The document provides a marketing plan for an online financing service for upskilling courses. It outlines the target customer segments as students, working professionals, and institutions. It recommends the product name "FinLadder" and discusses the marketing mix, branding and positioning, service strategy, and sales/cost projections. The service strategy focuses on ease of availability, quick processing, and flexibility. Sales are projected to grow over 25% annually based on the growing online education market in India. Estimated annual costs are Rs. 400,000-600,000 and estimated first year profits are Rs. 1.1 million based on an 11% average interest rate on loans.