CloudSpokesThe Industry’s First Community for Crowdsourcing Enterprise Cloud Development
CloudSpokes: Bringing Together Enterprise Cloud Challenges with a World of (Aspiring) Cloud Developers1Community of specialist cloud developers across platformsCompanies who need cloud developmentContestsForums | NetworkingOther
Why - The Combination of Two Massive Transformations Has Exponential Potential2CloudFor the first time ever, all it takes is expertise and an internet connection to contributeCrowd
Enterprise Cloud Adoption is Accelerating3Momentum to Date“It’s our belief that these cloud technology solutions will help us differentiate ourselves from competitors. The key is the speed with which we can move because we're cloud-based. It’s not just a growth strategy, it’s the transformation of our company.”Dick Escue, CIO RehabCare$1.6B+ revenue82K+ companies3M+ companies3K every day170 enterprises400K+ users490,000 developers102B objects on S3
Open Global Communities Are Driving New Innovation Through “the Crowd”4And Much Much More…Marketing AnalyticsMining1906 – Weighing OxenNetFlix– Beat us in predicting movies and win $1MGoldcorp – Help us find gold…and not go bankrupt !Francis Galton and the “wisdom of the crowd”2000 Submissions
~10 Beat NetFlix
14K Scientists
Market Cap from 100M to 9B
Wisdom of the Crowd or Market as a broadly applicable ruleToday’s Development Reality: Not right for “The Cloud” OR “The Crowd”CloudCommunity DevelopmentOn-PremiseIn-House + Offshore R&DElastic, pay as you go
All variable costs
Pay for results
Pay upfront for fixed capacity
High fixed costs
Pay for inputsWhy hasn’t the development process?The technology has changed….Why hasn’t the development process itself? 5
Bringing the Crowd to the Cloud Requires a New Type of Community6Performance BasedPay for performance – values output vs. hours
Market to match supply and demandSocial Networking100% CloudLet developers connect with peers
Let developers connect with potential employers
100% focused on CIO’s #1 priorityChallengeFocused“Game-ified” experience, with  contests and badgesHow it Works: Sponsoring a Challenge7Sponsor posts a challenge – define a task or project and set a price for it2. Challenges appear on a list for the developer community to see3. Community participants submit their answers to the challenge4. Submissions are peer reviewed and a winner is selected5. Sponsor pays out the winner
How it Works: Developer Experience8Come to the home page to sign up2. Create a public profile3. Connect with other members4. Participate in a challenges / Win $ 5.  End up on a leaderboard!
What Makes CloudSpokesDifferent than Other Developer Communities?9Technology Community TypesCloudSpokes is…Neutral, not tied to a particular product or standard
Focused on a single topic: Cloud Computing
Offers a combination of networking/forums AND challenges/contests
Both competitive and collaborativeContests/Asset CreationForums/ Q&A / NetworkingSingle product / standardTopic focusedBroad / Generic
Seems cool but why?10
Launching CloudSpokes Was Just the First Shot in a Multi-Year War With the Status Quo11‘This revolution won’t be complete until the current business models of the global Sis – Accenture, Deloitte, IBM and others – are as comprehensively undermined as those of the software vendors they’ve traditionally worked with.’
Age of Hyperspecialization12“The point is: there are already huge opportunities for companies to engage hyper-specialist knowledge workers, and for these highly specialized workers to make money. The potential quality, speed, and cost advantages virtually guarantee that this model will become more prevalent.”Thomas Malone, MIT – Collective Intelligence
What does it mean for me?13

What is CloudSpokes?

