Uploaded byPatrick Van der Pijl
3 Key Messages for the CEO
The document presents the three key messages for CEOs on the necessity of redesigning business models to adapt to new market forces and the importance of creativity in business strategy. It emphasizes the use of tools like the Business Model Canvas and highlights the need for CEOs to engage with customers directly to validate business ideas. Ultimately, it calls for a shift in mindset towards sustainability and innovation, suggesting that leaders should adopt a design-centric approach to business.
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3 Key Messages for the CEO
- 1. FOR THE CEO…(corporate or start-up) 3 KEY MESSAGES FOR THE CEO CEO FORUM Taipei, December 11th 2013 Patrick van der Pijl
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- 3. I HAVE THREEKEY MESSAGES FOR YOU
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- 11. WE NEED TO RETHINKTHE WAY WE DO BUSINESS!
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- 15. …WE SEE FORCES WEHAVEN’T SEEN BEFORE…
- 16. …WE CALL THEM NEWRULES OF THE BUSINESS GAME.
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- 26. SOME EXAMPLES OF BUSINESSMODELS WE SEE RIGHT NOW…
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- 34. From waiting inthe rain...
- 35. …to a singlepush of a button
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- 42. The speed ofdevelopments has increased…!
- 43. resulting in shortershelf lives of companies…!
- 44. and focusing onproduct innovation is not enough… !
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- 51. FOR THE CEO…(corporate or start-up)
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- 53. SO WHAT ARENEW TOOLS?
- 54. WHAT IS A BUSINESSMODEL?
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- 60. WE NEED NEW TOOLSTO UNDERSTAND AND CRAFT NEW BUSINESS MODELS
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- 62. A BUSINESS MODEL DESCRIBESTHE RATIONALE OF HOW AN ORGANIZATION CREATES, DELIVERS, AND CAPTURES VALUE
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- 72. KEY ACTIVITIES VALUE PROPOSITIONS CUSTOMER SEGMENTS KEYPARTNERS COST STRUCTURE CUSTOMER RELATIONSHIPS KEY RESOURCES CHANNELS REVENUE STREAMS
- 73. Let us lookat the business model of Nespresso
- 76. The Business Modelof Nespresso PARTNER NETWORK KEY ACTIVITIES B2C Distribution Machine Manufacturer Marketing OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS Nespresso Club Households DISTRIBUTION CHANNELS Business Nespresso Machines Production KEY RESOURCES Patents Brand Distribution Channels Coffee Production Facilities COST STRUCTURE Production Marketing B2C Distribution Nespresso Pads Mail Order Retail Nespresso .com Call Center Nespresso Stores REVENUE STREAMS 1 x Machine Sales Repetitive Pad Sales
- 77. BUSINESS MODEL CANVASNESPRESSO
- 82. WE HAVE DIFFERENT TOOLSIN DIFFERENT STAGES
- 84. WE SHARE THESE TOOLSONLINE…
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- 88. WE BASICALLY NEED DESIGNERSTO HAVE A SEAT AT THE TABLE
- 89. OR WE SHOULD THINKAND ACT LIKE DESIGNERS.
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- 91. WHEREVER YOU LOOK THAT’SWHAT YOU SEE. JERRY SEINFELD
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- 96. DRAWING IS THE NEWWRITING
- 97. EYES, PENCILS ANDTHE HAND MAY BE TOOLS OF THE PAST, …I BELIEVE THEY ARE TOOLS OF THE FUTURE. John Maeda, RISD
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- 100. THE CONTEXT MAPOF A COMPANY Insert 4 photos of the team discussion
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- 105. YOU NEED TOBE ABLE TO JUGGLE WITH BUSINESS MODELS
- 106. CURRENT BUSINESS MODEL KEY PARTNERS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE VALUE PROPOSITION CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS CHANNELS REVENUE STREAMS
- 107. CURRENT BUSINESS MODEL KEY PARTNERS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE VALUE PROPOSITION CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS CHANNELS REVENUE STREAMS
- 108. CURRENT BUSINESS MODEL KEY PARTNERS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE VALUE PROPOSITION CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS CHANNELS REVENUE STREAMS
- 109. CURRENT BUSINESS MODEL KEY PARTNERS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE VALUE PROPOSITION CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS CHANNELS REVENUE STREAMS
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- 112. the past wasabout choosing solutions the future is about generating options
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- 117. GO OUT OF THEBUILDING & LEARN!
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- 120. IS ONLY ONPAPER AND IS…
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- 124. YOU NEED TOTEST YOUR ASSUMPTIONS
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- 127. KNOCK ON THECUSTOMERS DOOR…
- 128. AND TALK TOTHEM!
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- 130. DON’T DO ITTHE EASY WAY…
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- 132. OR SET UP ATEST PANEL
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- 134. THE MORE YOU LEARN,THE SOONER YOU SUCCEED
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- 139. NEED I SAYMORE?
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- 142. SO YOU NEEDTO ASK YOURSELF THE FOLLOWING
- 143. IS THE PROBLEMA REAL PROBLEM?
- 144. CAN WE IDENTIFY THENEED?
- 145. DO WE IDENTIFYA TARGET CUSTOMER SEGMENT?
- 146. AND ARE THEY WILLINGTO PAY FOR THIS…?
- 147. YOU HAVE TODO THIS TOGETHER…
- 149. AND GO OUTTO TALK TO CUSTOMERS…
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- 152. QUALITY AND MARGINWAS NOT THE JOB…
- 153. NOT PARENTS ANDCHILDREN BUT…
- 154. ONLY THEN YOUCAN SUCCEED…
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- 156. OR A CORPORATESTART UP…
- 157. SO WHAT ISNEXT?
- 158. SO WHAT DOES THATMEAN FOR THE CEO?
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- 161. HE NEEDS TOTHINK AND ACT LIKE A DESIGNER TOO.
- 162. HE NEEDS TOGO BACK TO SCHOOL!
- 163. BUT NOT TO HARVARDOR STANFORD…
- 164. BUT TO THE COLLEGEOF THE ARTS…
- 166. WHERE THEY PREPARE THENEW GENERATION OF LEADERS FOR A WORLD…
- 167. THAT IS NOTONLY PROFITABLE…
- 168. BUT ALSO SUSTAINABLE, ETHICAL ANDTRULY MEANINGFUL.
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- 171. MY THREE KEY MESSAGESFOR YOU
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