An overview look at graphic design as visual communication. Presented at Lutheran High North in Macomb, MI.

1. visual
communication
Howdowecommunicate?

2. Some are
obvious…

3. Apple

5. (App•el)

6. image

7. • symbol

8. And some are
more subtle…

9. color

10. What about the font?
Cowboy?

11. Now we’re talking.

13. CONNECTING words, phrases, images,
graphics and colors to communicate.

14. GRAPHIC Design
or
VISUAL Communication

15. Who hires a graphic designer?
Mostly businesses and organizations
trying to inform, sell, or persuade.

16. Tools of

18. What do designers work on?

20. What beverage
comes to mind
when you see red
and white?

30. Where do they work?

33. Characteristics of a graphic designer
• Curious about the world around them"
• Interested in art"
• Interested in technology and computers"
• Interested in photography"
• Creative thinker"
• Enjoy helping people"
• Hard worker"
• Enjoy learning

34. CHANGES IN THE FIELD
Technology"
Trends/styles"
Communication devices

35. What schools offer
graphic design?
Ferris State University!
Kendall College of Art and Design!
Center for Creative Studies!
Western Michigan!
MSU!
University of Michigan!
!
Two and four year degrees available.

37. I am a web designer
I help companies sell their
products or services online