The document describes LearnSomething Inc.'s approach to providing eLearning services and strategies for success to professional organizations and associations. It outlines LearnSomething's capabilities including their learning management system called Learner Community, strategies consultation services, and development of custom online courses and programs. Example programs are provided targeting compliance training, product knowledge, health counseling, and more that can be used by retailers, manufacturers, and professional associations.

1. © 2013 LearnSomething Inc.1
February 2013
An Introduction

2. © 2013 LearnSomething Inc.2
Expand the organization’s
potential with the right
Strategies
Realize potential by
harnessing the right
Capabilities
Transform employees and
members with the right
Content
The LearnSomething Approach to Success
For Professional Organizations and Associations

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Strategies for Long-Term Success
Strategies
More than 20 years of providing
comprehensive consultation services
From a formal online learning strategic plan to a brief consultation, we leverage our
decades of working with organizations to support your unique strategy needs.
• Developing curriculums to support your learners and transform industries
• Establishing the right instructional design for your learners and organization
• Determining production methodologies that fit your identity and budget

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Capabilities to Create and Deliver
Learner Community™
—
the learning platform to build on
Add the most advanced CE management system available and easy-to-use
reporting tools and you have the capability to maximize the value of your learning programs.
• Integrates with your core system
• Simplifies creating a branded website optimized for search engines
• Supports user-friendly social media sharing
• Enables rapid development and deployment of learning programs
• Facilitates integrated e-commerce
Capabilities

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Content to Boost Performance
Content
The tools and team to develop the right programs
Do it yourself…
Learner Community (LCMS) simplifies creating
learning experiences
Custom development…
The LearnSomething team is fully versed in all learning formats
and has been producing high-impact learning programs for 20+ years
Off the shelf…
LearnSomething works with you to assemble a selection of
off-the-shelf courses that augment your own training

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The LearnSomething Approach in Action
• Compliance System
• Compliance Course Catalog
• Advisor Network
• Product Knowledge Plus
• Health & Wellness Counseling
• Learner Community™
Programs to support the needs of retail pharmacy and grocery
Implement all your programs using the cutting-edge LCMS: Learner Community
Strategies Capabilities Content

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Compliance System
1. Compliance management system…
• Administer courses and track users easily and efficiently
2. Online polices & procedures…
• Streamline updating, archiving and tracking
• Easily distribute and alert employees to new P&Ps
3. Compliance course catalog…
• Keep your staff current on federal and state mandated
requirements and initiatives
3-point approach to compliance management

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Compliance Course Catalog
Get compliant, stay compliant
 HIPAA Privacy & Security
 Medicare Parts B & D
 Fraud, Waste & Abuse
 Bloodborne Pathogens in the Workplace
 Methamphetamine Act
 Quality & Patient Safety for Pharmacies
 Code of Conduct & Ethics
 Fair Labor Standards Act (FLSA)
 Family Medical & Leave Act (FMLA)
 Food Safety
 Money Service Business: SAR
 OSHA for Retail Grocery
 Positive Employee Relations
 Preventing Workplace Harassment
 Responsible Vendor
 Workplace Harassment
• Off-the-shelf courses can be modified to include branding and company policies.
• LearnSomething’s experienced course development team can create customized
compliance courses to fit your specific needs.

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Advisor Network Programs
8-10 minute mini-courses on products and
services to improve the lives of your customers…
Here's how they work:
1. Online mini-courses are sponsored by pharmaceutical,
OTC or CPG manufacturers.
2. Retailers select the mini-courses they want their pharmacy professionals
or retail associates to view. (Retailers participate free of charge!)
3. LearnSomething delivers the mini-courses through hosted portals
(already in place) or as exports.
That’s it – simple and effective!
Delivering essential product information to
pharmacy professionals and retail associates

