The document discusses social media and its opportunities and challenges for customer relationships. It defines social media and outlines how it supports human interaction and democratizes knowledge. It discusses how social media is transforming marketing and provides opportunities for paid placements, monitoring, content development and more. However, it also presents challenges like timely monitoring, analyzing brand impact, and managing crises. The document provides best practices for social media planning, engagement, measuring ROI, and leveraging feedback to create insights.
This document discusses marketing sins commonly committed by nonprofits and how social media can help address them. It outlines five sins of nonprofit marketing: 1) lack of market research to understand audiences, 2) ignoring basic marketing principles, 3) communications not focused on consumers, 4) undervaluing content development, and 5) treating marketing as a cost rather than investment. The document then explains how social media can help nonprofits with marketing by allowing two-way communication with stakeholders and easier content distribution. It provides statistics on the reach of key social media platforms like Google, Twitter, and Facebook and argues that nonprofits need to utilize these channels for leads, sales, and engagement.
Luxottica is an Italian eyewear company founded in 1961. It has expanded from manufacturing glasses to owning popular brands like Ray-Ban and retail chains like LensCrafters. The company operates welfare programs. Research found prescription customers value personalized service while trying on glasses. Sunglasses buyers appreciate knowledgeable staff. Current online options lack an augmented try-on for non-mobile and personal opinions. The summary proposes allowing augmented try-ons on websites and using social media polls of virtual try-ons to provide opinions to fill these gaps. This aims to improve the online experience and drive engagement.
Corporate Social Media Marketing (SMM) Course Detailed OutlineAsif Anwar
Bangladesh Internet Marketing Professionals' Association (BIMPA) is offering Social Media Marketing (SMM) course for Bangladeshi online marketers, corporate employees, consultant, businesses, and entrepreneurs. This presentation is about the detailed outline of the Corporate SMM course. Initially hosted by Creative IT.
The course covers:
Class-1: Introduction to Social Media
- Social Media Marketing Basics
- Social Media Marketing Glossary
- Setting up Social Media Profiles and Pages
- Social Media Marketing Insights
- Defining social media goals and building strategy
- Some SMM Case Studies
Class-2: Social Medial Marketing (SMM) Research
- Understanding EdgeRank
- Measuring Social Media KPIs
- Klout and Social Media Influence
- Facebook Insights & Consumer Research (Analyze and research on your existing audience)
- Social Media Consumer Behavior
Class-3: Content Idea Generation & Development
- Keyword Research for SMM
- Social Media Listening Strategy
- Content Repurposing
Class-4: Social Networking and Target Marketing
- Datamining for Target Market
- Social Media Community Building & Management
- Understanding Graph Search
- B2B Lead Generation in Social Media
- Finding Social Media Influencers
- Using Owned Contacts in Social Media
Class-5: Social Media Advertising
- Social Media Advertising Options
- Determine Social Media Advertising Strategies
- Introducing ad dashboards in Facebook and LinkedIn
- Tips and Tricks in Social Media Advertising
- Social Media Advertising Case Studies
Class 6 & 7: Online Branding with SMM
- Social CRM & Social PR
- Best practices in SMM
- Location Based Branding (Marketing in specific geographic area)
- Personal Branding in Social Media
- B2B Branding with LinkedIn
- Social Media Event Management
- Subliminal Branding in Social Media
- Video Marketing (Gain more views and subscriptions for your videos)
Class-8: Social Media Optimization (SMO)
- Open Graph & Facebook Optimization
- Social Media Optimization or SMO (Optimizing Website for Social Media)
- Integrating Others Channels for Social Media
- Content Marketing Fundamentals
- Viral Content Strategies
- Increase Social Media Engagements
- Increase Audience (Increase Likes, Fans, Followers, Subscribers)
- Social Media Task Scheduling & Automation
- Tools for Monitoring Social Media (Listen & monitor competitive performance)
- Online Reputation Management
- Measuring Performance & KPIs
- Social Media Marketing (SMM) Tools
- SMM Resources and Followup (Ways to get help and learn more about SMM)
In business, the Listening Gap includes all the different ways we fail to listen to the customer to understand their needs and wants. Research is a way to overcome the listening gap. In this presentation, I look at social media as a way to engage in “service failure detection & service failure recovery.” This presentation focuses on what is the listening gap, monitoring by using social media, customer decision journey, how to analyze how a company is listening, and tools companies use to listen. The modern art exhibit the Listening Post by Mark Hansen and Ben Rubin on display at the London Science museum is showcased to discuss how people communicate on the Internet and further analysis pulls it all together to show that today we are in a new age where ordinary people can communicate in extraordinary ways - it's up to company's to listen to their customers to find out how to satisfy wants and needs.
The convergence of social media and data analytics dma graphics v3Rhonda Drake
The document discusses the convergence of social media and data analytics. It provides an agenda that will discuss the pervasiveness and influence of social media, business uses of social media, traditional thinking around social media metrics, the impact of social media on data analytics, the current state of social media data, and what the future may hold. The speaker is then introduced, who has experience working with major companies and teaching social media analytics. Key metrics on major social media platforms are presented, showing their growth and monthly active users. Drivers of growth like mobile and demographics are explored. The impact of social media on areas like data usage, ecommerce, news, research, and communication is summarized. Secondary uses by entrepreneurs and political groups are
Introduction into Social Media and Social Media AnalyticsDr Matt McDougall
An introduction to social media and the measurement platforms of social media analytics. Some interesting examples of social media gone wrong and some other examples of companies doing social media.
Web 2.0 and Social Media are revolutionizing the way companies interact with consumer and customers. Banks and financial institutions cannot avoid to innovate in those areas and this presentation shows some examples and ideas to start a discussion.
This document discusses marketing sins commonly committed by nonprofits and how social media can help address them. It outlines five sins of nonprofit marketing: 1) lack of market research to understand audiences, 2) ignoring basic marketing principles, 3) communications not focused on consumers, 4) undervaluing content development, and 5) treating marketing as a cost rather than investment. The document then explains how social media can help nonprofits with marketing by allowing two-way communication with stakeholders and easier content distribution. It provides statistics on the reach of key social media platforms like Google, Twitter, and Facebook and argues that nonprofits need to utilize these channels for leads, sales, and engagement.
