams of Ignition Consulting Group.
How to increase effectiveness of your business with UX design in your CRM?
Why UX is so important for CRM systems?
What are tangible results of designing
user-friendly CRM?
How to design a user-centered CRM?
What are the elements of well- designed system?
The Maker’s Manual explores how everyone from do-it-yourselfers and artists to inventors and entrepreneurs are leveraging new tools, platforms and services to take their ideas from concepts to reality.
In our Democratized Creation theme we explore how the hardware and tools required to start building DIY technology projects are becoming more widely available, cost-effective and user friendly, encouraging a greater number of people to become involved in the Maker Movement regardless of their knowledge and level of skill. With the Community Exchange theme we look at how a growing number of digital platforms and physical spaces are helping to cultivate the Maker Movement by bringing people together to share essential knowledge and resources, while simultaneously creating new marketplaces for buying and selling their products.
The report underwritten by Intel, also looks at Growth Systems and explores how a new set of services are allowing the Maker community to take their projects from personal passions to full-fledged product lines by providing flexible and cost-effective access to financial capital, copyright management tools and manufacturing facilities. Within these themes, we take an in-depth look at ten key trends, bringing them to life with best-in-class examples, constructing unique user experience paths for readers to navigate them based on their level of involvement in the Maker Movement. As you click through the following pages, we hope you find inspiration and innovation that you can leverage and share.
For more information about the report visit:
http://www.psfk.com/report/makers-manual
To view the complete editorial series around this report visit:
http://iq.intel.com/
Want to Learn More About This Topic or Any Other?
Go to labs.psfk.com to learn more about accessing in-depth trend reports on industries, markets, and topics, database access, workshops, presentations and events.
Skyword Digital Agency of the Future Full ReportSkyword Inc.
The Agency of the Future Report is based on interviews with leading digital agencies. Download the report for access to insights from 15 top digital agencies, and get access to information about the tremendous service delivery and business innovation taking place.
We asked interviewees for their take on the disruptive forces affecting digital marketers today. They told us in their own words about the specific challenges they face. Above all, they told us how these challenges are being addressed and overcome.
I recently taught at the VCU Continuing Education class. This talk is about how we have to get doing (and stop theorizing so much) to create solutions for today's landscape.
Over the last year, Skyword interviewed top agency marketers to learn how they were tackling the content marketing challenge. “Agency Content Innovators,” collects the best moments and most valuable lessons from our interview series.
56 Matches Other Sources (50 items)V. Marketing According to .docxevonnehoggarth79783
56% Matches Other Sources (50 items)
V. Marketing According to the Webster Merriam dictionary, marketing is defined as a “company’s activities associated with buying and selling of “Goods and services”. Through this process goods and services are moved to customers from concept. This process includes, selling, advertising, and delivering products to people. All the employees working in the marketing department
1Matching TextCite with EasyBib.com|Citation tips
of companies always try to gain the attention of audiences by using packaging designs, slogans, celebrity endorsements, and general media exposure,
· Styles for Citing Sources
which is what Tech Revolution, will aim to do. This process consists of the
2Matching TextCite with EasyBib.com|Citation tips
coordination of four elements called the 4-P's of marketing: (1) Product Identification, selection and development (2) Price
· Styles for Citing Sources
determination (3) To reach the customer's place selection of a distribution channel (4) Promotional strategy development and implementation Normally
3Matching TextCite with EasyBib.com|Citation tips
people believe that marketing is just about advertising or sales. Besides this process, everything a company does to acquire customers and maintain a relationship with them is considered Marketing. Even the small tasks like
· Styles for Citing Sources
4Matching TextCite with EasyBib.com|Citation tips
playing golf with a prospective client, writing thank-you letters,
· Styles for Citing Sources
meeting with a past client for coffee,
5Matching TextCite with EasyBib.com|Citation tips
and returning calls promptly can be thought of as marketing. Marketing’s ultimate goal is to match a company's products and services to the people who need and want them, thereby ensuring profitability.
· Styles for Citing Sources
Our goal is to exceed these customer relationship standards.
6Matching TextCite with EasyBib.com|Citation tips
The basic concept underlying marketing is human needs.
· Styles for Citing Sources
This includes
7Matching TextCite with EasyBib.com|Citation tips
physical needs for food, clothing, safety and warmth, social needs for belonging and affection; individual needs for self-expression and knowledge.Wants are another type of human needs; they are shaped by culture and individual personality. These wants are shaped by a person’s environment and are described in terms of objects that will satisfy needs. These wants
· Styles for Citing Sources
turns into demands when a person has
8Matching TextCite with EasyBib.com|Citation tips
buying power. Given their wants and resources, people demand products with benefits that add up to the most value and satisfaction.
· Styles for Citing Sources
Our product and service will meet these satisfaction requirements. Outstanding marketing departments pay more attention
9Matching TextCite with EasyBib.com|Citation tips
to learn about and understand customers' needs, wants and demands. Normally.
This was a presentation provided to the Canadian Security Association (CANASA) association members 2019. It focused on the importance of branding and how your story porvides strategic differentiation and ultimately determines your personal and organizational success.