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Advisor Network Programs
WellnessAdvisor™
Informs retail associates
about sponsored in-store
events
BeautyAdvisor™
Provides retail associates
with the information they
need to boost sales
Delivering mini-courses to improve the lives of your customers
DrugAdvisor®
Rx
Supports patient outcomes
through timely drug-related
education
SpecialtyRxAdvisor™
Connects specialty drug
manufacturers with retail
pharmacies
DrugAdvisor®
OTC
Boosts sales of under-
performing and seasonal
products
CenterStoreAdvisor™
Accelerates getting new and
featured products to store
shelves and displays
FoodAdvisor™
Delivers practical, health-
oriented information
to retail associates

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Product Knowledge Plus Programs
Associates learn to deliver product solutions in the aisles
The Product Knowledge Plus rule:
• If you sell products, you compete on price.
• If you sell solutions, your customers will take home value
they’ll use and appreciate…every day.
When product solutions are the focus:
• It’s not just a cut of beef – it’s part of a meal solution!
• It’s not just a moisturizer – it’s part of a dry skin care solution!
• It’s not just a battery – it’s a trusted solution for emergencies!
Manufacturers can sponsor a category in any Product Knowledge Plus program.

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Product Knowledge Plus Programs
Health, Beauty & Wellness
• Engage customers to discover
their health and beauty needs
• Create solutions through product
regimens and remedies
Category Management
• Adopt the integrated approach
to reduce expenses and
grow revenue
• Create flexible systems to
keep pace with shifting
shopper behaviors
Programs for shoppers’ everyday needs
Perimeter Products
• Review common varieties and nutritional
information, flavor and best uses
• Learn proper handling: storage and
display, culling and rotating
Fresh Perishable Foods
• Discover customers’ meal needs
• Recommend convenient and affordable
meals for any occasion
Manufacturers can sponsor a category in any Product Knowledge Plus program.

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Health and Wellness Counseling Programs
Nutritional & Lifestyle Strategies for
Improving Patient Well-Being Series
• Introduce specific lifestyle modifications
• Review nutritional needs for chronic conditions
and special populations
• Recommend supplements for wellness states
Leveraging the trusted role of pharmacist
Patient Engagement Skills
for Pharmacists
• Elicit the right information in a friendly
and efficient manner
• Offer products related to patient needs,
including OTCs and medication reviews
• Improve patient outcomes and build
long-lasting relationships
Manufacturers can sponsor a category in any Health & Wellness Counseling program.
The “Silver Market”
Retail Pharmacy Program
• Identify unique characteristics of seniors
• Support healthier outcomes for seniors
• Understand how products can enhance
seniors’ daily living

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Learner Community™
LCMS
Create an online presence
without technical expertise!
Maintain a robust, engaging online learning environment…
Develop and update a completely customized portal that’s easily
managed by non-technical staff
Develop high-value learning experiences for employees…
Rapidly create the education or training desired or required
by a variety of users
Create learning experiences using your current intellectual
property, from custom HTML pages and recorded webinars to
SCORM and AICC-compliant courses
Integrate with your current and future systems…
Seamlessly coordinate with professional association or retailer
systems: CRM, HRIS, LinkedIn, Facebook, Twitter, etc.

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Success by the Numbers
LearnSomething –
20-year track record and counting
Active learners supported: 2 million+
Learning events delivered monthly: 100,000+
Learning portals hosted: 350+ Supermarket & pharmacy chains: 140+
Pharmacy departments: 30,000+
Independent pharmacies: 5,000+
Pharmaceutical manufacturers: 25+
Health care companies: 100+
Retail stores: 35,000+
Retail banners: 150+
Consumer goods manufacturers: 50+
The leading eLearning provider
for CORPORATIONS
Association clients: 130+
Integration paths with leading AMS: 10+
Industry associations: 50+
The leading eLearning provider
for PROFESSIONAL ORGANIZATIONS