Luxottica is an Italian eyewear company founded in 1961. It has expanded from manufacturing glasses to owning popular brands like Ray-Ban and retail chains like LensCrafters. The company operates welfare programs. Research found prescription customers value personalized service while trying on glasses. Sunglasses buyers appreciate knowledgeable staff. Current online options lack an augmented try-on for non-mobile and personal opinions. The summary proposes allowing augmented try-ons on websites and using social media polls of virtual try-ons to provide opinions to fill these gaps. This aims to improve the online experience and drive engagement.
Corporate Social Media Marketing (SMM) Course Detailed OutlineAsif Anwar
Bangladesh Internet Marketing Professionals' Association (BIMPA) is offering Social Media Marketing (SMM) course for Bangladeshi online marketers, corporate employees, consultant, businesses, and entrepreneurs. This presentation is about the detailed outline of the Corporate SMM course. Initially hosted by Creative IT.
The course covers:
Class-1: Introduction to Social Media
- Social Media Marketing Basics
- Social Media Marketing Glossary
- Setting up Social Media Profiles and Pages
- Social Media Marketing Insights
- Defining social media goals and building strategy
- Some SMM Case Studies
Class-2: Social Medial Marketing (SMM) Research
- Understanding EdgeRank
- Measuring Social Media KPIs
- Klout and Social Media Influence
- Facebook Insights & Consumer Research (Analyze and research on your existing audience)
- Social Media Consumer Behavior
Class-3: Content Idea Generation & Development
- Keyword Research for SMM
- Social Media Listening Strategy
- Content Repurposing
Class-4: Social Networking and Target Marketing
- Datamining for Target Market
- Social Media Community Building & Management
- Understanding Graph Search
- B2B Lead Generation in Social Media
- Finding Social Media Influencers
- Using Owned Contacts in Social Media
Class-5: Social Media Advertising
- Social Media Advertising Options
- Determine Social Media Advertising Strategies
- Introducing ad dashboards in Facebook and LinkedIn
- Tips and Tricks in Social Media Advertising
- Social Media Advertising Case Studies
Class 6 & 7: Online Branding with SMM
- Social CRM & Social PR
- Best practices in SMM
- Location Based Branding (Marketing in specific geographic area)
- Personal Branding in Social Media
- B2B Branding with LinkedIn
- Social Media Event Management
- Subliminal Branding in Social Media
- Video Marketing (Gain more views and subscriptions for your videos)
Class-8: Social Media Optimization (SMO)
- Open Graph & Facebook Optimization
- Social Media Optimization or SMO (Optimizing Website for Social Media)
- Integrating Others Channels for Social Media
- Content Marketing Fundamentals
- Viral Content Strategies
- Increase Social Media Engagements
- Increase Audience (Increase Likes, Fans, Followers, Subscribers)
- Social Media Task Scheduling & Automation
- Tools for Monitoring Social Media (Listen & monitor competitive performance)
- Online Reputation Management
- Measuring Performance & KPIs
- Social Media Marketing (SMM) Tools
- SMM Resources and Followup (Ways to get help and learn more about SMM)
In business, the Listening Gap includes all the different ways we fail to listen to the customer to understand their needs and wants. Research is a way to overcome the listening gap. In this presentation, I look at social media as a way to engage in “service failure detection & service failure recovery.” This presentation focuses on what is the listening gap, monitoring by using social media, customer decision journey, how to analyze how a company is listening, and tools companies use to listen. The modern art exhibit the Listening Post by Mark Hansen and Ben Rubin on display at the London Science museum is showcased to discuss how people communicate on the Internet and further analysis pulls it all together to show that today we are in a new age where ordinary people can communicate in extraordinary ways - it's up to company's to listen to their customers to find out how to satisfy wants and needs.
The convergence of social media and data analytics dma graphics v3Rhonda Drake
The document discusses the convergence of social media and data analytics. It provides an agenda that will discuss the pervasiveness and influence of social media, business uses of social media, traditional thinking around social media metrics, the impact of social media on data analytics, the current state of social media data, and what the future may hold. The speaker is then introduced, who has experience working with major companies and teaching social media analytics. Key metrics on major social media platforms are presented, showing their growth and monthly active users. Drivers of growth like mobile and demographics are explored. The impact of social media on areas like data usage, ecommerce, news, research, and communication is summarized. Secondary uses by entrepreneurs and political groups are
Introduction into Social Media and Social Media AnalyticsDr Matt McDougall
An introduction to social media and the measurement platforms of social media analytics. Some interesting examples of social media gone wrong and some other examples of companies doing social media.
Web 2.0 and Social Media are revolutionizing the way companies interact with consumer and customers. Banks and financial institutions cannot avoid to innovate in those areas and this presentation shows some examples and ideas to start a discussion.
Developing innovative qualitative research techniques for effective digital m...Merlien Institute
This document provides an overview of ConsumerVisions, a digital media research agency. It discusses how the internet has evolved and consumers have become more savvy. ConsumerVisions uses qualitative research methods like workshops and interviews to understand consumer needs and develop effective digital strategies for clients. One case study describes how they helped redevelop an Australian government website through iterative user testing and recommendations. Their work has helped clients improve websites, apps, and online sales.
Social Media’s Influence in Purchase DecisionHasan Ali MIRZA
The objective of this study is to understand the influence of social media in purchase decision making. The focus of the study is to understand the consumer buying behavior and influence of social media’s in decision making. The sample size taken for this study was 100 qualified respondents with diverse backgrounds across the country. An exploratory research was done to understand the nature of social networking and online consumer behaviour followed by a primary research where questionnaire were administered both personally and online.
Are you curious about the concept of Social Media Listening?
Then read on as these few slides explain it in a very easy to understand manner. If you're new to Social Listening it'll be your first step towards developing a complete understanding.
If you're familiar with it, you can use these slides to explain it to your peers, managers or your clients
Social media's influence in purchase decisionsAnup Nair
The document discusses social media's influence on purchasing decisions in the USA. It begins by introducing the study and its objective to determine the impact of social networking sites on people's purchasing behaviors. It then provides background on social media, including definitions, how it differs from traditional media, and its widespread use in marketing. The document also explores how social media influences consumers' purchasing decisions and how building social authority is important for effective social media marketing.
This document summarizes a presentation about content marketing for PR professionals. It discusses what content marketing is, why it matters for PR, and steps to get started. Content marketing involves creating and distributing valuable content to attract and engage audiences. It can help PR professionals establish expertise, build relationships, and measure impact. The presentation recommends professionals think about content and community, integrate content into their strategies, create multi-media content, and share it through online and offline channels.
