This document provides a marketing plan for a mobile app called FeelG. It begins with an executive summary and overview of the app, which aims to provide users with captions, trending topics, and posts tailored to their personality to gain more likes and engagement on social media. It then outlines the company's goals, strategies, tactics, target market, competitors, and financial plan. The plan details launching the free version of the app to gain users, then introducing a premium paid version and generating revenue from ads and premium subscriptions. It concludes with an organizational structure and timeline for rolling out the app.

1. FeelG
Marketing Plan for Mobile App

2. Agenda
Situation AnalysisExecutive Summary
Goal Strategy
ImplementationTactics

3. Executive Summary

4. I have cars, bungalow and millions of
money. What do you have ?
I have millions of likes, thousands of
followers and subscribers.

5. 1. What to text- words getting less
than feelings
2. Many apps- many trends ????
3. Avoiding similar annoying posts
1. My Social life sucks.
2. My posts are not getting likes
3. Captions–harder than Maths

7. FeelGProof of individuality

8. NEED IDENTIFICATION
We saw that
• People treat social media as a party and everyone wants to do their makeup
before going to the platform
• People want to lead a different life on social media
• More the likes & good comments, more luxurious the life becomes.
• Usually people search for contents to discuss, to share and to boast about.

9. COMPANY OVERVIEW
We provide
• Posts that have the potential to get likes
• Captions based on expression and keywords with many category like
philosophy, filmy, love, comedy etc.
• Trending topics to discuss from social media and lines to break the ice
between two people.
• Posts and persons to avoid through keywords and similar posts

10. World’s most used app
along side other social
networking site
10 million Downloads
Revenue target of $2
million USD in year
one.
Rating of 4.5 on app
stores
Establish brand
equity and customer
satisfaction
VISION

11. COURSE OF ACTION
Year 5
3
months App
launch
Year
1
Year
2
10,000+ USERS
1 million+ USERS
3 million+ USERS
10 million+ USERS
CONVERSION RATE
RANGES BETWEEN 3-4%.

12. Market overview & STP
• Segmentation Strategy: Demographic &
Psychographic
• Target Age group : 16-45(huge)
• Target region: Asia
• Target countries :Indonesia, Philippines, Mexico,
India and Brazil

13. Our AI technology and analytics team are our core strength
We keep your secrets, your information are never disclosed to
other unlike others
Ease of use and rich user interface
Core Competencies
Our app is adaptive to the nature & characteristics that an
individual wants to exhibit based on their profile
Results are based not only on location but also on tastes of people

14. Proper use of Freemium business model for
maximum profits
App contains third party advertisements
which will generate us revenue
Strategic Assets
Use of data by people to give results at different location
Premium users get paid for creating content unlike others

15. • AI Technology , Analytics team
• Image processing technology
• Customers are also partners in
making content
• Untapped market
• Huge customer base
• Lack of data at initial stages
• People are already biased to waste time
• Copyright issue

16. .
.
POLITICAL
 Expansion will be easy for not
big tax rules and users
everywhere
ECONOMICAL
 App markets will grow by 25% by
2020
 Internet and Smartphone
contribution to GDP is around
3.5%.
SOCIAL
 Increase in time spent on apps
 Increase in diversity of people
using technology
TECHNOLOGICAL
 Presence of 3G & 4G
 About 20 billion
social network users
in world

17. Competitors
Though this is an untapped market,
people used to depend on
• Social networking sites page owners
• Social networking sites
• Google search result
• Content apps like 9gag
• Primary: page owners

18. Points of Parity(POPs)
Captions but with
difficulty
Tells about the trend
Gives content to share
without filter increasing
popularity of page
Gives knowledge from others from
comment section

19. Points of Differences(PODs)
Easy and less time consuming.
Get revenue for your content
AI based caption finding
Potential posts filter to get
likes
Contents & trends to discuss

20. Collaborators
Commu
nication
partners
Technical
advisory
Distribution
channels
Suppliers
FeelG

21. Collaborators
• Suppliers
• Social media website data
• Quora Threads
• Content Blogs
• News Channels and papers
• Channel Members
• Google Play Store
• Apple Play Store
• Windows Marketplace
• Communication Partners
• Facebook posts
• LinkedIn pages
• Twitter tweets
• Sponsored advertisements on
other apps

22. ValueValue
ValueValue
Context
Collaborator
s
Customers
Competitors
Company
Value
Value
Target Market Analysis
(6-V Framework)
Customer
value
Collaborator
value
Company
value
OVP
Value-Proposition Model
(3-V Principle)

23. Value Proposition
For Customers
• Give accurate
suitable result
• Build a relationship
• Self Entertainment
For Collaborators
• Giving tough
competition to
other similar apps
• Getting good
ratings and reviews
For Company
• Providing good
work culture so
that every
employee sees a
steady growth
• Getting a high ROI

24. Free Features
Captions
Location based trending topics
and discussion guide.
Gossip help
(Get potential posts to get likes suiting to
your personality with filter)
Likes hunter
Upload your photo to get suitable
captions with keywords search and
suggestions

25. Premium Features
• Free from third party advertisement
• Create content, earn money/ value
• Analyze your network to find annoying people and posts to get rid of them
• Customized filter
• First ever to try any future addition of features
• Access to trending topics of any location in the world

26. Brand
Name - ‘FeelG’ (derived from feel good)
Tag Line – “proof of Individuality”
Core brand Values – Trust, Quality, Variety,
Innovation, Ease & Efficiency
FeelG

27. Price
The Free version helps us to gain more number of
consumers and publicity
It contains third party advertisements so that we can
charge them for ads @ $80/3 months
The Premium version will be priced @ $30/year
@ $4/ month

28. Incentives
Consumer who refers this App to 10 others will
get free access to prime version for one week
This helps us to gain more consumers easily and
mouth to mouth publicity for App can be achieved
This is also a way of communicating with consumers
Customers:
Company employees:
Rewards and bonuses

29. • Company Website
• Blogs
• Building Social Community on
Facebook , Twitter etc.
• Quora
• Featuring E-Mails
COMMUNICATION

30. Distribution
Website
Apple App Store Microsoft Windows Store
FeelG
Proof of individuality

31. Finance Team
Operations Team
Marketing Team
Logistics Team
Technical Team
Infrastructure

32. Product building --- 6 weeks
Product testing and
receiving feedbacks
Distributing --- starts 2 weeks after product testing
Third party Ads contract --- starts 4 weeks after distributing
Analysing the profit pro forma --- starts 3 months after
distributing
--- 2 weeks
Processes and Schedule

33. Thanks

34. Presented by Mr. Soumyaranjan Jena ,
during a marketing internship under
Professor Sameer Mathur, IIM - Lucknow
DISCLAIMER