  • 1.
    CloudSpokesThe Industry’s FirstCommunity for Crowdsourcing Enterprise Cloud Development
  • 2.
    CloudSpokes: Bringing TogetherEnterprise Cloud Challenges with a World of (Aspiring) Cloud Developers1Community of specialist cloud developers across platformsCompanies who need cloud developmentContestsForums | NetworkingOther
  • 3.
    Why - TheCombination of Two Massive Transformations Has Exponential Potential2CloudFor the first time ever, all it takes is expertise and an internet connection to contributeCrowd
  • 4.
    Enterprise Cloud Adoptionis Accelerating3Momentum to Date“It’s our belief that these cloud technology solutions will help us differentiate ourselves from competitors. The key is the speed with which we can move because we're cloud-based. It’s not just a growth strategy, it’s the transformation of our company.”Dick Escue, CIO RehabCare$1.6B+ revenue82K+ companies3M+ companies3K every day170 enterprises400K+ users490,000 developers102B objects on S3
  • 5.
    Open Global CommunitiesAre Driving New Innovation Through “the Crowd”4And Much Much More…Marketing AnalyticsMining1906 – Weighing OxenNetFlix– Beat us in predicting movies and win $1MGoldcorp – Help us find gold…and not go bankrupt !Francis Galton and the “wisdom of the crowd”2000 Submissions
  • 6.
  • 7.
  • 8.
    Market Cap from100M to 9B
  • 9.
    Wisdom of theCrowd or Market as a broadly applicable ruleToday’s Development Reality: Not right for “The Cloud” OR “The Crowd”CloudCommunity DevelopmentOn-PremiseIn-House + Offshore R&DElastic, pay as you go
  • 10.
  • 11.
  • 12.
    Pay upfront forfixed capacity
  • 13.
  • 14.
    Pay for inputsWhyhasn’t the development process?The technology has changed….Why hasn’t the development process itself? 5
  • 15.
    Bringing the Crowdto the Cloud Requires a New Type of Community6Performance BasedPay for performance – values output vs. hours
  • 16.
    Market to matchsupply and demandSocial Networking100% CloudLet developers connect with peers
  • 17.
    Let developers connectwith potential employers
  • 18.
    100% focused onCIO’s #1 priorityChallengeFocused“Game-ified” experience, with contests and badgesHow it Works: Sponsoring a Challenge7Sponsor posts a challenge – define a task or project and set a price for it2. Challenges appear on a list for the developer community to see3. Community participants submit their answers to the challenge4. Submissions are peer reviewed and a winner is selected5. Sponsor pays out the winner
  • 19.
    How it Works:Developer Experience8Come to the home page to sign up2. Create a public profile3. Connect with other members4. Participate in a challenges / Win $ 5. End up on a leaderboard!
  • 20.
    What Makes CloudSpokesDifferentthan Other Developer Communities?9Technology Community TypesCloudSpokes is…Neutral, not tied to a particular product or standard
  • 21.
    Focused on asingle topic: Cloud Computing
  • 22.
    Offers a combinationof networking/forums AND challenges/contests
  • 23.
    Both competitive andcollaborativeContests/Asset CreationForums/ Q&A / NetworkingSingle product / standardTopic focusedBroad / Generic
  • 24.
  • 25.
    Launching CloudSpokes WasJust the First Shot in a Multi-Year War With the Status Quo11‘This revolution won’t be complete until the current business models of the global Sis – Accenture, Deloitte, IBM and others – are as comprehensively undermined as those of the software vendors they’ve traditionally worked with.’
  • 26.
    Age of Hyperspecialization12“Thepoint is: there are already huge opportunities for companies to engage hyper-specialist knowledge workers, and for these highly specialized workers to make money. The potential quality, speed, and cost advantages virtually guarantee that this model will become more prevalent.”Thomas Malone, MIT – Collective Intelligence
  • 27.
    What does itmean for me?13
  • 28.
  • 29.
    CloudSpokes Contest Examples15GoogleReminder Bot Reminds You To Be #Awesome! ($1000)Superfell Builds Super Android Salesforce.com Admin App! ($1500)Webcam + Twilio API = Homemade alarm system ($<500)Omniauth for Heroku and Force.com($1500)Network Detection Javascript Library ($500) Simple Geolocation Toolkit ($1000)iPadCheckin App for SFDC ($2000)
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  • 33.
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    Candle Problem appliedto Technology21
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  • 38.
    Happy Meal butno fries!Application integration and scaleApplication design, development,Declarative, configuration, reporting
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Editor's Notes

  • #5 The context for this entire discussion is the accelerating enterprise adoption of the cloud. 2009 saw dramatic growth from the leaders in cloud computing– 2M subscribers to salesforce, 2M companies on Google, and over 25M servers spun up on Amazon. But where is all this going? Analysts say that cloud computing is the #1 strategic priorty for CIOs and that every enterprise should be roadmapping their adoption of the cloud.
  • #6 GoldCorp – 100M to 9B in market cap$575K in prize money110 sites identified, 80% produced gold (80M oz of gold were found)
  • #20 Optimize for output and creativity – hard to structure challenges. Same with video requirements. Stiffle creativity.Identify blueprintInputs/OutputsSample Audience ( description &amp; how is it used)
  • #21 Devs are weird. Want to be collaborative and competive as the same tiem. I’ll tell you how to solve this code but I’ll do it better. So you have to be as responsive on the BB. You’ll also see devs helping out or talking some trash. Scorecards and announcements with blog posts. Developers post their videos or we do it for sometime we do it for them.
  • #22 The test presents the participant with the following task: how to fix a lit candle on a wall (a cork board) in a way so the candle wax won&apos;t drip onto the table below.[3] To do so, one may only use the following along with the candle:a book of matchesa box of thumbtacksThe solution is to empty the box of thumbtacks, put the candle into the box, use the thumbtacks to nail the box (with the candle in it) to the wall, and light the candle with the match.[3] The concept of functional fixedness predicts that the participant will only see the box as a device to hold the thumbtacks and not immediately perceive it as a separate and functional component available to be used in solving the task.
  • #26 Remove force.comTalk up admin