Social Media Marketing – India Trends Study 2013 [Report]Social Samosa
Social Media Marketing - India Trends Study 2013 provides insights from social media-savvy organizations in India on their use of social media. Key findings include:
1. Most organizations use social media to build communities and highlight brand news. Some also use it for leads, customer service, and research.
2. Facebook is the most important social media platform for engagement, followed by Twitter, YouTube, and blogging. Emerging platforms like Pinterest and Foursquare are also being explored.
3. Majority of organizations have conducted campaigns where social media was the leading component and have favored online fans.
The document discusses how social networking sites have changed the way brands interact with customers. It explores how brands use social media platforms like Facebook, Twitter, and LinkedIn for marketing, advertising, and customer service. The document examines both the opportunities and risks for brands on social media, how customer behavior and purchase decisions are influenced, and how brands must adapt their strategies to engage with customers online.
How To Use Texting To Drive More E-Commerce ConversionsPayKickstart
The global spending for online retail in 2019 was an estimated $3.46 trillion according to research from Global Commerce 360. This makes it the only trillion-dollar industry that’s reportedly growing at a double-digit percentage each year!
Millions of global shops around the world compete for a piece of this trillion-dollar pie. Converting clicks to currency and trading window displays for websites.
The moral of the story is, the way we look at the traditional sales funnel is changing at the hand of the internet. As such, the way online retailers reach and build relationships with customers is evolving right along with it.
With thousands of digital CRM tools at your disposal, we want to share a little bit more about a tool that’s already in your hands and the hands of almost all of your customers.
Your cellphone.
B2B social media refers to how businesses, customers, and prospects use social media like Twitter, blogs, and networks to research and engage with each other through sharing content. While social media is often seen as consumer-oriented, it is impacting B2B through changing buyer behaviors and the need for social selling. Key aspects of B2B social media include listening to online conversations, incorporating insights across the business, and measuring engagement metrics.
The document provides an overview of developing an effective social media strategy. It discusses defining goals and objectives, performing initial research and listening, identifying key audiences, creating a content and platform strategy, implementing an ongoing approach to monitoring and engagement, and measuring returns. The strategy process emphasizes understanding the purpose of social media as building conversations and connections, rather than just driving traffic or sales.
Integrating Social Media and How To Use It Jared Roy
Social media is an important conversation that businesses should engage in to avoid being ignored. It provides opportunities for listening to customers and influencers to improve marketing through engagement rather than interruptions. While tools like Facebook, LinkedIn, Twitter and blogs are growing in popularity among many age groups, an effective social media strategy requires setting objectives, identifying influencers and channels, listening to conversations, engaging with audiences, and measuring results.
The document outlines the key components and steps to developing an effective social media marketing plan. It recommends beginning with an executive summary that highlights the goals and strategies of the plan. It also suggests conducting a competitive analysis by creating a SWOT chart and analyzing the company's current social media presence. The plan should then detail the content creation, distribution, and monitoring tactics that will be used across different social media platforms to meet marketing objectives and metrics for tracking engagement and ROI.
How to use social media for lead generation in B2BNick Parker
This document provides an introduction to a course on using social media for lead generation. It discusses that all business decision makers use social media for work purposes and reviews key insights on how buyers use social media. The course aims to help marketers generate leads via social media and covers fundamentals like understanding the social buyer, using content for lead generation, and how to leverage different social channels like Facebook, Twitter, LinkedIn and more. It provides an 11 step process for social media lead generation and emphasizes the importance of visual content and mobile access.
The effect of social media on consumer's decision making process among ibep s...Niswatun Chaira
Social media has a significant influence on consumer decision making processes among IBEP students. A study was conducted among 25 IBEP students to understand the impact of social media. The results showed that the informative aspect of social media, such as product reviews and recommendations, has a statistically significant positive effect on consumer decisions. However, the alternative aspects provided by social media, such as comparing multiple options, do not have a statistically significant effect. The study concludes that social media influences consumer decisions among IBEP students primarily through the sharing of informative reviews and recommendations among peers.
Social Media and Your Salesforce: Slides from 2014 IASA BootCamp+Darin Reffitt
This document discusses how social media can be leveraged by sales teams. It provides background on B2B buyer behavior and social media usage. Key aspects of social selling are defined, including listening, connecting, engaging and advising. Strategies for using major social media platforms like LinkedIn, Twitter and Facebook are outlined. The roles of sales managers, marketing and tools/vendors in enabling social selling are described. Considerations around training, incentives, content and legal/compliance issues are also addressed.
Freedatalabs.Com Social Media Marketing Made Real Jan 2010 Eng With C...Freedata Labs
Social media marketing utilizes social media platforms and online communities to market, promote, and provide customer service. This document discusses how social media marketing works, the key social media channels used, and provides strategies for companies to listen to online conversations and seed relevant information through social interactions to increase brand awareness and conversion rates. It also introduces Freedata Labs, a company that provides social media marketing services including web monitoring, social media optimization, and seeding conversations online.
Successful social strategies for small businessJenn Gleckman
Earlier this month I was asked to present to the local chamber on social media, including strategy considerations along with 5 social sites. Covering all that content in an hour meant that this ended up as an overview presentation directed at small business owners.
A PROJECT REPORT ON “Consumer Preference Towards Social Networking Apps Vibhor Agarwal
The document provides a history of WhatsApp, a popular social networking app. It details that WhatsApp was founded in 2009 by two former Yahoo employees who developed the app to allow easy messaging between friends. The app gained popularity through word of mouth and updates that enabled photo sharing and push notifications. WhatsApp received venture funding in 2011 and 2013, reaching a valuation of $1.5 billion with over 200 million active users by early 2013.
Mango Engineering provides engineering, construction, and technical services for corporate, private, industrial, commercial, and residential clients. It has multiple corporate divisions and offers a wide range of professional services including engineering consulting, project management, building systems analysis, engineering design, arbitration, legal support, construction safety, and expert witness services. Richard G. Mango is the President and CEO and has over 40 years of experience in various engineering and construction fields.
The document discusses two different ideological paths for China following the Great Leap Forward from 1962-1966: the "Road of the Moderates" and the "Road of Mao". The Road of the Moderates advocated for increasing incentives for peasants to work harder through private plots and wages, rebuilding heavy industry, and creating a new class of skilled managers. Meanwhile, the Road of Mao pushed for getting people back to the original aims of communism through a Socialist Education Movement and Four Clean-Ups Campaign to eliminate corruption and discourage capitalist behaviors. The document poses the unanswered question of which road China should choose to follow.