Dive into the transformative journey of digital marketing agencies as they navigate the ever-changing digital landscape. From traditional marketing approaches to cutting-edge digital strategies, witness the evolution of agencies as they adapt to technological advancements and shifting consumer behaviors. Explore how these agencies harness data analytics, social media platforms, and emerging technologies to craft innovative campaigns and deliver unparalleled results for clients. Join us on a journey through the dynamic realm of digital marketing, where creativity meets technology to shape the future of advertising.
The Insiders Guide to Employer Branding - 27 Best Practice InsightsKelly Services
Many of the old tools and strategies for building an authentic, globally relevant employer brand have been discarded, and new ones are taking over. Both the challenges and opportunities have grown almost in tandem, and it’s all happening at break-neck speed.
One thing is clear: employer branding has changed, dramatically.
Our Global Best Practice Xchange (BPX) Roundtable on the subject confirmed it. It was 90 minutes of rigorous discussion with eight seasoned professionals leading the way in employer branding innovation for their organizations. They shared their successes, mistakes and thoughts on their plans for the future.
So, if you are wondering if there’s a better, clearer way to lead your organization and practice through this change, this guide is for you.
7 Essential Best Practices for Digital Media PlanningJames Windrow
Whether you're working on your first digital media plan or trying to improve your understanding of the different media buying methods, these seven easy to understand steps will help you improve your strategies and deliver the best results.
The consumerization of B2B technology is dramatically changing how decision-makers research, discover and engage with peers in their journey. During this keynote presentation, author, digital anthropologist and Altimeter Group principal analyst Brian Solis, will uncover the innovative strategies B2B brands are implementing to better adapt to the increasingly complex and cross-channel decision-making experience. Using his own research, analysis and experience with B2B companies as a baseline, Brian will share his perspectives and real life examples of how B2B brands can:
-Understand new disruptions in the modern decision-making journey
-Humanize the B2B buying experience using more emotive and personalized approaches
-How information and peer-insights have evolved in key touch-points
-Help buyers manage risk in the selection process
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
5. “An agency should be agile, forward thinking
and engaged in delivering growth by deploying
a wide range of tools and people, a far cry from
the sausage-factory it was 10 years ago. We
might be making software, content, binding
books, or creating theatre.
An agency engages itself in a diverse community
of creative people, from coders to copywriters.
It should be a place where there’s space for
marketing judo, where business conventions are
outmaneuvered and overthrown.”
Robert Harwood-Matthews
President, TBWA/Chiat/Day New York
From “Marketers Explain ‘What Is An Agency,’” Ad Exchanger
6. ① The full-service model
② Unbundling creative and media
③ Further unbundling and specialization;
the client as integrator
④ ?
A short history of agency models
7.
8. Many agencies are reacting to the new multichannel marketplace by
attempting to become a new version of “full service” all over again
9. Media companies as agencies
Production companies as agencies
Convergence?
Consulting firms as agencies
Media agencies as creative agencies
10. PR firms as “full-service” agencies
Digital agencies as “full-service” agencies
Convergence?
Convergence
-- or --
Divergence?
Holding companies as “full-service” agencies
11. “So here we are with traditional agencies struggling
to become digital agencies and digital agencies
struggling to become traditional agencies.
It just another big convergence mess and the losers
for now are the clients. On both sides you have
partially constructed solutions: brands suffer from
traditional agencies that are renovated with a digital
coat of paint but doing what they've always done,
and from digital agencies with incomplete
organizations and inexperienced traditional skills.”
Tony Quinn
Chairman, Society of Digital Agencies
From “Marketers Explain ‘What Is An Agency,’” Ad Exchanger
12. “I wish that the agencies would stick to
what they are good at. They try to do
everything, and they would be better
served to narrow their focus.
You can’t do everything, and if you try to do
everything, you do nothing. It drives me
crazy when the agency is trying to pitch you
every single service available.”
What clients think
28. Clients you work with
in this model (mostly)
Clients you work with
in this model (mostly)
Best-of-Breed
Model
Single Source
Model
Clients you work with
in this model (mostly)
Service Integrator
Model
How do clients access your services?
42. Brand Development and Business Strategy Firm
The
Product
The Brand
The
Purchase
The
Experience
Paid
Earned
Owned
Content
Channel
Ideation
Execution
72. Client
% of income
related to
PRODUCT
% of income
related to
BRAND
% of income
related to
MARKETING
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
All other clients
Where do you play on the value chain?
% of income
related to
EXPERIENCE
73. Client
% of income
related to
PAID
% of income
related to
EARNED
% of income
related to
OWNED
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
All other clients
What classes of media do you utilize?
74. Client
% of income related to
CONTENT
% of income related to
CHANNELS
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
All other clients
Are you focused on content or channels?
75. Client
% of income related to
IDEATION
% of income related to
EXECUTION
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
All other clients
Are you about ideation or execution?
76. SINGLE
SOURCE
BEST OF
BREED
SERVICE
INTEGRATOR
2. What media classes you utilize
PAID
EARNED
OWNED
3. Focused on content or channel
CONTENT
CHANNEL
4. About ideation or execution
IDEATION
EXECUTION
5. Where you play on the value chain
PRODUCT
BRAND
1. How clients access your services
MARKETING
Mapping your current business model
EXPERIENCE
77. “If we don’t kill our old
business models, someone else
will. But if we are ruthlessly
curious, learn relentlessly, and
fail harder, we get to reinvent
the business of persuasive
communication for the
connected age.”
Renny Gleeson
Weiden+Kennedy