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For Manufacturers
(Click icon or see Appendix for entire list)
•Distribute product education/awareness
courseware via network that includes entire US
retail pharmacy staff
•Reach physicians through multi-channel
communication including face-to-face,
telephone, email, video, web, direct mail and
fax
•Support consumers and patients with a broad
range of services from clinical trial recruitment
to medication adherence programs to
interactive content accessed via mobile, tablet
or PC
For Professional Membership and Advocacy Organizations (Nonprofits)
(Click icon or see Appendix for entire list)
•Create and maintain learning management system, and expand benefits with core educational
offerings
•Provide member support through multi-channel response to issues and inquiries
•Launch and maintain marketing and outreach campaigns
For Retailers
(Click icon or see Appendix for entire list)
•Educate pharmacy and grocery employees,
providers, and consumers and patients with
product and regulatory programs and
support
•Use multi-channel strategy that includes
digital, video, phone, email, direct mail, fax
and short messaging service
Portfolio of eLearning Services

17. For more information contact:
sales@learnsomething.com
Ph: 850.385.7915
www.learnsomething.com
© 2013 LearnSomething Inc.

18. © 2013 LearnSomething Inc.18
appendix: eLearning Services for Manufacturers
Services for Manufacturers
Pharmacy Physicians Consumer / Patient
• Multi-channel capability to reach all
52,000 retail pharmacies in US via
phone, online, mail, fax
• Interactive e-detailing delivering
promotional educational courseware
• Web delivery infrastructure reaching
over 100,000 pharmacists at POS in
85% of retail chain stores
• Telephone-based sales, distribution,
education and awareness campaigns
leveraging proprietary pharmacy
database
• Over 20 years experience reaching
and influencing pharmacists on behalf
of pharmaceutical clients
• Fully developed and experienced
multi-channel inside sales capability
• Field quality details delivered by
college educated industry trained
sales representatives reaching over
150,000 physician offices monthly
• Telephone, email, video detail, web
delivered e-details, direct mail, and
fax
• Over 15 years experience with over
500 representatives calling on HCPs
on behalf of clients
• Direct response DTC and Clinical
Trial Recruitment call handling
including shared services and IVR
• Multi-channel drug adherence
programs customized to fit disease,
brand and patient type
• Unsolicited Medical Information and
Customer Care, including 24 x 7 RN
staffing
• Phone, email, video, web, SMS text,
IVR, mail
• Interactive content can be delivered to
mobile, tablet, PC
• Over 15 years supporting healthcare
patients and consumers on behalf of
healthcare clients

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appendix: eLearning Services for Retailers
Services for Retailers
Pharmacy / Grocery Employees Providers Consumer / Patient
• Multi-channel capability to reach retail
pharmacies in US via phone, digital,
mail, fax
• Digital educational reach to
pharmacists and other employees at
POS in retail stores for
training/education utilizing interactive
compliance, promotional and
educational courseware
• Telephone-based communications for
pharmacy education and training for
products, services, or other company
or regulatory initiatives
• Compliance courseware for food
safety and HR and safety regulations
• Multi-channel capability for customer
service and administrative support for
provider inquiries, verification, or
educational/promotional initiatives
• Telephone, email, video detail, digital
e-details, direct mail, and fax
• Multi-channel customer service and
support for patients and pharmacy
customers
• Multi-channel drug adherence
programs customized to fit disease,
brand, and patient type
• Phone, email, video, web, SMS text,
IVR
• Content can be delivered to mobile,
tablet, PC

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appendix: eLearning Services for Nonprofits
Services for Professional Membership and Advocacy Organizations (Nonprofits)
eLearning Infrastructure Member Support Advocacy
• Advanced Content Management
Platform designed to integrate with
AMS software that allows user to self
publish Member education and
marketing communication
• Expanded member benefits thru core
educational offerings or new non-
dues revenues from learning or
certification programs
• Multi-channel support to respond to
general membership inquiries and
marketing campaign responses
• Ability to respond to inquiries or
resolve issues via email, video, e-
learning, direct mail, and fax
• Ability to support sustained operations
as well as scale up for a period of
peak demand (annual conference,
etc.)
• Multi-channel advocacy campaigns to
support mission element
• Ability to support both outbound and
inbound elements of campaign
• Ability to support messaging and
outreach online, via email, direct mail,
fax, and telephone
• Consistent and measurable ROI on
marketing and outreach campaigns