Developing innovative qualitative research techniques for effective digital m...Merlien Institute
This document provides an overview of ConsumerVisions, a digital media research agency. It discusses how the internet has evolved and consumers have become more savvy. ConsumerVisions uses qualitative research methods like workshops and interviews to understand consumer needs and develop effective digital strategies for clients. One case study describes how they helped redevelop an Australian government website through iterative user testing and recommendations. Their work has helped clients improve websites, apps, and online sales.
Social Media’s Influence in Purchase DecisionHasan Ali MIRZA
The objective of this study is to understand the influence of social media in purchase decision making. The focus of the study is to understand the consumer buying behavior and influence of social media’s in decision making. The sample size taken for this study was 100 qualified respondents with diverse backgrounds across the country. An exploratory research was done to understand the nature of social networking and online consumer behaviour followed by a primary research where questionnaire were administered both personally and online.
Are you curious about the concept of Social Media Listening?
Then read on as these few slides explain it in a very easy to understand manner. If you're new to Social Listening it'll be your first step towards developing a complete understanding.
If you're familiar with it, you can use these slides to explain it to your peers, managers or your clients
Social media's influence in purchase decisionsAnup Nair
The document discusses social media's influence on purchasing decisions in the USA. It begins by introducing the study and its objective to determine the impact of social networking sites on people's purchasing behaviors. It then provides background on social media, including definitions, how it differs from traditional media, and its widespread use in marketing. The document also explores how social media influences consumers' purchasing decisions and how building social authority is important for effective social media marketing.
This document summarizes a presentation about content marketing for PR professionals. It discusses what content marketing is, why it matters for PR, and steps to get started. Content marketing involves creating and distributing valuable content to attract and engage audiences. It can help PR professionals establish expertise, build relationships, and measure impact. The presentation recommends professionals think about content and community, integrate content into their strategies, create multi-media content, and share it through online and offline channels.
Social Media Marketing – India Trends Study 2013 [Report]Social Samosa
Social Media Marketing - India Trends Study 2013 provides insights from social media-savvy organizations in India on their use of social media. Key findings include:
1. Most organizations use social media to build communities and highlight brand news. Some also use it for leads, customer service, and research.
2. Facebook is the most important social media platform for engagement, followed by Twitter, YouTube, and blogging. Emerging platforms like Pinterest and Foursquare are also being explored.
3. Majority of organizations have conducted campaigns where social media was the leading component and have favored online fans.
The document discusses how social networking sites have changed the way brands interact with customers. It explores how brands use social media platforms like Facebook, Twitter, and LinkedIn for marketing, advertising, and customer service. The document examines both the opportunities and risks for brands on social media, how customer behavior and purchase decisions are influenced, and how brands must adapt their strategies to engage with customers online.
How To Use Texting To Drive More E-Commerce ConversionsPayKickstart
The global spending for online retail in 2019 was an estimated $3.46 trillion according to research from Global Commerce 360. This makes it the only trillion-dollar industry that’s reportedly growing at a double-digit percentage each year!
Millions of global shops around the world compete for a piece of this trillion-dollar pie. Converting clicks to currency and trading window displays for websites.
The moral of the story is, the way we look at the traditional sales funnel is changing at the hand of the internet. As such, the way online retailers reach and build relationships with customers is evolving right along with it.
With thousands of digital CRM tools at your disposal, we want to share a little bit more about a tool that’s already in your hands and the hands of almost all of your customers.
Your cellphone.
B2B social media refers to how businesses, customers, and prospects use social media like Twitter, blogs, and networks to research and engage with each other through sharing content. While social media is often seen as consumer-oriented, it is impacting B2B through changing buyer behaviors and the need for social selling. Key aspects of B2B social media include listening to online conversations, incorporating insights across the business, and measuring engagement metrics.
The document provides an overview of developing an effective social media strategy. It discusses defining goals and objectives, performing initial research and listening, identifying key audiences, creating a content and platform strategy, implementing an ongoing approach to monitoring and engagement, and measuring returns. The strategy process emphasizes understanding the purpose of social media as building conversations and connections, rather than just driving traffic or sales.
Integrating Social Media and How To Use It Jared Roy
Social media is an important conversation that businesses should engage in to avoid being ignored. It provides opportunities for listening to customers and influencers to improve marketing through engagement rather than interruptions. While tools like Facebook, LinkedIn, Twitter and blogs are growing in popularity among many age groups, an effective social media strategy requires setting objectives, identifying influencers and channels, listening to conversations, engaging with audiences, and measuring results.
The document outlines the key components and steps to developing an effective social media marketing plan. It recommends beginning with an executive summary that highlights the goals and strategies of the plan. It also suggests conducting a competitive analysis by creating a SWOT chart and analyzing the company's current social media presence. The plan should then detail the content creation, distribution, and monitoring tactics that will be used across different social media platforms to meet marketing objectives and metrics for tracking engagement and ROI.
How to use social media for lead generation in B2BNick Parker
This document provides an introduction to a course on using social media for lead generation. It discusses that all business decision makers use social media for work purposes and reviews key insights on how buyers use social media. The course aims to help marketers generate leads via social media and covers fundamentals like understanding the social buyer, using content for lead generation, and how to leverage different social channels like Facebook, Twitter, LinkedIn and more. It provides an 11 step process for social media lead generation and emphasizes the importance of visual content and mobile access.
The effect of social media on consumer's decision making process among ibep s...Niswatun Chaira
Social media has a significant influence on consumer decision making processes among IBEP students. A study was conducted among 25 IBEP students to understand the impact of social media. The results showed that the informative aspect of social media, such as product reviews and recommendations, has a statistically significant positive effect on consumer decisions. However, the alternative aspects provided by social media, such as comparing multiple options, do not have a statistically significant effect. The study concludes that social media influences consumer decisions among IBEP students primarily through the sharing of informative reviews and recommendations among peers.
Social Media and Your Salesforce: Slides from 2014 IASA BootCamp+Darin Reffitt
This document discusses how social media can be leveraged by sales teams. It provides background on B2B buyer behavior and social media usage. Key aspects of social selling are defined, including listening, connecting, engaging and advising. Strategies for using major social media platforms like LinkedIn, Twitter and Facebook are outlined. The roles of sales managers, marketing and tools/vendors in enabling social selling are described. Considerations around training, incentives, content and legal/compliance issues are also addressed.
