Rangdhanu has a lot of sales at this moment as there is no better alternatives. But when there will be a better alternative there is a high chance that customers will switch and their sales will decrease. The reason behind that is most of the customers are dissatisfied with Rangdhanu’s performance. Many do not find it reliable or trust worthy. There reason to shop back from Rangdhanu are very few and insignificant. So, it is high time for Rangdhanu to improve their service offerings and create a loyal customer base. So that if a big retail store decides to start their operation in Bangladesh, such as Amazon. Rangdhanu will have its loyal customer base. This market is fast growing and unpredictable is always wiser to prepare for the long run and build a reliable, strong brand image in customers mind.

1. Welcome
to
Our Presentation

2. Presentation
on
Electronics and Home Appliances

3. SUBMITTED TO
Saima Akter
Lecturer
Department of Marketing
University of Barisal
SUBMITTED BY
Morning Stars
Department of Marketing
University of Barisal

4. Group Profile
Miraz Hossain
16 MKT- 019
Sajib Biswas
16 MKT-020
Samrat Dhali
16 MKT-026
Md. Nazrul Islam
16 MKT -028
Firoj Ahmed
16 MKT-051
Mohammad Abdullah Al
Rakib
16 MKT -056
Farjana Yeasmin
16 MKT –039

5. Overview
 Fastest growing industries products and services investment in 2001-
02

6. Origin
 Started journey in Bangladesh.
 Television station establish in 1964.
 Digital telephone system was introduced in 1983.
 Mobile phone came in 1992.

7. Market Projection
Market has been classified in 4 major categories.
 Televisions
 refrigerator
 air condition
 home appliances

8. Types of home appliances
1. Refrigerator
2. Water-cooler
3. Cooking
4. Microwave oven
5. Washing Machine

10. Market size of home appliances
According to Ferdous Ara Begum (ceo):
 The electronics goods have a large increasing domestics market ,
which has more than 3000 units in the operation
 In 2017 around 4 billion USD
 Estimated to be around 12 billion USD

11. The expansive target
 To comprehend the market regarding rivalry and significant players
 To discover the situation of best electronics items
 To discover the span of the market
 To discover the clients view of best electronics items
 To discover the potential market that is yet un served by best
electronics

12. Define the business mission

13. Conduct a situation Audit
 After developing a mission statement and setting objectives, the next
step in the strategic planning process is to conduct a situation audit,
an analysis of the opportunities and threats in the retail environment
and the strengths and weaknesses of the retail business relative to
its competitors.

14. Conduct a situation Audit

15. Market Factors
 Size
 Growth
 Seasonality
 Business Cycle

16. Competitive Factors
The nature of the competition in consumer electronics market is
affected by barriers to entry, the bargaining power of vendors, and
competitive rivalry.
 Barriers to entry
Scale economies
Customer loyalty
Location

17. Competitive Factors
 Bargaining power of vendors
 Competitive rivalry
Large number of competitors
Slow growth
High fixed costs

18. Environmental Factors
 Technological
 Economic
 Regulatory
 Social changes

19. Management Capabilities
 All the members of management team are given below:

20. Financial Resources
 we manage our finance from debt, equity, and bank loan

21. Identify Strengths and Weaknesses

22. Strengths
 Wider product range
 Strong local presence
 Quality products at low price
 Comprehensive knowledge of the total market and client
 Using advanced high-technology

23. Weaknesses
 Lack of skilled salesperson
 Proper monitoring problem facing in marketing activities
 Shortage of accessories
 Low-quality hardware
 Customer service

24. Identify Strategic Opportunities
 Follow the diversification growth strategy.
 Develop a distinctive image.
 Design store for sell.
 Use occasional segmentation marketing.
 Provide excellent customer service.
 Demand for new and innovative products.
 Have many show rooms.
 Provide online buying facilities.
 Economic growth of Bangladesh.

25. Evaluate Strategic Opportunities

26. RETAIL MIX
 PRODUCT

27. RETAIL MIX
 PRICE

28. RETAIL MIX
 LOCATION AND OPERATION

29. RETAIL MIX
 PROMOTION

30. FINANCIAL PLAN
 AIM

31. BREAK EVEN ANALYSIS

32. CONCULATION