Marketing Plan PPT for SmartShop app as final assignment of IIM Internship

1. MARKETING PLAN
By: Kunal Gupta
IIT Bombay
SMARTSHOP

2. CONTENTS
 EXECUTIVE SUMMARY
 SITUATION ANALYSIS
 Company Overview
 Market Overview
 Target Customers
 Goals
 STRATEGY
 Target Market
 Value Proposition
 TACTICS
 Product
 Services
 Brand
 Price and Incentives
 Communication and Distribution
 IMPLEMENTATION
 Infrastructure
 Processes and Schedule

3. EXECUTIVE SUMMARY

4.  SmartShop is an app which helps customer
find the right product at the lowest price
available.
 It also provide online buying option through
other apps and product reviews and details in
its premium version.
 SmartShop will revolutionize the way you shop
by saving you a lot of money and making you a
smart shopper.

5. SITUATION ANALYSIS

6. COMPANY OVERVIEW
 SmartShop covers large number of products
under its belt.
 Its premium version contains product
details and reviews which helps customers
make the right decision .
 SmartShop offer much more features than
its competitors including social connectivity,
offers etc.

7. MARKET OVERVIEW
 Every consumer wants to buy the best
product in minimum cost without making
efforts in searching for one.
 This is an opportunity for SmartShop to
place itself as a search engine for
customers.
 Also there is threat due to other
competitors with already established
database and users.

8. TARGET CUSTOMERS
 SmartShop is mainly targeting
customers who buys anything from
local supermarkets/shops which
include smart phone using teenagers
to mothers, wives and senior citizens.

9. GOALS
 SmartShop aims at developing database for
all products in Mumbai area.
 Over the next 6 months it plans to achieve
10000+ active users in Mumbai area.
 As in terms of monetary investments,
SmartShop plans to breakeven in a time
span of three years and then turn
profitable.

10. STRATEGY

11. TARGET MARKET
 Customers:
 They would be customers who buy products from
supermarkets/shops frequently.
 Customers in Mumbai region will be the initial
primary focus.
 Collaborators:
 Companies which are looking to expand their
product are the major potential collaborators for
barter deals.

12. TARGET MARKET
 Company:
 Market researchers who collect all relevant
information about products will be the backbone
of the company.
 Competitors:
 Quick Scan – iOS app act as the biggest
competitors.

13. VALUE PROPOSITION
 Customer Value:
 Customers which are majorly shoppers in
supermarkets/shops will get best product
suggestion at least available price.
 Collaborator Value:
 It would benefit them as they are looking for
expansion and SmartShop will provide better
advertisement and better review of their
product.

14. VALUE PROPOSITION
 Company Value:
 SmartShop looks at itself as an offering that
could help customers buy the right thing at the
right price.
 This is the way in which it positions itself among
the customers and the company stakeholders.

15. TACTICS

16. PRODUCT
 The app developed by SmartShop is a freemuim
type product .
 The free version offers best price available, social
media connectivity, similar products suggestion.
 The premium version provides detailed product
information and reviews along with the “buy it”
option through other apps.

17. SERVICES
 The services is offered initially in
Mumbai region only.
 It consists of product database in
major supermarket chains.

18. BRAND
 SmartShop is perceived as a reliable brand
on which customers can rely and make
their best shopping decisions.
 It is looked as a brand which has a
trustworthiness among the customers and
collaborators.

19. PRICE AND INCENTIVES
 SmartShop’s premium version is priced at $2.99 as a one
time price to get additional sevices like product reviews,
offers available on different products.
 SmartShop provides discount offers on products of the
companies associated with it to customers.
 There are also some offers available on products of
customer buy them through other apps via SmartShop
app.

20. COMMUNICATION & DISTRIBUTION
 The products and services of SmartShop will be
communicated with customers through a lot of
mediums.
 Collaborators will play an important role in this,
also social media platforms and the app will
instrumental in distribution of offerings to
customers.

21. IMPLEMENTATION

22. INFRASTRUCTURE
 SmartShop app will be the main source of
interface between the customers and company.
 SmartShop will provide advertisement to the
products of the partner companies.
 Also collaborators will play a big part in
marketing the SmartShop app through various
means.

23. PROCESSES AND SCHEDULE
 Customers can scan the bar code for whichever
product they want.
 SmartShop app will show the best available price and
option for social connectivity .
 Customers can also save the products scanned by
them in history to keep a track.
 The company will constantly update the product
database and expand geographically.

24. THANK YOU