Freedatalabs.Com Social Media Marketing Made Real Jan 2010 Eng With C...Freedata Labs
Social media marketing utilizes social media platforms and online communities to market, promote, and provide customer service. This document discusses how social media marketing works, the key social media channels used, and provides strategies for companies to listen to online conversations and seed relevant information through social interactions to increase brand awareness and conversion rates. It also introduces Freedata Labs, a company that provides social media marketing services including web monitoring, social media optimization, and seeding conversations online.
Successful social strategies for small businessJenn Gleckman
Earlier this month I was asked to present to the local chamber on social media, including strategy considerations along with 5 social sites. Covering all that content in an hour meant that this ended up as an overview presentation directed at small business owners.
A PROJECT REPORT ON “Consumer Preference Towards Social Networking Apps Vibhor Agarwal
The document provides a history of WhatsApp, a popular social networking app. It details that WhatsApp was founded in 2009 by two former Yahoo employees who developed the app to allow easy messaging between friends. The app gained popularity through word of mouth and updates that enabled photo sharing and push notifications. WhatsApp received venture funding in 2011 and 2013, reaching a valuation of $1.5 billion with over 200 million active users by early 2013.
Mango Engineering provides engineering, construction, and technical services for corporate, private, industrial, commercial, and residential clients. It has multiple corporate divisions and offers a wide range of professional services including engineering consulting, project management, building systems analysis, engineering design, arbitration, legal support, construction safety, and expert witness services. Richard G. Mango is the President and CEO and has over 40 years of experience in various engineering and construction fields.
The document discusses two different ideological paths for China following the Great Leap Forward from 1962-1966: the "Road of the Moderates" and the "Road of Mao". The Road of the Moderates advocated for increasing incentives for peasants to work harder through private plots and wages, rebuilding heavy industry, and creating a new class of skilled managers. Meanwhile, the Road of Mao pushed for getting people back to the original aims of communism through a Socialist Education Movement and Four Clean-Ups Campaign to eliminate corruption and discourage capitalist behaviors. The document poses the unanswered question of which road China should choose to follow.
O documento parece se dirigir a pessoas da região de Alentejo em Portugal, referindo-se a elas como "Compadres Alentejanos". Infelizmente não há outras informações no documento para fornecer um resumo mais detalhado.
This document discusses Drupal themes and the Nucleus base theme. It provides an overview of what themes are and why they are needed in Drupal. Themes allow customization of a site's design and solve problems related to design and CSS. Drupal developers, stylists, and web developers commonly use themes. Popular themes are discussed as well as the goals and features of the Nucleus base theme over time. The document provides resources for using Drupal core, popular modules, themes, and getting help.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Mao Zedong established people's communes in 1958 in order to increase industrial and agricultural output as part of the Great Leap Forward. An average commune contained around 5,000 households who gave up private land and property for collective ownership. People worked in communes nearly 24 hours a day, with children sent to nurseries and schools so parents could focus on work. By the end of 1958, around 700 million Chinese people had been placed into approximately 27,000 communes across the country, bringing industry, agriculture, education, and military affairs under centralized local government and party control.
This document lists the names of various famous people from different fields such as politics, entertainment, art, and music. It includes names like Albert Einstein, Barack Obama, Bill Gates, Andy Warhol, Angelina Jolie, Bruce Lee, and Michael Jackson. The document also notes that all photos and music belong to the original copyright holders.
1. Traditional authentication methods involved simple passwords like names and numbers that were easy for users to remember but provided little security.
2. Modern authentication has become more complex, utilizing strong passwords with special characters, numbers, case sensitivity and languages only hackers understand.
3. The new trend is multi-factor authentication using biometric devices like retina scanners alongside passwords. Time-based authentication, where passwords are entered at specific timed intervals, provides an additional layer of security compared to passwords alone.
This document contains a list of three portfolios: an advertising portfolio, collateral portfolio, and branding portfolio. It appears to be an index or table of contents for creative works across advertising, marketing collateral, and brand identity design.
Chiang Kaishek led a second Northern Campaign in 1928 with the goals of capturing Beijing and bringing northern China under Guomindang control. To do so, he formed alliances with two powerful warlords, Feng Yuxiang and Yan Xishan, whose combined armies numbered over 300,000 men. With their support, Chiang was able to defeat the warlord Zhang Zuolin, who controlled Manchuria and Beijing. After Zhang Zuolin was killed in a bomb attack, his son Zhang Xueliang surrendered to Chiang, allowing the Guomindang to become the sole powerful government in China based in Nanjing with Chiang as its leader. However, Chiang did not truly unify China
A empresa de tecnologia anunciou um novo smartphone com câmera aprimorada, processador mais rápido e bateria de maior duração. O dispositivo também possui tela maior e armazenamento expansível, com preço sugerido a partir de $799. Analistas esperam que o aparelho ajude a empresa a aumentar sua participação no competitivo mercado de smartphones.
This document provides an overview of engineering and technical services offered by Mango Engineering including project management, engineering design, analysis, testing, evaluations, investigations and reports. Key areas of expertise include municipal, industrial and commercial projects, building systems, engineering analysis, arbitration, legal support, construction safety, and serving as an expert witness. The owner, Richard G. Mango, has over 40 years of experience in various sectors including government.
The Nurse is introduced as a talkative and gossipy woman who loves Juliet like a mother. At first, she advises Juliet to stay away from Romeo due to the family feud, but later helps their relationship. However, after Tybalt's death, the Nurse turns against their love and advises Juliet to marry Paris instead. While she means well, this advice leads Juliet to take Friar Lawrence's potion and ultimately causes both her and Romeo's deaths. The Nurse plays a key role in the tragedy by angering Juliet, though her intentions remain to do what's best for her.
The relationship between China and the USSR began deteriorating in 1956 when Soviet leader Nikita Khrushchev started developing relations with the US and other capitalist nations, upsetting China. By 1960, tensions had increased further as the Soviets stopped economic aid to China and China tested its first atomic bomb in 1964. Armed clashes occurred regularly between 1960 and 1978 along the Chinese-Soviet border as the ideological and economic split between the two communist powers grew deeper.
Desarrollo de social media en los canales de ventaEmpresas 2.0
This document discusses developing social media as a sales channel. It covers topics like what social media is, leveraging it as a sales channel, developing a strong framework, measuring results, and recommendations. Examples are provided of travel companies using social media campaigns successfully. The document emphasizes developing integrated social media solutions to enable product discovery, research, sharing, and transactions. It also stresses the importance of social media analytics and measuring the impact on organizations and customers.
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Maz @ SoAmpli social media crash course Mishel Cordes
1) Influencers are becoming a new form of currency as social media usage increases rapidly. Anyone with an online presence can now influence brands.
2) This document discusses how to effectively use social media for businesses. It covers the landscape of social media, characteristics like collaboration and community, and why businesses should use social media.
3) The document provides advice on developing a social media strategy including listening to customers, engaging authentically, and establishing measurable objectives. It also suggests tools for listening and participating in online conversations.
Online PR - IIA Digital Marketing DiplomaEoin Kennedy
This document discusses best practices for online public relations and social media strategy. It begins by outlining how the traditional news cycle has changed and now includes immediate sharing on blogs, Twitter, and social media. It then provides examples of how newspapers like the Irish Times are using multiple online channels and new content forms to engage audiences. The rest of the document offers tips on building an online PR strategy, including researching audiences, creating guidelines, allocating resources, engaging employees and advocates, interacting regularly, and being prepared for potential issues. It also provides examples of different types of social media campaigns and what ongoing activity may look like.
Developing a Social Media Strategy Workshop 2.16.12451 Marketing
AJ Gerritson, Founding Partner and Social Media Strategist at 451 Marketing, discusses the importance and steps of creating a corporate social media strategy.
Webinar: How to Become Socially Savvy While Remaining Compliant LinkedIn
This document summarizes a presentation about using social media to build reputation and business while remaining compliant. It introduces the presenters which include experts in social media, compliance, and the financial industry. It then addresses common questions around getting started with social media, platforms like LinkedIn and Twitter, creating engaging content, and developing a social media policy. The presentation provides financial advisors with strategies and best practices for leveraging social media successfully.
This document discusses measuring social media marketing performance. It identifies key metrics to track, including audience growth and reach, engagement, visibility and brand perception, traffic pull, and conversion rate. These metrics help identify what social media tactics are working and not working in order to improve marketing performance. The document also recommends tools for measurement and discusses how to create a feedback loop to continuously measure, plan goals, create and engage with content, and listen and monitor social media analytics.
Social media training for Otago Southland Employers AssociationRebecca Caroe
Businesses need to understand both WHAT and WHY social media may help or hinder their business marketing. This deck explains the basics so you can make up your own mind.
Measurement, Hyper-Local Marketing, and Campaigns Shane Gibson
This document provides an overview of various topics related to social media measurement, hyper-local marketing, and campaign strategies including different types of ROI metrics, tools for social media analytics, best practices for listening to social conversations, tips for finding influencers and developing launch plans, and an example social media policy from Ford.
Ford Module 4 (Alberta FDA) Social MediaShane Gibson
This document provides an overview of social media measurement, hyper-local marketing, and campaign strategies. It discusses various tools for measuring social media ROI and engagement, including Google Analytics, Hootsuite, Klout, and Tweetreach. It also covers finding influencers, developing launch plans, cultural calendars, and Ford's social media policy for working with influencers. The overall summary is that the document outlines strategies and best practices for measuring social media performance, running hyper-local marketing campaigns, and collaborating with influencers.
Social media certification lesson 1 updatedIOrangeDigital
1. The document provides guidance on developing an effective social media strategy, including explaining the importance of setting goals, understanding different social media channels, creating buyer personas, and evaluating tools.
2. It recommends establishing key performance indicators like reach, engagement, ROI, and retention to measure success and structure social media teams based on business objectives.
3. Evaluating budget needs, tools, and garnering executive support are also covered to help justify resources and build buy-in for an organizational social media plan.
Social Media Boot Camp Series Module 4 Measurement, Hyper-Local Marketing, an...Shane Gibson
This document provides an overview of Module 4 of the Social Media Boot Camp series, which covers measurement, hyper-local marketing, and campaigns. It discusses various tools for social media measurement including Google Analytics, Hootsuite, Klout, and Tweetreach. It also outlines strategies for business intelligence gathering on social media through tools like Google Alerts and monitoring competitors. The document discusses finding influencers and providing them with engaging experiences to gain word of mouth marketing benefits. It provides an example campaign from Virgin that engaged initial participants who felt special and generated millions of impressions. Finally, it shares Ford's social media policy for working with influencers in a transparent manner.
Social media provides opportunities for businesses but also risks that must be managed. It allows enhanced communication, branding and insights but could spread information quickly in a crisis. Most executives see risks but few have formal incident or policy plans. Governance is key to harness social media benefits while avoiding issues through training, monitoring and defined strategies.
Analysis to Engagement: Demystifying the Digital Communications LandscapeGina Luttrell, PhD
This document discusses the changing digital communications landscape and the skills needed to succeed within it. It notes that consumers now get information from their social networks rather than traditional media outlets. It presents a new model of using analytics to increase reach through shareable content and meaningful brand experiences. It also discusses how the workforce wants clarity, engagement, and accessibility across multiple platforms. Data now drives decisions, and influence models have replaced traditional broadcast models. Building relationships with influencers and targeted engagement are key. Critical skills include using analytics like detectives, reinventing engagement, becoming the best publisher/talent agent, and building new "brains" through predictive modeling. Case studies like Adidas show how to personalize experiences through data insights.
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Sandra Fathi
Presentation at PR News Boot Camp in Washington DC on November 29th, 2012. How brands big and small use social media to reach millions, listening and engagement, tools of the trade, best practices and case studies, dos and dont's.
Social Media Strategy - Understanding the Need for One and the Consequences o...Expansion Plus
Sally Falkow, of Expansion Plus, who was recently named to the list of "25 Women Who Rock Social Media" and Chris Abraham of Abraham Harrison, who has been a top social media and technology strategist for over a decade, are going to be addressing the need for a strategy when diving into the waters for Social Media. Many people have already set up their Twitter and Facebook accounts and are now unsure of how to navigate the tidal wave that social media has become. Tune in to gain insights into the importance of strategy and how to be strategic in order to stay afloat.
This document discusses incorporating social CRM initiatives into a traditional Microsoft Dynamics CRM 2011 strategy. It covers monitoring social networking channels, using social insights for sales, marketing and customer service, measuring social CRM results, and enabling enterprise collaboration. Specific tools are also presented, such as CoTweet for customer service, ClickDimensions for social discovery, and Vibe and Pulse for collaboration. The presentation aims to help organizations learn from and engage with customers on social media.
Turn Your B2B Website into a Demand Generation Engineedynamic
This document discusses strategies for improving website conversion rates through demand generation. It recommends understanding the buyer's journey, segmenting audiences, mapping content to the buying cycle, and using contextual engagement. It also emphasizes the importance of testing and optimizing through A/B testing. Key technologies discussed include web content management systems, site search, analytics, and marketing automation to provide personalized experiences across channels based on a common understanding of the customer context.
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Session for How to Measure Social Media in Government, May 1, 2013
http://www.aliconferences.com/conf/measure_social_media_gov0413/index.htm
With social media use on the rise in government, communication efforts require an integrated approach. Supporting marketing efforts with social media messages is a big part of this integration.
Texas.gov, one of the 29 state portals under the NICUSA umbrella, has successfully used this strategy in its efforts to increase awareness and online adoption of the driver services offered on its website. Creating and following a plan that integrates social media and measuring the results of those efforts has helped to bolster the success of an advertising campaign aimed at increasing driver license and vehicle registration renewals.
In this presentation, you will hear how Texas.gov:
- Incorporated social media into their communication efforts
- Determined what to measure to receive the most accurate ROI
- Measured the effectiveness of their social media efforts
This document provides guidance on developing a low-risk social media engagement strategy. It begins with introductions and then covers social media 101 concepts like the social graph and social object theory. It discusses using social media for customer service and the importance of listening. It then gives an example of the Department of Justice (Victoria)'s social media strategy and policy. Finally, it covers developing objectives, listening to conversations, identifying influencers, developing a response strategy, and measuring social media engagement. The overall message is to start small, focus on listening before responding, and establish clear objectives and metrics for evaluation.
Similar to Telerx Social Media Presentation (Ext) Nov 09 (20)
1. A Brave New World: Emerging Customer
Relationships in Social Media
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Definition of Social Media
• Social media supports the human need for social
interaction, using Internet- and web-based
technologies in order to transform broadcast media
monologues (one to many) into social media
dialogues (many to many).
• It supports the democratization of knowledge and
information, transforming people from content
consumers into content producers.
Social media are media designed to be disseminated
through social interaction, created using highly accessible
and scalable publishing techniques.
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The Revolution of Social Media
Are you wondering what the impact of Social Media will
be on your company?
http://www.youtube.com/watch?v=sIFYPQjYhv8
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Social Media Opportunities
Social Media Options
Paid placement in major social networks
• MySpace
• Facebook
• YouTube
Monitoring social media
• Blogs
• Forums
• Search engines
Content development
• Videos
• Widgets
• iPhone Apps
Social book-marking campaigns
Link baiting
Reputation management
Drill down and identify the specific “social media” service
offering that will deliver the best ROI for your particular
business model and your particular business climate.
Challenges
Timely monitoring of consumer
opinions
Analyzing impact on brands and
products
Identifying online influencers
Tracking potentially harmful issues
Managing public relations crises
Voice of the Customer – 360° view
Developing a strategy to interpret,
trend, and analyze
• 9% of web users
produce 80% of all user-
generated content
• 26% of top search
results for the world’s 20
largest brands is
consumer-generated
(Jupiter Research)
• 75% of Internet users
research health (The
Neilson Company)
− 68% male
− 81% female
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Social Media Top Findings
59.1% of respondents use social media to “vent” about a customer care experience
72.2% of respondents research companies’ customer care online prior to purchasing
products and services
84% of respondents consider the quality of customer care in their decision to do business
with a company
74% choose companies/brands based on others’ customer care experiences shared online
81% believe that blogs, online rating
systems and discussion forums can
give consumers a greater voice
regarding customer care
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Entering the Social Media Revolution
What to look for in a listening platform:
• Set up and configuration of listening tools
• Monitoring processes including analyzing data, extract concepts, and identify
sentiment
• Analytics capability such as dashboards, reports, alerts, and external integration
• Multiple information sources and geographies/languages
• Consulting and analysis services including influencer analysis, new product
development, and market segmentation
• Market strategy – make sure that they can clearly articulate how they intend to
move from passive brand monitoring to active listening
• Market presence and strength of company
• Open API for data integration capabilities
• CRM integration
• Multi-tenancy
• Engagement workflow
Forrester defines listening platforms as:
A technology and analytics infrastructure that mines a wide variety of traditional, online,
and social sources to extract and deliver insights that shape a firm’s marketing strategy.
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Leading Social (Web 2.0) Software Vendors
Evaluation Criteria – Requirements
Leading software vendors:
• TNS Cymfony
• Techrigy SM2
• Radian6
• Nielson Buzz
• Visible Technologies
• Number of customers
• Csat
• References provided
• Number of support
resources
• Number of consulting
resources
• R&D as % of revenue
• Geographic reach
• Project plan provided
• Product roadmap
• Can the solution support
direct outreach
engagement?
• Filtering
• Automated sentiment
• Triage
• Manual sentiment
• Task assignment
• CRM integration
• Audit trail
• Open standards
• User identification
• Open API
• Multi-tenancy: separate
client data with single sign in
• Engagement workflow
• Respond through desktop
• Monitor blogs, forums,
Facebook, MySpace,
Twitter, consumer
satisfaction sites
• Number of sites monitored
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Leading software vendors:
• TNS Cymfony
• Techrigy SM2
• Radian6
• Nielson Buzz
• Visible Technologies
• Number of blog comments –
how far back, how deep
• Capture verbatims
• What demographics are
captured about poster?
• Languages supported
• Data extract for integration
with other channel data
• Sentiment analysis method
• Ranking of blogs based on
influence, reach, etc.
(including
profiles/psychographics of
key bloggers)
• Historical data retrieval –
how far back?
• Selectively respond to and
track posts (customer
service related, etc.)
• Audit trails
• Time delay in posting
mentions from web to
solution
• Filtering and segmentation
• Influencer analysis
• Workflow and engagement
management
• Social CRM and web
analytics integration
• Flexible commercial models
• Market presence
Leading Social (Web 2.0) Software Vendors
Evaluation Criteria – Requirements
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What’s Missing?
Accurate identification of of sentiment and influence
Product roadmaps that integrate into other tools to provide a multi-channel
approach to the voice of the consumer
Consulting and analytical services to take the data from multiple sources and
apply the insights generated to drive better business decisions across their
organizations
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Telerx Engagement & Analytics Model
Telerx 360º
Customer
Experience
Data
Texting
Social
Media
POS
Web
Self
Service
Chat
Phone
eMail
Social Media Interaction Agents
Traditional channel-based agents
[phone, email, chat, text, web]
Telerx Client
Public
Relations
Brand
Teams
Consumer
Affairs
Customer
Service
Analysis &
Insight
Monitoring/Listening/Engaging
Telerx Business
Analyst
Data
mining
Telerx Community
Manager
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Should I think about engagement?
You may not have a choice!
http://www.youtube.com/watch?v=YhXzM70CNrw&feature=player_embedded
One Social Media Interaction Can Reach a Multitude of
Consumers!
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Enter the Conversation:
Steps to Successful Social Media Planning
Determine business objectives and key metrics
• What are you looking to achieve?
• What metrics will help you understand your Social Media position and landscape?
Research social media landscape
• Benchmark current Share of Voice (SOV)
• If the competition is using Social Media, who is successful, who isn’t, and why?
Identify key influencers
• Bloggers, forum writers, etc.
Prepare for the worst, expect the best
• Defined rules of engagement
• Training (technology and service)
• Defined workflow
Trust is paramount
• Ask permission
• Proceed with caution
• Be forthright about your brand identity
• Engage and interact
• Commit to the medium
• Be willing to adapt
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Who Is The Social Media Audience?
Non Active: Those who are no longer using SM
Watchers: Those watching YouTube, reading blogs, downloading
podcasts
Sharers: Those using social networking sites, tagging online content
Commenters: Those who have rated a product, service or person
Producers: Those creating or working
on a blog or wiki
Curators: Those editing a wiki or
moderating a forum
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Social Media Rules of Engagement
Word of Mouth Marketing Association (WOMMA)
Code of Conduct:
Consumer protection and respect are paramount
• Don’t retweet or forward messages without authorization from the consumer
The honesty ROI: Honesty of relationship, opinion, and identity
We respect the rules of the venue
We manage relationships with minors responsibly
We promote honest downstream communications
We protect privacy and permission in a campaign
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Social Media Rules of Engagement
(continued)
Combination of Guidelines and Policy Around:
Work-related and personal blogging
Conduct
Friending and following rules
Confidentiality
Identity
Quality of post
Conduct
No obscene or abusive language can be used
You should not engage in any inappropriate discussion while on-line
Always be truthful
Never ask a blogger to write a fake endorsement
Never go off topic to promote something of personal use
Copyright
Always use a link to the original material if referencing
Abide by copyright laws
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Specific Rules of Engagement Template
When to Engage:
Media Request:
Adverse Event:
Sponsorship Request:
Product Suggestions:
Recalls:
Empowerment:
Need to define the level of empowerment CSR will have
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Best Practice for SM Response – The Five T’s
1. Transparency – always disclose your connection to the company in any social media engagement
2. Third Party – Cite additional sources rather than company-produced data
3. Timing – Take time to formulate responses but respond within a day - a delicate balance
4. Tone – no “corporate speak” or marketing jargon. Speak in the tone of the blog
5. Traffic – Focus on the most influential blogs. Research shows they carry the greatest WOM impact
Assess the
Blog Site
Assess Blog
Post
Develop a
Response
Avoid response to the
Specific post..continue to
monitor
Respond with fact-based
Information via blog comments
Rectify situation, respond &
Take action (e.g. replace
Defective product)
Use judgment based on
topic, blog influence, blogs
audience
Source: Corporate Executive Board, 2007
Negative post
Identified
Yes
Yes
Yes
Yes
No
No
No
No
Is the site a “hate site” for
bashing brands?
Is the post a rant, immature
Joke or ridicule?
Is there a factual error in
The post?
Was the post a result of
A negative experience?
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Who Should Engage? You May Have More
Talent and Expertise Than You Realize…
Identify existing talent and skills within your organization
Telerx survey overview
• 68% participation
• 66% of participants indicated they used social media.
• Top three types of social media by participant:
– Social Networking (Face book, Myspace)
– Video Sharing (YouTube, Stickam)
– Wikis (Wikipedia, PBwiki)
• 73% - spectators
• 44% - joiners
• 10% - collectors
• 2% - administrators of a site
• 6% - creators of content.
• Weekly usage:
– 32% - one hour or less a week on average
– 20% - two hours or less
– 5% - twenty hours or greater
• Twice as many individuals use social media for personal use over business use.
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The Rules Are Changing…Be Informed
Establish resources to work closely with the FDA or other regulatory agencies as
they continue to fine tune the guidelines
Make sure you know what type of activities are occurring across your
organization and develop a council to keep stakeholders educated
• Marketing
• Corporate Relations
• Legal
• Regulatory and Safety
Key legal concerns:
• Adverse Events
• Fair Balance
• Privacy
• Trademark and Copyright Protection
• Transparency
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Now I’m Engaged…
How Do I measure ROI?
Traffic
Interaction
Sales
Leads
Search Marketing
Brand Metrics
PR
Customer Engagement
Retention
Profits
• Source: Econsultancy – Chris Lake
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Direct and Indirect
Return on Investment and Branding
Marketing ROI for unnamed personal care brand – compared purchases
amongst shoppers not exposed to the campaign with purchases among
those who were
• Total consumer exposure: 76.9 million
• Percent of internet population was 40% at the time of promotion
• Total impressions: 1.1 billion
• Media outlay: 1 million
• Offline sales generated from the campaign: 1.21 million
• ROI: 28% (does not even include repeat sales from consumers exposed to the
brand)
Well Documented Stories
• Domino’s Pizza: Wayward employees – from potential PR nightmare to the
opportunity to do what’s right
• Zappos: Creating a culture of service right from the start and how social media
can be used by any level of the organization
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Interactive Session-Information Sharing
Best Practices associated with building online relationships
Tools and methods in order to support this new channel
How to leverage direct (through your contact center) and indirect (social
media) consumer feedback in order to create meaningful insights
throughout your organization
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Thank You for Your Time
Michael Ewing
VP of Business Development
Phone: 661-297-5443
Email: michael.ewing@telerx.com
www.telerx.com